Brand Manual

Transcription

Brand Manual

Editorial
Purchasing decisions today are influenced by many different
factors. Apart from purely product-oriented arguments, factors
such as trust, experience, word-of-mouth recommendation,
service, time-saving and image have been assuming more and
more importance for many years now. Since the decisionmaking process prefacing actual purchase has become so complex, one of a company’s main concerns nowadays is to
establish greater loyalty among its customers.
Contact:
marketing@motorex.com
Phone +41 (0)62 919 75 75
Loyalty is created when customers have the feeling of confidence in a brand. To achieve this, the brand must have a
clear-cut, independent identity. Customers need to know and
understand this brand personality.
This is why it is so important to go on building this identity
or personality whenever we have contact with our customers
or consumers. For the simple reason that every form of interaction contributes to this identity and either makes it clearer or
weakens it.
Manuel Gerber
Marketing Manager
A corporate design system is only any good if it is used consistently. For this reason, this manual comes with an appeal to
all users to comply with the rules it contains whenever they
are creating some form of communication. Consistency is the
factor that will decide the success or failure of these measures. Our visual presence, therefore, should lean on our main
brand values and express the brand personality of MOTOREX.
On the following pages, you will find basic guidelines. If anything is unclear or you have questions, the marketing department will be glad to help.
Edi Fischer
Deputy Managing Director
Langenthal, February 2006
BUCHER AG LANGENTHAL
MOTOREX-Lubrication Technology
Brand Manual
Introduction
Contents
Brand personality
Brand values/essence
Basic elements
Trademark
Typefaces
Wording
Colours
Visual imagery
Stationery
Letter
Fax
Business card
Greeting card
Envelope
Label
Communications
Product brochure
Data sheet
Promotion sheet
Presentation
Job ad
Miscellaneous
Vehicle signage
Building signage
Secondary applications
Classical advertising
Brand Manual
Contents
Brand personality
1.0
The brand personality.
A strong, solid brand identity is crucial to the building of a
successful brand. In order to achieve this, our brand must be
consistent and unmistakable. A brand becomes unmistakable when it displays a unique personality. This brand personality consists of a brand essence and various brand values.
MOTOREX brand essence:
Who we are: MOTOREX, Oil of Switzerland
What we do: We produce motor oils and high-performance
fluids.
Why this matters: Our customers trust us and rely on our
products because we are part of their world and understand it
completely. Our products prove their superiority in demanding
technology as well as in racing at the world’s top level.
Brand strapline: MOTOREX. Challenge the limits.
The projection of a consistent, high-profile brand personality is
indispensable in integrated communications and is a mandatory
component of all marketing activities.
Brand Manual
Brand personality
Brand personality / Brand values and essence
1.1
The four brand values of MOTOREX.
Apart from these core statements, we also speak of brand values.
In the case of MOTOREX, these are four distinctive, independent
brand values that apply exclusively to MOTOREX and which the
company upholds in its day-to-day business. They reflect the company’s philosophy and encapsulate the essence of the brand.
They project a consistent, immediately recognizable brand identity
that is anchored permanently with the consumer.
Professionalism
Our products, services and all contacts with the customer and
consumer radiate professionalism. This professionalism implies
good quality but also extends to the way we present ourselves,
our understanding of the customer and our profound expertise in
our field.
Innovation
Our profound understanding of our customers helps us to identify new needs at an early stage and to develop suitable products. But we are also innovative in other areas such as communications. The essence of our brand is our continual desire to
make everything just that little bit better and to go on improving.
Sports orientation
The world of sport and the technology it draws on are part of our
understanding of ourselves. We learn and exist through sport
and the exacting conditions it involves. Our belief in tackling challenges in a sporting fashion shines through in everything we do.
Swissness
Our roots are in Switzerland and in our Swiss mentality. We
uphold these values but at the same time are cosmopolitan and
encourage the exchange of ideas.
In short, our brand promise is as follows:
MOTOREX
The professional, sports-oriented helper in the green tin.
Brand Manual
Brand personality
Basic elements / Introduction
2.0
The basic elements.
A brand’s corporate identity comprises a selfenclosed, homogeneous unit consisting of various
basic elements. These elements are fundamental
to the corporate identity and harmonize perfectly
with each other. They help us project our attitudes
and values to the outside world and shape our
brand image. They not only provide our brand personality with a visual aspect but also give it emotional expression.
2.1 Trademark
2.1.1 Trademark
2.1.2 Line logos
2.2 Typefaces
2.3 Wording
2.4 Colours
2.5 Visual imagery
This takes place not only through the trademark,
typefaces, colours and visual imagery but also the
tonality and style of verbal communication: professional, innovative, open to the customer and
confidence-inspiring. Consistent application of
the basic elements will expedite brand awareness;
it will give the brand a clear profile and make it
unmistakable.
Brand Manual
Basic elements
Basic elements / Trademark
2.1.1
The strength of being unmistakable: the trademark.
The MOTOREX trademark is a combination of a word mark
and a pictorial mark.
1 Brand/product level
The negative version of the
logo is to be used in all product level communications.
While the pictorial mark creates a strong, easily understandable
connection with the company, the word mark – also known
as the logotype – underscores its unmistakable nature because
it can only refer to the name behind the pictorial mark.
1 Brand/product level
2 Corporate level
The positive version of the
MOTOREX logo against a
white background must be
used for all stationery and
other applications at corporate
level.
3 Sponsorship
A simplified version of the
word mark is available for
special applications, such as
sponsorship. Every use of
this trimmed-down version of
the logo must be discussed
with the marketing department.
Only the logos enclosed
here may be used. Nothing
may be changed or added.
2 Corporate level
3 Sponsorship
Brand Manual
Basic elements
Basic elements / Protected area around trademark
2.1.1
The effectiveness of space: protected area around
trademark.
The self-enclosed unity formed by the pictorial and
word mark only comes fully into its own if it is given enough
space. Because space makes it more effective.
No other lettering or design
elements may appear within
the protected area (1) or
be added to the trademark.
0.5 A
A
When using the negative
version of the trademark, the
top edge must be bled-off
and flush with the edge of the
format in question.
0.5 A
1
Various templates showing
the exact positioning of
the logo can be found in the
following sections.
B
Effectiveness of background: the trademark
against a colour.
B
2
Background colors may have
a defined brightness of a maximum of 15% black (or 100%
Pantone Cool Gray 3).
2
3
If the trademark is shown
against a picture, no obtrusive
graphic elements may appear
in the protected area.
3
Brand Manual
Basic elements
Basic elements / Trademark: don’ts
2.1.1
The clarity of straightforwardness: don’ts.
Misuse of the trademark that must be avoided at all times.
1
No more than one logo
per application.
2
No modified logos.
3
No use of individual logo
elements.
4
No use of logo with copy.
5
No logo modifications
or in-house creations.
2
6
Especially for sponsorship
logos: no black frames!
BROSCHÜRENTITEL
Lorem ipsum dolor sit quod laudat demons
1
3
GABELOELE
HUILES DE FOURCHES
FORK OIL
MOTO LINE Products RACING FORK OIL
Für Separatschmierung (Injection) oder Gemischschmierung (Pre-Mix)
mit verbleitem und bleifreien Benzin.
5
Achtung! Dieser Blindtext wird gerade durch 130
Millionen Rezeptoren Ihrer Netzhaut erfaßt. Die Zellen
werden dadurch in einen Erregungszustand versetzt, der
sich über den Sehnerv in dem hinteren Teil Ihres
Gehirns ausbreitet. Von dort aus überträgt sich die
Erregung in Sekundenbruchteilen auch in andere
Bereiche Ihres Großhirns.
Ihr Stirnlappen wird stimuliert. Von dort aus gehn jetzt Willensimpulse aus, die Ihr
zentrales Nervensystem in die konkrete Handlungen umsetzt. Kopf und Augen
reagieren bereits. Sie folgen dem Text, nehmen die darin enthaltenen Informationen
auf wie ein Schwamm. Nicht auszudenken, was mit Ihnen hätte passieren können,
wenn
dieser Blindtext durch einen echten Text ersetzt worden wäre.
Ich bin Blindtext. Von Geburt an. Es hat lange gedauert, bis ich begriffen habe, was
es bedeutet, ein blinder Text zu sein: Man macht keinen Sinn. Man wirkt hier und da
aus dem Zusammenhang gerissen. Oft wird man gar nicht erst gelesen.
Aber bin ich deshalb ein schlechter Text? Ich weiß, daß ich nie die Chance haben
werde, im Stern zu erscheinen. Aber bin ich darum weniger wichtig? Ich bin blind!
Aber ich bin gerne Text. Und sollten Sie mich jetzt tatsächlich zu Ende lesen, dann
habe ich etwas geschafft, was den meisten «normalen» Texten nicht gelingt.
4
6
Brand Manual
Basic elements
Basic elements / Line logos
2.1.2
Unmistakable at product level: line logos.
Product trademarks – also known as line logos – are word marks
with several colours.
Use of the three versions of
the line logo is closely
linked to the type of design
in question.
At product level, we distinguish between three different versions of the logo:
1
The negative version, for
instance, is used on brochures.
2
The positive version is used
on data sheets.
3
There is also a black-and-white
version for monochrome
applications on newspaper
printing machines, etc.
1
2
3
Various templates showing
correct use of the line logos
can be found in the following sections.
Only the logos enclosed
here may be used. Nothing
may be changed or added.
Brand Manual
Basic elements
Basic elements / Typefaces
2.2
Personality we can see: typefaces.
The corporate typeface implicitly makes statements about
the brand and its values.
It should be as timeless as possible and not be a slave to
fashionable trends.
1 Univers
In general, we use this
clear, classical and very popular grotesque typeface.
Uses
•
continuous text and
subtitles:
Univers 45 Light
•
Univers 45 Light
Univers 55 Roman
Univers 65 Bold
1
•
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.:,;-–/&*!?«»
2
DIN Light
DIN Regular
DIN Medium
main titles/subtitles in
body copy and margins:
Univers 65 Bold
For typographically demanding applications, other Univers
types are available.
2 DIN
This unusual but not particularly fashionable typeface
should be used exclusively for
headlines and titles as well
as for special emphasis. As a
rule, DIN should only be used
for upper case; in exceptional
cases, a mixture of upper and
lower cases may be permissible but should be carefully
looked into.
Generally speaking, body
copy is set flush left.
Justified text and/or copy
flow are used only in
exceptional cases.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.:,;-–/&*!?«»
body copy and emphasis:
Univers 55 Roman
Brand Manual
Other typefaces (e.g. Arial
or Helvetica) can be used for
Internet applications.
Basic elements
Basic elements / Wording
2.3
Writing clearly: wording.
Consistency and clarity in our wording ensure that the
company speaks and writes the same language both internally
and externally.
This is how we write in the trade press, fact sheets, labels and in the MOTOREX magazine:
Additives (always plural)
Additives package
Additives technology
Basic fluid(s)
Rapidly biodegradable
BUCHER-MOTOREX Group
CHF
Clean & Care
EURO 3,4,5
Fully Synthetic
ISO 9001:2000
ISO 14001:2004
Lines: Alpine Line, Arctic Line,
Bike Line, Car Line, Farmer Line,
Green Line, Marine Line,
Moto Line, Truck Line, Swissline
LongLife
Low-Ash
Low SAPS
MC Moleculary Converted
Medical technology
MOTOREX AG
MOTOREX Magazine
MOTOREX-TOPTECH AG
NOACK
Official homologations
Brand Manual
Safety + Performance
Semi Synthetic
Business unit
Synthetic Performance
Workshops
Two-stroke engine oil
Four-stroke engine oil
Basic elements
Basic elements / Colours
2.4
Reinforcing the message: colours.
Colours are another important element and improve
brand recognition and differentiation. They determine
the emotional climate of the brand world and attract
the observer’s attention.
Pantone 3285, a rich shade
of green, is the corporate
colour.
Corporate colour
1
100%
80
60
40
Pantone 123, a strong shade
of yellow, is a highlight colour
and emphasizes the positive
overall feel of the visual image.
A reasonable proportion of
white (e.g. the paper) creates
clarity and freshness.
Corporate colour
1 Green
Pantone: 3285 C
CMYK: 100 C, 56 Y
RGB: 0R, 157G, 137B
20
Highlight colours
2 Yellow
Pantone: 123 C
CMYK: 31M, 94 Y
RGB: 249 R, 182 G, 0B
Highlight colours
2
100%
80
60
40
4 White
RGB: 255 R, 255 G, 255 B
20
3
100%
80
60
40
3 Black
Pantone: Black CVU
CMYK: 100 K
RGB: 0R, 0G, 0B
20
4
5 Grey
In exceptional cases (on
brochure titles, for instance)
a discreet shade of grey
can be useful as a means of
dividing up the layout.
Pantone: Cool Gray 3
CMYK: 25 K
RGB: 200 R, 200 G, 200 B
All colours may be used
full tone or in percentage
gradations.
5
Brand Manual
Basic elements
Basic elements / Colours; line colours
2.4
Colours make a world of difference: the line colours.
The various product lines are differentiated in terms of
name and colour-coding. These make it easier for employees and customers to recognize specific products and
assign them to a group. A wide range of colours is available
and leaves sufficient room for manoeuvre for any design
job.
Line colours
1 “Car Line”
CMYK: 30 M, 95 Y
RGB: 50 R, 185G, 0B
2 “Farmer Line”
CMYK: 50 M, 90 Y, 30 K
RGB: 188R, 111G, 14 B
3 “Moto Line”
CMYK: 100 C, 56 Y
RGB: 0 R, 157 G, 137 B
1
100%
80
60
40
6
100%
80
60
2
40
7
4 “Marine Line”
CMYK: 70 C, 40 M
RGB: 92 R, 133 G, 195 B
5 “Arctic Line”
CMYK: 80 C, 20 M
RGB: 0R, 156 G, 218 B
6 “Alpine Line”
CMYK: 70 C
RGB: 45R, 190 G, 240 B
7 “Green Line”
CMYK: 50 C, 80 Y, 30 K
RGB: 115 R, 151G, 64 B
3
8
8 “Bike Line”
CMYK: 15 C, 25 M, 60 Y, 15 K
RGB: 201R, 170 G, 101B
9 “Truck Line”
CMYK: 50 K
RGB: 152 R, 152 G, 152 B
4
9
10 “Swissline”
CMYK: 100 M, 56 Y
RGB: 0 R, 157 G, 137 B
5
100%
80
60
40
10
100%
Brand Manual
80
60
40
Basic elements
Basic elements / Visual imagery
2.5
Evoking emotions through atmosphere: visual imagery.
Images set the tone for our communications: they convey
atmospheres and evoke an emotional response from the viewer.
At an image level, the photographs we use underpin the
central visual ideas expressed
by “Challenge the limits” (1).
These visual ideas, which
express the idea of challenge
and performance, are also
the campaign strapline and provides the basic criterion when
selecting the content of the
images.
1
The following keywords apply
when selecting images:
overwhelming
challenge
overcoming obstacles
opposites, discovery
performance, extreme
situations
nature and roads
cars and deserts
sky and motorcycles
people and machines
As do the following:
unposed, exteriors, panoramas, landscapes, colour,
contrast
2
At the second stage, the
search can be further refined
by the addition of concepts
such as people (2), nature (3)
and technology (4), although
these concepts can be used
either alone or in combination
with each other.
3
4
All images must fulfil the
following photographic and
technical requirements:
colour (preferably), fine grain,
even focus, natural lighting, no
obvious manipulation or
retouching. The use of blackand-white or duplex photographs may be considered on
a case-to-case basis.
Please consult the online
database at
www.motorex.com.
Brand Manual
Basic elements
Stationery / Introduction
3.0
Stationery.
Every contact with a piece of stationery which
we send out is also a form of contact with the
MOTOREX brand personality. And we can have
a major influence on this by ensuring that all
our stationery conforms strictly and consistently
with our corporate design.
When we sign a business letter, a fax, a memo
or even a greeting card, we are not only accepting responsibility for the content of the missive
but also implicitly demonstrating our solidarity with the brand personality. If the prescribed
design guidelines run like a (green) thread through
all our stationery, the MOTOREX brand projects
an aura of credibility, competence, professionalism and strength.
Brand Manual
3.1 Letter
3.1.1 Letter, page 1
3.1.2 Letter, page 2
3.2 Fax
3.2.1 Fax
3.2.2 Fax, handwritten
3.3 Business card
3.4 Greeting card
3.5 Envelope
3.6 Label
Stationery
0
Stationery / Letter, page 1
3.1.1
Radiating professionalism: the letter.
Format: DIN A4
Typeface: Univers 45 Light,
65 Bold
Dimensions: state in mm
35
187,5
Trademark (preprint)
Size: 90%
21
1 Address block
Max. no. lines: 6
Type size: 10 pt
Line spacing: 13 pt
Colour: black
MOTOREX-Schmiertechnik
50
89
1
Beispiel AG
zH. Herrn Sample
Funktion
Matthauserstrasse 123a
Postfach
CH-1234 Stadtname
2 Data block
Max. no. lines: 3
Type size: 8 pt
Line spacing: 10 pt
Colour: black
2
Datum
Unsere Referenz
110
3
10. August 2005
Vorname Name, 000.000 Xy/Yz
Direktwahl 062 000 00 00, vorname.name@motorex.com
Vorschlag für den neuen Briefbogen
2. Zeile möglich
Sehr geehrter Herr Sample
Lorem ipsum dolor sit ameuscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulpu te velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero te eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril dele augue msan et iusto odi
duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna albe quam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation dodo ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim te qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilizete sizlite Nam liber tempor cum soluta
nobis eleifend option congue nihil imperdiet doming id quod mazim placerat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad ur minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril delenit te augue uis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh euism volutpat. tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad ur minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate.
278,5
4
3 Body of letter
One blank line each between
salutation and body
Max. no. lines: 30
Type size: 10 pt
Line spacing: 14 pt
Colour: black
4 Sender’s address
Max. no. lines: 2
Type size: 8 pt
Line spacing: 10 pt
Colour: black
White, chlorine-free
bleached paper must be
used for all stationery.
Bern-Zürich-Strasse 31, Postfach, 4901 Langenthal, Schweiz
Tel. +41 (0)62 919 75 75, Fax +41 (0)62 919 75 95, www.motorex.com
32
180
Brand Manual
Stationery
Stationery / Letter, page 2
0
3.1.2
35
187,5
Size: 90%
21
1 Page number
Type size: 8 pt
Colour: black
50
60
1
Seite 2
2
Duis autem vel eum iriure dolor in hendrerit in vulpu te velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero te eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril dele augue msan et iusto odi
duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna albe quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation dodo ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto odio dignissim te qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilizete sizlite Nam liber tempor cum soluta nobis
eleifend option congue nihil imperdiet doming id quod mazim placerat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad ur minim veniam,
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit te augue uis dolore te feugait nulla
facilisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonummy nibh
euism volutpat. tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad ur
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse.
2 Body of letter
Three empty lines to the
sign-off, one to the name
Max. no. lines: 30
Type size: 10 pt
Line spacing: 14 pt
Colour: black
3 Sender; function
After line break with
14 pt spacing
Max. no. lines: 2
Type size: 10 pt /8 pt
Line spacing: 10 pt
Colour: black
4 Information block (opt.)
Max. no. lines: 1
Type size: 8 pt
Line spacing: 10 pt
Colour: black
Freundliche Grüsse
3
255
4
Edi Fischer
Manuel Gerber
Stv. Geschäftsführer
Bereichsleiter Marketing
Kopie an Xy
32
180
Brand Manual
Stationery
Stationery / Fax
3.2.1
Aiming for clarity: the fax.
Format: DIN A4
65 Bold
0
45
187,5
1 Trademark
Size: 90%
1
21
2
2 Sender
Max. no. lines: 2
Type size: 8.5 pt/8 pt
Line spacing: 10 pt
Colour: black
50
Fax
60
4
Joachim Sample
2. Zeile möglich
3. Zeile möglich
Faxnummer 000 000 00 00
Absender Tanja Mustermann
Empfänger
3 Address block
Type size: 10 pt
Line spacing: 14 pt
Colour: black
3
4 Subject
Type size: 8 pt
Line spacing: 14 pt
Colour: black
10.08.2005
3
Betrifft Vorschlag für den neuen Faxbogen
2. Zeile möglich
Datum
Anzahl Seiten
5
Sehr geehrter Herr Sample
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odio dignissim qui blandit praesent luptatum zzril dele augue msan et iusto odi
duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna albe
quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation dodo
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
ur minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis
at vero.
Freundliche Grüsse
6
260
Edi Fischer
Manuel Gerber
Stv. Geschäftsführer
Bereichsleiter Marketing
7
Kopie an Xy
8
278,5
42
100
Brand Manual
5 Body of letter
Two blank lines after subject.
One blank line after salutation,
one blank line to sign-off and
one to the name
Max. no. lines: 27
Type size: 10 pt
Line spacing: 14 pt
Colour: black
6 Sender; function
After line break with
14 pt spacing
Max. no. lines: 2
Type size: 10 pt/8 pt
Line spacing: 10 pt
Colour: black
7 Information block (opt.)
Max. no. lines: 1
Type size: 8 pt
Line spacing: 10 pt
Colour: black
180
Max. no. lines: 2
Type size: 8 pt
Line spacing: 10 pt
Colour: black
Stationery
Stationery / Fax
3.2.2
Aiming for clarity: the handwritten fax.
Format: DIN A4
65 Bold
0
45
187,5
1 Trademark
Size: 90%
21
2
3
Fax
1
50
60
2 Sender
Max. no. lines: 2
Line spacing: 10 pt
Colour: black
3 Title
Type size: 14 pt
Colour: black
Empfänger
4
Kopien
Faxnummer
4 Subject
Type size: 8 pt
Line spacing: 28.35 pt
Colour: black
Absender
Datum
Max. no. lines: 2
Type size: 8 pt
Line spacing: 10 pt
Colour: black
Anzahl Seiten
Betrifft
278,5
5
43
90
Brand Manual
135
Stationery
Stationery / Business card
3.3
Radiating expertise: the business card.
Format: 85 x 55 mm
Size: 55%
78,5
0
Front
1 Name; function
Typeface: DIN Light,
DIN Medium
Max. no. lines: 2
Type size: 9 pt/8.9 pt
Spacing: 1.5
Line spacing: 10 pt
Colour: black
15
25
1
PETER MUSTERMANN
Buchhaltung
2
BUCHER AG LANGENTHAL MOTOREX-Schmiertechnik
Bern-Zürich-Strasse 31 · Postfach · 4901 Langenthal, Schweiz
Direktwahl +41 (0)62 919 75 75 · Fax +41 (0)62 919 75 95
Mobil +41 (0)79 234 56 78 · peter.mustermann@motorex.com
51
55 Roman
Max. no. lines: 4
Type size: 7.4 pt
Spacing: 2
Colour: MOTOREX green, black
4
1
Back
Generally speaking, the five
subjects from the “Challenge
the limits” campaign are
illustrated on the back of the
card. If necessary, contact
information can be shown on
the back of the card in a
second language.
1 Subject “Desert”
2 Subject “Truck”
3 Subject “Combine harvester”
4 Subject “Manifold”
5 Subject “Mountain bike”
6 Subject “Motocross”
7 Subject “Laboratory”
3
2
4
White, chlorine-free
bleached paper must be
used for all stationery.
5
6
Brand Manual
7
Stationery
Stationery / Greeting card
3.4
Cultivating relations with our customers: the greeting card.
Format: DIN A5
65 Bold
0
22
58
119
187,5
1 Trademark
Size: 90%
21
2
1
37,5
3
zur Kenntnis
pour info
for your information
zur Stellungnahme
prise de position attendue
for your attention
auf Ihren Wunsch
en réponse à votre demande
as requested
gemäss Besprechung
comme convenu
as discussed
3 Message block
Circles: 2 mm diameter
Line width: 0.2 pt
Type size: 6.5 pt
Colour: black
zur Bearbeitung
à traiter
for processing
Bemerkungen / Remarques / Comments
112
Datum
Date
Date
133
4
2 Sender
Max. no. lines: 2
Line spacing: 10 pt
Freundliche Grüsse
Bien cordialement
Best regards
Bern-Zürich-Strasse 31 · Postfach · 4901 Langenthal · Schweiz
Tel. +41 (0)62 919 75 75, Fax +41 (0)62 919 75 95 · www.motorex.com
Max. no. lines: 2
Type size: 8 pt
Line spacing: 10 pt
Colour: black
120
Brand Manual
Stationery
0
Stationery / Envelope
3.5.1
Conveying personality: the envelope.
C5 with/without window
Format: C5
55 Roman
22,5
Trademark
Size: 90%
21
1 Sender
Max. no. lines: 1
Type size: 8 pt
Colour: black
48
0
11,5
38
1
BUCHER AG LANGENTHAL MOTOREX-Schmiertechnik · Bern-Zürich-Strasse 31, Postfach, 4901 Langenthal, Schweiz
Brand Manual
Stationery
Stationery / Envelope
0
22,5
3.5.2
125
C4 upright with window
Format: C4
55 Roman
21
1
48
Trademark
Size: 90%
1 Sender
Max. no. lines: 2
Type size: 8 pt
Line spacing: 10 pt
Colour: black
Brand Manual
Stationery
0
Stationery / Label
3.6
First impressions count: the label.
Format: DIN A6 landscape
55 Roman
10
137,5
53
148
Size: 55%
12
Bern-Zürich-Strasse 31 · Postfach · 4901 Langenthal, Schweiz
1
50
2 Beispiel AG
zH. Herrn Sample
Funktion
Matthauserstrasse 123a
Postfach
CH-1234 Stadtname
1 Sender
Max. no. lines: 2
Type size: 7 pt
Line spacing: 8 pt
Colour: black
2 Address block
Max. no. lines: 6
Type size: 10 pt
Line spacing: 13 pt
Colour: black
105
Brand Manual
Stationery
Communications / Introduction
4.0
Communications.
Consistency in our communications, both internally and externally, is not only important but
also indispensable. This applies not only when
we are establishing and consolidating a brand
but also makes the brand more easily recognizable and distinguishable. Having a consistent
presence in all our communications calls for strict,
consistent observance of our design guidelines.
Depending on the level in question, the interplay
of basic and design elements within the prescribed parameters will have a specific communicative effect.
Brand Manual
4.1 Product brochure A4
4.1.1 Layout A4
4.1.2 Grid A4
4.2 Product brochure A6/5
4.2.1 Layout A6/5
4.2.2 Grid A6/5
4.3 Data sheet
4.3.1 Layout
4.3.2 Grid
4.4 Promotion sheet
4.4.1 Layout
4.4.2 Grid
4.5 Presentation slide
4.5.1 Layout
4.5.2 Grid
4.6 Job ad
Communications
Communications / Layout DIN A4
4.1.1
Layout principles for A4 brochures.
A “tidy” layout, the extensive use of expressive illustrations
and the clear portrayal of the products provide the central
design theme of the brochures. Generally speaking, all publications are laid out in standard DIN formats.
The products are presented
in clearly laid-out, appealing
four-colour A4 publications.
A
Front cover design
The front cover (A) of all DIN
A4 brochures is divided up
in the same 7:3 ratio, with the
picture taking up the larger
area. Depending on the colour
and brightness of photograph,
the smaller section may be
white or grey. The MOTOREX
logo, the headline and the line
logo in question complement
the cover picture and are visually linked.
Inside page design
On all inside pages (B), product
presentation indisputably takes
pride of place.
Vertical arrangement
Sometimes the products and
descriptive copy are arranged
in columns next to each other,
or a group of products is
shown together.
BROSCHÜRENTITEL
BROSCHÜRENTITEL
B
Horizontal arrangement
Sometimes the products are
shown in rows, one beneath
the other.
Back cover design
The design elements and pictures on the front cover are
taken up again on the back.
The dealer’s coordinates and
sender’s address are shown
only on the back cover.
MOTOREX – Oil of Switzerland
GABELOELE
HUILES DE FOURCHES
FORK OIL
Precise dimensions can
be found in section 4.1.2.
Achtung! Dieser Blindtext wird gerade durch 130 Millionen Rezeptoren Ihrer Netzhaut
erfaßt. Die Zellen werden dadurch in einen Erregungszustand versetzt, der sich über
den Sehnerv in dem hinteren Teil Ihres Gehirns ausbreitet. Von dort aus überträgt sich
die Erregung in Sekundenbruchteilen auch in andere Bereiche Ihres Großhirns.
wenn
Für Separatschmierung (Injection) oder
Gemischschmierung (Pre-Mix)
Brand Manual
Communications
4.1.1
MOTO LINE Products
RENN-GABELOELE
Achtung! Dieser Blindtext wird gerade von
130 Millionen Rezeptoren Ihrer Netzhaut erfaßt.
Die Zellen werden nun in einen Erregungs
zustand versetzt, der sich über den Sehnerv in
denhinteren Teil Ihres Gehirns ausbreitet.
Von dort aus überträgt die Erregung in Sekundenbruchteilen auch in andere Bereiche des
Grosshirns. Ihr Stirnlappen wird stimuliert. Von
dort aus gehn jetzt Willensimpulse aus, die
Ihr zentrales Nervensystem in die konkretesten
Handlungen umsetzt. Kopf und Augen reagieren bereits. Sie folgen dem Text, nehmen all
die darin enthaltenen Informationen in sich
wie ein Schwamm auf.
Further examples
of double-page layouts.
Für Separatschmierung (Injection)
oder Gemischschmierung (Pre-Mix) mit
verbleitem und bleifreien Benzin.
B
Cross Power 2T 1L – 10W/40 und 15W50 – JASO MA
Probieren Sie es doch aus
wir Sie bis hierhin zum Lesen
gebracht und wollen damit
belegen, daß nicht alle Marktforscher und Kaffeesatzleser
recht haben.
Maximaler Reibwert
Extrem temperaturund scherstabil
Original Rennsport-Qualität
Mas se de o anúncio é só de
Mas se o infeliz for portguês
Corremos o risco do cara não
entender a piada que piada
nada, é só uma simulação de
texto é só de dólares, arcos,
pesetas.
Maximale Schmiersicherheit
Raucharme und saubere
Verbrennung
And in such a way that the
reader will read on. And by
the time your readers have
reached this point in the finished copy.
There’s every
That your competitors even
As a marketer
Rennerprobte Rezeptur
Legend 4T 1L – 10W/60 – API SG/CF/ACEA/A3
Ja, und zweitens haben
belegen, daß nicht alle Marktforscher und Kaffeesatzleser recht haben.
Corremos o risco piada de
Irredutível, ele vai recusare
canúncio porque o texto é es
catológico. Mas se o anúncio
for recusado por causa que
não valia nada poderá valer
alguma coisa.
Extrem temperaturund drehzahlfest
Verbrennung
Keine Verkokungen
You will have convinced And
anything you want, body
copy, dinners, And by the time
all women, will be yours.
There’s every body
Advertisement demands
Chance to immortalise
GABELOELE / HUILES DE FOURCHES / FORK OIL
Motorenoele
Racing Power 2T 1L, 4L – SAE 20W/50 – JASO MA/API SG/ACEA A3
Racing Power 2T ist ein drittens sollten wir für ein paar
Zeilen abschweifen und uns
dem Gegenstand unserer
Bemühungen zuwenden. Was
heißt überhaupt power!
Maximaler Reibwert
Racing GP 2T
1L, 4L – 10W/60 – JASO FC/ISO-L EDG/API-TC/FIA
Schön, daß Sie neugierig reinschauen, obwohl hier ja eigentlich
noch gar kein richtiger Text steht, sondern nur der sogenannte Blindtext.
Der aber soll Ihnen diesmal mehr Spaß machen als das «Eiriseididum»
oder das «Kisuaheli omryx nomryx».
Extrem temperaturund drehzahlfest
Keine Verkokungen
Bom, agora imagine se no meio de uma aprensentação, digamos
de uma campanha da Mercedes ou da Lada em Hamburgo ou em Bogotá,
alguém na reunião, por acaso, fale «essa língua» que fala de uma campanha da «Mercedes».
Raucharme und saubere Verbrennung
De tomara que o diretor des
de arte não escolha uma foto
tão boa, assim esse cara vai
reclamar e de vai pegar esse
anúncio para ver de perto. E
vai ver de o que em primeiro
lugar!
Simply put they rise to all
the reader will read on. And
by the time your readers
have reached this point in
the be raised!
There’s every
Speed Mix 2T 1L – 10W/40 und 15W50 – JASO FC/ISO-L EGD/API- TC/ISO-Global GD
Ausserdem haben wir das
recht haben.
Maximaler Reibwert
Mas se o anúncio é só peset
Mas se o infeliz for portguês?
texto de dólares, marcos,
pesetas.
Raucharme und
saubereVerbrennung
reached this point in the finished copy,
There’s every
As a marketer
Power Synt 4T 1L, 4L – 10W/60 – API SG/CF/ACEA/A3
This of course is not the real copy for this document. The real
words will be written once you have approved the headline. Rest assured, «the words» will expand the concept. «With clarity».
Für den Fall, daß Sie doch der
der Meinung sind, es gäbe
über Ihre Sache ja gar nicht
so viel zu sagen, gibt es diese
alte Werberegel als Trost.
Hoher synthetischer Anteil
Speziell für Enduro- und Crossmaschinen
Mit führenden Rennteams entwickelt
Raucharme Verbrennung
Primeiro lugar de localition
por acaso, fale essa língua
que ninguém fala. Parta do
princípio que esse alguém
está olhando esse layoutes
decoro, olha para foto.
Couldn’t be fairer than fair
this is not the real copy
for this advertisement. But
it could well be.
There’s every
B
Brand Manual
Communications
Communications / Grid DIN A4
0
4.1.2
181,5
21
Format: DIN A4
Permitted typefaces:
Univers 47 Condensed Light
Oblique, 55 Oblique, 57
Condensed Oblique, 65 Bold,
65 Bold Oblique, 67 Condensed Bold, 67 Condensed
Bold Oblique / DIN Regular,
Bold
29,7
The surface area is divided
up using the following
principle:
The long and short sides of
the format are divided up by
the same factor (10). This
produces a grid upon which
the various elements on the
page can be aligned.
208
Trademark
Size: 90%
Front cover
1 All caps
Max. no. lines: 1
Typeface: DIN (only caps)
Type size: 33 pt
Colour: 80% black, white
(see 4.1.1)
1
259
BROSCHÜRENTITEL
2
7,5
76
3
Cross Power 2T 1L – 10W/40 und 15W50 – JASO MA
recht haben.
Maximaler Reibwert
pesetas.
Verbrennung
There’s every
As a marketer
Legend 4T 1L – 10W/60 – API SG/CF/ACEA/A3
Ja, und zweitens haben
belegen, daß nicht alle Marktforscher und Kaffeesatzleser recht haben.
Verbrennung
Keine Verkokungen
Racing Fork Oil
Racing Power 2T ist ein drittens sollten wir für ein paar
Zeilen abschweifen und uns
dem Gegenstand unserer
Bemühungen zuwenden. Was
Maximaler Reibwert
Racing GP 2T
1L, 4L – 10W/60 – JASO FC/ISO-L EDG/API-TC/FIA
Schön, daß Sie neugierig reinschauen, obwohl hier ja eigentlich
noch gar kein richtiger Text steht, sondern nur der sogenannte Blindtext.
Der aber soll Ihnen diesmal mehr Spaß machen als das «Eiriseididum»
oder das «Kisuaheli omryx nomryx».
Bom, agora imagine se no meio de uma aprensentação, digamos
de uma campanha da Mercedes ou da Lada em Hamburgo ou em Bogotá,
alguém na reunião, por acaso, fale «essa língua» que fala de uma campanha da «Mercedes».
5
de arte não escolha uma foto
reclamar e de vai pegar esse
vai ver de o que em primeiro
lugar!
Simply put they rise to all
the reader will read on. And
by the time your readers
have reached this point in
the be raised!
There’s every
Speed Mix 2T 1L – 10W/40 und 15W50 – JASO FC/ISO-L EGD/API- TC/ISO-Global GD
recht haben.
Maximaler Reibwert
Mas se o anúncio é só peset
texto de dólares, marcos,
pesetas.
Raucharme und
saubereVerbrennung
reached this point in the finished copy,
There’s every
Speziell für Enduro- und Crossmaschinen
Mit führenden Rennteams entwickelt
Primeiro lugar de localition
por acaso, fale essa língua
que ninguém fala. Parta do
princípio que esse alguém
está olhando esse layoutes
decoro, olha para foto.
Brand Manual
4 Body copy
Typeface: Univers
Type size: minimum 8 pt
Colour: black
As a marketer
Für den Fall, daß Sie doch der
der Meinung sind, es gäbe
über Ihre Sache ja gar nicht
so viel zu sagen, gibt es diese
alte Werberegel als Trost.
Inside pages
3 Headlines
Typeface: DIN
Colour: white, black,
MOTOREX green and yellow
Power Synt 4T 1L, 4L – 10W/60 – API SG/CF/ACEA/A3
This of course is not the real copy for this document. The real
words will be written once you have approved the headline. Rest assured, «the words» will expand the concept. «With clarity».
4
Extrem temperaturund drehzahlfest
Keine Verkokungen
Racing Power 2T 1L, 4L – SAE 20W/50 – JASO MA/API SG/ACEA A3
anything you want, body
copy, dinners, And by the time
all women, will be yours.
Gabeloele Huiles de fourches Fork Oil
3
Corremos o risco piada de
Irredutível, ele vai recusare
canúncio porque o texto é es
for recusado por causa que
não valia nada poderá valer
alguma coisa.
2 Subtitle
Max. no. lines: 2
Typeface: DIN
Type size: 10 pt
Line spacing: 13 pt
Colour: black
it could well be.
There’s every
5 Emphasis
Typeface: DIN
Use Bold/Oblique or colour to
differentiate from body copy.
Colour: black, MOTOREX green
and yellow
Communications
4.1.2
Further examples
of double-page layouts.
1
Format: DIN A4
Univers 47 Condensed Light
Oblique, 55 Roman,
57 Condensed, 57 Condensed
Oblique, 65 Bold, 65 Bold
Oblique, 67 Condensed Bold
Oblique / DIN Light, Regular,
Bold
GABELOELE
HUILES DE FOURCHES
FORK OIL
3
2
Für Separatschmierung (Injection) oder
Gemischschmierung (Pre-Mix)
1 Headlines
Typeface: DIN
Colour: white, MOTOREX
green, 60% black (depending
on background colour)
Achtung! Dieser Blindtext wird gerade durch 130 Millionen Rezeptoren Ihrer Netzhaut
erfaßt. Die Zellen werden dadurch in einen Erregungszustand versetzt, der sich über
den Sehnerv in dem hinteren Teil Ihres Gehirns ausbreitet. Von dort aus überträgt sich
die Erregung in Sekundenbruchteilen auch in andere Bereiche Ihres Großhirns.
wenn
2 Body copy
Typeface: Univers
Colour: black
3 Emphasis
Typeface: differentiate from
body copy by use of Bold/
Oblique or colour
Colour: black, MOTOREX green
and yellow (depending on
application, use line colours)
1
GABELOELE – HUILES DE FOURCHES – FORK OIL
2
genbracht und wollen damit
recht haben.
gebracht und wollen damit belegen, daß nicht alle Marktforscher und Kaffeesatzleser
recht haben.
Ja, und zweitens haben wir
Sie bis hierhin zum Lesen gebracht und wollen damit etwas
daß nicht alle Marktforscher
und Kaffeesatzleser recht
haben.
Maximaler Reibwert
Maximaler Reibwert
Keine Verkokungen
pesetas.
Mas se o anúncio é só set
texto de dólares, marcos.
Raucharme und
saubereVerbrennung
Verbrennung
Verbrennung
And in such a way that the reader will read on. And by the time
your readers have reached this
point in the finished copy.
Corremos o risco piada de toto
Irredutível, ele vai recusares
canúncio porque o texto é esto
for recusado por causa que não
valia nada poderá valer algum
a coisa.
point in the fini-shed copy,
There’s every
anything you want, body copy,
dinners, And by the time all
women, will be yours.
There’s every
As a marketer
As a marketer
3
Racing Power 2T ist etwas
sollten wir für ein paar Zeilen
abschweifen und uns dem
Gegenstand unserer Bemühungen zuwenden. Was das
ge-bracht und wollen damit
recht haben.
Maximaler Reibwert
Maximaler Reibwert
de arte não escolha uma fotos
reclamar e de vai pegar esses
vai ver de o que em lugar!
Simply put they rise to all the
the reader will read on. And by
reached this point in the be
by raised!
There’s every
Power Synt 4T
API SG/CF/ACEA/A3
1L – 10W/60
Power Synt 4T
JASO FC/ISO-L EGD/API- TC/ISO-Global GD
1L – 10W/40 und 15W50
Speed Mix 2T
API SG/CF/ACEA/A3
3
1L – 10W/60
1L, 4L – SAE 20W/50
JASO MA/API SG/ACEA A3
Racing Power 2T
API SG/CF/ACEA/A3
1L, 4L – 10W/60
JASO MA
Legend 4T
1L – 10W/40 und 15W50
Cross Power 2T
And in such a way that the reader will read on. And by the time your readers have
4 Colours as background
Copy and images may be
placed on a coloured background. Here with 10% black
and 20% MOTOREX green.
Für den Fall, daß Sie doch es
der Meinung sind, es gäbe über
Ihre Sache ja gar nicht so viel
zu sagen, gibt es diese alte der
Werberegel als Trost.
Primeiro lugar de localition es
por acaso, fale essa língua que
ninguém fala. Parta do princípio
que esse alguém está olhando
esse layoutes decoro, olha pas
el fotos.
Corremos o risco do cara nãos
des pesetas.
Verbrennung
it could well be.
There’s every
point in the fini-shed copy.
There’s every
Brand Manual
As a marketer
4
Communications
Communications / Layout DIN A6/5
4.2.1
Layout principles for A6/5 brochures.
A “tidy” layout, the extensive use of expressive illustrations and the clear portrayal of the products provide the
central design theme of the concertina-fold brochures.
Front cover design
The front cover of all DIN A6/5
concertina-fold brochures (A)
is divided up in the same 2:1
ratio, the picture taking up the
larger area. The smaller part
of the areas is always grey.
The MOTOREX logo, the
headline and the line logo in
question complement the
cover picture.
A
Inside page design
The inside of the concertinafold brochure (B) is designed
to focus clearly on the products and their use.
LOREM IPSUM DOLOR
LOREM IPSUM DOLOR
Für Power im Rennen und Fun in der Freizeit
BIKE LINE
LOREM IPSUM DOLOR
MOTO LINE
CAR LINE
B
Achtung! Dieser Blindtext wird gerade durch
Millionen Rezeptoren Ihrer Netzhaut erfasst.
LOREM IPSUM DOLOR
Product groups
and application types
The two pages following the
front cover feature selected
products shown as a group.
The descriptive text can be
shown against a background
or given emphasis through
the choice of colour. On the
back, the product features are
described in more detail and,
where sensible (e.g. Bike Line),
assigned to a specific type of
application.
Back cover design
The design elements and
pictures on the front cover
are resumed on the back.
The dealer’s coordinates and
sender’s address are shown
only on the back cover.
Lorem ipsum dolor sit amet
BIKE LINE
Achtung! Dieser Blindtext wird gerade durch 130
Millionen Rezeptoren Ihrer Netzhaut erfaßt. Die Zellen
werden dadurch in einen Erregungszustand versetzt,
der sich über den Sehnerv in dem hinteren Teil Ihres
Gehirns ausbreitet. Von dort aus überträgt sich die
Erregung in Bruchteilen auch in viele andere Bereiche
Ihres Großhirns.
Brand Manual
Ihr Stirnlappen wird stimuliert. Von dort aus gehen
jetzt Willensimpulse aus, die Ihr zentrales Nerven-system in die konkrete Handlungen um-setzt. Kopf
und Augen reagieren bereits. Sie folgen dem Text,
nehmen die darin enthaltenen Informationen auf wie
ein Schwamm. Nicht auszudenken, was alles mit
Ihnen hätte passieren können, wenn dieser Blindtext
durch einen echten Text ersetzt worden wäre.
Communications
Communications / Grid DIN A6/5
9
0
99
4.2.2
105
The products are presented in
clearly laid-out, appealing fourcolour A6/5 concertina-fold
brochures.
21
Format: DIN A6/5
Univers 45 Light, 55 Roman,
55 Oblique, 65 Bold /
DIN Light, Bold
Trademark
Size: 72%
Front cover
1 Main title
Type size: 20 pt
Colour: white
140
1
155
LOREM IPSUM DOLOR
160,5
166
2
2 Subtitle
Max. no. lines: 2 (if flush right)
Type size: 10 pt
Colour: black
210
Inside pages
3 Headlines
Max. no. lines: 1
Type size: 12 pt
Colour: MOTOREX yellow
13
9
0
105
210
3
21
MOTOREX BIKE LINE – Höchste Qualität
Achtung! Dieser Blindtext wird gerade durch Millionen
4
Rezeptoren Ihrer Netzhaut erfaßt. Die Zellen werden
dadurch in einen Erregungs-zustand versetzt, der sich über
BIKE CLEAN
X-Treme Performance Formula
Fahrradöl
den Sehnerv im hinteren Teil Ihres Gehirns ausbreitet.
Von dort überträgt sich die Erregung in Sekundenbruch-
BIKE GREASE 2000
teilen auch in viele andere Bereiche Ihres Großhirns.
Long Term Formula
Fahrradfett
5
WHITE GREASE
83
Special Bike Formula
BIKE SHINE
Zweiradfett
Hi-Protecting Formula
7
Pflege- ind Schutzspray
Achtung! Dieser Blindtext wird gerade durch 130 Millionen
Rezeptoren Ihrer Netzhaut erfaßt. Die Zellen werden
4
dadurch in einen Erregungs-zustand versetzt, der sich über
den Sehnerv in dem hinteren Teil Ihres Gehirns ausbreitet.
WET LUBE
Von dort aus überträgt sich die Erregung in Sekundenbruchteilen auch in viele andere Bereiche Ihres Großhirns.
6
5 Emphasis
Line spacing: 11 pt
Colour: black
Back cover
Max. no. lines: 5
Type size: 8 pt
Line spacing: 10 pt
140
153
4 Body copy
Max. no. lines: 7
Type size: 8 pt
Line spacing: 14 pt
Colour: black
For Chains
DRY LUBE
EASY CLEAN
Kettenschmiermittel nass
Postfach, Bern-Zürich-Strasse 31, CH-4901 Langenthal
Tel. 062 919 75 75, Fax 062 919 75 95
For Chains
Kettenschmiermittel trocken
FORK OIL 5W–10W
X-Treme Chain Degrease
Multigrade
Entfetter
Federgabelöl
7 Space for dealer’s
coordinates
www.motorex.com
115
Brand Manual
Communications
4.3.1
All the information at a glance: the data sheet.
MOTOREX MOTOR OIL
Data sheets are produced using
preprints with the grey banner,
MOTOREX logo, appropriate line
logo and the green dividing line
at the bottom of the page
already in place.
The same preprint can also be
used for other purposes.
EDITION TS-X
White, chlorine-free bleached
paper must be used for all
data sheets.
0
21
181,5
10
32
SAE 5W/30
54,5
Teilsynthetisches Hochleistungs-Leichtlauf-Motorenöl für PKW
69
Beschreibung
Einsatzbereich
Weit hinten, hinter den Wortbergen, fern der Länder
Vokalien und Konsonantien leben die Blindtexte.
Abgeschieden wohnen Sie in Buchstabhausen an der
Abgeschieden wohnen Sie in Buchstabhausen an der
Küste des Semantik, eines großen Sprachozeans.
Küste des Semantik, eines großen Sprachozeans.
Ein kleines Bächlein namens Duden fließt durch
ihren Ort und versorgt sie mit den nötigen Regelia-
ihren Ort und versorgt sie mit den nötigen
lien. Es ist ein paradiesmatisches Land, in dem
Regelialien. Es ist ein paradiesmatisches Land, in
einem gebratene Satzteile in den Mund fliegen. Nicht
dem einem gebratene Satzteile in den Mund fliegen.
einmal von der allmächtigen Interpunktion werden
Nicht einmal von der allmächtigen Interpunktion
die Blindtexte beherrscht – ein geradezu
werden die Blindtexte beherrscht – ein geradezu
unorthographisches Leben.
unorthographisches Leben. Nicht einmal von der
79
allmächtigen Interpunktion.
Vorteile
Spezifikationen
–Maximaler Reibwert
ACEA A3-02/B4-02, B3-98/2
– Extrem temperaturund scherstabil
API SL, SJ, MB 229.1
– Raucharme und saubere Verbrennung
VW 505 00
– Rennerprobte Rezeptur
–Maximale Schmiersicherheit
Einheit
Prüfung nach
SAE-Klasse
SAE J300
5W/30
DIN ISO 2049
grün
g/ml
ASTM D 4052
0.845
mm/s
DIN 51562-1
73
mm/s
DIN 51562-1
12.2
Viskosität nach HTHS bei 150 150 C
mm/s
CEC-L36-A97
>2.9
CCS bei -35 oC
mPa·s
ASTM D 5293
5200
Farbe
o
Dichte bei 20 C
Viskosität bei 40 oC
o
Viskosität bei 100 C
o
Viskosität
DIN ISO 2909
154
o
ASTM D 5950
45
Flammpunkt
o
DIN EN ISO 2592
>200
Sulfatasche Gehalt
Gew. %
ASTM D 874
1.2
TBN
mg KOH/g
ISO 3771
10.1
NOACK
%
CEC-L 40-A-93
9.4
Pourpoint
237,6
Werte
C
C
11.05 – CH.D
Eigenschaften
Wassergefährdungsklasse WGK 2/Entsorgungscodes VVS 1470, EWC 130 205
267,3
Postfach, Bern-Zürich-Strasse 31, CH-4901 Langenthal, Schweiz
Tel. +41 (0)62 919 75 75, Fax +41 (0)62 919 75 95
www.motorex.com
7,5
21
109
Brand Manual
203
Communications
0
4.3.2
21
10
181,5
1
MOTOREX MOTOR OIL
2
MC POWER PLUS
Format: DIN A4
DIN Light, Medium /
55 Oblique, 65 Bold,
65 Bold Oblique
29,5
40
SAE 10W/40
59,4
69
79
3
Size: 100%
Beschreibung
Einsatzbereiche LKW und PKW
Abgeschieden wohnen Sie in Buchstabhausen an
Abgeschieden wohnen Sie in Buchstabhausen an
der Küste des Semantik, eines großen
der Küste des Semantik, eines großen
Sprachozeans.
Sprachozeans. Ein kleines Bächlein namens Duden
fließt durch ihren Ort und versorgt sie mit den nöti-
ihren Ort und versorgt sie mit den nötigen
gen Regelialien. Es ist ein paradiesmatisches Land,
Regelialien. Es ist ein paradiesmatisches Land, in
in dem einem gebratene Satzteile in den Mund
dem einem gebratene Satzteile in den Mund fliegen.
fliegen. Nicht einmal von der allmächtigen Inter-
Nicht einmal von der allmächtigen Interpunktion
punktion werden die Blindtexte beherrscht – ein
werden die Blindtexte beherrscht – ein geradezu
geradezu unorthographisches Leben.
Line logo (preprint)
Size: 100%
1 Range
Max. no. lines: 1
Type size: 10 pt
Colour: black
2 Title block
Max. no. lines: 2
Line spacing: 24 pt
Colour: black
unorthographisches Leben. Eines Tages aber
beschloß eine kleine Zeile Blindtext, ihr Name war
Lorem Ipsum, hinaus zu gehen in die weite
Spezifikationen
Grammatik.
LKW
ACEA E7–04, E5–02, E4–99/3, E3–96/4
Vorteile
API CH-4, CG-4, CF-4, CF
3 Body copy
Max. no. lines: 30
Type size: 9 pt
Line spacing: 14 pt
Colour: black
MB 228.5, 228.3
4
Maximaler Reibwert
MAN M3377, M3275
VOLVO VDS-2, MTU TYPE 2
Extrem temperaturund scherstabil
Safety & Performance:
VOLVO VDS-3, MAN M3277 CRT
SCANIA LDF, DAF HP-2
RENAULT RVI RXD
PKW
ACEA A3-02 / B4-02, B3-98/2
API SL, SJ
MB 229.1
VW 505 00
11.05 – CH.D
237,6
Safety & Performance:
VW 502 00
7
267,3
5
Tel. +41 (0)62 919 75 75, Fax +41 (0)62 919 75 95
6
7,5
21
4 Emphasis
One blank line between each
of the catchwords
Type size: 12 pt
Line spacing: 14 pt
Colour: black
One or two columns
Max. no. lines: 4
Type size: 8 pt
Line spacing: 13 pt /15 pt
Colour: black
www.motorex.com
109
203
6 ISO stamp
Size: 100%
7 Date code
Max. no. lines: 1
Type size: 7 pt
Colour: black
Brand Manual
Communications
4.4.1
Special offers: the promotion sheet.
Making the most of promotions:
Promotion copy, visual elements, emphasis on offer and
general information.
In the case of particularly complex offers, the promotion
sheet can be extended to two
sides. The second side should
contain tables and ordering
information.
0
21
181,5
10
MOTOREX MOTOR OIL
29,5
40
FASS-&
TONNELET-AKTION
59,4
75
Apart from special offers,
giveaways are also possible.
Profitieren Sie jetzt!
Weit hinten, hinter den Wortbergen, fern der Länder Vokalien
und Konsonantien leben die Blindtexte. Abgeschieden wohnen
Sie In Buchstabhausen an der Küste des Semantik, eines
großen Sprachozeans. Ein kleines Bächlein namens Duden fließt
durch ihren Ort und versorgt sie mit den nötigen Regelialien.
50.–
FARMER TRAC
FARMER UNI
MC POWER PLUS
FARMER MC
FARMER POLY
IH B-6 PLUS
Rabatt pro Tonnelet
20.–
Rabatt pro Tonnelet
267,3
Tel. +41 (0)62 919 75 75, Fax +41 (0)62 919 75 95
www.motorex.com
7,5
21
109
Brand Manual
Communications
0
4.4.1
21
181,5
Example of second page
10
MOTOREX MOTOR OIL
29,5
48,5
FASSAKTION TOPAZ
59,4
75
Ihr Bestellschein
Weit hinten, hinter den Wortbergen, fern der Länder Vokalien
und Konsonantien leben die Blindtexte. Abgeschieden wohnen
Sie In Buchstabhausen an der Küste des Semantik.
MENGE
ARTIKEL
ART.-NUMMER
MENGE
GEWÜNSCHTE ZUGABE(N)
König Kaffeemaschine «Capri»
Olympus Digitalcamera C-370 Z
JVC Micro-System
KUNDEN-NR.
NAME
DATUM/UNTERSCHRIFT
267,3
Tel. +41 (0)62 919 75 75, Fax +41 (0)62 919 75 95
www.motorex.com
7,5
21
109
Brand Manual
Communications
0
4.4.2
21
10
181,5
1
MOTOREX MOTOR OIL
2
FASS-AKTION
Format: DIN A4
DIN Light, Medium,
55 Oblique, 65 Bold, 65 Bold
Oblique
29,5
40
IDEAL FÜR WIEDERVERKAUF UND SERVICE
59,4
75
Size: 100%
Line logo (preprint)
Size: 100%
Profitieren Sie!
Wir unterstützen Sie im Wiederverkauf Ihrer Produkte:
1 Range
Max. no. lines: 1
Type size: 10 pt
Colour: black
Aktionskleber auf jedem Fass
3
Auf Wunsch erhalten Sie Aktionsblätter
als Rechnungsbeilagen für Ihre Kunden
Bon für Kunden
2 Title block
Max. no. lines: 2
Line spacing: 24 pt
Colour: black
FÜR
IHR GEWINN
PRODUKTE
3 Fass
eine 25-Liter Kanne gratis
Produkt nach Wahl
6 Fass
ein Tonnelet plus 2 Kombis gratis
oder
Fr. 162.– Rabatt (Fr. –.15/kg / Fr. 27.–/Fass)
12 Fass
ein Fass gratis
oder
FARMER TRAC
FARMER UNI
MC POWER PLUS
FARMER MC
FARMER POLY
IH B-6 PLUS
4
24 Fass
5
2 Fass und 2 Tonnelets gratis
oder
Alle Preise in CHF, exkl. MwSt. Lieferung sofort nach Bestellung, in einer Partie, an einem Abladeort.
267
6 ISO stamp
Size: 100%
Tel. +41 (0)62 919 75 75, Fax +41 (0)62 919 75 95
6
7,5
21
4 Table copy (example)
One blank line between the
articles
Type size: 13 pt
Line spacing: 16 pt
Colour: black
5 List (example)
Type size: 18 pt
Line spacing: 24 pt
Colour: relevant line colour
,3
7
3 Body copy (example)
Line spacing: 13 pt
Colour: black
www.motorex.com
109
Brand Manual
205
Max. no. lines: 4
Type size: 8 pt
Line spacing: 13 pt /26 pt
Colour: black
Communications
Communications / Layout presentation slide
4.5.1
Information in words and pictures: presentation slides.
Internal and external information can be conveyed clearly and
understandably using four-colour presentation slides.
The presentation slides can
be used to make large,
extensive presentations as
well as small, simple ones.
The following templates are
available:
Front cover
Contents page
Chapter page
Copy page
Copy page for one-pager
Format: 277 x 190 mm
Background: white
Specifications
Format
In principle, we use only landscape format. The presentation
format in PowerPoint should
be modified to comply with
these specifications.
The defined format is particularly suitable for presentations
using an overhead projector
or digital ones via computer
projector. Depending on needs,
however, another setting may
also be used. However, care
must be taken to ensure that
the dimensions change with
the setting and that the layout
must be adjusted accordingly.
EINE MOTOREX PRÄSENTATION
Lorem ipsum dolor sit
Zürich, 20.Oktober 2005
VERKAUF – MOTOLINE / GABELOELE
DUIS AUTEM VEL DOLOR
Henderit in sed diam velit
Adipis
5000
4000
3000
Colours
The entire range of MOTOREX
colours may be used to organize the presentation, to emphasize individual sections of text,
or to design tables and graphics. However, be sure to use
the appropriate line colours.
LOREM IPSUM
SIT AMET
2000
TUER ADIPISCING
ELITSED DIAM
VERKAUF – MOTOLINE
1000
NONUMMY NIBL
2000
DUIS2002AUTEM
2003 VEL
2004IRIURE
2005
2001
© BUCHER AG LANGENTHAL MOTOREX-Schmiertechnik
20. Oktober 2005 / Peter Mustermann / Seite 2
· Duis autem vel eum iriure
· Quis nostrud exerci tation
· Dolor sit amet, 25/40-7C
· Ut laoreet dolore in aliquam
Duis autem vel eum iriure.
Quis nostrud exerci
tation ullas Dolor sit amet,
consectetuer ut
laoreet dolore magna.
Brand Manual
Communications
Communications / Grid presentation slide
4.5.2
0
254
Background: white
23,5
2
Front cover
Trademark
Size: 80%
1 Title
Max. no. lines: 2
Typeface: DIN Medium, Light
Type size: 25 pt
Character spacing: +5 (only
caps)
Line spacing: 28 pt
Colour: MOTOREX green,
black 80%
135
145
1
173
277
3
EINE MOTOREX PRÄSENTATION
Lorem ipsum dolor sit
2 Picture
Images from the visual world
of “Challenge the limits”.
Zürich, 20.Oktober 2005
190
25
0
256,5
25
Overview of contents page
4 Title
Max. no. lines: 1
Typeface: DIN Medium
Type size: 26 pt
Character spacing: +5
Colour: black
21
30
4
ABLAUF
5
1
EINLEITUNG
Was Sie über uns wissen sollten
2
HAUPTTEIL
Das Kernthema der Präsentation
3
SCHLUSSWORT
Aussichten und Perspektiven
65
174
178
5 Contents
Typeface: DIN Medium,
Univers 45 Light
caps)
Line spacing: 27 pt
black 80%
6
7
6 Lines
Width: 0.7 mm
Colour: MOTOREX green
7 Copyright, date,
author, page
Max. no. lines: 1
Typeface: Univers 65 Bold,
45 Light
Type size: 8 pt
Colour: black
38
3 Place, date, author
Max. no. lines: 1
Typeface: DIN Light
Type size: 16 pt
Colour: black 80%
Brand Manual
Communications
0
4.5.2
25
Contents page with diagram
To the left of the diagram is a
descriptive text.
11
1
VERKAUF – CARLINE
2
DUIS AUTEM VEL EUM IRIURE
30
Trademark
Size: 80%
Adipiscing elit Sed diam nonummy
4
LOREM IPSUM
88
3
Lorem ipsum dolor sit amet
70
Consectetuer adipiscing elit sed
60
diam nonummy nibh euismod
50
tincidunt ut laoreet dolore magna
40
aliquam erat volutpat. Ut wisi
30
enim ad minim veniam, quistor
160
1 Department/range
Max. no. lines: 1
Typeface: DIN Regular
Type size: 9 pt
Colour: black
SIT AMET
nostrud exerci tation ullamco
20
suscipit lobortis nisl ut aliquipex
10
eat commodo consequat.
0
2000
2001
2002
2003
2004
2005
123
254
0
23,5
2 Title
Max. no. lines: 2
Univers 45 Light
caps)
Line spacing: 25 pt
3 Body copy
Max. no. lines: 10
Typeface: Univers 45 Light
Type size: 15 pt
Line spacing: 24 pt
Colour: black
4 Captions
Typeface: DIN Medium
Type size: 12 pt
Colour: black
Chapter page
Full-page images from the
visual world of “Challenge the
limits”.
149
BILDER WECKEN EMOTIONEN
Lorem ipsum Dolor
Trademark
Size: 80%
123
5 BILDER WECKEN EMOTIONEN
Lorem ipsum Dolor
Brand Manual
5 Title
Max. no. lines: 2
Typeface: DIN Medium, Light
Type size: 25 pt
caps)
Line spacing: 27 pt
Colour: white (black if background is very pale)
Communications
0
11
4.5.2
38
256,5
Copy page
Trademark
Size: 80%
1
VERKAUF – CARLINE
2
30
69
1 Department/range
Max. no. lines: 1
Typeface: DIN Regular
Type size: 9 pt
Colour: black
· Quis nostrud exerci tation ullamcorper
3
· Dolor sit amet, consectetuer
· Ut laoreet dolore magna aliquam
4
178
5
25
3 Body copy
Max. no. lines: 7
Typeface: Univers 45 Light
Type size: 24 pt
Line spacing: 45 pt
Colour: black, MOTOREX
green
38
0
VERKAUF – MOTOLINE
21
4 Lines
Width: 0.7 mm
Colour: MOTOREX green
Adipiscing elit Sed diam nonummy
69
2 Title
Max. no. lines: 2
Univers 45 Light
caps)
Line spacing: 25 pt
MOTOREX yellow, black,
all line colours
A
· Quis nostrud exerci tation
· Dolor sit amet, 15/40-2C
5 Copyright, date, author
Max. no. lines: 1
Type size: 8 pt
Colour: black
Copy page with picture on
right
Dimensions and specifications
as for slide copy page. Here,
however, the picture is placed
on the right (e.g. mirror image
packshot (A)).
· Ut laoreet dolore magna aliquam
174
25
Brand Manual
Communications
Communications / Job ads
4.6
Creating work: job ads.
Format ratio: 3 to 5
55 Roman, 65 Bold / DIN
Regular
A
0,5 A
1 Trademark
Size: 64%
1
2
Lorem ipsum dolor sit amet, consectetuer adi piscing
elit, sed diamat nonu my nibh euismod tincidunt ut
laore et dolore magna aliquamu erat volutpa. Ut wisi
enim admin im veniamtiu quis nostrud exercition
terra natation.
LABORASSISTENT (M/W)
4
5
2 About us
Typeface: Univers
Who are we, what do we do
and how do we do it? We
present our company and our
identity. Ultimately, we are
looking for people who fit in.
3
Ullamcorper suscipit lobortis nisl ut aliquip elanat comi
modo consequat. Duis autem velo eum iris dolor in hendre
rit in vulputate velit esse molesties consegit vel illum dol
eurat feugiat nulla facil sat vero eros et accumsan et iusto
odio dignissim qui blandit praesentio luptatu zzril delenit.
Personalabteilung
Bern-Zürich-Strasse 31, CH-4901 Langenthal
Tel. 062 919 75 75, Fax 062 919 75 95
mustermann@motorex.ch
3 The vacant position
Typeface: DIN
Should be large and easily
legible.
4 Job description
Typeface: Univers
Here, we say clearly who and
what we are looking for.
Typeface: Univers
6 Visual world
In order to put more emphasis
on the vacant position, we
work with job-related visuals.
www.motorex.com
terra natation.
AUTOMECHANIKER (M/W)
6
terra natation.
TEAMLEITER (M/W)
Personalabteilung
Tel. 062 919 75 75, Fax 062 919 75 95
mustermann@motorex.com
Personalabteilung
Tel. 062 919 75 75, Fax 062 919 75 95
mustermann@motorex.com
www.motorex.com
www.motorex.com
In the bottom left-hand corner
of the photograph is the internet address.
Brand Manual
Communications
Miscellaneous / Introduction
5.0
Miscellaneous applications.
If our corporate design is to remain consistent
and unmistakable, the design guidelines must
also be followed strictly in the following applications. This will ensure a stronger, even more
solid brand identity in all forms of communication.
Brand Manual
5.1 Vehicle signage
5.2 Building signage
5.3 Secondary applications
5.4 Advertising
Miscellaneous
Miscellaneous / Vehicle signage
5.1
A clear identity on the road: vehicle signage.
On the road, we are all the same: that, at least, applies to the
signage on MOTOREX vehicles.
Signage differs from one type of vehicle to another:
Transport vehicles
(trucks, transporters, pool vehicles, merchandising vehicles,
etc.) The vehicle should be clearly recognizable as a MOTOREX
vehicle from all sides. Logos are always in colour and, the
colour of the vehicle permitting, the negative form. Other signage
with no direct relevance to MOTOREX is not permitted.
Service and sales reps’ vehicles
All vehicles bear the coloured MOTOREX logo (corporate).
Signage is at the back of the vehicle.
Management vehicles
The signage on these vehicles is discreet and features
the corporate logo. Depending on the colour of the vehicle,
the logo can be either black or silver.
Third-party vehicles
Generally speaking, the negative green logo should always
be used on vehicles (dealers, importers, sponsorship receivers)
that are not the property of MOTOREX. In exceptional cases,
after consultation with the marketing department, the sponsorship logo may be used for sponsorship receivers.
Brand Manual
Miscellaneous
Miscellaneous / Building signage
5.2
Building signage.
To make a MOTOREX location immediately and unmistakably
recognizable: that is the aim of our building signage.
1 “Fun Flag”
400 x 85 cm
Detailed guidelines on building signage can be found in
a separate manual, “Brandboard”. For orders or more precise
information, please contact the marketing department.
2 Frontage plate, convex
100 x 150 cm
100 x 75 cm
3 Tubular frame stand,
double-sided, convex
119 x 400 cm (50 cm in the
ground )
Plate: 100 x 150 cm
4 Aluminium baffle
300 x 65 cm, various elements:
MOTOREX logo, blank element,
company name
4
GARAGE MUSTER
3
GARAGE MUSTER
2
2
GARAGE MUSTER
ZENTRUM GARAGE
MUSTER & SÖHNE
Brand Manual
Central-Garage Muster
1
Miscellaneous
Miscellaneous / Secondary applications
5.3
Consistency down to the smallest detail.
Overall brand communications are greatly assisted by consistency
down to the tiniest detail. Templates for secondary applications
such as name tags, CD stickers and press kit folders can be
obtained separately from the MOTOREX marketing department.
1 Name tag
Trademark: 55%
Format: 75 x 37 mm
Typeface: DIN Light, Medium
Line spacing: 12 pt
2 CD sticker
Trademark: 60%
Typeface: DIN Light, Medium
Line spacing: 10 pt
1
PETER MUSTERMANN
3 Press kit folder
Preprint
Aussendienstmitarbeiter
2
CD-Titel / 07.10.2005
Lorem ipsum dolor sit diam
Amet, consectetuer adipiscing
Elitsed diam nonummy
CD-Titel / 07.10.2005
Lorem ipsum dolor sit diam
Amet, consectetuer adipiscing
Elitsed diam nonummy
3
Brand Manual
Miscellaneous
Miscellaneous / Advertising
5.4
The springboard to brand communication:
classical advertising.
The guidelines to classical advertising can be found
in a separate manual.
You can obtain these guidelines, or further
information about them, from the marketing department at MOTOREX.
Contact:
marketing@motorex.com
Tel. +41 (0)62 919 75 75
5X
6
1/2 X
6
X
1/2 X
14
14
6
6
X
Y
2/3 Y
2/3 Y
6X
no matter where you want to go, the oil to get you there is MOTOREX. www.motorex.com
1/2 X
Getting ahead means going over the top. The only way to do the impossible is to keep on going when others stop. And
X
The only way to do the impossible is to
Y
MOTOREX. www.motorex.com
2/3 X
Getting ahead means going over the top.
keep on going when others stop. And no matter where you want to go, the oil to get you there is
Y
Star Import AG
www.star-import.de
X
X
★STAR I MPORT
5X
6
Industriestrasse 13
50887 Köln
1/2 X
X
Records are there to be broken. The only way to do the impossible is to keep on going when others stop. And no matter
Y
where you want to go, the oil to get you there is MOTOREX. www.motorex.com
★STAR I MPORT
MANUAL
Manual
Star Import AG
www.star-import.de
Industriestrasse 13
50887 Köln
2/3 X
Y
1/2 X
2/3 Y
14
6
Y
X
X
X
Advertising Guidelines
Stand 2004
Brand Manual
Miscellaneous
Notes
Brand Manual
Notes

Brand Manual

Transcription

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