F.3 27 Letters re TXT13-00002 (On-Premise Digital

Transcription

900 S. PAVll.10:-.' CEl'oTEll Dl\.SU1Tli 160. IJ\S VEGAS, NV 891H
PH; (702) 73r·1888 fi\X; (702) 73S·f620
November 16, 2015
The Honorable Hilary Schieve
Mayor, City of Reno
PO Box 1900
Reno, NV 89501
Re:
TXT13-00002 {On-Premise Digital Signs ordinance)
Dear Mayor Schieve:
We appreciate your consideration of our input and the efforts by you and the City Council to revise
the ordinance following the November 4th meeting. This letter is written on behalf of the members of the
Nevada Resort Association (NRA) to provide comments on the revised proposed amendments to Section
18.16.702 and 18.16.804 of the Reno Municipal Code, scheduled for introduction on November 18, 2015.
The proposed draft appears consistent with the direction given by Council, with one exception. The
draft uses the term "flashing or animated" signs instead of "digital display". Flashing or animated signs, as
defined in City code (RMC 18.24.203.4570), apply to a much broader class of signage than digital signs.
"flashing/Animated" signs Include "changeable" signs under City code, which include any "sign whose
informational content can be changed or altered by manual or electric, electro-mechanical, or electronic
means." This Is a very broad class of signage, and includes far more than digital signage. These types of signs
were not discussed by the City Council, and expanding the ordinance to include them appears to go beyond
the Council's intent. Our members are also concerned that the scope and effect of expanding the ordinance
to non-digital signage has not been fully evaluated, and may have significant adverse effects.
For these reasons, we respectfully request the term "flashing/animated" sign be replaced In the
proposed ordinance with "digital display." Thank you for your consideration of this request. If you have any
questions regarding our position, please feel free to contact me or NRA representative Greg Ferraro.
Nevada Resort Association
City of Reno Mail - Fwd: FW: Test Message- HTML Format: Reno Approves Rules For More Digital Signs
11/16/2015
CITY
01"
Beverly Beaty-Benadom <beaty-benadomb@reno.gov>
Fwd: FW: Test Message - HTML Format: Reno Approves Rules For More Digital
Signs
1 message
Barbara Aufiero <aufierob@reno.gov>
Mon, Nov 16, 2015 at 9:26 AM
To: Ashley Turney <turneya@reno.gov>, Beverly Beaty-Benadom <beaty-benadomb@reno.gov>
On Monday, November 16, 2015 at 9:20:39 AM UTC-8, Lori Wray wrote:
Ashl ey and Barb ara,
I Wa.nted t~ !etAyoukn~w 1tha~ i 1 ~ent this o~it last.night . Also_ :~<-~n~s very much Ashley for explaining the vote
anc1 the best \iiay t.o v.ew th,. \ 1deo of the meeting to me la"t week.
Lori
Lori Wray, Director
Scenic Nevada
150
!~idge
Street
Reno . NV 89501
775 348-8877
From: Scenic Nevada [mailto:Scenic_Nevada@mail.vresp.com]
Sent: Sunday, November 15, 2015 5:51 PM
To: Lori Wray
Subject: Test Message - HTML Format: Reno Approves Rules For More Digital Signs
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Special Alert: November 15, 2015
special_alert 3
Greetings Friends of Scenic Nevada,
What: Reno City Council Meeting
Where: Reno City Hall, 1 E. First Street
When: Wednesday, November 18, Starting at 1 p.m.
City Council Tosses Digital Regulations
In a surprise move the city council recently agreed to dump all of the proposed
community-driven digital sign regulations in favor of new ones that perpetuates
existing video, scrolling and flashing signs 24/7 and would allow new ones to pop
up throughout the city. The new draft digital sign regulations will be reviewed
Wednesday in a public hearing.
Let the Reno City Council know your concerns. Email cityclerk@reno.gov or
call 775-334-2030. The clerk's office forwards all emails and phone messages to
the Council. Or come to the public hearing at city hall.
With little discussion of the far stronger regulations presented in the Nov. 4 draft,
Mayor Hillary Schieve and Councilman Oscar Delgado astonished the room with
an entirely new draft that obviously had been written prior to the noticed public
hearing. See the new draft, click here. Scroll down to item F.3 at page 230.
Business Desires Trump Community Concerns
The unexpected move was made after dozens of auto dealers, resort, casino and
sign industry representatives asked the council not to approve the planning
commission recommendations that were painstakingly made during a five hour
public hearing in September.
Those recommendations were based on input from the community and planning
staff during public workshops and after a city survey of 266 respondents, showing
44% opposed digitals; 41 % in favor; and about 15% uncertain.
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Schieve and Delgado said their draft is meant to allow business to keep existing
digital signs and to allow others to get new ones, while protecting aesthetics. But
the sparse "protections" do little to minimize the negative impacts of digital signs.
The requests that make up the new draft include:
•
No changes in location. Digital signs will continue to be allowed
everywhere within the city limits they are now, including the main
thoroughfares like South Virginia, North Virginia, Fourth street, Mill Street,
and the commercial parts of Plumb Lane and Kietzke Lane and in Midtown.
•
No changes on what's displayed. Video, flashing, scrolling, and
all animation will continue to be allowed, day and night, 24/7.
•
No public hearings for most digital signs, which oftentimes
impact private property for miles. Only those proposed within 300 feet of a
residentially zoned parcel must get a special use permit which requires a
public hearing first.
•
Abnormally high brightness levels at night; if approved the
brightness levels are about five times brighter than what the sign industry
requested and 15 times brighter than Scenic Nevada's recommendation.
•
No immediate relief from overly bright signs. Owners of existing
digital signs that exceed even this liberal standard have two years to
comply, which means no brightness changes required for the Wild Orchid
sign and those for auto dealerships and casinos until December 2017.
•
No substantial protections for Reno's scenic vistas. Like the
planning commission's draft, the new council draft prohibits flashing
animated signs within 300 feet of certain major highways, like Mount Rose
Highway and a portion of Interstate 580, south of McCarran Boulevard.
Large animated signs can easily escape this restriction, flashing changing
images towards drivers day and night and blocking scenic views. For
example, The Summit Sierra Mall digital sign would have been 350 feet
from 1-580, if it had been approved. Over 400 people signed Scenic
Nevada's petition opposing that sign and the city council unanimously
denied the request.
No Time For Public Scrutiny
The council approved moving the new regulations forward in a 6 to 1 vote, with
Councilwoman Jenny Brekhus opposed. She said the new proposed rules affected
her ward the most and may not be in compliance with the city's Master Plan,
which says signs should match the architectural style and design of buildings. In
Midtown, where the architecture is primarily mid-20th century brick buildings,
digital signs wouldn't match.
She and Councilwoman Naomi Duerr suggested the council get more feedback
from the planning commission or from the community in public workshops. But
the council voted to bring the new draft back for a "first reading" Wednesday. The
final vote could take place two weeks later on December 2.
With the exception of casinos, Scenic Nevada requested that digital signs be
prohibited. But, if the city continues to allow them, we had asked for far more
restrictions to limit the honky-tonk and circus-like appearance from taking over
commercial areas outside of downtown.
Many in the community have objected to various digital signs, which are allowed
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under current codes and have been multiplying in the past few years. Digital signs
are far more intrusive and a nuisance that could lower nearby property values.
The Reno City Council in January agreed to a moratorium, which temporarily halts
permits, and gave us hope that new regulations would be developed to protect
driver safety, property values and scenic views. The moratorium expires at the
end of this month.
SouthTowne Sign
In a separate public hearing also on November 4, the city council in a 5-2 vote
denied the SouthTowne shopping center request for a 61-foot-tall sign that would
be 628 square feet; almost as big as a roadside billboard. It was proposed along
Interstate 580 in south Reno. Mayor Schieve and Councilwoman Naoma Jardon
voted to allow the sign.
The shopping center was asking for a variance and a special use permit to build a
giant sign near the Damonte Ranch Parkway exit. The center requested almost
double the allowed height and more than double the size, so the sign could be
viewed from an elevated section of Interstate 580.
Both city staff and the city's planning commission recommended denial of the
variance in June and SouthTowne appealed that decision. The city council upheld
denial of the permits largely because the sign was incompatible with the
surrounding area and there were no hardships, which are required to grant the
variance permit.
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Scenic Nevada
150 Ridge Street
Reno, Nevada 89501
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City of Reno Mail - Fwd: Digital and other billboards
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Fwd: Digital and other billboards
1 message
Mon, Nov 16, 2015 at 7:42 AM
To: Beverly Beaty-Benadom <beaty-benadomb@reno.gov>, Ashley Tumey <turneya@reno.gov>
On Sunday, November 15, 2015 at 11:07:03 PM UTC-8, Carol Glynn wrote:
Please reconsider abandoning the current rules/restrictions on signage. Your changes do not reflect the
direction that the city of Reno is hoping to follow. It perpetuates the stereotypical image of Reno as a flashy,
small town wannabe.
These billboards may bring some businesses additional patronage, but they detract from the vision and desire
to promote Reno as a university town and a newly developing tech center. This kind of signage won't be found
in Silicon Valley , San Francisco, Seattle and other cities that endeavor to draw young adults to their cities in
search of education and job opportunities.
As an aside, I was very supportive of our mayor, Hillary Schieve, until I became aware of her vote on these
billboard issues. It appears to me that she is caving to the big businesses that want to advertise in a big way.
I am very disappointed in her decision to change the current rules and restrictions and will probably not
·
support her in future elections.
Carol Glynn
cglynn47@gmail.com
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City of Reno Mail - Fwd: Digital Signs
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Fwd: Digital Signs
Mon, Nov 16, 2015 at 7:43 AM
To: Ashley Turney <tumeya@reno.gov>, Beverly Beaty-Benadom <beaty-benadomb@reno.gov>
On Sunday, November 15, 2015 at 9:02:36 PM UTC-8, Cheryl Schroder wrote:
I believe in the sincerity of the new Reno Mayor in her desire to 'beautify' and modernize the City of Reno.
However, the surprise move by the Mayor and the City Council to remove all the regulations 'that were under
consideration' regarding flashing and scrolling digital signs is counter to the Mayor's mandate to make the City
of Reno more pleasing and to encourage technology and other businesses to downtown. Nothing is more
'unpleasing' and suggestive of a 'strip' atmosphere then large brightly lit scrolling flashing signs 24/7 in the
downtown and on the corridor of 1580.
Please reconsider the original recommendations to minimize the negative impact of digital signs and
especially protect the scenic highways along 1580.
; Best Regards , Cheryl P. Schroder
cherylpschroder@gmail.com
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Fwd: Digital Signs
Mon, Nov 16, 2015 at 7:43 AM
On Sunday, November 15, 2015 at 7:49:19 PM UTC-8, Jill Mueller wrote:
Please pass this email on to all the commissioners and the Mayor!
Your new sign regulations is not what the people want to see. Brighter
and more digital
signs flashing around the clock in a city that is already overloaded
with light is
NOT ACCEPTABLE.
1
Your proposal in the 'new' draft smacks of greed towards the car dealers,
businesses, etc. especially along the south Virginia street corridor.
We don't need signs
flashing in the dark of the night blinding motorists.
Ms. Jill Mueller
jill@ladyjill.com
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City of Reno Mail - Fwd: digital signs
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Fwd: digital signs
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Mon, Nov 16, 2015 at 7:44 AM
On Sunday, November 15, 2015 at 6:40:37 PM UTC-8, Ed Rylant wrote:
What an outrage, the effort to flood Reno with this horrid Digital signs. I cannot even begin to fathom what
idiocy was behind this effort, or what money was behind it that flowed into these hacks pockets. Reno at one
point was a city in the Sierras, smallish, nice, and friendly. Reno is quickly headed towards being the Las
Vegas of the north .. .which is not good. We will be packed with traffic, crime, smog, long lines, chain
businesses and cookie-cutter subdivisions built 10 ft apart. So are digital signs to blame for all of that? Of
course not, but it is just a part of the bizarre "growth is good" that seems to be a driving force of being elected.
How about not growing, how about not putting crappy bright flashing signs all over. How about just leaving
Reno alone.
edrylant@gmail.com
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City of Reno Mail - Fwd: Digital sign ordinance
11/16/2015
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Fwd: Digital sign ordinance
1 message
Mon, Nov 16, 2015 at 7:44 AM
On Sunday, November 15, 2015 at 6:38:27 PM UTC-8, Cathy Sheehe wrote:
Dear Mayor- You want to rebrand Reno? Allowing bright moving, digital signs is saying welcome to trash
town- a Las Vegas wanna be, that could never make it. Why not encourage the natural beauty, and the
escape from trash towns - which is why businesses are moving here- because they want to have a great living
environment for their employees which makes better employees.
Also- those signs make for distracted driving- watch for the increase in accidents, with resulting injuries and
death.
Cathy Sheehe
cathysheehe@gmail.com
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City of Reno Mail - Fwd: Digital Signage
11/16/2015
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Mon, Nov 16, 2015 at 7:45 AM
On Sunday, November 15, 2015 at 6:29:35 PM UTC-8, Roberta Stedfield wrote:
I have been startled by these huge flashing signs that currently exist. It is harder than ever to get around this
valley with traffic lanes that don't go straight across intersections, globs of unnecessary concrete jutting out at
corners, bike lanes that have no continuity, traffic lanes that go from two lanes to four lanes and two blocks
later funnel back into two lanes. We need all the concentration we can muster to drive these abominable
roads RTC has created! We cannot be distracted! Don't you get that!? When are we going to STOP
cheapening our community?
rstedfiel d@aol.com
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11/16/2015
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City of Reno Mail - Fwd: digital sign ordinances
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Fwd: digital sign ordinances
1 message
Mon, Nov 16, 2015 at 7:46 AM
On Sunday, November 15, 2015 at 6:24:05 PM UTC-8, Dave Harrison wrote:
I should be amazed but I'm not at the reversal of the city council and mayor on the issue of digital signs.
Business as usual in Reno and Washoe County entails ignoring the wishes of the electorate and doing what
the few (and influential) want. Nevada has always been a hotbed of good old buddy politics and this is just one
more example.
Please forward this on to the City Council!
David Harrison
daveharrisonb@gmail.com
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City of Reno Mail - Fwd: Terrible new sign rules--too bright, too big, too active a screen. Bad for scenic beauty, for driving. Why?????
11/16/2015
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Fwd: Terrible new sign rules--too bright, too big, too active a screen. Bad for
. b eau ty, f or d nv1ng.
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Wh y ?????
scenic
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1 message
Mon, Nov 16, 2015 at 7:48 AM
To: Beverly Beaty-Benadom <beaty-benadomb@reno.gov>, Ashley Turney <turneya@reno.gov>
On Sunday, November 15, 2015 at 9:41 :04 PM UTC-8, hgsunshine@aol.com wrote:
helaine greenberg!:-). 1
hgsunshine@aol.com
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City of Reno Mail - Fwd: Annoyingly Ugly Digital Signage
11/16/2015
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Mon, Nov 16, 2015 at 8:35 AM
On Monday, November 16, 2015 at 8: 11 :41 AM UTC-8, email #1 wrote:
PLEASE do not allow an increase in the number of these signs. My husband and I will not be able to attend
Wednesday's public hearing, but wish to convey our disapproval via email.
That's two more people who care about the beauty of Reno, not to mention the distraction for drivers these
signs provide.
Thanks for listening,
Evan & Carol Reilly
2904 Sagittarius Drive
Reno, NV 89509
ev anorcarol@att.net>
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City of Reno Mail - Fwd: New sign ordinance
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Beverly Beaty-Benadom <beaty·benadomb@reno.gov>
Fwd: New sign ordinance
1 message
Mon, Nov 16, 2015 at 9:20 AM
On Monday, November 16, 2015 at 9:16:34 AM UTC-8, Robert M Doxey wrote:
The new sign ordinance is much too liberal. The present ordinance is sufficient.
Bob Doxey
bobdoxey@sbcg lobal. net
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11/16/2015
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City of Reno Mail - Fwd: New lighting rules
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Fwd: New lighting rules
1 message
Mon, Nov 16, 2015 at 9:45 AM
On Monday, November 16, 2015 at 9:43:31 AM UTC-8, Sherry Rapp wrote:
To Reno Council
I am very disappointed that you will now allow digital flashing signs throughout all of Reno. With this move, Reno's
new slogan should be" Welcome to North Las Vegas - the flashing advertising city of the West". Or maybe: forget
Lake Tahoe- come see all the digital signs with their cartoons and advertising located everywhere in Reno. The
problem with midtown and downtown and all of Reno is lack of parking. If people could park they would shop at these
shops much more frequently.s I don't tend to shop at any store that has a flashing digital sign - I will now make it a
point NOT to shop at these businesses any longer. Reno will now experience the gray night skies just like Las Vegas,
Los Angeles and San Francisco--welcome to no more scenic views or looking down the valleys to see trees &
mountain backdrops - now you will see flashing colors throughout the valley. I know I look at a flashing digital sign
over 1-580 by Damonte Ranch on ramp. This sign can be viewed from my house that is over 3 miles away - it is not a
beautiful sight. I far prefer to view cottonwood trees - besides trees help the environment- digital signs don't.
Sherida Rapp
13845 Chamy Drive
Reno, NV
sherap6@yahoo.com
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11/16/2015
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City of Reno Mail - Fwd: New digital sign ordinance - November 18th First reading
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Fwd: New digital sign ordinance - November 18th First reading
1 message
Mon, Nov 16, 2015 at 11 :08 AM
On Monday, November 16, 2015 at 10:50:34 AM UTC-8, Terri Thomas wrote:
Honorable Mayor and members of the Reno City Council:
Scenic Nevada has reached out to their members and supporters , of which I am one, to decry the recent
stealth ordinance draft authored by Mayor Schieve and Councilman Delgado. I must add my voice to that
sentiment and pose a basic question to the authors: why? Why ignore the efforts of the planning
commission members, the input from the public already garnered and the plain fact that digital billboards are
ugly, garish, intrusive pollution that destroy the scenic beauty of our region? Their eye catching flashes can
cause driver distraction and their brightness intrudes upon our clear night skies. Those that have already
been approved and installed are more than sufficient to satisfy the business and political interests who pursue
their wanton proliferation. The Council imposed a moratorium on digital billboards in January, and upheld a
denial of SouthTowne's variance and special use permit request earlier this year. Why the about face?
Thank you Council member Jenny Brekhus for your usual steady support of your constituents and of the
region in general. Thank you too Naomi Duerr, for wanting more input from the public before taking further
action, but it seems to be that the public has already spoken. Please do not pursue a process which is quite
the opposite of the open and transparent government you claim to endorse.
Respectfully,
Terri Thomas
4885 Sinelio Drive
Reno, NV 89502
thomasterri03@gmai I.com
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11/16/2015
City of Reno Mail - Fwd: Digital Signs - The People Voted NO! Who Has Decided to Ignore This?
Fwd: Digital Signs - The People Voted NO! Who Has Decided to Ignore This?
1 message
Mon, Nov 16, 2015 at 11 :41 AM
On Monday, November 16, 2015 at 11 :21 :30 AM UTC-8, Denice Hinderberger wrote:
To Whom It May Concern,
We are perplexed that this issue has drawn out for so long and that it appears "someone" is making a decision
to override the community's voice.
We attended the original meeting when discussions began on the digital sign at Summit Sierra Mall. It was
clear in that meeting that the community was not in favor of this. Several people set aside personal time to
attend the meeting and share concerns.
We are assuming that money has come into play, and the voice of the people does not matter any longer.
This is unacceptable.
The Hinderberger Family
dhinderberger@gmail.com
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11/16/2015
Fwd: Digital Signs
1 message
Mon, Nov 16, 2015 at 2:13 PM
On Monday, November 16, 2015 at 12:22:19 PM UTC-8, Susan Hancock wrote:
Why you ignoring the community opinion and allowing digital signs? The signs are garish
and distracting.
The city of Reno should be focusing on trying to make the city more attractive instead of
bunch of flashing signs.
Please don't allow these signs!!!!!!!!!!!!
John Hancock
thehadnots@sbcglobal.net
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City of Reno Mail - Fwd: Signage
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Mon, Nov 16, 2015 at 2:13 PM
On Monday, November 16, 2015 at 12:11:46 PM UTC-8, Janice wrote:
I am very disappointed that the City Council would go against the recommendations of the planning
commission and against the wishes of the public to allow bright, intrusive and tacky signs around our area.
The business community and the sign industry will never be satisfied with any sign limits at all! I hope to
make the 11/18 meeting to speak my two-cents' worth against relaxing the signage limits. Janice Flanagan
Sent from my iPhone
janflangan@aol.com
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City of Reno Mail - Fwd: Letter re Item F.3 on 11- 18-15 agenda
11/16/2015
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Fwd: Letter re Item F.3 on 11-18-15 agenda
1 message
Kim Cuara <cuarak@reno.gov>
Mon, Nov 16, 2015 at 2:51 PM
To: David Bobzien <bobziend@reno.gov>, Hillary Schieve <schieveh@reno.gov>, Jenny Brekhus
<brekhusj@reno.gov>, Naomi Duerr <duerrn@reno.gov>, Neoma Jardon <jardonn@reno.gov>, Oscar Delgado
<delgadoo@reno.gov>, Paul McKenzie <mckenziep@reno.gov>, Ashley Turney <turneya@reno.gov>, Beverly
Beaty-Benadom <Beaty-BenadomB@reno.gov>, Barbara Aufiero <aufierob@reno.gov>, Lisa Mann
<mannl@reno.gov>, Karl Hall <hallk@reno.gov>, Jonathan Shipman <shipmanj@reno.gov>
Cc: Jill Zarker <zarkerj@reno.gov>
Please see attached letter re Item F.3 on 11-18-15 agenda. Copies have been delivered to
Mayor, Council and City Manager.
Kim Cuara
Administrative Secretary
City Manager's Office
Phone (775) 334-2020
~ 1283_001.pdf
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11/16/2015
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City of Reno Mail - Fwd: Digital Sign Regulation Rewrite
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Fwd: Digital Sign Regulation Rewrite
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Mon, Nov 16, 2015 at 2:12 PM
On Monday, November 16, 2015 at 2:03:47 PM UTC-8, AMY BRENNER wrote:
Hi Folks,
Having reviewed the mayor's changes to the digital sign regulations I find myself
seriously disconcerted. The rewrite now favors business and does not recognize one of
the primary reasons citizens choose to move to Reno. People move here largely for the
beauty of the area. If people don't come, then how are businesses going to make any
money anyway? Beauty is paramount to doing good business in Reno. Please return to
the previous assurances that digital signs will not become part of our landscape.
Thank you for considering.
Amy K. Hebel-Brenner, MST
amykbrenner@sbcglobal.net
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1111612015
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City of Reno Mail - Fwd: Digital signs
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Fwd: Digital signs
1 message
Mon, Nov 16, 2015 at 4:15 PM
On Monday, November 16, 2015 at 4:05:17 PM UTC-8, Celia McGinty wrote:
I am very concerned about proposed new no-restrictions regarding digital signs. Please do not allow them to
proliferate all over the city or to exceed current brightness levels. They make the city ugly and the night stars
invisible. They are not in keeping with the image that we want Reno to project. Also, it seems that Schieve
and Delgado want to overrule the planning committee. This is really an insensitive and ill-advised move. We
should all be part of the picture, not just business.
Thank you,
Celia McGinty
Sent from my iPad
celiamcginty@yahoo.com
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11/17/2015
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City of Reno Mail - Fwd: Signage ordinance
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Fwd: Signage ordinance
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Tue, Nov 17, 2015 at 8:22 AM
On Tuesday, November 17, 2015 at 8:17:06 AM UTC-8, Brian Dean wrote:
Dear Council members,
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I am very disappointed that you are allowing Reno to become blighted
by more billboard and digital signs. I was under the impression Reno was
reimagining our image as a beautiful place for people to visit and live. I hope
all of you will reconsider and make Reno a more beautiful place to live not a
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sea of signage.
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: Thank you for reading this comment.
IInc~a
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A :I.I l!RI<:A N SOC! lil'Y of
co N st: I.Tl Ne: AIt 1101u s·rs
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11/17/2015
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City of Reno Mail - Fwd: signs
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Fwd: signs
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Tue, Nov 17, 2015 at 8:03 AM
On Tuesday, November 17, 2015 at 7:59:24 AM UTC-8, vicki rinehart wrote:
More large flashy signs are not necessary and are very disruptive to wildlife as well as human life. I
appreciate the natural beauty of our area and I would guess that you do too. Please consider these things
when considering more large signs.
I
Thank you, Vicki Rinehart
vmrinehart@gmail.com
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City of Reno Mail - Fwd: Reimagine the Digital Sign Code
11/17/2015
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Fwd: Reimagine the Digital Sign Code
1 message
Tue, Nov 17, 2015 at 8:02 AM
To: Ashley Turney <turneya@reno.gov> , Beverly Beaty-Benadom <beaty-benadomb@reno.gov>
On Monday, November 16, 2015 at 7:45:24 PM UTC-8, John Hara wrote:
Dear Honorable Members of the Reno City Council,
With all due respect.
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I
Reimagine Reno indeed. The digital sign code was recently hijacked by the majority of the Reno City Council.
The code that was carefully constructed, vetted and approved through working groups and the Reno Planning
Commission was deliberately gutted and rewritten to remove most protections for the community. The actual
Reno City Council meeting was theater, not a hearing. The code, as it stands now, fully reverses the intent of
the draft code painstakingly constructed by staff and the Reno Planning Commission exposing an ethical
breakdown in process and the hype surrounding this council.
I bought into this council's self-billing as a new hope for our city whose reputation needs "reimagining". I was
relieved and proud that this council offered us new opportunities to cultivate broader perspectives where better
processes will allow all citizens to provide input into a community that can grow beyond the limitations we've
tolerated under decades of back door politics. From the outside, it seemed Reno finally had a shot to become
a great place competitive with cities all over America that are also reinventing themselves and growing their
economy because they celebrate their natural assets and unique sense of place. Many have banned digital
signs or restricted them to meet their master plans. The technology exists to make digital signs functionally
integrate within a community without destroying the character of each place.
But, the digital sign code is a telling marker for Reno's real commitment to becoming a destination community
that is safe, aesthetically pleasing and desirable - essential criteria for becoming a great place.
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Like addicts who showboat about "quitting" to misdirect folks from seeing the extent of their habit, the Reno
City Council's "reimagine" gestures , fighting blight photo ops, and this digital sign code sadly only set us up
for another crushing disappointment. Behind the scenes, Reno is still hooked on it's "six pack a day,
good al boy" habit.
Unbelievably, the architects of our community's hot mess of video blight and traffic safety hazards including
Kietzke's dealer row, garish video casino signs, and GSR blinding the entire community for miles, are the
same folks reimagining Reno's future in their own image. The "good al boy" habit emphasizes "me" profits
over "we" benefits and this translates to MORE, BIGGER, BRIGHTER digital signage. Kietzke is a blighted
digital sign war zone now and this is the model sign companies and businesses embrace? More to come.
And just like an addict, against all reason, empirical data, traffic safety standards, best practices in other
communities, advice from both industry and unbiased experts, working group input, peer-reviewed brightness
studies, the recommendations from the Reno Planning Commission, polls, studies for driving safety for
different age groups, legal precedence, community input, transparent public process, and common sense, The
Reno City Council recklessly, codifies this dangerous nonsense to feed their habit.
The upshot, a code that doesn't prevent blight, but encourages an aggressive form of it to proliferate. Think
advertising, think wild west, think Wild Orchid's sign spawing around town in different sizes only three times
brighter than the GSR's 100 foot wall sign. But there's more, public facilities are fair game - parks, fire and
police stations, schools, small businesses, commercial centers abutting neighborhoods. 24/7 video,
scientifically proven at 1500 nits to be dangerously bright to create glare for drivers at night, inappropriate
placement, it's a dream come true for casinos and car dealers - Reno's defacto community planners.
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11/17/2015
City of Reno Mail - Fwd: Reimagine the Digital Sign Code
This isn't a sign code, it's complete denial. Kudos to the Reno Planning Commission for genuinely trying to
write a fair, balanced code. Without due diligence, The Reno City Council has capitulated to old school
"business as usual" at expense to public safety , master urban planning by experts (not businesses looking
out for their wallets), and a reimagined Reno. Reno's revitalization isn't and won't happen until the bad habits
and limited thinking that stranded us here are acknowledged.
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According to the RGJ headline on November 15th, "Nevada gets an "F" in State Integrity" because of an
"anything goes" mentality; we're 46th of 50 states. The blatant manner in which the Planning Commission's
good work was twisted 180 degrees to remove protections for the community, left me, like the article stated,
" ... dismayed, but not necessarily surprised." It's a sad Nevada legacy that robs us of our better selves and
best potential that I hoped this council had evolved beyond.
I know your jobs are incredibly hard, but please reconsider this code in light of public safety, unbiased
experts, science, and defensible public process and not "the good ol boy" habit. It's not a good look for Reno
and, like tattoos, not easily ignored nor removed .
Respectfully,
JH
John Hara
65 Woodchuck Ct.
Reno, NV
775-830-0751
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11/17/2015
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City of Reno Mail - Fwd: Digital Sign proposal
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Fwd: Digital Sign proposal
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Tue, Nov 17, 2015 at 8:02 AM
On Monday, November 16, 2015 at 8:16:36 PM UTC-8, Susan Entenman wrote:
I am emailing the Council to express my concern with the newly updated plan to allow digital signs throughout
Reno.
It is my understanding the proposal does not follow the recommendations of the planning dept and will create
the possibility for more of these signs.
1) #digitalsignsareaneyesore
2) #thiswildlandareaisfullofbeauty
3) #nomorestargazing
4) #renoimitateslasvegas
We can do better than this Reno.
Thank you,
Susan Entenman
#89502
sentenman2012@yahoo.com
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11/17/2015
City of Reno Mail - Fwd: Digital Regulations - Public Hearing- November 18, 2015
Fwd: Digital Regulations - Public Hearing - November 18, 2015
1 message
Tue, Nov 17, 2015 at 8:01 AM
On Monday, November 16, 2015 at 8:32:28 PM UTC-8, Kimberly Rhodemyre wrote:
Mayor Schieve and Reno Councilmembers,
I would like to voice my opposition to any proposed plan to allow additional or different types of digital on
premises signs to the greater Reno area and urge you to support the September Planning Commission
recommendations be adopted. I believe that this type of blight should be reduced or eliminated, not changed
or added to. I stand in support of Scenic Nevada and their efforts to reduce the blight of any type of digital
signs or billboards in this region.
I am surprised and dismayed that Council would seek to decide to either approve the actions of additional or
different digital sign language or try to rewrite ordinance in opposition to the hard work of the Planning
Commission, working in conjunction with the public.
, The City of Reno has made an effort to stop blight in Reno so I feel that you should be strengthening the
Your proposed efforts to attempt a new
draft is misguided at best and should be dropped immediately as this does not reflect what the greater public
community wants.
I reduction or elimination of this type of blight, not actively promoting it.
I ask that you support Scenic Nevada and the vast majority of your constituents supporting stricter efforts to
combat digital sign and billboard blight and not the industry that is intent on the destruction of the views of the
Truckee Meadows.
Respectfully,
Kimberly Rhodemyre
direct: klrhode. re@sbcglobal.net
direct: (775) 232-0122
' "If future generations are to remember us with gratitude rather than contempt, we must leave them more than
the miracle of technology. We must leave them a glimpse of the world as it was in the beginning, not just
after we got through with it" ......... Lyndon Johnson
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11/17/2015
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City of Reno Mail - Fwd: Signs
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Tue, Nov 17, 2015 at 8:01 AM
On Monday, November 16, 2015 at 8:55:05 PM UTC-8, EspinHE@aol.com wrote:
Dear City Cleric
I
Please pass this on to the city Council members. The City of Reno as well as Washoe County has enough
BLIGHT without more billboards, digital or not. Billboards/digital signs, etc., are an eye sore to what this
community should be like to the eye. It is my understanding that the Mayor and others are trying to clean up
the Reno area especially downtown which in the eyes of this writer is a mess. Adding the blight of more
billboards or digital signs will only make a bad situation worse. Just one of the reasons my wife and I do not
go down town. When I graduated from UNR in 1957 downtown Reno was great with terrific stores etc. Within
a 4 block area people could buy all the necessities for living. Then the casinos took over and ruined the
downtown area. Pan handlers, drunks and general low life's frequent the downtown area a real challenge for
the Mayor to clean up. Now business want more crap blocking the views. Enough is enough stop the spread
of the billboards and digital signs.
I
Howard Espin
Colonel, US Army Retired
Reno
EspinHE@aol.com
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City of Reno Mail - Fwd: digital signs
11/17/2015
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Fwd: digital signs
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Tue, Nov 17, 2015 at 8:00 AM
On Tuesday, November 17, 2015 at 6:41: 11 AM UTC-8, Charlotte Voitoff wrote:
For 47 years I have enjoyed a view of downtown Reno from my home on Sunnyvale Ave, off of Cashill Blvd.
love seeing the mountains in the day and the city lights at night. Now the GSR monster digital sign dominates
my view. More than that, although I live some distance away, it flashes on my walls with changing colors. I
invite you to see how obnoxious it is. Please do not allow the proliferation of these signs in Reno.
I
Charlotte Voitoff
3310 Sunnyvale Ave.
Reno, NV 89509
775-329-0713
cvoitoff@gmail.com
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F.3 27 Letters re TXT13-00002 (On-Premise Digital

Transcription

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