NNFA Today - July 2004 c3 - Natural Products Association

Volume 18, No. 7 / July 2004
TODAY
Timely Communications
from the National Nutritional Foods Association
INSIDE
Legislative News: DSHEA Attacked on Hill
Page 5
Science News: Soy Fights Endometrial Cancer Page 7
Food & Nutrition News: Longevity of Low-Carb Page 8
NNFA would like to thank this year’s
participating show sponsors!
This issue of NNFA Today is sponsored by the following company:
Conference Highlights
Industry professionals attend NNFA’s annual natural
products convention and trade show for high-quality
educational opportunities. A wide variety of in-depth
seminars and technical, informational workshops are all
part of the educational offerings at NNFA 2004 to help
you improve and expand your business.
Rep.Chris Cannon
Rep. Frank Pallone, Jr.
Reps. Chris Cannon and Frank Pallone, Jr.
Keynote Address: The View from Capitol Hill
Saturday, July 17
These Washington veterans will offer the inside perspective
on current and potential legislation that will affect the natural products industry and business.
Michael T. Murray, N.D.
Opening Keynote: Syndrome X—
The Link to Cardiovascular Disease,
Obesity and Diabetes
Friday, July 16
Dr. Murray, widely regarded as one of the
world’s leading authorities on natural
medicine, will address the health implications of Syndrome
X and what can be done to prevent or reverse it.
Fred Pescatore, M.D.
Closing Keynote: Low-Carb “Done
Right” is Based on Science, Not Hype
Sunday, July 18
Pescatore, former associate medical director at the famed Atkins Center, will offer
ideas to improve quality and legitimacy of
low-carb products and put them in a sensible nutritional
context.
Featured Speakers
We’ve gathered a prestigious group of industry professionals and
experts to help you build your business awareness, tackle your marketing challenges, and understand scientific advancements, health
trends and regulatory and legislative developments.
Ethan M. Balk, M.D., M.P.H.: Omega-3 Fatty Acids and Cardiovascular
Disease
Matthew J. Budoff, M.D., F.A.C.C.: 21st Century—Cardiovascular Risk
Reduction
T. Colin Campbell, Ph.D.: Nutrition and Health: What Does the Future
Hold?
Jery Cochern: True Holism: how to Improve Your Customers’ Health
and Protect Your Own Bottom Line
Steven French: Consumer Trends in Today’s Natural Products Marketplace
Frances Hume, S.P.H.R.: What You don’t Know Can Hurt You…and Your
Business: Federal Employment Laws All Employers Should Know
About and Follow
Jay Jacobowitz and Rekesh Amin, Esq.: What Can You Say About the
Products You Sell
Kat James: The Truth About Beauty
Linda Page, N.D., Ph.D.: Foods That Flatter
Carol Simontacchi, C.C.N.: The Holistic Heart: Healing the Heart of a
Woman (and Her Husband Too) and Too Tired to Tango
Sands Expo and Convention Center
Las Vegas, Nevada
Get a Healthy Perspective
on Your Business
The Show with a Healthy Perspective
Register now to attend the
industry’s longest running trade show.
Visit www.nnfa.org/tradeshow
or call (800) 966-6632, ext. 246
for more information.
Conference: Friday–Sunday, July 16–18
Trade Show: Saturday–Sunday, July 17–18
Volume 18, No. 7 / July 2004
TODAY
Timely Communications
from the National Nutritional Foods Association
INSIDE
Legislative News: DSHEA Attacked on Hill
Page 5
Science News: Soy Fights Endometrial Cancer Page 7
Food & Nutrition News: Longevity of Low-Carb Page 8
NNFA Members
Saved More
Than $750,000
Using FedEx
A
Save Our Supplements
Web Site Launched
A
s part of a major effort to educate consumers across the United States to take action
to ensure the Dietary Supplement Health and Education Act (DSHEA) is not overturned, a new Web site has been launched: www.saveoursupplements.org. The
Save Our Supplements Web portal will allow consumers to express their opinions to
Congress and the media about the need to maintain access to safe, affordable and effective
dietary supplements.
The new Web site is sponsored by the Coalition to Preserve
DSHEA, a non-profit organization comprised of major suppliers of
dietary supplement products and services as well as leading industry
trade associations, including NNFA. The Coalition was created
early this year to enhance the industry’s presence and influence in
achieving favorable public policies on Capitol Hill.
“More than seven out of 10 consumers use dietary supplements,” said David Seckman, who heads NNFA as well as the Coalition. “If even a fraction of consumers who use these products speaks out for DSHEA, we can make a powerful
grassroots impact.”
Seckman cited the fact that when DSHEA was making its way through Congress in
the early 90s, grassroots support for this bill generated more mail and phone calls to legislators than any other topic since the Vietnam War.
Visitors to the Save Our Supplements Web site will be encouraged join an “Action
(Continued on page 4)
mong the many benefits of membership with NNFA is a special discounted shipping program with the
world’s premier freight carrier FedEx. Member suppliers, manufacturers, and retailers can
save up to 32
percent by using
FedEx Express,
FedEx International and FedEx Ground. Last year, NNFA
members saved more than $750,000 in shipping expenses by using their FedEx NNFA
member benefit!
“NNFA members really appreciate this
partnership with FedEx,” said Adam Finney,
NNFA’s membership director. “With the volume of products this industry moves everyday,
it was only fitting to align with the world’s
premier air and ground delivery company and
offer a way for members to receive significant
discounts on the shipping services they frequently use. In many cases, our members are
saving more on their shipping than they pay
in annual dues to the association, proving
that it literally does pay to belong to NNFA.”
For more information about the benefits
of NNFA membership including discounted
shipping with FedEx, contact Adam Finney
at (800) 966-6632, ext. 230, or e-mail
afinney@nnfa.org. ❦
Among the
many benefits
of NNFA
membership is
a special
discounted
shipping
program with
the world’s
premier freight
carrier FedEx
REGULATORY & LEGISLATIVE NEWS
FDA Publishes Final Rule on
Detention of Suspect Food
T
The rule applies
to food for
which the
agency has
credible
evidence that it
presents a
threat to
humans or
animals
he Food and Drug Administration announced in May 2004
the final rule establishing procedures for administrative
detention of food under the authority of the Public Health
Security and Bioterrorism Preparedness and Response Act of 2002
(Bioterrorism Act). This new authority applies to food for which
the agency has credible evidence or information that it presents a
threat of serious adverse health consequences or death to humans
or animals.
“Identifying and removing contaminated food from the food
supply is an essential part of responding to terrorist acts,” said Dr.
Lester M. Crawford, acting FDA commissioner. “This rule describes
how the FDA can hold food in place while it initiates legal action
in court to seize it and permanently remove it from commerce.
Alternately, our experts can determine that the food is safe, and the
detention order may be terminated. Either way, consumers are protected.”
Under the final rule, FDA may detain an article of food on the
strength of credible evidence or information resulting from an
inspection, examination, or investigation. A copy of a detention
order, approved by the FDA district director of the district where
the article of food is located, would be given to the owner, operator,
and/or agent in charge of the place where the article of food is
located and to the owner of the food provided the owner’s identity
can be determined readily.
Detained articles of food would
then be held in secure locations, as
determined by FDA and may not
be transferred from that location
without FDA approval. A detention may not exceed 30 days, and
violation of a detention order is a
prohibited act.
The new rule implements one
of four key provisions of the Bioterrorism Act. Two provisions were issued by FDA in October 2003,
which require that all domestic and foreign facilities that manufacture, process, pack or hold food that will be consumed in the U.S.
to register with the FDA, and that the agency receive a prior notification of all food imported or offered for import into the U.S.
regardless of whether it will be consumed in the U.S. FDA plans to
issue the fourth final rule shortly, which will cover the establishment and maintenance of records that identify the immediate previous sources and immediate subsequent recipients of food to help
FDA track food implicated in future emergencies.
For more details on the rule, visit www.fda.gov/bbs/topics/news/
2004/NEW01073.html ❦
Ephedra Still Legal as Conventional Food?
Editor’s note: Due to recent inquiries regarding the use of ephedra in
conventional food form, NNFA general counsel Sidley Austin Brown
& Wood prepared the following clarification on this issue.
T
he Food and Drug Administration’s (FDA) April 12, 2004 rule
only barred the sale of ephedra in dietary supplement form.
That rule does not bar conventional foods from the market.
However, there are significant hurdles that would need to be overcome to legally market ephedra in conventional food form.
Any ingredient contained in a conventional food must either
be approved as a food additive, or must be “generally recognized
as safe” (GRAS) in the publicly available scientific literature at the
intended dosage. Ingredients marketed in conventional foods
that are not approved food additives or GRAS risk FDA
enforcement action.
In discussion documents outlining the ephedra rule, FDA has
stated that “Ephedra is not Generally Recognized as Safe for food
2
www.nnfa.org
and not approved for use as a food additive.” A company could
try to convince FDA to change its position, but that would require
strong safety data, which would likely be the subject of intense
FDA scrutiny.
Should ephedra-containing products remain in retail stores,
FDA has a variety of enforcement tools that it can use, including
warning letters, seizure of the product, injunction against the manufacturers and distributors of such products, and criminal prosecution of violators.
It should be noted that food products containing ephedra
can be subject to the same range of enforcement actions because
FDA takes the position that the ingredient is not GRAS and is
therefore “adulterated.”
States have also been active in pulling ephedra-containing
products from the shelves, and do so without regard to
whether the products are positioned as dietary supplements or
conventional foods. ❦
NNFA Today, Volume 18, No. 7 / July 2004
REGULATORY & LEGISLATIVE NEWS
By Sidley Austin Brown & Wood, NNFA General Counsel
Q
Low-Carb Food Claims
What is the status of “low-carb” claims
for foods?
Until recently, the Food and Drug Administration (FDA) had
taken the position that “low-carb” claims are impermissible as
Nutrient Content Claims because they are not authorized by
the Food, Drug and Cosmetic Act or by any FDA regulations.
However, it appears that the agency may be forced to change
its position.
Q
What is FDA proposing to do?
Citizen Petitions have recently been filed by the Grocery Manufacturers of America (GMA), Kraft Foods and ConAgra
Foods asking FDA to change its position on carbohydrate
claims by establishing Nutrient Content Claims for “Carbohydrate Free,” “Low Carbohydrate,” “Excellent/Good Source of
Carbohydrate,” as well as relative claims for carbohydrate levels (for example, “Less Carbohydrates than ...”).
In addition, Nestle Prepared Foods Company has filed a
Citizen Petition asking that the Nutrient Content Claim for
“lean” be expanded to apply to a broader array of products.
In March, FDA issued a “Fact Sheet” stating that it intends to
initiate rulemaking proceedings for Nutrient Content Claims
for carbohydrates.
Q
Will FDA address “net-carbs”?
In its Fact Sheet, FDA said that it intended to provide “guidance” to food manufacturers on the use of the term “net” in
relation to the carbohydrate content of food. However, ConAgra’s Citizen Petition pushes the agency to do more than this
and to issue a rule that would require a full disclosure of the
meaning of “net-carb” statements on food labels. FDA will
have to address this request in its rule on carbohydrate claims.
Q
What is the difference between a rule and
a guidance?
A rule, or regulation, must be followed and is enforceable by
law through warning letters, injunctions, seizures, or even
criminal prosecutions. A guidance, in contrast, simply offers
FDA’s view of how something should be done. Industry tends
to use guidances as insight on the agency’s views.
In addition, the time involved for each process differs. A
rulemaking is quite lengthy and involves the solicitation of
public comment at each stage. A guidance may simply be published by FDA in final form.
In March 2004,
FDA stated that
it intends to
initiate rulemaking
proceedings for
Nutrient Content
Claims for
carbohydrates
Q
When will FDA take action?
FDA has stated that it intends to act on the carbohydrate issue
this summer. ❦
Low-Carb?
Net-Carb?
Carb-Free?
NNFA Today, Volume 18, No. 7 / July 2004
www.nnfa.org
3
REGULATORY & LEGISLATIVE NEWS
Save Our Supplements Web Site Launched
(Continued from page 1)
List” to receive notification about pending legislative actions and
other updates. NNFA will work closely with the site’s organizers on
an outreach program to involve NNFA retailers in helping to disseminate information to their customers about the campaign.
NNFA and the
site’s organizers
will be working
Tell Congress to Save Our Supplements: E-mail a prepared message to
your legislators urging them not to support changes to DSHEA, which would
limit people’s access to products that help
keep them healthy.
“NNFA recognizes the pivotal role retailers can play in getting
the word out to their customers that DSHEA is in jeopardy,” said
Seckman. “We plan to work closely with the Save Our Supplement
campaign organizers to provide our member health food stores with
the tools they need to help us build our consumer army of activists.” ❦
Become a Voice for Supplement
Choice: Stay abreast of legislation that
affects your access to dietary supplements
by signing up to receive updates and
action alerts.
on an outreach
program to
involve NNFA
retailers in
helping to
disseminate
information to
their customers
Alert the Press: Get the word out to media about
the importance of understanding the truth about
DSHEA. You can search for local media by ZIP code,
find the contact information of a particular editor or
reporter you want to write to, or search a database of
media outlets by name or state.
Send an SOS to Your Friends:
Encourage your friends to participate by
sending them an “SOS,” a message
alerting them to take action against the
efforts by some legislators to create
roadblocks to supplement access.
The Coalition to Preserve DSHEA is a non-profit organization comprised of major suppliers of dietary supplement
products and services as well as leading industry trade associations and other supporters. Its activities, which are funded
through donations, include personal meetings with members of Congress and their staff to educate them about the
important role DSHEA plays in keeping America healthy.
4
www.nnfa.org
NNFA Today, Volume 18, No. 7 / July 2004
REGULATORY & LEGISLATIVE NEWS
Legislative Update
Critics of DSHEA Sound-Off at Capitol Hill Events
H
ouse and Senate events on June 8 delivered a one-two punch
to the industry and the Dietary Supplement Health and Education Act (DSHEA). First, Reps. Henry Waxman (D-Calif.)
and Susan Davis (D-Calif.) hosted an event designed to educate
Capitol Hill staffers about the “hidden dangers” of dietary supplements and why current law, DSHEA, should be changed.
As has previously been reported, Waxman and Davis are cosponsors of a bill, H.R. 3377, that would amend the law to subject
dietary supplements to Food and Drug Administration (FDA) oversight similar to prescription and over-the-counter drugs. Those in
attendance heard representatives from long-time DSHEA critics
Consumers Union (publisher of Consumer Reports Magazine) and
the Center for Science in the Public Interest voice their support for
H.R. 3377 and their concern that DSHEA does not adequately
protect consumers.
Grassroots campaigns to pass and protect DSHEA—both in
1993 and NNFA’s current campaign—were cited as examples of the
industry’s ability to influence congressional policy-making. Attendees were warned that health food stores have been very effective in
spurring consumers to action and that congressional offices can
expect to hear from them and their customers.
Senate Hearing Offers Retrospective on DSHEA
Following the House briefing, the oversight subcommittee of the
U.S. Senate’s Committee on Governmental Affairs held a hearing
titled the “Dietary Supplement Safety Act: How is FDA Doing 10
Years Later?” The purpose of the hearing was to determine what is
needed to make the FDA more effective.
Although Sen. Richard Durbin (D-Ill.) is the ranking member
of this subcommittee and not its chair, the agenda was clearly his. In
fact, the hearing itself was titled after Durbin’s bill, S. 722, which
NNFA Today, Volume 18, No. 7 / July 2004
NNFA and others in the industry have strongly opposed. Although
S. 722 mandates pre-market testing of stimulants, Durbin questioned panelists about other ingredients that could potentially be
unsafe, even those “grandfathered” under DSHEA.
Although panelists from the industry and even FDA presented
evidence that DSHEA both safeguards consumers while promoting
access and education, Durbin was not swayed, saying “It’s clear
DSHEA is an experiment that has failed the American people.”
He also expressed dismay that FDA did not convey greater dissatisfaction with DSHEA and reiterated his commitment to see the law
changed.
Sen. Durbin
expressed
dismay that
FDA did not
Victory for DHEA in House
Also in June, H.R. 3866, the Anabolic Steroid Control Act,
was unanimously passed by the U.S. House of Representatives with
an exemption for the safe and beneficial dietary supplement
DHEA intact.
NNFAis grateful to all who sent messages and made phone calls
to key members in the House urging them to keep the exemption
for DHEA and not classify it as a controlled substance. Victories
such as the DHEA exemption indicate that legislators do listen to
their constituents.
A companion bill in the U.S. Senate, S. 2195, is currently being
considered. To expedite passage and enactment of this bill, the Senate can adopt the same provisions of the House bill, including the
exemption for DHEA. If the Senate decides to pass a bill with provisions that are different from the House bill, these bills will need to
be reconciled in a conference committee.
NNFA will be monitoring the progress of the S. 2195 to
ensure DHEA continues to receive the protection it deserves in
the Senate. ❦
www.nnfa.org
convey greater
dissatisfaction
with DSHEA
and reiterated
his commitment to see the
law changed
5
SCIENCE NEWS
Traditional Herb Use for Arrhythmias
This literature summary is part of the HerbClip, an educational mailing service of the American Botanical Council
Editor’s Note: The authors of this article caution that only highly-trained clinicians should attempt therapy in patients with serious heart
conditions and clinicians with little experience should refer patients to a cardiologist.
Simple sedative
herbs such as
motherwort and
skullcap are recommended for
mild arrhythmias
not related to
heart disease
6
C
linicians frequently encounter patients with cardiac
arrhythmias (irregular heartbeats). Antiarrhythmia
drugs can have adverse side effects, and patients and clinicians often seek out botanical options. This article reviews
herbs that can regulate heart rhythm
and their clinical uses.
Motherwort (Leonurus cardiaca) is
used for minor arrhythmias that are not
caused by underlying heart disease. This
herb has a sedative effect and may reduce anxiety. It has been
recommended for patients whose heart palpitations are caused
by hyperthyroidism. Although the active constituents of motherwort have not been characterized, there are no known contraindications or safety issues. Motherwort is typically
administered as a tea made from fresh leaves and flowers and
consumed three times a day.
Valerian (Valeriana officinalis), skullcap (Scutellaria lateriflora), passionflower (Passiflora incarnata), jujube (Ziziphus
jujuba), and kava (Piper methysticum) are other choices for treating minor arrhythmias. These herbs are less specific than motherwort, but can help normalize abnormal heart rhythms caused
by anxiety, stress, or other minor conditions. Most have long
histories of safe use and adverse effects are generally not reported
in clinical trials. The authors express the opinion that the evidence linking kava consumption to liver damage is very limited
and weak and that kava is a beneficial herb that can and should
be used safely.
Night-blooming cereus (Selenicereus grandiflorus) is traditionally used in patients with general arrhythmias. It is believed
to be therapeutic for palpitations related to menopause and anxiety, and it may be helpful for patients with congestive heart failure. Little is known about the active constituents, and there are
no published clinical trials. A fresh plant tincture of the stem
and flower is typically taken three times a day.
Rauwolfia (a.k.a. Indian snakeroot; Rauvolfia serpentina) is a
potent and specific antiarrhythmic herb. It contains a combination of alkaloids that prevent several types of arrhythmia. Side
effects of rauwolfia include nasal stuffiness and constipation, and
the herb is reported to have many drug interactions and con-
www.nnfa.org
traindications. A tincture made from the whole plant is taken
three times a day.
Lily-of-the-valley (Convallaria majalis) is another strong
herb for treating more serious arrhythmias. Its active constituents include glycosides and
flavonoids. Patients taking lily-ofthe-valley should be advised to
increase their consumption of potassium-rich fruits and vegetables to
guard against potassium loss. This herb should not be taken with
potassium-wasting drugs. Lily-of-the-valley is typically taken
three times a day as a fresh plant tincture. Patients should not
exceed the dosage recommended by a qualified health care practitioner.
Hawthorn (Cratageus laevigata) is the best-known herb for
heart ailments. It is recommended as a chronic therapy for
nearly all types of arrhythmias. In clinical trials, hawthorn
reduced tachycardiac (rapid heartbeat) arrhythmias in patients
with congestive heart failure. There are no known adverse
effects or contraindications for hawthorn. The leaves, flowers,
and berries of the plant are used and the herb can be taken three
times a day as a tea, tincture, or standardized extract.
In summary, hawthorn is recommended as a gentle tonic for
all arrhythmias. Simple sedative herbs such as motherwort and
skullcap are recommended for mild arrhythmias not related to
heart disease. Night-blooming cereus, rauwolfia, and lily-of-thevalley offer more potent, but potentially more toxic, options and
require careful dosing and monitoring. ❦
—Heather S. Oliff, Ph.D.
The American Botanical Council provides
this summary and the above article as an
educational service. ABC does not warrant
that the data is accurate and correct, nor does
distribution of the enclosed article constitute
any endorsement of the information contained
or of the views of the authors.
To join ABC, call Debbie Jones at
(512) 926-4900, ext. 106. Or call for a
free catalog of herbal education material.
NNFA Today, Volume 18, No. 7 / July 2004
SCIENCE NEWS
Science Briefs
Soy Fights Endometrial Cancer
Eating soy foods regularly may help reduce the risk of endometrial
cancer, according to research published in the British Medical Journal
(2004, vol.328: 1285). Researchers compared levels of soy food
(measured as amounts of either soy protein or soy isoflavones) in the
diets of nearly 1,700 Chinese women with their risk of endometrial
cancer. Of the total, 832 women had already been diagnosed with
endometrial cancer and 846 were randomly chosen as controls.
Specifically, researchers calculated the adjusted odds ratio between
endometrial cancer incidence and soy intake over a five-year period.
They found that women who consumed the least amount of soy had
an 85 percent risk of contracting the disease, while those with the
highest intake had a 67 percent risk.
Women who
Lack of Fiber, Minerals
May Lead to Birth Defects
contracting the
Pregnant women whose diets lack nutrients such as fiber, iron, magnesium, niacin, and plant proteins may be up to five times more
likely to give birth to a baby with spina bifida. In a study published
in the Journal of Nutrition (2004, vol.134: 1516-1522), a research
team from the Netherlands used a food frequency questionnaire to
compare data of nutrient intakes from 106 mothers who had given
birth roughly two years prior to babies with spina bifida. The mothers were compared to 181 control mothers. Results indicated that
mothers with spina bifida babies had significantly lower intakes of
fiber (seven percent), plant proteins (seven percent), iron (six percent), magnesium (six percent), niacin (four percent), and polysaccharides (four percent) than control mothers.
Zinc Hastens Pneumonia Recovery in Children
The addition of zinc to standard antimicrobial treatment may help
speed up recovery from pneumonia in children, according to a study
consumed the
least amount of
soy had an 85
percent risk of
disease while
those with the
highest intake
had a 67 percent risk
published in The Lancet (2004, vol.363: 1683-1688). A team of
researchers randomly assigned 270 children, age two months to 23
months to receive either 20 milligrams of elemental zinc or placebo,
in addition to the regular antimicrobial treatment until discharge.
Children who received zinc recovered from severe pneumonia an
average of one day earlier and were discharged from the hospital an
average of one day earlier. ❦
New NNFA Backgrounders
L-theanine, Lutein,
and Lycopene
NNFA’s department of science and quality assurance together with
the Committee on Product and Label Integrity (ComPLI) develop
positions, referred to as “backgrounders,” on key scientific topics.
The complete list of backgrounders is available at www.nnfa.org/
services/science/background.htm
NNFA Today, Volume 18, No. 7 / July 2004
www.nnfa.org
7
FOOD & NUTRITION NEWS
Low-Carb Diet Will Last…
If Its Promises are Kept,
Says Recent Report by Mintel
T
hrough the 1990s, low fat diets failed to prevent weight gain,
opening the door for low carbohydrate diets, originally frowned
upon by the medical establishment, to earn adherents and gain
credibility. Within this context, Americans have embraced the
promise of the low-carb lifestyle. A May 2004 report on low-carb
foods from Mintel, a consumer intelligence supplier, finds that over
50 percent of Americans have tried the diet in the past, are currently on the diet or are cutting back carbs, or would try it in the
future. Following are highlights from Mintel’s exclusive consumer
research.
Low-Carb Attracts Weight-Conscious Americans
Despite government efforts to promote a balanced diet through the
Food Guide Pyramid and numerous best-selling diet books, commercial diet programs, and fitness options, the population as a
whole is still eating an unbalanced, high-calorie diet that has led to
weight gain and its associated health problems.
Americans do not easily abandon their high-calorie, high-carbohydrate counterparts or follow recommended practices. They do
not exercise or cut calories in the proportions one would expect
given the percentage of people who need to lose or maintain
weight. This represents a significant opportunity for a low-carb
lifestyle, which claims to address both weight and health concerns
among the public. With constant news regarding Americans’ struggle with obesity, low-carb diets appeal by including high fat products
that before were considered taboo.
According to Mintel’s research, seven percent of adult respondents report that they are currently on a low-carb diet. An
8
www.nnfa.org
additional 33 percent are carb-aware—they are not officially on a
low-carb diet but have cut down on their sugar and carbohydrate
intake. When projected to the U.S. adult population as a whole, an
estimated 83.6 million adults are either on a low-carb diet or have
reduced their carb intake, a significant potential market for
manufacturers to consider in creating low-carb products.
Whether the perception of low-carb foods as healthier is a fad
or becomes a generally accepted principle will primarily be due to
whether low-carb foods continue to meet consumers’ needs
in terms of diet, taste, and price. Another determining factor
will be whether a low-carb diet is supported or supplanted by new
medical research.
Consumers Buying Patterns Starting to Change
Mintel’s research shows that eating habits and perceptions of carbohydrates have begun to change. Consumers report that they are eating less pasta and potatoes and consuming more meat, seafood, and
poultry. However, unit sales data has shifted by only a few percentage points for many high-carb products. It remains to be seen
whether consumers have fundamentally changed their eating habits
for the long run or will abandon low-carb products in favor of the
next best diet to come along. However, there is ample evidence to
encourage food manufacturers, retailers and restaurateurs to include
low-carb products in their product portfolios.
Low-Carbers are ‘Lifers’
Low-carb dieters are interested in losing weight and think it is also
a healthier and more natural way to eat. While many respondents
NNFA Today, Volume 18, No. 7 / July 2004
FOOD & NUTRITION NEWS
For a limited time, Mintel is offering
the full report to NNFA members for an
exclusive 15 percent discount. Call
Caroline Sack at Mintel at (312) 943-5250
for more information or to order a copy of
the report.
Only 13 percent of lowcarbers report
that they
initially lost
weight on a
believe the low-carb diet is a fad, low-carbers are generally pleased
with the results of their carb cutting. The majority say that they
have not regained weight and report that cutting carbs will remain
a part of their routine for life. Some 42 percent of low-carbers have
been limiting their carb intake for more than 6 months even though
more than 40 percent of them also report that it is hard to stay on a
low-carb diet for more than a few months at a time. Only 13
percent of low-carbers report that they initially lost weight on
a low-carb diet but have since gained it back—an encouraging
success story.
In general, low-carb dieters and those who are carb-aware
exhibit similar consumption behavior with one major exception—
low-carb dieters are much more likely to report that they have
“totally stopped” eating a particular high carb food (such as pasta or
boxed foods). Low-carb dieters and carb-aware consumers were also
likely to report that they wished their supermarkets carried more
low-carb products and indicated a likelihood of being willing to pay
a premium price for these offerings.
Outlook is Bright
From Mintel’s consumer research, as well as trade articles, sales data
and new product introductions covered in this report, it appears that
the low-carb trend will have traction in the market. The key questions to be addressed are whether the low-carb diet can live up to its
promises of helping Americans lose weight and slow the rise in diabetes and other maladies without causing consumers too much pain
in maintaining the diet or in being able to afford the premiumpriced low-carb products that are increasingly entering the market.
NNFA Today, Volume 18, No. 7 / July 2004
Manufacturers, retailers, and restaurateurs can capitalize on the market demand for low-carb foods but need not charge too high a premium or lose sight of the importance of having high quality, good
tasting products.
The U.S. government and public policy organizations interested in these topics will work even harder to stem the tide of obesity, diabetes and other health concerns that can be mitigated by
diet and exercise. These efforts will most likely encourage consumers to eat a diet lower in carbohydrates and to exercise.
One sign of success is the amount of attention paid to a topic.
As more and more media stories appeared in 2003 about low-carb
foods and books as well as the obesity epidemic, there was bound to
be a backlash. Television news programs, magazines, newspapers
and others have begun to question the health claims of the low-carb
adherents and recommend that consumers stick to a more
balanced diet.
If there is credible medical research that discredits the diet or if
another diet begins to steal its thunder, then product sales could be
damaged. Manufacturers and marketers will need to be cognizant of
overexposure and keep abreast of the medical research and media
coverage on the low-carb lifestyle, official diets, and competing
dietary recommendations. ❦
low-carb diet
but have since
gained it back
ABOUT MINTEL Established in 1972, Mintel incorporates
Mintel Reports, Global New Products Database
(www.gnpd.com), and Mintel Consultancy. Mintel is a
leading global market research firm with offices in Chicago,
London, and Sydney. For more information on Mintel,
please visit www.mintel.com.
www.nnfa.org
9
TRADE SHOW NEWS
Get a Healthy Perspective on the Hottest
Natural Products from NNFA 2004’s Exhibitors
(Exhibiting companies and corresponding booth numbers as of
June 4, 2004; show sponsors are indicated with boldface type)
AAC Consulting Group
107
Advanced Nutritional
Innovations, Inc.
939
Allerpet
631
Aloe Jaumave
349
Aloe Life International, Inc. 736
Aloecorp
1316
Alpha Packaging
208
Alta Health Products, Inc. 618
Alternative Medicine
Magazine
640
Amazing Grass
756
American Biosciences, Inc. 841
American Health/
Home Health
1038
American Herbal
Products Association
653
Americare Health
753
Andean Natural Products 1055
ANEW International
750
Anipron, A.C.
348
AOAC International
101
Aquagen International Inc. 548
Archon Vitamin
Corporation
1016
Arizona Nutritional
Supplements
1029
Ark Naturals Products
for Pets
1257
Asher’s Chocolates
1439
At Last Naturals, Inc./
Lucky Tiger
947
Atkins Nutritionals, Inc.
811
Aubrey Organics, Inc.
1144
Avalon Natural Products 744
Ave Maria Laboratories
117
Ayurceutics
1031
Baja Bob’s Low-Carb
Beverages
1529
Bar Charts, Inc.
223
Barlean’s Organic Oils
828
Basic Media Group, Inc. 406
Bass Brushes
544
Better Nutrition
Magazine
1208
Betty Lou’s Inc.
1430
Big Train, Inc.
1258
Bio International Inc./
Organic Food Bar Inc. 1014
Bio Nutraceuticals
739
Biocalth Int’l, Inc.
635
Biochem Sports & Fitness 400
Biotech Corporation
1421
Bluebonnet Nutrition
Corporation
805
BNG Enterprises
1319
Bodyonics, Ltd.
425
Boulder Bar
231
Brevail
728
Brighter Life Products
420
BrookLine Herbs
220
CAG Functional Foods
112
California Association of
Naturopathic Physicians1154
10
www.nnfa.org
Cancer Control Society
121
Capsugel, A Division
of Pfizer, Inc.
200
Carb Answer
1038
Carb Fit
1347
Carbolite Foods, Inc.
415
Carbsense Foods, Inc.
1444
Carlson Laboratories, Inc. 600
CC Pollen Co
1322
Century Systems
718
Champion Nutrition
327
Cherry Marketing
Institute (CMI)
347
Chicago Importing Co. 1140
539
CHLORENERGY®
Christophers Original FormulasNature’s Systems Inc.
433
Citra-Solv, LLC
1331
Clayton College of
Natural Health
1323
Collective Wellbeing
848
Consultants Association for
the Natural Products
Industry (CANI)
649
Coral, Inc.
1619
Cortislim
119
Country Life Vitamins
400
CRC Insurance Services
344
Crystal Star Herbs
535
Cytodyne, LLC
425
Daskalides Low Carb
Belgian Chocolates
1335
The Deborah Ray Show 1054
Deerland Enzymes
102
Delicious Living Magazine 546
Deliciously Slim Natural
Foods, LLC
1331
Dendy’s
329
Dependable Merchandise 1155
Desert Essence
400
Designing Health Inc.
528
Diva International, Inc.
747
doc’s Guide, Inc./Wellcore 210
Dr. Smoothie
1256
Eagle Research
124
Earth
944
Earth Power
445
Earth Science
1148
Earth’s Bounty
550
ECR Software Corporation 1117
Emerita
1044
Ener-G Foods Inc.
1233
Energy Times Magazine 322
Enzymatic Therapy
421
Enzymedica, Inc.
1122
EPI/Moducare
831
Essential Formulas
Incorporated
1026
Essiac From Rene M.
Caisse RN
1025
Ethical Nutrients
330
Exousa Nutrition Products 1621
Fantastic Foods
1142
Far-Infrared Saunas
1036
FedEx
852
Fischer & Wieser
Specialty Foods, Inc. 1234
Fit Fruit & Vegetable Wash1428
Flora, Inc.
314
Food For Life Baking Co. 1136
Foods By George
1447
Fountain Of Youth
Technologies, Inc.
1205
French Meadow Bakery 1449
Fresh Wave
844
Frey Vineyards
1250
FTH Nutraceuticals
648
Gaboa
350
Garden Of Life
837
GCI Nutrients
311
Gematria Products, Inc. 621
George’s Aloe/
Warren Laboratories
214
GFR Pharma Ltd.
735
Ginseng Science Inc.
933
Give Life
448
GLC Direct LLC
430
GliSODen
438
GoForLife Labs
219
Good L Corp./
Big Basket Co.
1056
Gram’s Gourmet
1453
Greenbison, Inc.
1229
Greenvalley LLC
639
The Hain Celestial
Group, Inc.
1425
Hair No More.Com
1152
Hallelujah Acres
733
Harmony Cone Ear Candles950
Hawaiian Herbal
Blessings, Inc.
647
Health From The Sun/
Arkopharma
1121
Health King Enterprise &
Balanceuticals Group, Inc. 1053
Health Plus, Inc.
928
Health Products Business 1249
Heaven Sent Naturals
221
Herbal Sanitary Pad
Manufacturer
557
Herbayu ™
437
Heritage Family
Specialty Foods
1244
High Energy LabsFountain of Youth
1620
Highland Laboratories
1220
Himalaya USA
723
Homeopathy & Herbal Labs450
H-P Distributors
1333
HVL, Inc./Qmelt
742
ICON Health & Fitness
225
Idea Sphere Inc.
952
IFP Custom Processing
Group
105
Incubation
1138
Independence Distributors1036
Innovative Health
Products Inc.
537
Innovative Natural
Products
1018
InstaFiber/Pharmavite
842
Instant Gourmet
1338
Inverness Medical, Inc.
126
IPT Corp
111
Iron-Tek
400
Irwin Naturals/
Nature’s Secret
609
ISS Research
431
1003
Jarrow Formulas, Inc.®
Jean Enterprises
1146
Juvo Inc.
1422
Kane’s Gourmet Products1339
Kashi Company
1227
Kay’s Naturals
1337
KGK Synergize Inc.
113
Konjac Foods
1156
Kyowa Hakko USA
1248
Labrada Nutrition
1441
Laid in Montana Emu Products/
MERC (Montana Emu
Ranch Company)
650
Lakewood Organic & Premium Juice Company 1139
Lane Labs
730
Lewey’s Eco-Blends, Inc. 652
Liberty Richter
1125
Licata Enterprises
814
LifeTime®/Nutritional
Specialties, Inc.
808
Lifexpand
839
Lily of the Desert
1221
Littleford Day Inc.
100
Living Naturally
1617
Lizard Lips, LLC
850
Long Life Beverages
400
Longevity Plus
345
Longjiang River
Health Products
645
Lotus S.W., Inc.
1057
Low Carb Creations
1341
Low Carb Enchantments 1457
Low Carb Foods
Distribution
1530
Low Carb Lifestyle
Distributors
1435
LowCarb Success
1629
LTX Digital Label
114
MACA MAGICHerbs America
521
Maca Power™ Navitas Naturals
1519
MacNut Oil, LP
1128
Maitake Products, Inc.
116
Mangoxan-Mangosteen
Supplements
128
Martha Olson’s
Great Foods, Inc.
1320
Masada Marketing Corp. 1045
MD Labs/Wellements
325
Medallion Laboratories 1446
Mia Rose Products, Inc. 1052
NNFA Today, Volume 18, No. 7 / July 2004
TRADE SHOW NEWS
Michael’s Naturopathic
Programs
1107
Micro Touch, Inc.
752
Midwest Low Carb
Distributors
1448
MillCreek Botanicals
1050
MLO/Genisoy
1133
Modern Products/
Fearn Natural Foods 1127
Morningstar Minerals
1058
MPT Korea
125
MuscleTech Research &
Development
428
MyChelle Dermaceuticals 748
Nasaline
948
National Enzyme Company 622
National Nutritional Foods
Association (NNFA)
823
Native American Botanics 519
Natren Inc.
531
Natrol, Inc.
304
Natural Balance
605
Natural Factors
1000
Natural High
745
The Natural Marketing
Institute
218
Natural Path/Silver Wings 619
NaturalCare Products
930
Naturally Clear, Inc.
949
Naturally Vitamins
1119
Nature’s Answer
628
Natures Benefit, Inc.
536
Nature’s Best
737
Nature’s Dream
741
Nature’s Formulary
1116
Nature’s Health Co.
436
Nature’s Secret/
Irwin Naturals
609
Nature’s Way
409
New Chapter Inc.
1027
Next Proteins
725
NHK Laboratories, Inc. 1200
Noble Harvest Food
Company
1451
No-Miss Healthy
Alternative Cosmetics 1020
Nordic Naturals, Inc.
840
North American
Pharmacal, Inc.
412
NOW Foods
308
NPIcenter
435
NSF International
211
NuLiv Science USA, Inc. 638
Nutraceuticals World
222
Nutri Sport Pharmacal
106
Nutri-Books Corp.
612
Nutrica
1218
Nutricology
1219
Nutrition 21, Inc.
122
Nutrition Now, Inc.
542
Nutritox
1237
O’Donnell Formulas, Inc. 131
Office of Dietary
Supplements, National
Institutes of Health
118
Oleomed America, Inc. 1149
Omega Products, Inc.
720
Once Again Nut Butter 1348
OptiPure™ & Soft Gel
Technologies, Inc.®
108
OrderDog, Inc.
615
Organic by Nature
216
Organic Fiji
1110
Organix-Neem
1046
P.C. Teas Co. Inc.
1358
Palko Distributing Co., Inc.1010
Para Labs/Queen Helene 1047
Paragon Laboratories
318
Peter Gilliam’s
Natural Vitality
1040
PetGuard, Inc.
1028
Pharmessen, Inc.
441
PhytoCeutical Formulations 523
Phyto-Plus, Inc.
520
PINNACLE
425
Planetary Formulas
1222
Polyerga Plus
120
Poly-MVA
758
Productos Armonia
450
Productos Perlis
348
Protec Laboratory
129
Pure & Basic Products
847
Pure De-lite Products, Inc.1349
Pure Essence Labs
800
Pure Planet Products
216
Pure Solutions
630
Quality Of Life Labs, Inc. 942
Queen Bee Gardens
1615
R. Donnelly &
Associates, Inc.
103
Rainbow Acres
1328
Rainbow Light Nutritional
Systems, Inc.
1033
Ra-Zen Relief Inc.
538
RealSalt
1129
Reliance Private Label
Supplements
1111
Renew Life
533
Retail Insights
655
Rice Expressions
1526
RidgeCrest Herbals, Inc. 1201
Rosie’s Gold, Gringo Billy,
R. Kyle & Max
1336
Sabinsa Corporation
110
Sabre Sciences, Inc.
620
Sahm Yook Foods
1527
Salada Green Tea
755
Sanjiu-Vitahut International
Products, LLC
204
Scientific Bio-logics The Professional’s Distributor 1247
Scooter Snacks, LLC
1455
Sedona Laboratories, Inc. 549
Seelect Tea Inc.
1625
Select Nutrition Distributors 830
Serenity 2000 It’s Magnetic!351
Shari Lieberman’s
Metabolic Management 633
SierraSil
227
Simply Coconut
1626
Skylar Haley
1228
SoftGel Technologies &
OptiPure Ingredients
108
Solgar Vitamin & Herbs 937
Solstice Medicine Company 320
Sorbee International
Limited
1340
Source Naturals
1222
The Source
1216
NNFA Today, Volume 18, No. 7 / July 2004
2004
The Show with a Healthy Perspective
Sovereign Silver by
Natural-Immunogenics 319
Spectrum Organic
Products, Inc.
1423
Steel’s Gourmet Foods 1439
Stevita Co. Inc.
1236
Sun Chlorella USA
1623
SunGold Foods
1242
SunLabel/Complete
Earth Products, LLC
1456
Superior Trading Company 104
Tahiti Trader
1523
Taste For Life Publications1628
Tea Body’s
1147
Tea Tree Therapy, Inc.
1048
TeaTech, Inc.
1130
Tecnobotanica
449
The Campaign to Label
Genetically Engineered
Foods
754
The SoyNut Butter
Company
1525
Threshold Enterprises
1222
Tishcon Corp.
522
Tofutti Brands Inc.
1627
Total Shaving Solution 1049
Trace Minerals Research1021
Tradimex Equipment
& Supply Inc.
104
TRC Nutritional
Laboratories
316
Tree of Life
816
Tribest Corp/Green
Power International
1325
TrimSpa
529
Trinity College of
Natural Health
1520
Tropical Oasis, Inc.
228
Tropical Traditions
1041
TruWell Health
& Wellness Products
230
Tummy Honey & Stretch Out
Stretch Mark Solutions 746
Tundra Trading, Inc.
1318
TwinHealth Juicer
447
Twinlab
952
U.S. Mills, Inc.
1225
UAS Laboratories
607
United Natural Brands 1416
United Natural Foods, Inc.1416
Universal Taste
1452
UV Natural Sunscreen
849
Valen Labs, Inc.
346
Valerie Saxion’s
Silver Creek Labs
637
Vaxa International
641
Virgo Publishing
212
Virox
1616
Vitamer Labs
312
Vitamin Research Products 633
Vitamin Retailer
Magazine, Inc.
540
Vitanica
1203
VitaTech International, Inc. 721
VIVO
439
Wakunaga of America 1007
Wally’s Natural Products 115
White Egret Ear Candles 1021
Whole Foods Magazine 1202
Wild Flavors, Inc.
1141
Wilke Resources Inc.
419
Wisdom Natural Brands 1330
Wobenzym USA
1119
World Organic Corp.
814
Xenadrine
425
Xlear, Inc.
1419
Youthful Essentials by
Sun Country Naturals 749
ZAND, Herbs for Kids,
NatraBio, bioAllers
1618
Zero Carbarita
1458
www.nnfa.org
11
INTERNATIONAL NEWS
Understanding Codex Alimentarius
Editor’s Note: To help members better understand the complexities of
the Codex Alimentarius Commission, NNFA publishes articles from
time to time regarding the organization and its activities.
What is Codex Alimentarius?
Codex guidelines are not
enforceable
Codex Alimentarius (Codex) is a joint venture between the World
Health Organization (WHO) and the Food and Agriculture Organization (FAO) that works toward establishing food standards. The
membership of Codex consists of over 160 countries. International
non-governmental organizations, such as consumer, academic or
industry bodies, may attend Codex meetings as observers.
as law in any Does Codex set standards for dietary
country
unless
expressly
adopted by
supplements?
Yes. Codex’s Committee on Nutrition and Foods for Special
Dietary Uses (CCNFSDU) focuses on dietary supplements. Among
other issues, CCNFSDU has been considering appropriate
minimum and maximum amounts of vitamins and/or minerals in
a supplement.
that country Are Codex standards binding on
companies selling dietary supplements
in the United States?
Codex guidelines are not enforceable as law in any country unless
expressly adopted by that country. In the United States, the Dietary
12
www.nnfa.org
Supplement Health and Education Act of 1994 (DSHEA) governs
the sale of dietary supplements sold domestically. DSHEA will continue to do so regardless of Codex activities unless Congress decides
to adopt the Codex standards. For this reason, it is important to
remain vigilant about Codex activities.
What recent actions has Codex taken
on dietary supplements?
At the last meeting of the CCNFSDU, Codex agreed to drop its
proposed 100 percent RDI upper limit for vitamin and mineral
ingredients in dietary supplements. In addition, CCNFSDU abandoned a proposed standard that would have required all dietary
supplements to carry a statement that the products should only be
taken on the advice of a nutritionist, dietitian or doctor.
Are there other recent actions by foreign bodies
that could impact NNFA members?
Yes. On June 10, 2002, the European Union (EU) adopted Directive 2002/46/EC of the European Parliament and of the Council on
the approximation of the laws of the Member States relating to food
supplements. The Directive established harmonized rules for the
labeling of food supplements and introduced specific rules on vitamins and minerals in food supplements. In contrast to DSHEA, the
Directive relies on a positive list of vitamins and minerals which
may be used in the manufacture of food supplements. Member
States were required to comply with the Directive by July 31, 2003.
On July 16, 2003 the Commission adopted a proposal for a regulation on the use of nutrition and health claims made on foods
(Proposal No. COM (2003) 424). The legislation would further
define nutrient claims for food, and would require authorization by
the European Food Safety Authority for health claims made on food
products. The legislation is still in the process of being reviewed and
debated by the European Parliament and the Council of Ministers.
On November 10, 2003, the European Commission proposed a
Regulation setting out common rules for the voluntary addition of
vitamins, minerals and other substances such as herbal extracts to
foods (Proposal No. COM (2003) 671). The proposed legislation
would harmonize the different rules in Member States and allow the
free movement of foods with added nutrients throughout the EU. It
would also create a list of approved vitamins, minerals and other
substances, establish minimum and maximum levels for adding different nutrients to foods, and require labeling indicating which
nutrients have been added to each product. The legislation is still in
the process of being reviewed and debated by the European Parliament and the Council of Ministers. ❦
NNFA Today, Volume 18, No. 7 / July 2004
GENERAL NEWS
NNFA Board of Directors
Executive Committee:
Paul Bennett, President
Harvest Moon Natural Foods, Olathe, KS
R. Mark Stowe, Past President
Nutrition Cottage, Delray Beach, FL
Jim Hopper, Treasurer
Tree of Life, St. Augustine, FL
Gary Hume, Chair, Supply Council
Nutraceutical Corp., Park City, UT
David Taylor, Chair, Retail Council
Nature’s Harvest Market & Deli, Tampa, FL
Board of Directors:
Gary Barrows
Bluebonnet Nutrition Corp., Sugar Land, TX
Howard Chasser
Jandi’s Nature Way, Oceanside, NY
Randy Dennin
Capsugel, Greenwood, SC
Ryan Drexler
Country Life/Desert Essence, Hauppauge, NY
David Heilman
General Nutrition Corp., Pittsburg, PA
Harvey Kamil
NBTY, Inc., Long Island, NY
Exclusive Report Coming Soon
to NNFA Members
N
NFA members will get invaluable
insight on consumer demands
with the upcoming report, Consumer Trends in Today’s Natural Products
Marketplace. This report, a joint project
of NNFA and the Natural Marketing
Institute (NMI), a leading consulting,
market research, and business development firm specializing in health and
wellness, will help retailers and suppliers
learn how to capitalize on multiple market trends for a broad spectrum of nutritional foods and supplements and other
related goods and services. Attendees at
NNFA 2004 in July, the association’s
annual convention and trade show, will
get special advance copies of the report.
All NNFA members will receive a
mailed copy in the August issue of
NNFA Today. ❦
2004
Capitalizing on Opportunities in
Today’s Natural Products Marketplace
An Exclusive National Nutritional Foods Association Research Report
Published by The Natural Marketing Institute
This report is a joint project of the
National Nutritional Foods Association
(NNFA), the nation’s oldest and largest
trade organization for natural products,
and the Natural Marketing Institute
(NMI), a leading consulting, market
research, and business development firm
specializing in health and wellness. The
report was specifically designed to identify
consumer trends and opportunities in the
natural products marketplace for retailers.
Soodi Kick
Nuts ’N Berries, Atlanta, GA
Richard League
Mothers Cupboard Natural Foods, Spokane, WA
Jim Lemsky
Hain Celestial Group, Uniondale, NY
Jim Lewis
Sunseed Natural Foods, Inc., Juneau, WI
Richard Merriam
GCI Nutrients, Burlingame, GA
Marianne Morgan
Health Habit, San Andreas, CA
Matt Murray
Green Acres Natural Foods Market, Wichita, KS
Scott Presnall
Advantage Sales & Marketing, Irvine, CA
Debra Short
Debra’s…Naturally, Shawnee, OK
Jim Smith
Apple-A-Day Health World, Gadsden, AL
Carrol Wells
Honey Bee Natural Foods, Brownwood TX
NNFA Today, Volume 18, No. 7 / July 2004
Mission Statement
NNFA Today is the official publication of the National Nutritional Foods Association
(NNFA). It serves as a comprehensive, authoritative source for practical information
that natural food retailers and suppliers need to succeed in the marketplace. It provides
thought-provoking, timely information on all aspects of the natural products industry and
NNFA encourages dialogue among members on professional concerns and views.
The views and opinions presented by contributors to NNFA Today are their own and not
necessarily those of NNFA. Further, NNFA makes no warranty or representation as to the
accuracy or sufficiency of the information contributed by outside sources,and assumes no
responsibility or liability regarding the use of such information.
Editorial Director: Tracy Taylor
Executive Editor: George Sun
Editor: Amanda Thomason
Graphic Designer: Kimberly Carter
Printing: Network Printing, San Dimas, CA
Send inquiries to NNFA at:
3931 MacArthur Blvd., Suite 101,
Newport Beach, CA 92660
(800) 966-6632 Fax: (949) 622-6266
e-mail: nnfa@nnfa.org
www.nnfa.org
13
NNFA delivers again:
up to 32% off select FedEx shipping.
®
Because you belong to NNFA, you’re entitled to save
up to 32% on select FedEx Express and FedEx Ground
shipments. It’s the FedEx Association Advantage —
another great advantage for members of NNFA. Simply
call 800.966.6632, ext. 236.
®
®
®
Your NNFA Member Discounts
Up to 32% off
Select FedEx Express Shipments
Up to 18% off
Select FedEx Express International Shipments
Up to 21% off
Select FedEx Ground Shipments
Up to 10% off
Select FedEx Home Delivery® Shipments
Discounts are off published rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums,
or special handling fees and are not available to package consolidators. Eligibility for discounts subject to FedEx credit approval. See the terms and
conditions in the FedEx Service Guide for more details. Program may be discontinued at any time, and rates are subject to change. Varying discounts
apply per service. FedEx First Overnight®, FedEx SameDay®, FedEx® International Next Flight, FedEx International First®, FedEx International Priority
DirectDistribution®, FedEx® 10kg Box, FedEx® 25kg Box, FedEx International Priority Plus®, and FedEx International MailServiceSM not included. Eligible
services subject to change. © 2004 FedEx. All rights reserved.
TODAY
3931
MacArthur
Blvd.
Ste 101
Newport Beach
CA 92660
MEMBERSHIP NO.
PRE-SORTED STD
U.S. POSTAGE
PAID
SANTA ANA, CA
PERMIT NO. 3