REISE aktuell

REISE-aktuell is Austrias most exclusive travel magazine. This high end 4-color magazine is published three-times a
year by the CB-publishing house. REISE-aktuell takes you since 15 years directly to the consumer. It is available at
kiosks and bookshops in Austria, Germany and Spain, on business-class flights of Austrian Airlines and Fly Niki, in
airport lounges and lounges of the ÖBB (Austrian Federal Railways). REISE-aktuell is also available in BILLA, Merkur
and Spar supermarkets, several 5-star hotels, in Mercure Hotels, at Lifestyle & Health Care Clubs and also at travel
agency counters. REISE-aktuell is part of the Austrian Lesespiegel, a professional delivery-system for waiting rooms
of doctors, hairdressers and lawyers. REISE-aktuell is also found in the World Wide Web at www.REISEaktuell.at. The
webpage offers interesting opportunities to place advertisements (banners, advertorials, newsletter).
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Hideaway mit Flair & Atmosphä
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Taiwan
Indonesien
Nordindien
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H I D E Aöhe
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TE
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D
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www.REISEaktuell.at – contact: +43-1-597 49 85 – office@cbverlag.at
REISE
aktuell
attractive reportages from
countries all over the world,
hotel tests, flight news,
culinary and lifestyle tips.
277,000 – 4.8 %
farthest audience
1,094,000 – 18.9 %
awareness (Austria)
format: A4 - 210 x 297 mm
type area: 185 x 265 mm
columns: four columns, 42,5 mm wide
mode of printing: web offset, euro scale
raster: 70’er
proofs: on request, surcharges apply
closing dates: printable data must be provided the latest at closing
dates. Preferred positions cannot be guaranteed without preferred
position surcharge.
circulation Austria . . . . . . . . . . . 42,000
circulation Germany . . . . . . . . . . 9,500
circulation Spain . . . . . . . . . . . . . . 2,500
readers per copy spread
2.8
total circulation . . . . 54,000
The Austrian Lesespiegel guarantees 21,000 readers per issue in
East-Austria. Status June 2011.
Source: CAWI-Print 2011, 5.000 online
interviews, 14-65 years, GfK Austria,
March – June 2011
AGE Of REAdERS
8% 20-29
TARGET GROUP
3% 14-19
46% male
49% 50-65
HOUSEHOLd NET INCOME
up to € 2,100 ..................19%
€ 2,100 to € 3,300 .......... 26%
from € 3,300 .................. 24%
16% 30-39
not specified ............... 31%
54% female
24% 40-49
themes
dates 2012
issue date:
March 2nd
closing date:
February 20th
#
1
anniversary issue
15 years
issue date:
June 19th
closing date:
June 6th
issue date:
November 8th
closing date:
October 29th
2
3
topics
Brazil (Manaus & Amazon Cruise), Gulf States (Oman, Abu Dhabi, Dubai), far East (Hong Kong, Bali, Vietnam,
etc.). Hideaways in Mauritius. Dream destinations in India, New Mexico - original America, Portugal - discover
culture and nature. Belfast & dublin - Pints & Music. Maribor - Capital of Culture '12. Tenerife. Egypt & Tunisia.
Sun, beach and Mediterranean Sea. Luxury yacht charter. Scandinavia & Baltic States - the midnight sun.
Africa. Special Interest: individual round trips - discover the world in pairs. Holiday homes. Hotels for singles
and couples - no kids. Cruises: new ships. City Shots: Toronto. Marseille. Austria: skiing in the sun, golf
and hiking experience. Spectacular viewing platforms. Service: flying with benefits (Star Alliance, Oneworld
Alliance). dogs & cats on vacation. flight search engine - How do I find the cheapest flight for city trips? Immunization and preventive medications - expert advice. Car rental supplier in comparison. Trend: luxury watches.
SLR cameras. drive and travel. Gourmet: culinary journeys, oysters & champagne.
Seychelles & Maldives - diving and relaxing. Adriatic and Mediterranean Sea - the trendiest resorts and hot
spots. Fascinating China. Club holidays. German Coastline. Polish Castle Hotels & Masurian Lake district.
Scandinavian ferries. diving & snorkeling spots - dazzling underwater world. Recovery in Slovenia. Picturesque
Côte d'Azur. Special Interest: camping. Best ager - medical attendance on holidays. Hotels with added value
(cooking lessons, piano lessons at the hotel, etc.) Cruises: theme cruises & expeditions. City shots: Warsaw lovable and modern. Maastricht - culinary highlights. Lisbon. Austria: summer in the mountains - national
parks. Hiking with kids. Nostalgic alp villages. Holiday at lakes. Cultural festivals. Services: photo advice from
professionals. Alarm systems & co - untroubled holidays. Airlines: fees and surcharges. Trendy watches.
Motorway restaurants. Mobile phone abroad. Trend: underwater cameras. Outdoor furniture. Beauty: swimwear & accessories - smart in the summer. Sun cosmetics. Cabriolets for everybody. Gourmet: culinary journeys, exquisite ham & cheese.
Caribbean highlights. Peru – Inca trails. Explore Australia. Relaxation in Southeast Asia & far East (China,
Korea, Taiwan, etc.). Highlights of India (mountains, tigers & tea), exclusive hideaways. Eastern & Southern
Africa - new lodges & safari routes. Hungary - visiting the neighbour. Special Interest: relaxing under palm trees.
Rent a hotel (wedding, birthday, corporate event). Artwork hotels. Cruises: butler service & children entertainment on board. City Shots: vienna, Berlin, Paris & Co. - christmas shopping heaven. Strasbourg - pure
enjoyment. Austria: lovely christmas markets. Ski resorts for the whole family. Ski touring hot spots. Cold winters, hot thermal springs. Service: Cyber-shot cameras in comparison. Shopping at airports. Mountain railways. Camcorders & photo books. Skylink - Airport Vienna. Trend: luxury gadgets. Beauty: beautiful lingerie.
Stylish four-wheel vehicles for town & country. Gourmet: culinary journeys, sea food & co.
General themes in every issue
City shots, travel tips, Mediterranean Sea, long distance travel, Austria, up & away, cruises & river cruises, hotel
news, flight news, luxury special, hideaways, tips & trends, beauty, culinary tips, service, drive and travel.
www.REISEaktuell.at – contact: +43-1-597 49 85 – office@cbverlag.at
technical data
111,000 – 1.9 %
readers per issue
Ve r l a g s p o s t a m t :
A-1060 Wien
Zlnr.: 07Z037451M
2/2011
Mai-Juni
25. Jhg.
Österreich € 2,60
Schweiz sfr 6,-
P.b.b.
INTERNATIONAL
Das österreichische Magazin für Touristik, Hotellerie und Bustechnik
1/2011
Jänner - März
Ve r l a g s p o s t a m t :
A-1060 Wien
25. Jhg.
Österreich € 2,60
Schweiz sfr 6,-
3/2011
Zlnr.: 07Z037451M
Touristik, Hotellerie und Bustechnik
Das österreichische Magazin für
&
August-Septembe r
Ve r l a g s p o s t a m t :
A-1060 Wien
ORT
2BU5S HOJaTELhREPre
INTERNATION AL
P.b.b.
INTERNATIONA L
25. Jahrgang
Österreich € 2,60
Schweiz sfr 6,-
und Bustechnik
für Touristik, Hotellerie
Das österreichisc he Magazin
PETRONELL - CARNUNTUM
BAD DEUTSCH - ALTENBURG
HAINBURG A.D. DONAU
Spiel auf dem See
18. Juli bis 18. August 2012
TIPP FÜR
SSENE
SCHNELLENTSCHLO bei
zahlen
Gruppen ab 20 Personen
28.2.2011
Buchung bis zum statt € 8,-.
rson
nur € 7,- Eintritt/Pe sausstellung.at
buchung@noe-lande stellung.at
www.noe-landesaus
www.noe-landesausstellung.at
Illica
Musik: Umberto Giordano; Buch: Luigi
Milano
Aufführungsrechte: Casa Musicale Sonzogno,
Wien, Ges.m.b.H
Bühnenvertrieb für Österreich: Josef Weinberger
www.bregenzerfestspiele.com
SMALL AdvERTISMENTS millimeter price for a column € 1.40
SURCHARGES
front page € 2,000
cover page (2,3) € 1,400
cover page (4) € 1,800
preferred positions: 5 %
PROMOTIONS 1/4 (4C) = € 1,150; 1/2 (4C) = € 2,200; 1/1 (4C) = € 4,100;
2/1 (4C) = € 6,300; 3/1 (4C) = € 8,900
each further page € 2,600
dOCUMENTS dEAdLINE: 14 days before publication.
1/1 = 185 x 265 mm
€ 4,500
bleed = 210 x 297 + 3 mm
€ 4,725
1/2 = 90 x 265 mm
€ 2,400
bleed = 102 x 297 + 3 mm
€ 2,520
1/3 = 90 x 170 mm
€ 1,900
bleed = 102 x 195 + 3 mm
€ 1,995
1/4 = 90 x 130 mm
€ 1,200
bleed = 102 x 148 + 3 mm
€ 1,260
1/1
JP
1/2
1/2
1/3
1/3
1/4
1/4
1/8 = 44 x 130 mm
€ 600
2/1 (bleed) =
420 x 297 mm + 3 mm
€ 7,700
1/3 = 185 x 85 mm
€ 1,900
bleed = 210 x 100 mm + 3 mm
€ 1,995
1/4 = 185 x 60 mm
€ 1,200
bleed = 210 x 82 mm + 3 mm
€ 1,260
1/4
1/8
1/8
1/8
1/3
Junior Page = 137 x 180 mm
€ 3,500
bleed = 150 x 202 mm + 3 mm
€ 3,800
1/2 = 185 x 130 mm
€ 2,400
bleed = 210 x 148 mm+ 3 mm
€ 2,520
1/3 = 137 x 115 mm
€ 1,900
bleed = 150 x 137 mm + 3 mm
€ 1,995
1/4 = 44 x 265 mm
€ 1,200
bleed = 54 x 297 mm + 3 mm
€ 1,260
1/8 = 90 x 60 mm
€ 600
1/8 = 185 x 30 mm
€ 600
Black and white: minus 20 %
Special formats, inserts
Gate cover with Half Cover, 4-part 4c = € 16,000
Gate cover 2-part 4c = € 10,000
Tabernakelcover 2-part = € 8,400
Inserts and special advertisements such as bookmarklets
etc.: 10 % agency reduction.
Special formats (except cover format) and inserts cannot be
considered in the annual turnover. Further special formats on
request.
Loose insert
per insert up to 20 g € 2,600
per insert up to 30 g € 3,000
per insert from 30 to 50 g € 3,600
Glued insert (Tip-On) € 2,400
Possible in combination with full-page advertisement. Insert
will be glued on the basis advertisment (+/- 2 mm variation
possible), exact gluing on request.
Bound insert
up to 20 g (max. 4 pages, format A4) € 2,800
up to 30 g (max. 4 pages, format A4) € 3,200
over 30 to 60 g (max. 8 pages, format A4) € 3,600
Dietmar Mathis
P.b.b.
The Austrian travel trade magazine BUS & HOTEL Report International
provides the latest informations and reports from bus technology, bus
tourism, hotel business, tourism and gastronomy. It is a platform between
hotels, regions and countries on the one hand and tour operators on the
other hand. BUS & HOTEL Report International has been published since
over 25 years and is the only trade magazine in Austria for bus and group
tourism wholesalers and hoteliers all over Europe. Four times a year, BUS
& HOTEL Report International will be sent for free and personalized to bus
operators, group tourism wholesalers, travel agents and hoteliers, as well
as to marketing managers of all major hotel chains, especially in Germany
and Austria and also to Belgium, Netherlands, Luxembourg, Scandinavia,
Switzerland, South Tyrol, Czech Republic, Poland, Hungary, Slovakia,
Slovenia and the Baltic States.
Zlnr.: 07Z037451M
the Austrian magazine for tourism, hotel
business, gastronomy and bus technology,
send all over Europe
www.cbverlag.at – contact: +43-1-597 49 85 – office@cbverlag.at
member since 1992
format: A4 - 210 x 297 mm
type area: 185 x 265 mm
columns: four columns, 43,25 mm wide
mode of printing: web offset, euro scale
raster: 60’ or 70’er
proofs: on request, surcharges apply
closing dates: Printable data must be provided the
latest at closing dates! Preferred positions cannot
be guaranteed without surcharge.
Advertising in specialized media
works better
Advertising in specialized media will be taken more seriously
and suffers less under ironic distance than consumer advertising, says the study „Verdammt nah dran (Damn close to it)“
from the Munich institute H, T, P Concept on behalf of Deutscher
Fachverlag (Frankfurt a. M.), who interviewed 60 decision makers. Advertising in specialized media undergoes an „active relevance check“ and will be perceived more openly. Specialized
media increase the willingness of reception and put the user in a
permanent search mode - which also benefits the advertising.
circulation 9,400 (Europe-wide)
Austria 40.4%
circulation: 3,800 exemplars
direct distribution to:
n bus- and group tourism wholesaler
n incoming and travel agencies
Germany 42.6%
circulation: 4,000 exemplars
n hotels and restaurants
n tourism organisations
other countries in Europe 17%
circulation: 1,600 exemplars
(Hungary, Sweden, Netherlands, Belgium,
Slovakia, Poland, Czech Republic, Norway,
Finland, Switzerland, Luxembourg)
n technology and gastro-industry
n producer and supplier
n bus producers
themes
dates 2012
issue date:
January 19th
closing date:
January 11th
#
1
actb edition
issue date:
April 27th
closing date:
April 19th
2
anniversary issue
25 years
issue date:
July 10th
closing date:
July 2nd
3
RdA edition
issue date:
November 23th
closing date:
November 15th
4
topics
Austria: Vienna, Lower Austria, Upper Austria. focus: Upper Austria - major regional exhibition, cultural
highlights 2012 (exhibitions, festivals, concerts, etc..). City portrait: Marseille - European capital of
culture 2013. International: capitals of culture 2012 and 2013, Baltic & Scandinavia, Germany, Czech
Republic, Hungary. River cruises and ferry services - new routes. Bus tours with bikes. Special: garden
shows in Europe 2012 and 2013, hotel amenities, beverage for the hotel industry, hotel tips for bus
tourism, bus and group tourism wholesaler news. Technology: bus tires, new vans, navigation systems,
electric vehicles.
Supplement: Waldviertel
Austria: Carinthia, Tyrol, Styria, Vienna. focus: Mountain railways & nostalgic trains in Europe, cultural
and summer tourism 2012/2013, monasteries. City portrait: Ulm & surrounding area. International:
Germany, Baltic States, Slovenia, Slovakia. Special: Guided tours through factories (chocolate, bakery
products, glass, pottery, beer, wine), group destinations, interesting museums, river cruises and ferry
services - theme cruises. Gastro trends, hotel openings, RDA preview, hotel interior design.
Technology: Navigation, new buses, business organization, bus interiors, the bus as advertising space.
Supplement: motorway restaurants in Austria
Austria: Province Salzburg, East Tyrol, Lower Austria, Small Historic Towns. focus: Christmas markets
in Austria and Germany. City portrait: Dublin & Belfast. International: Germany, Czech Republic, Italy
and South Tyrol. Special: National parks and regions, culinary autumn in the city and countryside, ferries
and river cruises 2013, museums, more security for buses and hotels, hotel openings, hotel groups.
Adventure tourism: theme parks in Europe, excursion tips for groups. Bus and group tourism
wholesaler: programs 2013. Technology: mini, midi-buses and used buses for hoteliers and small
groups, kitchens aboard bus cleaning.
Supplement: Burgenland
Austria: Lower Austria, Upper Austria, Vorarlberg, btb review. focus: Museums, exhibitions, musicals,
summer theatres and events 2013. City portrait: Zagreb. International: Germany, Switzerland,
Hungary, European capitals of culture 2013 and 2014. Special: ferries and river cruises - new routes
and packages for bus groups 2013, hotel renovations and openings, Beverages for the restaurant,
wellness in hotels, bus tours online. Trade Shows 2013. Technology: IRR review, interior fittings and
seats for buses, new bus models, bus marking.
General themes in every issue
Festivals, exhibitions, adventure tourism, cultural attractions, Austria, Germany, Eastern Europe, hotel news,
Package tour operators, ferries, river cruises, bus technology, gastronomy tips, hotel equipment, persons in tourism.
www.cbverlag.at – contact: +43-1-597 49 85 – office@cbverlag.at
technical data
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AUTO-aktuell offers carefully researched themes and excellent pictures of
cars, tuning, off road, motor sport and lifestyle for car and motor enthusiasts.
The 4-color magazine is published five-times a year by the CB-publishing
house. AUTO-aktuell is over 25 years a fix part of the Austrian car magazine
market and reports for example about motor oils, summer and winter tires, motor
sports, detailed car tests, current driving performances, tuning and much more.
The special issue “AUTO-aktuell TEST & LIFESTYLE” will be published in december
with the most important test of the year and the latest trends. AUTO-aktuell is also
found in the World Wide Web (www.AUTOaktuell.at) with news about cars, tuning
tips & trends as well as a car market and motor sport information. The webpage
offers interesting opportunities to place advertisements (banners, advertorials).
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SMALL AdvERTISEMENTS millimeter price for a column € 1.50
SURCHARGES
cover page (2,3) € 2,000
cover page (4) € 2,200
preferred positions: 5 % surcharge
PROMOTIONS / AdvERTORIALS 1/4 = € 1,400; 1/2 = € 2,700; 1/1 € 4,500;
2/1 = € 7,500; each further page € 3,000
TIPS & TRENdS ca. 1/8 = € 800; ca. 1/4 = € 1,400; ca. 1/2 = € 2,700
dOCUMENT dEAdLINE: 14 days before publication.
1/1 = 178 x 268 mm
€ 5,500
bleed = 210 x 297 + 3 mm
€ 5,775
1/2 = 87 x 268 mm
€ 3,000
bleed = 102 x 297 + 3 mm
€ 3,150
1/3 = 87 x 170 mm
€ 2,000
bleed = 102 x 190 + 3 mm
€ 2,100
1/4 = 87 x 130 mm
€ 1,500
bleed = 102 x 148 + 3 mm
€ 1,550
1/1
JP
1/2
1/2
1/3
1/3
1/4
1/4
1/8 = 42 x 130 mm
€ 750
2/1 (bleed)
= 420 x 297 mm + 3 mm
€ 9,800
surcharges: cover page 2 +
page 3 =€ 1,800
1/4 = 178 x 60 mm
€ 1,500
bleed = 210 x 79 + 3 mm
€ 1,550
1/4
1/8
1/8
1/8
1/3
1/3 = 178 x 85 mm
€ 2,000
bleed = 210 x 100 + 3 mm
€ 2,100
Junior Page = 132 x 180 mm
€ 4,400
bleed = 147 x 200 + 3 mm
€ 4,600
1/2 = 178 x 130 mm
€ 3,000
bleed = 210 x 146 + 3 mm
€ 3,150
1/3 = 132 x 115 mm
€ 2,000
bleed= 147 x 134 + 3 mm
€ 2,100
1/4 = 42 x 268 mm
€ 1,500
bleed = 56 x 297 + 3 mm
€ 1,550
1/8 = 87 x 60 mm
€ 750
1/8 = 178 x 30 mm
€ 750
black and white: minus 20 %
Special format, inserts
Gate cover with half cover, 4-part 4c = € 21,800
Gate cover 2-part, 4c € 12,800
Tabernakelcover 2-part € 10,800
Coverbanderole € 700 / 1,000 pieces
(possible incl. print and manufacture from 3,000 exemplars)
Inserts and special advertisements such as bookmarklets etc.: 10 % agency reduction.
Special formats (except cover format) and inserts cannot
be considered in the annual turnover.
Further special formats on request.
Loose insert
up to 10 g = € 110 / 1,000 pieces
up to 20 g = € 120 / 1,000 pieces
up to 30 g = € 140 / 1,000 pieces
up to 40 g = € 160 / 1,000 pieces
Glued insert (Tip-On) € 140 / 1,000 pieces. Possible in
combination with full-page advertisement. Insert will be
glued on the basis advertisement (+/- 2 mm variation
possible), exact gluing on request.
Bound insert
up to 20 g (max. 4 pages, format A4) € 180 / 1,000 pieces;
delivery palletized oversize.
www.AUTOaktuell.at – contact: +43-1-597 49 85 – office@cbverlag.at
AUTO
aktuell
The magazine
for car, tuning,
leisure, offroad
and lifestyle.
250,000 – 4.3 %
farthest audience
1,221,000 – 21 %
awareness
(Austria)
readers per copy spread
2,7
format: A4 - 210 x 297 mm
type area: 178 x 268 mm
columns: 4 columns, 42 mm wide / 3 columns, 56 mm wide
mode of printing: web offset, euro scale
raster: 70’er
proofs: on request, surcharges apply
closing dates: printable data must be provided the latest at closing
dates. Preferred positions cannot be guaranteed without preferred
position surcharge.
circulation 32.000
The Austrian Lesespiegel guarantees 21,000 readers per issue in
East-Austria. Status June 2011.
Source: CAWI-Print 2011, 5.000 online
interviews, 14-65 years, GfK Austria,
March – June 2011
AGE Of REAdERS
13% 14-19
32% 50-65
TARGET GROUP
25% female
13% 20-29
HOUSEHOLd NET INCOME
up to € 2,100 ..................17%
€ 2,100 to € 3,300 ......... 37%
from € 3,300 .................. 24%
not specified .......... 22%
18% 30-39
24% 40-49
75% male
themes
dates 2012
issue date:
March 16th
closing date:
March 7th
issue date:
June 6th
closing date:
May 24th
issue date:
September 20th
closing date:
September 9th
issue date:
November 14th
closing date:
November 5th
issue date:
december 12th
closing date:
December 3rd
#
1
2
3
4
5
topics
New models from the Geneva Motor Show, new summer tires, alternative drives,
electric vehicles, motorcycles with 125ccm, professional restoration of
oldtimers, light and safety, Lifestyle & sport: new bikes for sport and leisure,
outdoor sports, exclusive watches, model cars for fans & collectors.
All new convertibles & exclusive convertible tours, care tips for convertibles,
vacation travel by car, practical route planner, lubricants / motor oils, Lifestyle &
sport: flat screens, stylish garden furniture, yachts, waterfun with jet skis,
caravans.
New models from the Paris Motor Show, winter tires (part one), tips for cars in
winter, exclusive convertible tours for the fall, car museums, transport concepts
of the future, Lifestyle & sport: electric bicycles, fine watches from the watch fair
in Basel, winter sports special, quad bikes for fun.
Winter tires (part two), motorsport review, types of car financing, new off-roader
for town and countryside, Euro NCAP crash test results, snow chains & batteries,
child safety seats in comparison, Lifestyle & sport: christmas gift tips, exclusive
furniture, watches, consumer electronics, model cars.
AUTO aktuell Test & Lifestyle: car preview 2013, the best tests of 2012,
rallye track tests, Lifestyle & sport: exclusive watches, men's cosmetics, car
care tips, model cars for fans and collectors, exclusive gifts, sound systems.
General themes in every issue
Model presentations, off-road news, market news, car tests and driving reports, tuning and accessories, tips and
trends, partie de campagne (country side trip to special hotels), alloy rims, motorsport & rally, motorsport portraits,
125ccm motorcycles, car navigation systems.
Exclusive in AUTO-aktuell: detailed car dealership tests, visiting ... (Quattro GmbH, AMG, Abarth, Bentley,
Rolls Royce, Citroën, car designer), hall of fame, eco-news (gas, electric, hyprid).
www.AUTOaktuell.at – contact: +43-1-597 49 85 – office@cbverlag.at
technical data
77,000 – 1.3 %
readers per issue