Karlsruhe 2011

Transcription

Karlsruhe 2011

Karlsruhe 2011
Vocational training and study fair
Visitor and Exhibitor Survey
Pressreview
1. Visitor Survey
16,000 adolescents, teachers, and parents visited the eighth EINSTIEG Abi fair in Karlsruhe on 6 and 7 May. 502 visitors participated
in the survey afterwards and gave the organizer their feedback. As in
previous years, most of the students learned about the fair from their
teachers and friends.
More than 80 per cent of the students attend the Gymnasium and the
majority of them aims for further education at a university or college
(64 per cent). Most of them are in year 12 and between 17 and 19 years
old.
The visitors were particularly interested in dual courses of study (28
per cent). Similarly pleasing was the adolescents’ positive attitude
toward their future: 82 per cent of those surveyed said that they were
looking into the future optimistically.
Altogether the eighth EINSTIEG Abi fair in Karlsruhe was graded 2.0. 80
per cent of the visitors recommend visiting the fair.
1. How did you learn about the fair?
24
21
friends
teacher
BNN
parents
www.einstieg.com
poster/flyer
EINSTIEG Abi magazine
DIE ZEIT
Social Media
Google Suche
Die Rheinpfalz
DASDING
Ka-news.de
other newspaper
other
13
9
7
6
4
3
2
2
1
1
1
2
3
0
10
20
30
40
50
60
70
80
90
100
(figures in percent, multiple selections possible)
EINSTIEG GmbH, Venloer Str. 241, D-50823 Köln, Tel. +49 (0) 221.39809-30, Fax +49 (0) 221.39809-60, E-Mail info@einstieg.com, www.einstieg.com
2
1.5 What information
were you looking for at the fair?
10
apprenticeship
28
course of study at a university/college
32
course
of study
at a university/college
4
year of social
service
FSJ/FÖJ
21
generalvoluntary
overview/general
career
opportunities
general overview/general career opportunities
3
vocational
17
dual
coursestraining
of study
study and work abroad
1
training in public administrations/institutions
1.11 How do you assess your future?
22
17
15
14
dual courses of study
1
other apprenticeship
8
10
apprenticeship
10
0
20
30
40
50
60
3
voluntary
yearFSJ/FÖJ
of social service4( FSJ/FÖJ)
voluntary year of social
service
(Mehrfachnennungen möglich, Angaben in Prozent)
2
vocational training
2
3
vocational training
1.2
1
What
type of school do you attend?
training in public
administrations/institutions
other
Gymnasium
90
optimistically
100
17
pessimistically
(figures in percent)
10
0
20
30
40
50
60
70
(figures in percent, multiple selections possible)
10
0
80
0
1
other
83
70
20
30
40
60 8970
50
80
80
90
90
100
100
1.2Berufsoberschule
What type of school 1do you attend?
2
Gymnasium
1.2Berufsfachschule
What type of school do you attend?
Fachschule
2
Gesamtschule
Gymnasium
1
Berufsfachschule 0
Fachschule
11
1.10 What89are you going for? (one answer)
83
optimistically
Berufsoberschule
2
Berufsfachschule
6
17
pessimistically
15
andere
Schulform
Berufsoberschule
72
Gesamtschule
2 10
Fachoberschule
20
30
3
40
50
6
other
(figures
2 in percent)
10
0
60
70
20
80
30
90
40
50
100
60
28
70
dual course of study
9064 100
80
German school
types
1
Gesamtschule
8
apprenticeship
Gymnasium:
University-preparatory secondary school, years 5-12/13
(figurescourses)
in percent)
Gesamtschule:
Comprehensive
5 secondary school, years 5-9/10 (followed by vocational education) or years 5-12 (including university-preparatory
andere Schulform
Berufsoberschule:
Vocational school with preparatory courses for profession-focused education (Fachoberschule)
Berufsfachschule:
Technical/vocational school
10
20
30
40
50
60
70
80
90 100
0
Fachoberschule:
Specialized
university-preparatory vocational school with profession focus
1.3 What year are you in?
year 13
14
year 12
58
1.10 What are you
answer)
yeargoing
11 for? (one15
1.3 What
year are you in?
1.3
What year areyear
you
10 in?
year
other13
4
year 12
128
year 12
I don´t attend school anymore
year 11
64 8
year 11 0
15
year 10
2
20apprenticeship
30
40
8 10
15
other
i don't attend school anymore
other
1
I don´t attend school anymore
1.4
10
50
60
70
80
90
25
5
0
8
0
Your sex?
58
4(figures in percent)
year 10
53
1.4
14 dual course of study
10
20
30
40
50
60
70
30
40
50
male
50
female
80
20
100
50
90
100
60
70
80
90
100
1.5 How old are you?
Your sex?
1
< 16
50
50
male
female
10
16
29
17
34
18
14
19
4
20
3
21
22
1
23
> 23
1
2
0
10
20
30
40
50
60
70
80
90
100
EINSTIEG
1 GmbH, Venloer Str. 241, D-50823 Köln, Tel. +49 (0) 221.39809-30, Fax +49 (0) 221.39809-60, E-Mail info@einstieg.com, www.einstieg.com
< 16
16
10
29
17
34
18
19
14
3
1.8farWho
most
important
1.6 How
didare
youyour
travel
to this
fair? contact persons?
79
up to 50 km
16
up to 100 km
up to 200 km
4
up to 200 km
1
0
10
20
30
40
44
parents
24
friends
22
career councellers
5
teacher
60
70
50
80
90
100
other
4
1.7 Wie weit würdest du wegen eines Studiums oder einer Ausbildung von deinem Heimatort wegziehen?
1.7 What information were you looking for at the fair?
41
auch ins Ausland
bundesweit
max. 100 km
dual courses of study
max. 50 km
21
17
8
gar nicht 1
apprenticeship
28
33
17
15
10
voluntary year of social service FSJ/FÖJ
0
104
vocational training
3
1
20
30
40
50
60
70
80
90
100
80
90
(Angaben in Prozent)
1.9 Did the fair help you with your
career or study choice?
1
other
10
0
20
30
40
50
60
34 in Prozent)
yes, I gathered a lot of helpful information
(Mehrfachnennungen möglich, Angaben
70
100
30
yes, I had helpful conversations
1.2 What type of school do you attend?
1.8 Who are your most
important contact persons?
I got some ideas what to do
23
Gymnasium
89
12
I already knew a lot in advance
1 44
parents
Berufsoberschule
1
no, the fair was
not
helpfull
at
all
2 24
Berufsfachschule
friends
10
20
30
40
50
60
70
80
2
Fachschule
0 councellers
career
22
1
Gesamtschule
teacher
5
5
andere Schulform
you find the EINSTIEG Abi fair altogether?
other
4 How did
10
20
30
40
50
60
70
80
90 100
0
10
very good
90
100
1.13
goodfor at the fair?
1.7 What information were you looking
18
1.3 What year are you satissatisfactory
in?
28
71
fair 212
14
poor
17 0(0) 221.39809-30, Fax +4958(0) 221.39809-60, E-Mail info@einstieg.com, www.einstieg.com
dual
courses
study
year
12
EINSTIEG GmbH,
Venloer
Str. of
241,
D-50823
Köln, Tel. +49
15 0
year 11 unsatisfactory
15
year 13
apprenticeship
year 10
voluntary year of social service FSJ/FÖJ
other
4
4
1
10
0
10
20
30
40
50
60
70
80
90
100
4
41
auch ins Ausland
33
r einer Ausbildung von deinem Heimatortbundesweit
wegziehen?
17
max. 100 km
41
max. 50 km
33
8
gar nicht
1
10
0
20
30
40
50
60
70
80
90
100
70
80
40
50
60
1.9
fair help
70 Did
80the 90
100 you with your career or study choice?
34
yes, I gathered a lot of helpful information
hoice?
83
optimistically
12
30
no, the fair was not helpfull at all
23
1
0
30
23
17 ideas what
I got some
to do
pessimistically
34
20
30
40
50
60
70
80
10
30
40
50
60
10
71
good
28
71
18
100
100
d the EINSTIEG Abi fair altogether?
0
90
1.13 How did you find the EINSTIEG Abi fair altogether?
90
1.10 What are you going for? (one answer)
very good
percent)
20
18
satissatisfactory
64
course of study at a2university/college
8
apprenticeship
fair
poor
0
unsatisfactory
0
0
83
optimistically
17
pessimistically
10
20
30
40
50
60
70
80
90
100
1.12 Hast du dich gezielt auf diese Messe vorberei
1.14 Would you recommend the fair?
20
Prozent)
30
40
50
1.4
60
70
80
90
100
Your sex?
80 diese Messe
yes
1.12 Hast du dich gezielt auf
vorbereitet?
17
50
50
1.10 What are you going for? (one answer)
18
don´t know
28
no
3 male
18 female yes
82
no
64
course of study at a university/c
8
apprenticeship
< 16
no
82
yes
1.4
1
Your sex?
EINSTIEG GmbH, Venloer Str. 241, D-50823 Köln, Tel. +49 (0) 221.39809-30, Fax +49 (0) 221.39809-60,
E-Mail info@einstieg.com, www.einstieg.com
10
16
29
17
34
18
14
19
20
4
50
male
50
female
5
23
12
1
0
30
23
12
10
20
30
40
50
1
60
0
70
10
80
20
90
30
100
40
50
60
70
80
90
100
80
90
100
10
very good
10
very good
good
poor
0
fair
unsatisfactory
0
poor
0
18
satissatisfactory
2
fair
71
good
18
satissatisfactory
10
2
0
0
60
30unsatisfactory
40
50
20
71
0
70
10
80
20
90
30
100
40
50
60
70
1.12 Hast du dich gezielt auf diese Messe vorbereitet?
u recommend the fair?
1.12 Hast du dich gezielt auf diese Messe vorbereitet?
1.14 Would you recommend the fair?
80
yes
17
don´t know
3
no
80
yes
17
don´t know
3
no
18
yes
82
no
18
yes
82
no
6
2. Exhibitor Survey
The eighth EINSTIEG Abi in Karlsruhe took place with a total 158 exhibitors who provided information about studying and vocational training.
82 exhibitors seized their chance to let the organizer know about their
impressions of the event.
More than 90 per cent of the exhibitors were satisfied or very satisfied
with the organization in the run-up to the fair and on-site.
75 per cent of the exhibitors found the number of visitors good and
very good. The quality of the contacts made was graded good and very
good by 74 per cent of the exhibitors. Likewise the interest of the visitors was graded good and very good by 80 per cent. The results of the
exhibitor survey correspond to the exhibitors’ expectations before the
event: most exhibitors expected a high number of visitors, intensive
conversations with the visitors and the reaching of the target group.
The exhibitors’ goals are, above all, the introduction of their study and
training offers, the recruiting of new students and image cultivation.
Many exhibitors appreciate the personal support on-site, the free
exhibitor café, and the exhibitor service office at the fair. More than 88
per cent of the exhibitors recommend participating in the EINSTIEG Abi
Karlsruhe.
7
2.1 How do you grade the organizer´s executing in the run-up to and during the fair?
Planning and organization in the run-up to the event
Execution on location
goog
38
good
38
fair
59
very good
56
very good
2
fair
1
poor
1
not specified
1
1
2.3
Welche Erwartungen hatten Sie an die EINSTIEG Abi Messe und welche Ziele verfolgen Sie mit Ihrer Teilnahme?
unsatisfactory 1
unsatisfactory
poor
1
not specified
Erwartungen
4
10
0
20
30
40
50
(figures in percent) Hohe Besucherzahl
60
10
0
70
20
75
30
40
50
60
70
45
Gut vorbereitete Besucher
73
Intensive Gespräche am Stand
81
Erreichen meiner Zielgruppe
23
Sammeln von Kontaktdaten
2.2 Also, we are interested
in your opinion concerning the efficiency of your participation in the fair.
21
Austausch mit anderen Ausstellern
Number of visitors
0
very good
keine Angabe 46 0
good
26 Sonstiges
very good
good
10
0
24
fair
20
30
unsatisfactory 1
Ziele
not specified
4
Bekanntmachen
Studiengänge
10 Ausbildungs-/
20
30
40
50
0 unserer
68
50fair 60
Einstellung von Auszubildenden
Quality of the interviews
Gewinnen neuer Studenten
30
very good
Imagepflege
44
good
Kontakte zu anderen Ausstellern knüpfen
22
fair
Marktbeobachtung
1
poor
Sonstiges
1
unsatisfactory
keine Angabe
4
not specified
10
20
30
40
poor
1
unsatisfactory
1
670
80
10
20
4
not specified
60
70
0
24
Bekanntmachen
weiterer spezieller Angebote
0
40
21
90
100
1
poor
Degree of visitor´s curiosity
12
Neuigkeiten aus der Branche
89
30
40
50
60
70
17
62
57
14
28
0
0
10
0
20
30
40
50
60
50
60
70 möglich, Angaben in Prozent)
(Mehrfachnennungen
70
80
90
100
2.3 Can you further recommend a participation in the EINSTIEG Abi fair in Cologne as an exhibitor?
88
yes
12
not specified
8
3. Pressreview
Printmedia
Die Rheinpfalz
01 February, 2011
Badische Neueste Nachrichten
23 February, 2011
Econo
3 March, 2011
Liboriusblatt
6 March, 2011
Wochenblatt Karlsruhe
30 March, 2011
Der Kurier Ausg. Bruchsal
31 March, 2011
Zollern-Alb Kurier, Südwest Presse
31. March, 2011
IHK Wirtschaft in der Technologie Karlsruhe
Etc. Schule&Campus
06 April, 2011
No. 08 2011
Badisches Tagblatt
13 April, 2011
Stuttgarter Stadtanzeiger
13 April, 2011
13 April, 2011
Der Kurier, Ausg. KA/E/H
15 April, 2011
Inka – Stadtmagazin Nr. 66
15 April – 14 May, 2011
RegioInka – Das Kulturmagazin Nr. 41
15 April – 14 May, 2011
20 April, 2011
Die Rheinpfalz
23 April, 2011
BNN Badische Neueste Nachrichten
27 April, 2011
Wochenjournal (Ausg. Rastatt)
27 April, 2011
Stuttgarter Nachrichten
27 April, 2011
Stuttgarter Zeitung
27 April, 2011
Wochenblatt
27 April, 2011
Boulevard Baden (Ausg. Karlsruhe Stadt)
01 May,2011
Der Sonntag
01 May, 2011
Die Rheinlandpfalz, Die Pfälzer Tageblatt Kreis Germersheim
BNN Badische Neueste Nachrichten, Karlsruhe
Die Rheinpfalz
02+03 May, 2011
03+04+05 May, 2011
04+05 May, 2011
Wochenblatt, (Ausg. Karlsruhe, Bruchsal)
04 May, 2011
Allgemeine Zeitung
05 May, 2011
Die ZEIT
05 May, 2011
Gmünder Tagespost
05 May, 2011
IHK Wirtschaft in der TechnologieRegion Karlsruhe
05 May, 2011
9
Printmedia
Leo (Ausg. Nördliche Vorderpfalz)
05. Mai 2011
Schwäbische Post
05. Mai 2011
Der Kurier (Ausg. KA/E/H)
06. Mai 2011
Pforzheimer Zeitung
06. Mai 2011
07. Mai 2011
Rhein-Neckar-Zeitung
07. Mai 2011
Die Rheinpfalz
07. Mai 2011
09. Mai 2011
Die Rheinpfalz
09. Mai 2011
Schwäbische Post
11. Mai 2011
FRIZZ Magazin (Ausg. Karlsruhe, Pforzheim &Offenburg)
19. Mai 2011
Der Kurier (Ausg. KA/E/H)
20. Mai 2011
Abi Magazin
IHK Wirtschaft in der TechnologieRegion Karlsruhe
InsideB – Das Magazin für Wirtschaft & Leben in Baden
Ausgabe Mai 2010
08.Juni.2011
Ausgabe Juni 2011
10
Further publications
Radio
DASDING, Reportage 06.05.2011
DASDING, Veranstaltungstipps 07. 05. 2011
SWR 3, Nachmittagsshow 06.05.2011
Radio Sunshine live, Regionalnachrichten 06.05.2011
Radio Regenbogen, News 06.05.2011
RPR 1, Hörer-Tipp 06.05.2011
TV
SWR, 06.05.2011, Nachrichten – Baden-Württemberg aktuell, 19:45 Uhr
SWR, 06.05.2011, Landesschau, 18.00 Uhr
Baden TV, 06.05.2011, Nachrichten, 18:15 Uhr
Baden TV, 12.05.2011, Nachrichten, 18:15 Uhr
Online
12 Job:www.12job.de
Abi.de: www.abi.de
Abi Magazin online: www.abi-magazin.de
Aifs:www.aifs.de
Aircareer:www.aircareer.de
Albert-Schweitzer-Gymnasium-Gernsbach:
www.asg-g.de
Arbeitsagentur:www.arbeitsagentur.de
Ausbildungplus:www.ausbildungpuls.de
Ausbildungsstelle: www.ausbildungsstelle.com
Avsilesia:www.avsilesia.de
Azubiyo:www.azubiyo.de
Azubot:www.azubot.de
Baden TV:www.baden-tv.com
Badische Seiten:www.badische-seiten.de
Bayerischer Schulserver:www.schule.bayern.de
Bildungsserver Agrar:www.bildungsserveragrar.de
Bildungsserver: www.bildungsserver.de
Big Karriere :www.bigkarriere.de
Biztradeshows :www.biztradeshows.com
Blauer Bote :www.blauerbote.com
Boulevard Baden: www.boulevard-baden.de
Bvents :www.bvents.com
BW-fairs :www.bw-fairs.de
Career Contact: www.career-contact.de
DASDING: www.dasding.de
Deaf News:www.deaf-deaf.de
Der Abiturient:www.derabiturient.de
Die neue Welle: www.meine-neue-welle.de
E.G.O. Ausbildung:www.ego-ausbildung.de
Enterprise Business:www.enterprise-business.eu
etc. Schülerzeitung Baden-Baden: www.etc-schule-campus.de
Fairnews:www.fair-news.de
FirmenDB:www.firmendb.de
Firmenpresse:www.firmenpresse.de
Freundeskreis der Künste:www.freundederkuenste.de
11
FRIZZ Magazin: www.frizz-magazin.de
German Press:www.germanpress.net
Gmünder Tagespost: www.gmuender-tagespost.de
Go-out:www.go-out.de
Google: www.google.de
Green Family:www.greenfamily.de
Hotel Karlshof:www.hotelkarlshof.com
Humboldt-Gymnasium Karlsruhe:www.humboldt-gymnasium-karlsruhe.de
Inka www.inka-magazin.de
IHK Karlsruhe:www.karlsruhe.ihk.de
Jugend Abenteuer Sport:www.regionalentwicklung-dh.de
KA-News: www.ka-news.de
Karlsruhe City-Tiger:www.karlsruhe.city-tiger.de
Karlsruhe: Der Veranstaltungskalender
kalender.karlsruhe.de
Karlsruhe Stadtportal: www.karlsruhe.de
Karlsruhe Stadtwikipedia: http://ka.stadtwiki.net
Klamm-News:www.klamm.de
Kleinanzeigen.de:www.kleinanzeigen.de
Lacklaborant:www.lacklaborant.de
Landesbildungsserver Baden-Württemberg: www.schule-bw.de
Lifepr:www.lifepr.de
Meine Ausbildungsstelle:www.meine-ausbildungsstelle.de
Meine Stadt Karlsruhe : www.meinestadt.de
Messebox:www.messebox.de
MesseInfo:www.messeinfo.de
Messe Karlsruhe : www.messe-karlsruhe.de
Messen: www.messen.de
Messe und Marketing:www.messeundmarketing.de
MSG:www.msg-gegenbach.de
Nachrichten.com :www.nachrichten.com
Nibelungen-Kurier :www.nibelungen-kurier.de
Ono: www.ono.de
Pack dein Studium:www.pack-dein-studium.de
Patric-Paulus:www.patric-paulus.name
Popula:www.popula.de
Pruefungsgeil:www.pruefungsgeil.de
Reh Südwest:www.reha-suedwest.de
Rheinpfalz: www.rheinpfalz.de
Rheinstetten.de:www.rheinstetten.de
Rheinstetten Online:www.rheinstetten-online.de
RUF Jugendreisen:www.ruf-jugendreisen.de
Schekker:www.schekker.de
Schülerakademie Kinzigtal:www.schuelerakademie-kinzigtal.de
Schwäbische Post: www.schwaebische-post.de
Scientifica:www.scientifica.de
Studienwahl:www.studienwahl.de
Studis online: www.studis-online.de
Study-Plus: www.study-plus.de
SWR3:www.swr3.de
TechnologieRegion Karlsruhe: www.trk.de
Tekom:www.beruf-technischer-redakteur.de
Thema:www.thema.jnbw.de
Trade Fair:www.tradefairdates.com
Twitter Hochschule Karlsruhe:
http://twitter.com
Twitter/Stadtmarketing:www.twitter.com
Venyoo:www.venyoo.de
Veranstaltung-Baden Württemberg:www.veranstaltungen-baden-wuerttemberg.de
Veranstaltungen in Deutschland:
www.veranstaltungen-in-deutschland.de
Visuelle PR:www.vi-pr.de
12
W&V:www.wuv.de
Werbetechnik:www.werbetechnik-blog.blog.de
Wherever Now:www.wherevernow.com
WIKIO News:www.wikio.de
Online-Hints on Exhibitor-Sites
Allianz:www.perspektiven.allianz.de
Aubi-Plus:www.aubi-plus.de
Auswärtiges Amt:www.auswaertiges-amt.de
Bundespolizei:www.bundespolizei.de
Carpe Diem Sprachreisen:www.carpe.de
Continental:www.conti-online.com
Deutsche Bahn:www.deutschebahn.com
EF Sprachkurse:www.ef.de
ESB Business School:www.esb-reutlingen.de
Euro Akademie:www.euroakademie.de
Fachschulen für Gesundheit:
www.fachschulen-gesundheit.de
Fachhochschule Worms:www.fh-worms.de
Frankfurt School of Management:
www.frankfurt-school.de
FU Unternehmensgruppe:www.fuu.de
HFU – Villingen- Schwenningen:
www.hfu-international-engineering.de
Hochschule Albstadt-Sigmaringen:www.fh-albsig.de
Hochschule für Technik Stuttgart:
www.hft-stuttgart.de
Hochschule Heilbronn:www.hs-heilbronn.de
Hochschule Karlsruhe:www.hs-karlsruhe.de
Hochschule Pforzheim:www.hs-pforzheim.de
Hochschule Reutlingen:www.reutlingen-university.de
Hochschule Rottenburg:www.hs-rottenburg.net
Hypovereinsbank:www.hypovereinsbank.de
IB-Gesellschaft für interdisziplinäre Studien:
www.ib-gis.de
International University of CooperativeEducation Freiburg:www. Iu-ce.de
Juniormanagement School:www.juniormanagementschool.de
Karlsruher Institut für Technologie:
www.pma.kit.edu
Korte Rechtsanwälte:www.just-study.com
MED-Akademie:www.med-akademie.de
Pack dein Studium:www.pack-dein-studium.de
Pädagogische Hochschule Karlsruhe:
www.ph-karlsruhe.de
Peek & Cloppenburg:www.peek-cloppenburg.de
Petrisberg Law&Leadership Academy:
www.jura-erfolgreich-studieren.de
RUF Jugendreisen:www.ruf-jugendreisen.de
SEW-Eurodrive:www.karriere.sew-eurodrive.de
Siemens:www.ausbildung.siemens.de
Stadtwerke Karlsruhe:www.stadtwerke-karlsruhe.de
TechnologieRegion Karlsruhe:www.technologieregion-karlsruhe.de
Travelworks:www.travelworks.de
Universität Halle:www.marketing.uni-halle.de
Universität Heidelberg:www.uni-heidelberg.de
Universität Karlsruhe:www.uni-karlsruhe.de
Universität Koblenz:www.uni-koblenz-landau.de
Universität Mainz:www.uni-mainz.de
Universität Stuttgart:www.alumni.uni-stuttgart.de
Universität Ulm:www.uni-ulm.de
Universität Weimar:www-weimar.de
Verband Deutscher Reeder:
www.reederverband.de
WHU:www.whu.edu
Zeppelin Universität:www.zeppelin-university.de
13

Karlsruhe 2011

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