to our Franchise Information brochure.

Dragon’s Lair
Comics & Fantasy

† OUR STORY ¢
Dragon’s Lair Comics & Fantasy™
first opened in Austin Texas in 1986.
Since that time its owner, David
Wheeler, and his stores, have developed
a reputation for customer service,
professionalism and product
management.
David has a vision of a nationwide
group of independent yet
interdependent franchised stores. These
stores will be professionally run and
offer customers a consistently high level
of service, events and product selection
that is unparalleled in this industry.
† AN EXCITING JOB ¢
Running a comic book and game store
is one of the best jobs in the world.
Customers love the products. Those
products are fun. But it takes
experience to make a store GREAT!
Work with us to make your store a
GREAT store!
† BOOKS AND MORE ¢
It is not just a matter of bringing in
comics and games. It is a matter
of bringing in the right items in the
correct quantities and providing the
customer with a great experience. Let
us help you make your decisions the
right ones!
DAVID M. WHEELER
OWNER, DRAGON’S LAIR COMICS &
FANTASY
CEO, DRAGON’S LAIR, LLC
6111 BURNET ROAD
AUSTIN, TX 78757
PHONE (512) 924-0312
CEO@DLAIR.NET
† YOUR DREAM ¢
Have you always wanted to run a
GREAT
Comic Book and Game Store?
If so, Inquire Within...


What does Dragon’s Lair Comics & Fantasy offer franchisees?
† WE PROVIDE YOU ¢
† WE WANT PEOPLE WHO ¢
Experience!
Training and ongoing support
Ongoing reviews of stores to ensure
consistently high performance and
standards
Brand recognition
Help with store location, design and
lease negotiations
Initial and ongoing help with product
ordering and inventory management
Access to established industry experts

Love Comics and Games
Are committed to ensuring that our
mutual customers experience great
customer service in a professional
and friendly atmosphere
Are mature emotionally and
intellectually
Are willing to follow a franchise
system while continuously striving to
help improve it
Have good credit
Have the support of their families
Have prior professional, retail or
military experience
DAVID M. WHEELER
OWNER, DRAGON’S LAIR COMICS & FANTASY
CEO, DRAGON’S LAIR, LLC
6111 BURNET ROAD
AUSTIN, TX 78757
PHONE (512) 924-0312
CEO@DLAIR.NET
With a diverse merchandise mix your store
can attract and satisfy a greater number of
customers. The key to acquiring and keeping
good customers is having excellent customer
service, a good infrastructure and interesting
products. Work with us to acquire these
talents and products.
Dragon's Lair Comics & Fantasy™ has
been creating loyal, happy customers
for over twenty-three years!
I LOOK FORWARD TO SPEAKING WITH YOU!
We help you every step
of the way!
This is not an offer to sell a franchise as an
offer may only be made by a franchise disclosure
document prepared in accordance with the Federal
Trade Commission's franchise laws and applicable
state laws. Filing of a franchise disclosure document
does not constitute the state's approval of the
franchise disclosure document.