hfma 2016 media kit - Healthcare Financial Management Association

Transcription

HFMA 2016
MEDIA KIT
Target. Connect. Engage.
™
HFMA’s advertising
opportunities offer your
brand maximum reach and
exposure. Our team will
work with you to build a plan
that meets your needs.
™
ABOUT HFMA
OUR MISSION IS TO LEAD
THE FINANCIAL MANAGEMENT
OF HEALTH CARE.
With more than 40,000 members, the Healthcare Financial
Management Association (HFMA) is the nation’s premier
membership organization for healthcare finance leaders.
HFMA builds and supports coalitions with other healthcare
associations and industry groups to achieve consensus on
solutions for the challenges the U.S. healthcare system faces
today. Working with a broad cross-section of stakeholders,
HFMA identifies gaps throughout the healthcare delivery
system and bridges them through the establishment and
sharing of knowledge and best practices. We help healthcare
stakeholders achieve optimal results by creating and providing
education, analysis, and practical tools and solutions.
LEARN MORE AT HFMA.ORG.
HFMA 2016 MEDIA KIT
The healthcare industry is transforming
to deliver value.
Finance professionals understand value. They know how to measure it, improve processes to
achieve it, and build the infrastructure to support it. With their business partners within and
outside their organizations, they are working steadily to achieve a vision of value.
TRANSFORMING
RELATIONSHIPS
INTEGRATING
THE REVENUE
CYCLE
COMMUNICATING
PRICES
PROVIDERS
Delivering Value
PAYERS
PHYSICIANS
RETHINKING
INFORMATION
TECHNOLOGY
ACCESSING
CAPITAL
MAKING
VALUE-BASED
BUYING
DECISIONS
TRANSFORMING
RELATIONSHIPS
Finance leaders are working with
physicians, payers, and other
providers to enhance the quality
of care and care delivery,
optimize revenue, establish
performance or risk-based
contracts, and launch their own
insurance products.
INTEGRATING THE
REVENUE CYCLE
As hospitals and physicians
integrate, the disparate revenue
cycle practices of these two groups
are becoming clear. Technology,
process, and cultural solutions
are essential to bridging this gap.
RETHINKING IT
ACCESSING CAPITAL
Finance leaders are front and
center in the strategic technology
planning. This involvement ensures
that IT delivers value and enables
efficient operations in a time of
organizational transformation.
Finance executives must help their
organizations secure capital from
a range of sources — from bonds
to philanthropy to partnerships
with other organizations — and
allocate those funds to fulfill
organizational goals.
MAKING VALUE-BASED
BUYING DECISIONS
Given constrained resources,
finance is critical to determining
the ROI for major purchases.
COMMUNICATING
PRICES
Healthcare finance leaders
are hard at work developing
rational pricing systems and
improving their ability to
communicate pricing to
patients and payers.
“This time of transition
from volume to value is
one of the most dynamic
and exciting times our
nation's healthcare
industry has experienced.
The future truly belongs
to those who are able to
think outside the box and
embrace new ideas,
structures, and processes.”
David A. Burton, MD, Health
Catalyst, in an interview with hfm
(April 1, 2015)
1
TARGET. CONNECT. ENGAGE.
HFMA delivers value to the industry.
HFMA provides fact-based perspective on healthcare issues of the day, from pricing to the root
causes of costs. Here are a few of our initiatives:
HEALTHCARE DOLLARS & SENSE SM
As the nation’s healthcare system undergoes dramatic changes, HFMA is committed to working with other stakeholders to
bring clarity and transparency to the price of health care for patients, payers, employers, and the American public. Healthcare
Dollars & SenseSM recommendations center around three issues:
Giving people clear, accessible
information when they need it, along
with information on quality, safety, patient
experience, and other measures of value.
Communicating with patients clearly
and with respect—throughout the
treatment process—about their financial
obligations and ways of meeting them.
Helping patients understand and
resolve their medical accounts.
Each set of recommendations comes from a dedicated task force, convened by HFMA, including hospitals, physicians,
insurers, patient advocates, public officials, employers, and credit agencies. Learn more at hfma.org/dollars.
THE VALUE PROJECT
The transformation toward value-based health care is reshaping the
delivery of care, patient expectations, and payment structures. Since
2010, HFMA’s Value Project has been helping healthcare organizations
create value for the multiple purchasers of health care.
Learn more at hfma.org/valueproject.
MAP FOR REVENUE CYCLE EXCELLENCE
Created by healthcare leaders, HFMA’s MAP — Measure, Apply,
Perform — is a comprehensive revenue cycle strategy that establishes
industry-standard metrics (MAP Keys), offers a web-based application
to track performance (MAP App), honors excellence (MAP Awards),
and shares lessons from industry leaders (MAP Event).
Learn more at hfma.org/map.
2
An HFMA Value Project Report
Strategies
for Physician
Engagement
and Alignment
HFMA’s latest
Value Project
report published
in June 2015
SM
HFMA 2016 MEDIA KIT
HFMA Membership at a Glance
JOB LEVEL
JOB FUNCTION
LEVEL:
42% EXECUTIVE
CEO, CFO, Executive
Director, Other Chief
Officer, Vice President
Other
25%
Senior financial executive HFMA
members control 90%+ of an
organization’s purchases for
business-related products and
services, including IT and consulting
15%
LEVEL:
37% MANAGEMENT
Director, Manager
24%
Finance
Administration
or Operations
10%
12%
Managed Care,
Compliance,
Reimbursement
Accounting,
Audit, Budget
14%
Revenue Cycle,
PFS, Access, HIM
THE PRINCIPLES & PRACTICES BOARD
The 12-member P&P Board — established by HFMA
in 1975 — works with the American Institute of Certified
Public Accountants (AICPA), the Financial Accounting
Standards Board, and the Governmental Accounting
Standards Board to address the unique financial reporting
needs of healthcare organizations.
Learn more at hfma.org/principlesandpractices.
HFMA’s Principles and Practices Board (2015-16)
Back Row (left to right): Gordon T. Edwards, Jennifer P. Marion,
Brent W. Beaulieu, Kimberly K. McKay
Front Row (sitting left to right): Paula M. Reichle, Katherine A. Arbuckle,
Brian P. Conner (Chair), Staci L. Dickerson, Norman C. Mosrie
Not Pictured: James LeBuhn, Joseph M. Lemaire, Timothy R. Weld, Jr.
3
“For the past few years, we’ve run a fresh ad in
hfm every month. The magazine gives us a
great way to communicate our brand values on
an ongoing basis, and introduce new solutions
in timely ways. Our current and prospective
clients make it clear to us that hfm is an
investment well spent.”
GREG KARRAKER / SVP AND CHIEF MARKETING OFFICER / VISIQUATE, INC.
hfm
hfm (Healthcare Financial Management)
is HFMA’s flagship media brand. It is rated
number one by healthcare CFOs. When you
advertise in hfm, your message reaches key
healthcare finance decision makers — the
people who determine or influence how their
organizations spend millions of dollars.*
* Contact your advertising representative for specific audience details.
IN THIS SECTION:
•
•
•
•
•
hfm facts and figures
2
016 hfm editorial calendar
hfm rates and deadlines
h fm Early Edition
h fm Weekly News
With practical content, your message is
in good company.
hfm delivers strategies and tactics healthcare finance leaders can use to reduce cost, improve
revenue, and manage risk at their organizations. The media brand provides busy finance executives
with useful, timely, and relevant information in print and online. hfm’s articles are written by top
professionals or based on interviews with industry leaders.
FEATURE ARTICLES
COLUMNS AND DEPARTMENTS
The cover story, case studies, and other features offer insight
and guidance about the industry’s current challenges. The
special cover themes highlighted in hfm’s editorial calendar
were identified to respond to readers’ most pressing
professional challenges.
Regular columns and departments include:
INTERVIEWS
Among hfm’s regular features are interviews with industry
leaders, including top finance executives in hospitals and
health systems, who are shaping the next generation of
health care in this country.
FOCUS AREAS
Brief, monthly articles cover topics hfm readers tell us are
most important to them:
• Technology
• Accounting
• Integration
• Payment
• Revenue Cycle
• Cost and Quality
• Eye on Washington
• From the Chair
• Healthcare Value
• From the President
• Business Intelligence
• News Watch
• Capital Finance
• Etcetera (including
• Healthcare Reform
HFMA member profiles)
• Data Trends
TECHNOLOGY EMPHASIS
Because hfm’s editors understand how important technology
is to readers, every issue shows how technology can be used
to make the business of health care more efficient and timely.
A specific focus of hfm’s coverage is the technology essential
for an effective revenue cycle.
Readers turn to hfm for solutions
and market intelligence.
Healthcare CFOs have demanding roles. That’s why hfm is proud to be the no. 1 publication to
which they turn. They read it, retain it, refer to it, and recommend it. And that brand promise
extends online every day.
CFOs VIEW hfm AS A TRUSTED RESOURCE.
A recent, blind mail survey was conducted representing 6,900 finance executives at domestic hospitals and health systems.
The survey sample of 1,000 organizations was selected randomly from a list consisting of HFMA members, nonmembers,
and individuals from a SK&A healthcare database (non-HFMA data). The findings found:
• 76% of all CFOs report receiving hfm, of which:
– 68% report reading three or four of the last four issues
– 70% report retaining hfm for future reference
• 60% of all CFOs receiving multiple publications would select hfm if they only had one industry publication to read
• Half (50%) of all CFOs report visiting hfma.org in the past three months
6
hfm | HFMA 2016 MEDIA KIT
Deliver your message to key decision makers.
Healthcare leaders and other finance decision makers read hfm. The magazine reaches the
following segments:
HEALTHCARE ORGANIZATIONS
HEALTHCARE DEPARTMENT MANAGERS
The largest portion of our readership is professionals in
hospitals, health systems, or other provider facilities.
The magazine is read by hospital managers, directors,
department heads, purchasing officers, and others who
are authorized to recommend and buy products and
services in volume.
HEALTHCARE EXECUTIVES
Primary circulation includes CFOs, system executives,
administrators, assistant administrators, and vice presidents.
SUPPORT SERVICE COMPANIES
hfm also reaches accounting firms, consulting organizations,
and insurance companies, which may be in a position to
recommend your products and services.
hfm is the number one source to reach
healthcare CFOs.
Total Advertising
Market Share
hfm (monthly)
22.8%
Modern Healthcare (weekly)
22.5%
Health Data Management (monthly)
12.7%
Healthcare IT News (monthly)
8.4%
HealthLeaders (monthly)
7.5%
Hospitals & Health Networks (monthly)
7.2%
Healthcare Informatics (monthly)
6.7%
Healthcare Executive (bimonthly)
5.9%
Health Management Technology (monthly)
3.4%
Healthcare Finance News (monthly)
3.0%
Attention
CFOs WHO RECEIVE hfm AVERAGE
44
MINUTES READING A TYPICAL ISSUE*
*2015 Readex Preference Study
7
hfm’s 2016 Editorial Calendar
Featured Topics / Bonus Distributions
Space Deadlines
Materials Deadlines
January: Health Care in Transition
December 2, 2015
December 7, 2015
January 4, 2016
January 8, 2016
February 3, 2016
February 8, 2016
March 3, 2016
March 7, 2016
Prospective topics:
• Healthcare finance predictions for 2016: impact on health system strategy
• Managing the transition from fee-for-service to fee-for-value in a mixed
payment environment
• Preparing for emerging technologies
BONUS DISTRIBUTION:
HFMA’s Region 11 Symposium
January 24–27, 2016
San Diego
February: Technology
Prospective topics:
• The role of technology in achieving interoperability and promoting care
coordination in provider networks
• EHRs: hallmarks of effective implementation
• Technology-based strategies for creating a consumer-focused
healthcare enterprise
BONUS DISTRIBUTION:
HIMSS Conference & Exposition
February 29–March 4, 2016
Las Vegas
March: Accountable Care
Prospective topics:
• Strategies for payer-provider collaborations in ACOs
• ACO strategy development: evaluating organizational and
market readiness/responsiveness
• ACO cost containment strategies
April: Enterprise Risk
Prospective topics:
• Legal update: key regulatory and compliance concerns for 2016
• Teaming up with physicians to mitigate financial risk
• Assuming risk associated with population health management:
A readiness assessment
BONUS FEATURE: Readex Ad Impact Study
8
Space Deadlines
Materials Deadlines
May: Capital Planning
April 4, 2016
April 8, 2016
May 3, 2016
May 6, 2016
June 3, 2016
June 8, 2016
July 5, 2016
July 8, 2016
Prospective topics:
• Capital planning requirements in a world of value-based payment
• Reducing fixed costs to focus more on decentralized and virtual care
• MOB investments: key considerations for locating and structuring
physician office facilities
June: Performance Improvement
ANI ISSUE
Prospective topics:
• Achieving the Triple Aim: identifying untapped improvement opportunities
• Achieving cost savings through clinical transformation
• Improving the financial performance of CINs
ANI: HFMA’s National Institute Program Guide
BONUS DISTRIBUTION:
2016 ANI: HFMA’s National Institute
June 26–29, 2016
Las Vegas
July: Physician Relations
Prospective topics:
• Physician payment trends: new compensation models
• Advantages, and potential challenges, of physician
comanagement arrangements
•
Expanding nursing roles to offset physician shortages
and control costs
August: Business Intelligence
Prospective topics:
• Using tools to track population health risks
• Addressing data privacy and security concerns with business intelligence
• Provider/payer collaborations: sharing data to improve value
BONUS DISTRIBUTION:
AHRMM Annual Conference & Exposition
July 31–August 3, 2016
San Diego
9
hfm’s 2016 Editorial Calendar
(continued)
Space Deadlines
Materials Deadlines
September: Revenue Cycle
August 3, 2016
August 8, 2016
Prospective topics:
• Improving cash collection processes to reduce bad debt
• Best practices in price transparency and consumer communication
• Working with payers to improve coding practices
• Physician revenue cycle best practices
BONUS DISTRIBUTION:
HFMA’s MAP Event
Fall 2016 (Dates TBD)
AHIMA
October 15–20, 2016
Baltimore
ASHHRA Conference & Exposition
September 24–27
Grapevine, Texas
October: Payment
September 5, 2016
September 8, 2016
October 3, 2016
October 7, 2016
November 3, 2016
November 8, 2016
Prospective topics:
• Medicaid payment update: current opportunities and strategies
• Implications of narrow networks and strategic responses for hospitals
and health systems
• Physician payment: how payers are rewarding physicians for value
November: Strategic Planning
Prospective topics:
• Strategies for improving access and increasing market share
• The evolving role of finance leaders as health system strategists
• Vetting disruptive innovations that challenge the traditional health
system business model
BONUS FEATURE: Readex Ad Impact Study
December: Managing for Value
Prospective topics:
• How to establish accountabilities and budgets for value-based care
• The role of finance in restructuring care to deliver increased value
• Service line and asset rationalization amid changing utilization
December Bonus Issue: Buyer’s Resource Guide
Buyer’s Resource Guide is a comprehensive purchasing directory featuring more
than 1,300 companies offering the products and services healthcare professionals
seek. See pages 32–37 for more information.
2016 HFMA Buyer’s Resource Guide
November 9, 2015
November 16, 2015
2017 HFMA Buyer’s Resource Guide
November 8, 2016
November 11, 2016
10
For more information, contact the HFMA advertising team at AdSales@hfma.org or (800) 252-4362.
hfm Display Advertising Rates*
Black and White
1x
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OTHER ADVERTISING OPTIONS
Tip-ons, belly bands, and more are available in many
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RATE PROTECTION
Advertisers who contract for a 2016 advertising program
before December 31, 2015, earn rate protection and are
entitled to use the 2015 rate card.
hfm Early Edition
See page 26 of the Digital Solutions section for details.
hfm Weekly News
See page 25 of the Digital Solutions section for details.
For complete Specifications & Mechanicals, view the last section of HFMA’s Media Kit.
11
HOS P ITALS + P HY S IC IANS + PAY E R S
S p r in g 2015
SUSTAINABLE
SOLUTIONS
•
•
Getting to zero patient harm
•
Turning ICD-10 into
a clinical priority
•
Business benefits of
community outreach
Strategies for successful,
collaborative teams
UnitedHealthcare’s
Lee Newcomer, MD,
on payment innovations
that are reducing
cancer costs
“Leadership is an excellent publication with
quality insights for healthcare leaders to
create effective strategies and better practices.
The Leadership editorial content provides a
superior avenue in which to communicate
our strategic message to healthcare
organizations’ C-Suite.”
MICHELLE JACKSON / DIRECTOR OF MARKETING / VHA
H O SP I TA L S + P H YSI CI A N S + PAY E R S
Wi n t e r 2 015
TECHNOLOGY:
PROMISES &
CHALLENGES
•
Getting to interoperability:
Learning from healthcare
pioneers
•
Transforming care with
big data
•
Secrets to successful,
collaborative, on-budget
EHR projects
The ONC’s Karen DeSalvo, MD,
on the federal government’s
plans for a health information
exchange infrastructure
Leadership
Leadership’s mission is to help transform
health care by spreading collaborative,
business-smart approaches. Leadership
reports on how healthcare leaders — clinical,
financial, administrative, IT — are pioneering
bold solutions for improving quality and
reducing costs.
When you advertise in Leadership, you are
sending a message to our C-suite readers
that you are also at the forefront of change,
and devoted to collaborating to achieve the
ultimate goal of a better healthcare system.
IN THIS SECTION:
magazine facts and figures
2
016 Leadership editorial calendar
L eadership e-newsletter
L eadership Business Profiles
eadership
• L
•
•
•
Leadership
Reach 75,000 healthcare leaders making key financial decisions in print, and
more 175,000 with each e-newsletter.
Leadership covers breakthrough business strategies, and the leaders who are writing a new
chapter in American health care.
Published quarterly, Leadership magazine is read by all levels of the C-suite (clinical, administrative,
finance, IT) across hospitals, physician organizations, and payers: 75,000 critical decision makers.
Human Resources
and Training Leaders
Chiefs of Radiology,
Directors of Radiology
9%
8%
CEOs, Chairs, CIOs,
Other Executives
21%
CMOs, CNOs,
Clinical Executives
36%
15%
7%
4%
CFOs, Finance Executives
Other Executives
Materials Management
Leaders
Reader Research Shows*:
51
MINUTES IS THE AVERAGE
TIME C-SUITE READERS
SPEND WITH EACH ISSUE
*2014 Editorial Study, Readex Research
14
81
%
AGREE LEADERSHIP IS
RELEVANT TO THEIR WORK
81
%
AGREE LEADERSHIP IS A
CREDIBLE SOURCE
73
%
AGREE LEADERSHIP
COMPARES FAVORABLY
TO OTHER PUBLICATIONS
THEY READ
Leadership | HFMA 2016 MEDIA KIT
Leadership ADVERTISING RATES (NET) AND SPECS*
Four-Color
Width
Height
2-Page Spread
Bleed
16.5"
11.125"
Trim
16.25"
10.875"
Full-Page
1x
2x
3x
4x
$17,221
$16,400
$15,282
$14,093
$11,714
$11,156
$10,397
$9,588
Live Area Non-Bleed
7”
9.5”
Trim
8.125”
10.875”
Bleed
8.375”
11.125”
1/2-Page Horizontal
6.625”
4.667”
$7,390
$7,885
$6,557
$6,048
1/4-Page
3.625”
5.375”
$5,400
$5,141
$4,793
$4,420
* Bleed must extend 1/8-inch beyond the trim line. The live area must be 1/4-inch from final trim.
** See the Specifications & Mechanicals section for materials details.
INFOGRAPHIC GATEFOLD
PLACEMENTS AVAILABLE
YOUR AD
HERE
YOUR AD
HERE
HFMA offers one exclusive placement with an infographic
gatefold. See the Specifications & Mechanicals section for
more details. Call your advertising representative for rates.
8-Page Infographic Gatefold
SPECIAL COMBO PACKAGES FOR hfm ADVERTISERS
Special early-bird discounts are available when you sign before January 29, 2016. Rates are net and agency commissionable.
Call your ad representative for details.
15
2016 Leadership Editorial Calendar
Winter 2016: Population
Health Management
Gatefold Infographic
Display Advertising
November 10, 2015 December 9, 2015
Materials Deadlines
December 18, 2015
Prospective topics:
• The present and future of predictive modeling
• Properly aligning quality/financial incentives in value-based payment contracts
• Successful data sharing between payers, physicians, hospitals, and other stakeholders
• Engaging high-risk patients/members for improved outcomes
• IT tools that aide population health management
Spring 2016: On the Front
Line of Innovation
February 10, 2016
March 14, 2016
March 28, 2016
Prospective topics:
• From Arkansas to Washington: How states are redesigning healthcare delivery
• Re-structuring healthcare organizations (and management teams) for the future
• Passionate leaders who are thinking outside the box
• Increasing speed to market with new healthcare delivery products/services
• Innovations from the front lines of care impacting quality/costs
BONUS DISTRIBUTION:
International Summit on Improving Patient Care
in the Office Practice and the Community (IHI)
Orlando
March 20-22, 2016
Attendance: 5,500
ANI: The 2016 HFMA National Institute
Las Vegas
June 26–29, 2016
Attendance: 5,000
Leadership E-Newsletter
See the Digital Solutions section on page 26
for more details.
Leadership Business Profiles
See the Digital Solutions section on page 29
for more details.
16
Leadership | HFMA 2016 MEDIA KIT
Summer 2016:
Managing Risk
Gatefold Infographic
Display Advertising
Materials Deadlines
May 11, 2016
June 15, 2016
June 29, 2016
August 12, 2016
September 14, 2016
September 28, 2016
Prospective topics:
•C
ollaborating around bundled payment
•P
opulation health risk stratification
•D
ata security and privacy
•
K
eys to successful service line growth
BONUS DISTRIBUTION:
2016 AHRA Annual Meeting and Exposition
Nashville
July 31–August 3, 2016
Attendance: 1,000
Fall 2016: Clinical
& Financial Integration
Prospective topics:
•C
ase studies in clinical integration
•C
MOs, CNOs, and CFOs talk performance metrics
•P
hysician organizations at the ACO forefront
•H
elping patients and clinicians understand true costs of care
•
H
ow health plans can think like health systems and vice versa
H O S P I TA L S + P H Y S I C I A N S + PAY E R S
2016 COVER PREMIUM
S u mme r 2 014
Premium Positions
2nd Cover
20%
3rd Cover
15%
4th Cover
25%
EVOLVING
TOWARD
VALUE
•
Partnering around
value-based payment
•
Communitywide
approaches to aging
•
Eight steps to growing
a service line
Cedars-Sinai CNO
Linda Burnes Bolton
on nursing’s role in the
outpatient migration.
17
“HFMA provides us with an excellent way to
promote our solutions through its bimonthly
niche publication, Healthcare Cost Containment.
Alongside provider-tested, practical content,
we’re able to reach thousands of healthcare
decision makers across the C-Suite.”
ROBERT O’REGAN / MARKETING DIRECTOR / MODERN MEDICAL SYSTEMS
HEALTHCARE COST
CONTAINMENT
This newsletter is packed with provider-tested
tactics to reduce expenses, enhance operational
efficiency, and improve value. Healthcare Cost
Containment reaches 6,000 CFOs, CEOs,
COOs, supply chain and clinical directors, and
other healthcare purchasers.
TOPICS COVERED INCLUDE:
evenue and Payment
• R
• V
alue-Based Payment
abor, Benefits, and Productivity
• L
• S
upplies, Equipment, and Pharmaceuticals
• O
ther High-Dollar Costs
Topics covered in
Healthcare Cost Containment include:
REVENUE AND PAYMENT
• Strategies for reducing readmissions, managing population health, and transitioning to value-based payment
• Tips for managing costs in key service lines and ancillary departments
LABOR, BENEFITS, AND PRODUCTIVITY
• Physician contracting and compensation models
•T
ools for uncovering the root causes of labor dollar variances
SUPPLIES, EQUIPMENT, AND PHARMACEUTICALS
•S
trategies for optimizing use of supply chain metrics and benchmarks
• Advice for capturing charges for supplies
OTHER HIGH - DOLLAR COSTS
20
•S
uccessful practices for collaborating with clinicians to reduce costs
•G
uidance on capital purchases that help transform care delivery
H EA LT H C A R E C O S T C O N TA I N M E N T | HFMA 20 16 MEDIA KIT
HEALTHCARE COST CONTAINMENT
DISPLAY ADVERTISING DEADLINES
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February
January 4, 2016
January 8, 2016
April
March 3, 2016
March 7, 2016
June
May 3, 2016
May 6, 2016
August
July 5, 2016
July 8, 2016
October
September 5, 2016
September 8, 2016
December
November 3, 2016
November 8, 2016
DISPLAY RATES (NET)
Full-Page Four-Color per Issue
Half-Page Horizontal Four-Color per Issue
$3,619
$2,155
21
“HFMA’s digital advertising placements
have been a part of our overall marketing
strategy for several years. HFMA’s digital
ads generate brand awareness — as well as
drive relevant and engaged traffic to our
website — delivering strong results.”
ALLISON MURPHY / ASSISTANT MARKETING DIRECTOR / B. E. SMITH, INC.
DIGITAL SOLUTIONS
IN THIS SECTION:
HFMA offers a variety of
• hfma.org
digital advertising to support
• E-newsletters
your integrated marketing
needs with more opportunities - hfm Weekly News
- Healthcare Finance
to come in 2016!
Strategies
- Leadership
- hfm Early Edition
- Career Opportunities
- ANI Update
- MAP Event
•
•
•
•
•
HFMA eBooks Business Profiles
ANI mobile app
ANI video bonus
Virtual Conference
hfma.org
Reach HFMA members where they turn 24/7.
Healthcare financial decision makers rely on hfma.org to access critical content, reference
materials, and timely tools to get their jobs done. Advertisers benefit from increased user traffic
due to enhanced SEO efforts, event marketing campaigns, and cross-promotional vehicles.
HFMA.ORG RUN-OF-SITE DIGITAL SPECS
Digital Ad Type
Size W x H (Pixels)
Upper Leaderboard
728 x 90
Lower Leaderboard
728 x 90
Upper Rectangle
300 x 250
Lower Rectangle
300 x 250
Text Link Ads
10 to 15 words
hfm Buyer’s Resource Guide Leaderboard
728 x 90
* Run-of-site exclusions: Homepage, news section, forums section, membership,
HFMA’s Buyer’s Resource Guide, and application pages (various pages
outside of HFMA’s content management system).
Upper Leaderboard
Upper
Rectangle
Lower
Rectangle
Text Link
Ads
Business
Profiles
Lower Leaderboard
For run-of-site pricing, please contact your HFMA advertising representative.
E-Newsletters
Reach the inbox of HFMA members and beyond.
HFMA publishes several e-newsletters for our members and industry professionals.
Each e-newsletter features timely and solutions-oriented editorial content, and they offer
a variety of advertising opportunities based on your marketing needs.
Upper Leaderboard
Skyscraper
Video
Banner
Text Link Ads
Lower Leaderboard
24
DIGITAL SOLUTIONS | HFMA 2016 MEDIA KIT
hfm Weekly News
NEW OPPORTUNITY
The way members stay up-to-date on timely topics.
Delivered Friday to approximately 37,000 members, hfm’s weekly email news features the top
healthcare finance headlines of the week.
hfm WEEKLY NEWS E - NEWSLETTER DIGITAL SPECS
Digital Ad Type
Size W x H (Pixels)
Maximum Ads/Issue
Rectangle
250 x 150
1 EXCLUSIVE EXPOSURE!*
* Rectangle will appear below the hfm Weekly News sponsor when an hfm Weekly News sponsorship is sold.
For pricing, please contact your HFMA advertising representative.
Healthcare Finance Strategies E-Newsletter
Delivered to more than 175,000 readers biweekly.
This biweekly e-newsletter provides practical, use-it-now career and professional development
insights. These in-depth articles feature substantive excerpts from HFMA's publications and
educational programs.
HEALTHCARE FINANCE STRATEGIES E-NEWSLETTER DIGITAL SPECS
Digital Ad Type
Size W x H (Pixels)
Upper Leaderboard*
630 x 90
Skyscraper
120 x 600
Lower Leaderboard*
630 x 90
Video Banner*
150 x 136
Premium Text Link Ad
10 to 15 words
Text Link Ad
10 to 15 words
* Lower Leaderboard cannot appear when Video Banner is sold. Video Banner
cannot appear when Lower Leaderboard is sold. Upper Leaderboard must be
static. Mechanical & Specifications: Refer to the “Specifications and
Mechanicals” sections at the back for details.
25
Delivering practical insight about complex healthcare challenges.
Emailed monthly to more than 175,000 readers, the digital version of Leadership keeps readers
in touch with original features, highlights from Leadership magazine, print and audio interviews,
tools, checklists, and other interactive features, all linked to extensive content at hfma.org/Leadership.
Leadership E - NEWSLETTER RATES AND SPECS
Ad Type
Size W x H (Pixels)
Rates (Net) / Issue
Maximum Ads/Issue
Upper Leaderboard*
630 x 90
$4,331
1 EXCLUSIVE EXPOSURE!
Skyscraper
120 x 600
$4,043
Lower Leaderboard*
630 x 90
$3,754
Video Banner*
150 x 136
$3,754
10 to 15 words
$2,888
Text Link Ad
10 to 15 words
$2,426
4
*See previous page for an ad position diagram.
See the Digital Solutions section of the Media Kit for an ad position diagram.
hfm Early Edition E-Newsletter
NEW OPPORTUNITY
Let HFMA spotlight your company and solutions.
Distributed once a month to HFMA’s members, hfm Early Edition showcases hfma.org exclusives,
blog posts, and a sneak peek at features slated for the media brand’s soon-to-be-released print
edition. The e-newsletter offers members practical, insightful, and authoritative digital content to
help them succeed in a fast-changing healthcare industry.
hfm Early Edition SPECS
Digital Ad Type
Size W x H (Pixels)
Upper Leaderboard*
630 x 90
Skyscraper
120 x 600
Lower Leaderboard*
630 x 90
Video Banner*
150 x 136
10 to 15 words
Text Link Ad
10 to 15 words
*Lower Leaderboard cannot appear when Video Banner is sold. Video Banner
cannot appear when Lower Leaderboard is sold. Upper Leaderboard must be
static. Mechanical & Specifications: Refer to the “Specifications and
Mechanicals” sections at the back for details.
26
Career Opportunities E-Newsletter
See page 42 of the Recruitment Advertising
section for details.
ANI Update E-Newsletter
Get in the mix before, during, and after ANI.
The ANI Update highlights speakers, sessions, and news in the weeks before, during, and after the
conference. Once the event is under way, this e-newsletter features live coverage, photos, video, and
news to capture the excitement of being there.
The ANI Update reaches approximately 100,000 readers per issue —
a total campaign volume of 900,000+ emails — and is distributed:
• Five times monthly prior to ANI (February, March, April, May, and June)
• Three times during ANI (between June 26-29)
• Once as an event wrap-up (July)
ANI Update RATES AND SPECS
Ad Type
Size W x H (Pixels)
Rates (Net) / Issue
Maximum Ads/Issue
Text Links
10-15 words
$2,546
8
Lower Leaderboard
630 x 90
$3,187
27
MAP Event E-Newsletter
Reach 120,000+ total readers.
This e-newsletter highlights timely topics at MAP Event: HFMA’s annual revenue cycle conference.
MAP Event provides revenue cycle professionals with practical tools — from MAP Award
winners — to improve revenue cycle performance. The e-newsletter is distributed four times
prior to the Fall event.
Learn more about HFMA’s MAP initiative
on page 2 of HFMA’s Media Kit.
MAP EVENT E - NEWSLETTER DIGITAL SPECS
Digital Ad Type
Size W x H (Pixels)
Text Link Ad
10 to 15 words
HFMA eBooks
NEW OPPORTUNITY
Useful, authoritative, and comprehensive.
HFMA eBooks offer members and other industry stakeholders a robust digital resource on
high-interest topics from the association’s leading publications: hfm, Leadership, Revenue Cycle
Strategist, Healthcare Cost Containment, and Strategic Financial Planning.
Available for download through a wide variety of HFMA’s
digital channels including hfma.org and e-newsletters, this
resource — typically 24-36 pages — offers you a new vehicle
to showcase your business solutions. Due to its organized,
credible format, readers will use and reference HFMA
eBooks throughout the year and beyond.
Planned topics include physician engagement, population
health, revenue cycle strategies, compensation, value-based
payments, among others.
For specifications, see the hfm 2016 Display Digital and
Printing Specifications on page 48 of the Media Kit.
28
An HFMA eBook
Strategies for Supply
Chain Success
Spring 2015
Business Profiles
Let HFMA spotlight your company and solutions.
Reach potential customers with a level of detail
and exposure that goes beyond traditional
advertising. With Business Profiles, HFMA
highlights your company and the ways your
solutions meet customer needs in our top print
and digital publications:
hfm OR Leadership
We place your two-page profile in hfm (for healthcare
finance leaders) or Leadership (for strategic, administrative,
and clinical leaders).
HFMA.ORG
Your profile is featured on the landing page for hfm or
Leadership. We’ll encourage links between the profile’s
searchable HTML content and your company’s website to
maximize ongoing traffic. You’ll also receive a special
Business Profiles text link ad placement.
HFMA E-NEWSLETTER
We will also drive the industry to your profile with a link in
one of our leading e-newsletters: Healthcare Finance
Strategies or Leadership.
HOW BUSINESS PROFILES WORK:
• HFMA conducts a phone interview with a thought leader
from your organization
• We use this information to create a Business Profile for
you to review and approve
• We publish the content in hfm and/or Leadership, with
print and online options
• You reach customers through visibility on HFMA
platforms that drive traffic to your team, website, or other
contact resources
For Business Profiles pricing, please contact your HFMA advertising representative.
29
ANI Mobile App
Reach ANI attendees on-the-go.
Interested in ANI mobile app advertising or sponsorship opportunities? Please contact your
HFMA advertising representative.
Learn more about ANI advertising opportunities on page 46 of the Media Kit.
ANI Video Bonus
When you advertise in the ANI Update — and exhibit at ANI — it qualifies your company for a
two-minute video at your booth during ANI. Videos will be posted on HFMA’s YouTube
Channel in July 2016 for two months. You’ll also receive a copy of the video and can link to it
from your website.
• To qualify, exhibitors must purchase either two lower leaderboard ads or three text links for the ANI Update
(February-July 2016)
• Videos will feature three standard questions for each exhibitor:
– What products and services are you showing at ANI this year and
– What products and services are new?
– What else should HFMA members know about your company?
what benefits do they offer healthcare organizations?
• Videos will be:
– Recorded at ANI during non-exhibit-hall hours
– No longer than two minutes in length
– Edited, if needed, and approved by exhibitors before posting to HFMA’s YouTube channel
– Posted on HFMA’s YouTube channel the week of July 6
• Videos — along with ANI videos from keynote speakers, etc. — will be collectively promoted in the July
ANI Update e-newsletter and other HFMA vehicles such as Twitter, hfma.org, and the Healthcare Finance Strategies
and hfm Weekly News e-newsletters.
30
HFMA’s Virtual Conference
Real-time, online access to high-quality education.
Complimentary for HFMA members, the popular, web-based Virtual Conference offers unique,
interactive educational experiences including real-time presentations with nationally recognized
experts, networking opportunities, and industry resources.
TWO-MONTH, ON-DEMAND ACCESS
Following each live date, attendees have access to archived educational presentations and sponsor information. Live dates in
2016 are to be determined.
DELUXE SPONSOR BONUS:
BUYER'S RESOURCE GUIDE INCLUSION
Virtual Conference sponsors are recognized in a variety of ways. Your logo will link directly to your company products,
solutions, videos, and other sales collateral within your Buyer’s Resource Guide online listing and allow visitors to request
more information. You’ll also receive:
• Sponsor recognition throughout the Virtual Conference
• Logo recognition on the Virtual Conference website
• A marquee message, welcome video, company description, four-color logo, and access to your Buyer’s Resource Guide
online listing
• Live lead capture during the live Virtual Conference and on-demand periods
• Pre- or post-attendee lists for each 2016 live date and on-demand period
See the Buyer’s Resource Guide section of the Media Kit for complete details.
Schedule a Demo of the Virtual Conference Platform
Please contact the HFMA advertising team at
AdSales@hfma.org or (800) 252-4362.
For Virtual Conference pricing, please contact your HFMA
advertising representative.
Interested in Additional Digital Opportunities?
Please contact your HFMA advertising representative.
31
HFMA.ORG/BRG
for updates
white papers,
links, and
more
healthcare financial management association hfma.org
2016 BUYER’S RESOURCE GUIDE
Smart
purchasing
starts here
HFMA Peer Review products and services + Complete listings
“We are grateful for the promotional
opportunities provided through our
collaboration with HFMA. The print and
online Buyer’s Resource Guide offer our
company unique channels to showcase our
solutions among healthcare finance leaders
throughout the year. The increased visibility
and easy access to company and product
information have made a measurable
impact in awareness.”
AMANDA ELMORE / SALES PROMOTION MANAGER / THE SSI GROUP, INC.
BUYER’S
RESOURCE GUIDE
This quick-reference purchasing directory
is packed with information healthcare
professionals – your prospects – need and
repeatedly access throughout the year.
Placing your display ad and listing in HFMA’s
Buyer’s Resource Guide puts your products
and services in front of the healthcare decision
makers who influence the spending of billions
of dollars each year.
IN THIS SECTION:
uyer's Resource Guide
• B
•
•
•
•
sections (10)
and categories (77)
B
uyer's Resource Guide
display advertising
B
uyer's Resource Guide listing packages
B
uyer's Resource Guide online directory
(hfma.org/brg)
C
ase Study Promotion
HFMA’s Buyer’s Resource Guide’s 77 categories give you the chance to define
your product and service more specifically:
BUSINESS STRATEGY /
STRATEGIC FINANCE
1
Appraisal/Valuation
2 Financial Planning
3 Insurance
4 Investment Banking
5 Investment Management/Advisory
6 Leasing/Alternative Financing
7 Legal Services/Law Firms
8 Management Consulting
9 Mergers & Acquisitions
10 Strategic Advisory/Capital Planning
PFS / REVENUE CYCLE / PATIENT ACCESS
41 Collection & A/R Debt Recovery
42 Early Out/Self Pay Services
43 Patient Access Integrity/Eligibility
44 Patient Accounting/Revenue Cycle Systems
45 Patient Scheduling
46 Patient Statements/Patient Portal
47 Payment Plans/Card Transaction
48 Revenue Cycle Consulting
49 Revenue Cycle Dashboard Analytics
50 Revenue Cycle Management/Outsourcing
51 Revenue Cycle
CLINICAL AND CONTINUUM OF CARE
11 Clinical Integration
12 Contracted/Outsourced Care Services
13 Electronic Health Records/Information Exchange
14 EMR Implementation/Optimization
15 Operations/Clinical/Performance Management
16 Physician Dashboard/Benchmarking
17 Physician Practice/Ambulatory Care Management
18 Quality/Patient Safety/Patient Satisfaction
REIMBURSEMENT / PAYMENT /
MANAGED CARE
52 Accountable Care/Risk-Based Payment
53 Billing Compliance/Fraud & Abuse
54 Denial Management/Third-Party Recovery
55 EDI/Electronic Funds Solutions/Remittance
56 HIPAA EDI Compliance
57 Managed Care
58 Payer Contract Management
59 Provider Credentialing/Enrollment
60 RAC Services
61 Reimbursement
FINANCIAL REPORTING / ACCOUNTING
19 Accounting/Financial Auditing
20 AP/Corporate Payment Solutions
21 Banking/Financial Services
22 Benchmarking/Performance Measurement
23 Decision Support/Strategic Insight
24 Enterprise Resource Management and Planning
HR
25
26
27
28
29
30
31
32
33
/ STAFFING / RECRUITMENT
Compensation/Employee Benefits
Education/Training
Executive Search
Human Resources
Outsourcing
Temporary Staffing
Time & Attendance Systems
Physician Compensation/Fair Market Value
Retirement Planning
MEDICAL RECORDS / CODING / HIM
34 Chargemaster/Charge Capture Reviews
35 Clinical Documentation Improvement
36 Coding/Documentation
37 Computer-Assisted Coding
38 Dictation/Speech Recognition/Transcription
39 Document/Records Management
40 ICD-10 Services
34
SUPPLY CHAIN / FACILITIES
62 Asset Tracking and Management
63 Facilities Design, Construction, Management
64 Group Purchasing
65 Housekeeping/Food Service
66 Materials Management/Strategic Sourcing
67 Supply Chain Technologies
68 Telecommunications
69 Used, New, and Refurbished Equipment
TECHNOLOGY / BUSINESS
INTELLIGENCE INFRASTRUCTURE
70 Data Integration/Management
71 Information Technology
72 IT Consulting/Implementation Management
73 IT Infrastructure
74 Software
OTHER SERVICES
75 Associations and Publications
76 Consulting
77 Additional Services
BUYER’S RESOURCE GUIDE | HFMA 2016 MEDIA KIT
Display Advertising
Your Buyer’s Resource Guide display ad can be positioned adjacent to or near your listing
placement. Additional display features available include two- and four-color ads and crossreferences to your listing, which can include your company logo and website address. You
also receive these bonus distributions:
BONUS DISTRIBUTIONS
Month
Event
Month
Event
January
HFMA’s Region 11 Symposium
August
AHRMM Annual Conference & Exposition
February
HIMSS Conference & Exposition
September
AHIMA Conference & Exposition
June
ANI: HFMA’s National Institute
Fall
HFMA’s MAP Event
Space Deadline
Materials Deadline
2016 HFMA's Buyer’s Resource Guide
November 9, 2015
November 16, 2015
2017 HFMA's Buyer’s Resource Guide
November 8, 2016
November 15, 2016
ADVERTISING RATES (NET) AND SPECS*
Width
Depth
2-Page Spread
Spread
16.5"
11.125"
Trim
16.25"
10.875"
Full-Page
Bleed
8.375"
11.125"
Live Area Non-Bleed
7"
9.5"
Trim
8.125"
10.875"
7"
4.5"
1/2-Page Horizontal
*
1x
3x
6x
9x
12x
18x
24x
$11,250
$10,621
$10,153
$9,478
$8,912
$8,432
$8,084
$6,090
$5,784
$5,470
$5,155
$4,824
$4,701
$4,369
$3,753
$3,600
$3,319
$3,124
$2,937
$2,771
$2,610
Bleed must extend 1/8-inch beyond the trim line. Live matter must be 1/4-inch from final trim.
‡
Special Positions
Rate (Net)
Two-Color Rate (Net)
Inside Front Cover
$1,160
‡
Standard Color, per Page
$1,625
Inside Back Cover
‡
$960
Spread
$2,125
Back Cover
$1,425
Four-Color Rate (Net)
Adjacent or Near
Your Listing Placement
$640
Per Page
$2,695
Spread
$4,465
‡
‡
Rate additional to space fee.
35
BUYER'S RESOURCE GUIDE LISTING PACKAGE DESCRIPTIONS
Package Includes
Deluxe
$2,495
Elite
$2,095
Premium
$1,095
Standard
$625
Basic
FREE*
Company
name, city, state
Company name, street address, city, state, zip
Phone, fax, and email
Website address link
Phone, fax
Company description
100 words
60 words
Case studies
5 uploads
1 uploads
White papers
5 uploads
1 uploads
45 words
20 words
Twitter feed
Upper and lower rectangle ads; upper and
lower leaderboard ads displayed within
microsite listing
ONLINE (12 months)
RSS news feed
Logo (four-color)
Company is included in keyword searches
Request for Proposal feature
Social media icons
YouTube videos
5 videos
Two (2) upper and lower leaderboard ads
displayed within category search results for
12 months
Premium position within category
search results
Six (6) advertisers per category
Company
name, city, state
Company name, street address, city, state, zip
PRINT (2016 edition)
Phone, fax, and email
Phone, fax
Website address
Company description
100 words
60 words
45 words
20 words
Logo (B/W or four-color)
Bold-faced listing enhancement
Premium position within category (includes
outlined box around listing)
Six (6) advertisers per category
* Limit one per company
36
BUYER’S RESOURCE GUIDE | HFMA 2016 MEDIA KIT
Online Directory (hfma.org/brg)
HFMA’s Buyer’s Resource Guide is integrated with HFMA’s Virtual Conference to offer more
marketing opportunities. Each Buyer’s Resource Guide website package (pictured) features
additional self-service functionality, improved search-engine optimization (SEO) capabilities, and
more ways to drive visitors to your organization.
SAMPLE ONLINE LISTING PACKAGES
Upper Leaderboard
Upper Leaderboard
Rectangle
Ad
Rectangle
Ad
Rectangle
Ad
Rectangle
Ad
White Papers
RSS
News Feed
Twitter
Feed
Twitter
Feed
Rectangle
Ad
Rectangle
Ad
Rectangle
Ad
Lower Leaderboard
Premium
Standard
Lower Leaderboard
White Papers
Case Studies
RSS
News Feed
Rectangle
Ad
Lower Leaderboard
Case Studies
Videos
Upper Leaderboard
Upper Leaderboard
Elite
RSS
News Feed
Basic
Lower Leaderboard
Deluxe
Print listings also included as part
of each package. Samples are not
shown here.
Case Study Promotion
Tell your own story to Buyer’s Resource Guide readers by publishing a case study. Here’s how:
1.Publish a two-page case study showcasing how your company has helped an organization. Topics could include
integrating with physicians, preparing for bundled payment, reducing costs, increasing quality, improving the revenue
cycle, among others.
2.Each case study submitted will be printed in the 2016 Buyer’s Resource Guide and posted on hfma.org/brg from January
1 through March 31, 2016.
3.HFMA will promote the case studies, inviting readers and website visitors to view the case studies.
Rate (Net)
Case Study Submission Deadline
Materials* Deadline
$8,465
November 9, 2015
November 16, 2015
* Specs are the same as two Full-Page ads in hfm. See Specifications & Mechanicals section for details.
37
“Recently, our team used HFMA’s digital
Job Bank package for our CFO position.
We received so many good candidates that
we interviewed all day, every day…and
had a great outcome!”
SUSAN MCCANN / VP OF HUMAN RESOURCES / SAMARITAN HEALTHCARE & HOSPICE (MARLTON, N.J.)
RECRUITMENT
ADVERTISING
HFMA offers a suite of online, email, and print
advertising opportunities to connect you with
top-level healthcare finance talent.
IN THIS SECTION:
• J ob
•
•
•
•
•
•
Bank digital opportunities
C
areer Opportunities e-newsletter listings
and banner advertising
h fm Weekly News e-newsletter listings
and banner advertising
h fm line ads and display ads
A
dvertising add-ons
J ob Bank banner opportunities
O
nline resume bank submission
Digital Opportunities
Job Bank
HFMA’s online Job Bank (hfma.org/jobbank) gives you the ability to post new
jobs in a variety of ways:
THE PREMIUM PACKAGE: $2,1 95 net (includes b, c, and d below)
THE UPGRADED PACKAGE: $
1,695 net (includes a, c, and d below; plus company logo and profile for added recognition)
THE STANDARD PACKAGE: $1,465 net (includes a, c, and d below)
A) S TANDARD 30-DAY ONLINE POSTING:
One position posted online immediately for 30 days (unlimited text).
B ) P REMIUM 30-DAY ONLINE POSTING:
One position posted online immediately for 30 days (unlimited text).
PLUS! THE POSITION WILL BE HIGHLY VISIBLE IN HFMA’S ONLINE JOB BANK WITH PREMIUM POSITIONING
WHICH INCLUDES:
• Company logo and profile
• “Hot job” button and the position will appear at the top of the job listings
• The job listing will also be boldfaced in the “Featured Career Opportunity” section of both the hfm Weekly News and
Career Opportunities e-newsletters
C) h fm WEEKLY NEWS: This weekly e-newsletter is an excellent way to immediately inform HFMA members about your job
opening via e-mail. Note: one position will be included in three e-newsletters. Distribution per e-newsletter: 37,000
HFMA members.
D) C AREER OPPORTUNITIES: This monthly e-newsletter is an additional way to reach potential candidates. Note: one position will
be included in one e-newsletter. Distribution per newsletter: 175,000 contacts.
hfm Weekly News e-newsletter
Career Opportunities e-newsletter
40
RECRUITMENT ADVERTISING | HFMA 2016 MEDIA KIT
hfm Print Opportunities
hfm LINE AND DISPLAY RATES AND SPECS
Ad Type
Size (W x H)
Line
B/W
2-Colors
4-Colors
$47 per line
Display
2.25" x 1"
$310 per
column inch
$385
$430
Full-Page
7" x 9"
$6,940
$8,095
$9,685
1/2-Page Horizontal
7" x 4.5"
$4,080
$5,035
$5,985
1/4-Page
3.5" x 4.875"
$3,120
$3,685
$4,375
Blind Box
$115
DISPLAY AD SPECS
Display Ad Size
Width
1 Column
2.25"
2 Columns
4.625"
LINE ADS are billed by the line count and set in a one-column format in
9-point, Filosofia font. One line = approximately 41 characters and spaces
across with a 5-line minimum size.
DISPLAY ADS are billed per column inch and set in one- or two-column
width. Advertiser must specify width-size and depth to nearest 0.5 inch
at time of the order. Minimum recruitment display size is one column
width by 1.5 inches.
Accounting Manager
Agnesian HealthCare is seeking an experienced and successful candidate to fill the
role of Accounting Manager. The incumbent will manage and coordinate processes
to ensure accurate financial reports, accounting, and accounts payable records for
all Agnesian HealthCare entities. Direct
reports will include the accounting and
accounts payable staff. Qualified candidates will possess a Bachelor’s Degree in
Accounting, CPA, and three to five years
of management experience. Working for
Agnesian HealthCare, you will enjoy a
rewarding career, a supportive staff of coworkers, a competitive salary, and a comprehensive benefits package. You will be
proud to work in a setting that truly lives its
Mission and Values ensuring that everyone
receives “Simply the Best” service.
Please apply on line at
www.agnesian.com/careers
One-Column Display Ad Sample (actual size)
hfm LINE AND DISPLAY DEADLINES
2016 Issue
Space Deadlines
Material Deadlines
January
December 2, 2015
December 7, 2015
February
January 4, 2016
January 8, 2016
March
February 3, 2016
February 8, 2016
April
March 3, 2016
March 7, 2016
May
April 4, 2016
April 8, 2016
June
May 3, 2016
May 6, 2016
July
June 3, 2016
June 8, 2016
August
July 5, 2016
July 8, 2016
September
August 3, 2016
August 8, 2016
October
September 5, 2016
September 8, 2016
November
October 3, 2016
October 7, 2016
December
November 3, 2016
November 8, 2016
17-Line Ad Sample (actual size)
41
Advertising Add-Ons
(Sold in conjunction with a Print Ad)
HFMA’S ONLINE JOB BANK
HFMA’s online Job Bank (hfma.org/jobbank) allows new jobs to be posted immediately for 30 days with a hyperlink
directly to your website. Cost: $435 net per month
CAREER OPPORTUNITIES E-NEWSLETTER (SENT MONTHLY)
HFMA’s monthly e-newsletter is sent to approximately 175,000 e-mails and features current postings. Cost: $430 net
per month
ADDITIONAL ADD-ONS
hfm WEEKLY NEWS E-NEWSLETTER
(SENT WEEKLY)
Build visibility and awareness with key influencers in
healthcare finance. As the source healthcare finance
executives turn to for the latest industry and business
news and views, hfm Weekly News is a member’s
preferred way to stay up-to-date. This weekly email
news wrap-up (Friday) includes the top 10 healthcare
finance headlines of the current week.
Add-on
Rates
Online Company Profile
$115
Online Company Logo
$115
Online Preferred Status
$145
Sent to more than 37,000 emails, hfm Weekly News
is an excellent way to gain increased exposure for your
career opportunity to HFMA members.
Cost: $600 net per month (three editions)
Job Bank Banner Opportunities
WEBSITE BANNER FEATURE
Promote your job openings with front-and-center placement on HFMA’s Job Bank search page on hfma.org/jobbank.
Size
Rate (Net)
Specs (Pixels)
Accepted Files
Upper and Lower Leaderboards
$790 per month
468 x 60
gif, jpg, png
Upper Leaderboard Ad
Career Opportunities e-newsletter
Lower Leaderboard Ad
Sample Ads: Job Search Upper and
Lower Leaderboards (Not to scale)
42
For more information, contact the HFMA advertising team at jobbank@hfma.org or (800) 252-4362.
RECRUITMENT ADVERTISING | HFMA 2016 MEDIA KIT
BANNER ADVERTISING
HFMA’s Career Opportunities e-newsletter also offers several advertising options.
Size
Rates (Net)
Max Per Issue
Specs (Pixels)
Skyscraper
$745 per month
1
120 x 600
Leaderboard
$745 per month
1
630 x 90
Box Ad
$525 per month
2
120 x 240
Note: HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the landing page link. Ads and links cannot offer similar
products and services that compete with HFMA offerings. Links will open in new windows. Submit files to: jobbank@hfma.org.
Online Resume Bank Subscription
Find candidates by subscribing to HFMA’s Resume Bank. This recruitment tool is an additional way to browse qualified
candidate resumes by searching HFMA’s database of 4,000+ candidates.
Subscription Option
Rates
Single Resume Purchase
$42
1-Month Access
$420
3-Month Access
$945
1-Year Access
$2,625
AGENCY COMMISSIONS POLICY
Agency commissions are available on camera-ready recruitment display ads placement. Line ads are non-commissionable
(net). For non-agency recruitment advertising orders, HFMA offers free typesetting.
INSERTION ORDERS
Please send insertion orders and materials to jobbank@hfma.org.
43
“We advertise in HFMA’s ANI Program Guide
every year. It is an effective tool to help drive
traffic to our booth at ANI. The guide is also
a great way to deliver our message to the
industry’s key decision makers prior
to the conference.”
ESTELLE WELTE / SENIOR VP / MEDICAL DATA SYSTEMS, INC.
ANI: HFMA’s
NATIONAL INSTITUTE
Each year, healthcare finance professionals
from around the country participate in more
than 90 expert-led sessions, network with
their peers, and check out what’s new from
more than 400 industry suppliers in the
exhibit hall.
IN THIS SECTION:
NI Program Guide
• A
• A
NI
•
•
mobile app
A
NI Update e-newsletter
A
NI video advertising
ANI Program Guide
Put your message in front of 5000+ attendees.
A special one-time supplement within the June 2016 issue of hfm, the ANI Program Guide is
also reprinted as a stand-alone guide and available at the ANI registration table.
The ANI facts tell the story:
• T
he
•
premier annual educational event for
healthcare finance executives
H
igh-profile keynote speakers and more
than 90 educational sessions
• On
average, 5,000 attend the conference
• A
ttendance demographics:
- 51% executive level,
-3
4% mid-level professionals
ANI is your chance to meet attendees in person — as an exhibitor — or by reaching them through
event advertising and sponsorships.
ANI Program Guide: June 2016
THE ANI PROGRAM GUIDE FEATURES :
• Full conference program with session descriptions
• Exhibitor listings and an exhibitor floor map*
• Advertising index
• And more
* Note: the exhibit hall is open only on Monday and Tuesday during ANI.
ANI: HFMA’S NATIONAL INSTITUTE
June 26-29, 2016
Las Vegas
Rates (Net)
+10% premium to hfm display rates
Sizes
Space Deadlines
Material Deadlines
Same as hfm. See the hfm section
of the Media Kit for details.
May 4, 2016
May 11, 2016
2015 ANI EXHIBITORS
Company
Booth #
Core Business Technologies
FIND EXHIBITORS
To locate a company’s
booth in the exhibit
hall, refer to the map on
pages 126-127 or on the
ANI Mobile App.
138
2224 Pawtucket Avenue
East Providence, RI 02914
401-431-0700
Toll Free: 866-567-2673
Fax: 401-434-2227
cdesantis@corebt.com
www.corebt.com
Craneware, Inc.
DCS Global Systems, Inc.
DHG Healthcare, Dixon Hughes
Goodman
*HFMA staff and volunteers determined that these
healthcare business solutions have met specific criteria
developed under the HFMA Peer Review process. HFMA
does not endorse or guarantee the use of these healthcare
business solutions or that any results will be obtained.
813
5.
324
1606
191 Peachtree Street NE, Suite 2700
Atlanta, GA 30303
404-575-8968
Fax: 404-575-8870
Greg.Bluth@dhgllp.com
www.dhgllp.com/healthcare
Diamond Healthcare
Communications
See our ad on pages 2-3
225 W Wacker Drive, Suite 2600
Chicago, IL 60606
312-857-7371
nicole.voges@crowehorwath.com
www.crowehorwath.com/healthcare
6334 S Racine Circle Centennial, CO 80111
303-745-3900
Fax: 303-799-0900
jwillson@us.cyberscience.com
www.cyberscience.com
"SUJWB)$
1447
See our ad on page 105
2805 N Dallas Parkway, Suite 600 Plano, TX 75093-8724
972-781-2030
Toll Free: 877-327-4562
Fax: 972-781-2001
admin@dcsglobal.com
www.dcsglobal.com
Chargemaster Toolkit®,
Chargemaster Corporate Toolkit®,
Online Reference Toolkit®,
Interface Scripting Model and Bill
Analyzer
Cyberscience Corporation
Booth #
1415
3340 Peachtree Road NE, Suite 850 Atlanta, GA 30326
404-364-2032
Fax: 404-364-2033
a.groom@craneware.com
www.craneware.com
Crowe Horwath/CHAN Healthcare
Company
DaVincian Healthcare, Inc.
15678 95th Avenue North Jupiter, FL 33478
404-915-3245
mike.bickers@davincianhealthcare.com
www.davincianhealthcare.com
648
900 Kimberly Drive
Carol Stream, IL 60188
630-597-9100
pkudlinski@dmsolutions.com
www.dmsolutions.com
114
DIVDAT Healthcare Solutions
10009 E South Bend Drive
Scottsdale, AZ 85255
248-399-0715
Toll Free: 800-356-8561
Fax: 248-399-0298
jkarl@divdat.com
www.divdat.com
803,4."35&3
3&$07&3.03&
"VUPNBUFEDPMMFDUJPOXPSLGMPXUPGVFMZPVS
NJTTJPOBOEJNQSPWFCPUUPNMJOFSFTVMUT
1437
108&361:063$0--&$5*0/4
Visit us at ANI, Booth #1145
56
46
ANI 2015
]XXXPOUBSJPTZTUFNTDPN
0OUBSJP4ZTUFNT--$"MMSJHIUTSFTFSWFE
ANI: HFMA’S NATIONAL INSTITUTE | HFMA 2016 MEDIA KIT
ANI Mobile App
See page 30 in the Digital Solutions section of the
Media Kit for details.
ANI Update E-Newsletter
ANI Video Bonus
47
“Print advertising in hfm magazine delivers our
brand message to key healthcare finance
decision makers like no other publication can.”
MICHAEL PASSANANTE / DIRECTOR, MARKETING & COMMUNICATIONS / BESLER CONSULTING
SPECIFICATIONS &
MECHANICALS
This section features
technical information for print
and electronic advertising.
FEATURED INFORMATION INCLUDES:
•
•
•
•
•
•
•
hfm
Healthcare Cost Containment
Leadership
ANI Program Guide
Buyer’s Resource Guide
hfma.org
E-newsletters
•
•
•
•
reparations for logos,
P
images, and fonts
S pecialty insert
requirements
Rate protection policy
C
ontract and copy
regulations
Print Mechanicals
hfm, HEALTHCARE COST CONTAINMENT*,
BUYER'S RESOURCE GUIDE
Size
Width
Depth
2-Page Spread Bleed
16.5"
11.125"
2-Page Spread Trim
16.25"
10.875"
Trim
8.125"
10.875"
Live Area/Non-Bleed
7"
9.5"
Bleed
8.375"
11.125"
2/3-Page Vertical
4.125"
9.375"
1/2-Page Island
4.125"
6.125"
1/2-Page Horizontal
7"
4.5"
1/3-Page Vertical
2.6875"
9.375"
1/3-Page Square
4.125"
4.125"
1/4-Page
2.625"
3.75"
Spread
Full-Page
Spreads
Full-Page
2/3-Page
1/2-Page
Horizontal
1/3-Page
Vertical
1/2-Page
Island
1/3-Page
Square
1/4-Page
* Healthcare Cost Containment and HFMA’s Buyer’s Resource Guide display
ads are available only as Full-Page or half-page, horizontal 4-color insertions.
hfm 2016 Display Digital and Printing Specifications
PRINTING
The publication is currently printed web offset on coated
stock and perfect bound.
SUBMITTING DIGITAL FILES
Digital files for display ads and inserts should be submitted in
one of two ways:
1. Emailed as an attachment of 5 MBs or less to
etarantino@hfma.org.
2. Uploaded to hightail.com or dropbox.com.
All fonts must be embedded within the file, and all scanned images must be at
least 300 dpi at 100%.
50
Contact Information
Ellen Tarantino
HFMA
Three Westbrook Corporate Center
Suite 600
Westchester, IL 60154-5732
Phone: (708) 492-3384
Fax: (708) 492-4384
Email: etarantino@hfma.org
SPECIFICATIONS & MECHANICALS | HFMA 2016 MEDIA KIT
FURNISHED INSERT DELIVERY DUE DATES:
Month
Due Date
Month
Due Date
January
December 14, 2015
July
June 13, 2016
February
January 14, 2016
August
July 18, 2016
March
February 16, 2016
September
August 15, 2016
April
March 14, 2016
October
September 19, 2016
May
April 18, 2016
November
October 17, 2016
June
May 16, 2016
December
November 15, 2016
ANI Program Guide
May 16, 2016
HFMA’s Buyer’s Resource Guide December 2, 2016
Contact Ellen Tarantino for insert delivery instructions and information/deadlines for inserts to be printed by hfm: etarantino@hfma.org.
SOFTWARE
Files should be created in one of the following
software programs:
• Photoshop
• InDesign
• QuarkXPress
• PDF/X-1A files
• Illustrator
Native files and files created in Microsoft® Publisher,
PowerPoint, or Word are NOT accepted.
ACCEPTABLE FILE FORMATS
PDF
• Create a postscript file, and then create a PDF using
the distiller options.
• All colors must be cyan, magenta, yellow, and black (CMYK). RGB or indexed CMYK cannot be accepted.
• All logos must also be converted to CMYK.
• Avoid ICC profiles (color management should
be turned off).
• Embed all fonts (including those in taglines) and images.
DISTILLER OPTIONS
The settings should be set to the built-in preset named
“PDF/X-1a:2001.”
CROP MARKS
Crop marks included in the ad file should be offset to
at least 9 points (0.125").
SCANNED IMAGES
SPOT COLORS
• Ads containing spot colors will require a color broken laser to indicate what items in the ad need to print
as spot color.
• The name of the spot color should be indicated
on all insertion orders.
LOGO SUBMISSIONS
• High-resolution, Illustrator vector art in CMYK.
Submit as an EPS file.
• Avoid PMS or RGB colors.
• All fonts must be embedded within the file.
• All scanned images should be 300 dpi at 100%.
COLOR PROOFS
hfm recommends that color contact proofs be submitted
with all ad materials. If color proofs do not accompany the ad
file, hfm will print the ad at SWOP standards. No color lasers
proofs accepted.
FINAL NOTES
• Total area density should not exceed SWOP
density of 280%.
• Color files should not be submitted for black and white ads. If an ad is in black and white, it should be saved as
a grayscale format.
• High-resolution images from stock photo disks should
be converted into CMYK TIFF and placed directly into
the document.
• Scanned images should be saved as TIFF or EPS files.
INSERTS
• Line art should be scanned at 900 dpi and saved as
All inserts must be approved by hfm and hfm’s printer three
weeks prior to the space reservation date (see hfm Editorial
Calendar) of the specific issue in which the insert is intended
to run. Send the hfm insert sample to:
a TIFF. Do not scan line art as halftone (in Photoshop,
use the “Bitmap” mode).
• Black and white photos should be scanned at 300 dpi
as grayscale. The shadow dot should not exceed 91%.
Any dot under 4% will drop to white.
• Four-color images should be scanned at 300 dpi at 100% and converted to CMYK.
• High-resolution images should be directly imported
into the document. Do not leave them as RGB colors.
hotographs or transparencies should be scanned
•P
as close to the actual reproduction size
(20% margin +/- is optimum).
Ellen Tarantino, HFMA
51
Policies and Contracts for hfm
All files must have high-resolution images (300 dpi) and
embedded fonts. If the ad has a bleed, the file must be set up to
bleed specifications. Crop marks must also be indicated to
trim size. Color-accurate proofs must be supplied.
RATE PROTECTION
Advertisers who contract for a 2016 advertising program
before December 31, 2015, earn rate protection and are
entitled to use the 2015 rate card.
SCREENS
Four-color ads should use the standard 133-line screen for
cyan, magenta, yellow, and black (CMYK).
CONTRACT AND COPY REGULATIONS
dvertisers and their agencies assume liability for all
1. A
content (including text, representation, and illustrations) of
advertisements printed, and also assume responsibility for
any claims made against the publisher arising there from.
The publisher reserves the right to reject advertising.
2. Advertisers or agencies will be short-rated if contracted
frequency rate is not fulfilled during a 12-month period.
A rebate will be issued if higher frequency rate is earned
during a 12-month period.
3. Publisher reserves the right to publish a previous ad if
new copy or instructions are not received by final closing
date.
4. Alterations and other product work will be charged to the
advertiser at cost. HFMA reserves the right to request
that the words “Advertisement” or “Advertising Section”
be placed prominently at the top of the first page of the
insert, as appropriate, in all caps (quotes not needed),
and at least 12-point type.
The publisher will not assume responsibility for quality of
reproduction if color keys are provided in lieu of an
acceptable proof, or if a proof is not furnished. If a color
proof is not provided, publisher reserves the right to produce
a proof and bill the advertiser.
INSERTION ORDER
Send insertion orders and contracts to your local
HFMA sales representative or:
Bill Casey
HFMA
Three Westbrook Corporate Center, Suite 600
Westchester, IL 60154-5732
Phone: (708) 492-3392
Fax: (708) 492-4392
bcasey@hfma.org
ADVERTISING MATERIALS
Send materials to:
HFMA’s Buyer’s Resource Guide
Ellen Tarantino, HFMA
Mechanicals
Contact information can be found on page 50
PRINTING
CONTACT
The publication is currently printed web offset on coated
stock and perfect bound.
To reserve your listing and/or display ad now, contact your
local HFMA sales representative. A full listing is provided in
the back folder of this kit, or visit hfma.org/sales.
PRINTING MATERIALS
Similar to our prior guidelines, HFMA only accepts electronic
advertising files in PDF format.
Leadership Magazine Mechanicals
8-PAGE GATEFOLD
Head Trim
Foot Trim
Face Trim
Grind Off or 4th Cut
Height
Width
Foldout Width
0.125"
0.25"
0.125"
0.125"
10.875"
7.875"
7.375"
Fold Direction
Fold Line
Any perfs parallel
to spine must be
at least 3/8"
from bind edge
Binding
Fold Direction
Fold Line
.25" Grind Off
No Image
7.375" Max
Page 2
Page 3
7.875"
7.875"
30.75"
52
.125" Bleed
On All Sides
10.875"
7.375" Max
In order to achieve
maximum binder speed
we recommend inserts
be on 70# text weight
or heavier.
SPECIFICATIONS & MECHANICALS | HFMA 2016 MEDIA KIT
6-PAGE GATEFOLD
Size After Fold,
Bind & Trim
Journal Size
Head
Trim
Foot
Trim
Face
Trim
Grind Off
or 4th Cut
Height
Width
Foldout
Width
Panel 1
Width
8.125" x 10.875"
8.375" x 10.875"
0.125"
0.25"
0.125"
0.125"
10.875"
8.125"
7.875"
7.375"
.125" Bleed
On All Sides
Fold ‘A’ Direction
Any perfs parallel
to spine must be
at least 3/8"
Binding
from bind edge
Fold Line
Size of this panel
may be reduced
.25" Grind Off
No Image
10.875"
Page 2
Page 3
Panel 1
8.125" Max
7.875" Max
7.375" Max
23.625"
In order to achieve
maximum binder speed
we recommend inserts
be on 70# text weight
or heavier.
If book drills Panel 1 will
need to shorten to avoid
being drilled through.
Digital Specifications & Mechanicals
Website Ads
E-Newsletter Ads
ACCEPTED BANNER FORMATS
ACCEPTED BANNER FORMATS
GIF, JPG, or DoubleClick Ads
DESIGN
The design of the ad must not appear to look like an HFMA
house ad. For HFMA linking policy contact Carly Xagas at
(708) 492-3394; cxagas@hfma.org. We require a 1-pixel
border around the perimeter of the ad. This will allow it to be
distinguished as an advertisement. See page 24 to view
visual thumbnails of each ad placement option.
MAXIMUM FILE SIZE
30K. 15-second loop recommended. 3-loop maximum.
RESOLUTION
72 dpi
DEADLINE
Artwork must be submitted 10 businesses days prior to the
campaign start date. Ads can be swapped out monthly.
MONTHLY REPORTS
We recommend that advertisers supply a landing page link
to track click-through rates on their own.
NOTE
HFMA reserves the right to reject or cancel advertisements
at its discretion. This includes the landing page link. Ads and
links cannot offer products and services that compete with
similar HFMA offerings. Links will open in new windows.
Submit files to cxagas@hfma.org.
Static GIF files or JPG. Flash formats are NOT accepted.
DESIGN
The design of the ad must not appear to look like an HFMA
house ad. For HFMA linking policy contact Carly Xagas at
(708) 492-3394 or cxagas@hfma.org. We require a 1-pixel
border around the perimeter of the ad. This will allow it to be
distinguished as an advertisement. See page 24 to view
visual thumbnails of each ad placement option.
MAXIMUM FILE SIZE
50 KB
RESOLUTION
72 dpi
DEADLINE
Artwork must be submitted five businesses days prior to the
campaign start date.
NOTE
HFMA reserves the right to reject or cancel advertisements
at its discretion. This includes the landing page link. Ads and
links cannot offer similar products and services that compete
with HFMA offerings. Links will open in new windows.
Submit electronic advertising files to cxagas@hfma.org.
HFMA Advertising Guidelines
For HFMA’s complete advertising guidelines,
visit hfma.org/AdvertisingGuidelines.
53
HFMA Advertising Sales Representatives
THOMAS REIL - WEST REGION
(707) 291-7304; treil@hfma.org
CINDY DUDLEY - CENTRAL REGION
(847) 295-0210; cdudley@hfma.org
MICHAEL STACK - EAST REGION
(847) 367-7120; mstack@hfma.org
STEVE ROTH - SOUTHEAST REGION
(520) 742-0175; sroth@hfma.org
™
™
Three Westbrook Corporate Center
Suite 600
Westchester, IL 60154
hfma.org

hfma 2016 media kit - Healthcare Financial Management Association

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