NAI Brannen Goddard

Case Study
CHALLENGE
Due to a market slowdown, particularly in the software market, Jacada needed to dramatically reduce its occupancy
costs, as well as plan for future growth. NAI Brannen Goddard was hired to evaluate the company’s current office
space and the viable alternatives. A strategy needed to be
developed and implemented to meet the client’s objectives.
SOLUTION
The Terraces
18,000± Square Feet
400 Perimeter Center
Dekalb, Georgia 30346
The team at NAI Brannen Goddard
understood what we needed to
accomplish and presented alternative
office lease options to decrease our
occupancy costs.
After evaluating over 25 options, NAI Brannen Goddard
and Jacada settled on three possible options. Two of the
options involved moving to new locations, and the third
was to negotiate a lease renewal at their current location.
NAI Brannen Goddard negotiated a short-term renewal
that would save $470,000 over a two-year period, as well
as provide the flexibility for growth. The reduction of occupancy costs by 50% for two years would preserve cash
for other operational expenses.
TESTIMONIAL
“As a leading software company in the United States
facing an unstable economy, we knew that every opportunity had to be investigated to lower our operating
expenses. The team at NAI Brannen Goddard understood what we needed to accomplish and presented
alternative office lease options to decrease our occupancy costs. As a result, they created a competitive
environment with our existing landlord. This led to NAI
Brannen Goddard negotiating a renewal at our existing
location, which lowered our occupancy cost by 50% over
the upcoming years with no disruptive move.
I would recommend NAI Brannen Goddard to any company looking for more out of their office space then just a
nice building.”
Ronald Abreu
Vice President, Operations
Brannen Goddard
Commercial Real Estate Services, Worldwide.
Chad Koenig
404 812 4068
ckoenig@naibg.com
Jim Devaney
404 812 4056
jdevaney@naibg.com
Case Study
CHALLENGE
Hagemeyer, a Dutch company, wanted to rapidly expand
its presence in the United States. In order to accomplish
this, they needed to expand their current United States
Headquarters from 6,000 square feet to a site with 60,000
square feet and accommodations for 250 employees.
Hagemeyer only had six months to complete the process
from identification to occupancy. The client needed a
group to help them manage the entire process including:
identifying all relevant properties, gathering detailed information about each property, performing an in-depth
financial analysis of all available options, and negotiating
the lease terms.
SOLUTION
Royal Ridge
60,737 Square Feet
11680 Great Oaks Way
Alpharetta, Georgia 30022
A new headquarters location was selected for Hagemeyer
with occupancy within the critical time frame. The client
was also released from a 12-month obligation on their prior
lease. Hagemeyer’s new lease resulted in a savings of $3.5
million over a 10-year term with $1.3 million in savings realized during the first 12 months. This savings netted a
decrease in operating expenses, which provided capital
for North American expansion.
TESTIMONIAL
NAI Brannen Goddard quickly assessed
our needs and concerns and presented
us with a myriad of solutions.
“We were faced with having to identify, negotiate and move
into a new United States Headquarters within a six-month
period. NAI Brannen Goddard quickly assessed our needs
and concerns and presented us with a myriad of solutions.
They helped us identify the top candidates and negotiated an
office lease that reduced our potential occupancy cost dramatically, as well as relieving us from an existing obligation.
Their professionalism, experience and understanding of a
real estate transaction turned a challenging requirement
into a seamless transaction.”
Ray Perlock
Vice President, Finance
Hagemeyer North America, Inc.
Brannen Goddard
Commercial Real Estate Services, Worldwide.
Chad Koenig
404 812 4068
ckoenig@naibg.com
Jim Devaney
404 812 4056
jdevaney@naibg.com
Case Study
CHALLENGE
With eight months remaining on their existing 10-year
lease, Target MarkeTeam needed to evaluate the costs and
benefits associated with lease renewal versus relocation.
Business conditions remained steady and projections were
strong; however, the company faced annual occupancy
costs totaling approximately $3.8 million over the life of
their lease.
SOLUTION
Crown Pointe Center
23,000± Square Feet
1050 Crown Pointe Parkway
Atlanta, Georgia 30338
NAI Brannen Goddard was hired to negotiate the renewal
of a 10-year lease and to research alternative office environments. The client had three primary goals that needed
to be achieved. These included maintaining the image of
“Class A” office space, locating space on the upper floors
of a building and reducing occupancy costs. A comparable
building was identified in the GA 400/I-285 office market
which met all these criteria. Most importantly, the relocation decreased occupancy costs by 31% and provided us
total annual savings of approximately $1.2 million to Target
MarkeTeam’s bottom line.
TESTIMONIAL
NAI Brannen Goddard’s experience
in negotiating and representing our
interests saved us time and money.
“NAI Brannen Goddard’s thorough understanding of our
office environment and needs resulted in locating the perfect space for our business. Their experience in negotiating
and representing our interests saved us time and money
and allowed us to remain focused on our business throughout the process.
The team at NAI Brannen Goddard took what would normally be a distracting and often frustrating task and turned
it into a smooth operation.”
Ann Hattaway
Partner
Target MarkeTeam, Inc.
Brannen Goddard
Commercial Real Estate Services, Worldwide.
Chad Koenig
404 812 4068
ckoenig@naibg.com
Jim Devaney
404 812 4056
jdevaney@naibg.com
Case Study
CHALLENGE
Acordia, Inc., a Wells Fargo Company, is one of the largest
insurance brokerage firms in the world, with over six billion
dollars in risk premiums. The company had very specific
geographical parameters and with a softening office market, they wanted to make sure the best deal for the right
location was negotiated. Their initial search spanned nine
months with no success. The lack of not finding an ideal
location combined with a fast-approaching lease expiration date resulted in Acordia taking a new approach.
SOLUTION
Perimeter 400, Center 1
25,000± Square Feet
1100 Johnson Ferry Road, NE
Atlanta, Georgia 30342
NAI Brannen Goddard was hired to represent Acordia in
their real estate search and within two weeks several buildings that met their needs were identified. The result was a
building that accomplished all of Acordia’s objectives, which
included lowering the occupancy cost, maintaining a highquality image and providing for future growth. Similar to what
Acordia offers its clients, NAI Brannen Goddard provided
global experience with local broker service and expertise.
TESTIMONIAL
NAI Brannen Goddard listened to what
we were looking for and within days,
provided a number of options.
“We had been looking for a new office for approximately
nine months and were not happy with the opportunities we
were seeing. We knew there had to be a facility that was
being overlooked, so at that point we engaged NAI Brannen Goddard to re-evaluate our space needs. They
carefully listened to what we were looking for based on
both geography and economics. Within days, we were
provided with a number of options that had not been presented to us prior to working with NAI Brannen Goddard.
After finding a building that best suited our needs, NAI
Brannen Goddard negotiated a deal that dramatically lowered our occupancy cost, which has had a direct impact
on our bottom line. If you want a firm that is truly looking
after your interests on your next office search, I would
highly recommend NAI Brannen Goddard.”
Tony Salvatore
Managing Director
Acordia Southeast, Inc.
Brannen Goddard
Commercial Real Estate Services, Worldwide.
Chad Koenig
404 812 4068
ckoenig@naibg.com
Jim Devaney
404 812 4056
jdevaney@naibg.com
Case Study
PROJECT
The Lenox Towers development is located in the heart of
Buckhead directly across from Lenox Mall, one block from
Phipps Plaza, The Ritz Carlton, Westin and the Buckhead
MARTA station. It has all the amenities that discriminating
office users require without the price usually associated
with those types of buildings.
Don’t take our word for it, listen to what our tenants are
saying…
TESTIMONIAL
“Outback Steakhouse International began its space
search several months ago in anticipation of a lease
renewal and to avoid the disruption of a planned major
renovation at our former Lenox Road building. In addition
to covering our remaining lease obligation, Lenox Towers
became our top choice because of:
• Extremely tenant-friendly lease terms
• Walking distance to restaurant & shops
Lenox Towers
375,000± Square Feet
• Close proximity to our current location and
Peachtree Road
• MARTA and Georgia 400 access
3390/3400 Peachtree Road, NE
Atlanta, Georgia 30326
Since we signed our lease with Lenox
Towers, I have become even more
convinced that it was a smart decision.
• Class “A” location at a Class “B” price
• Building and amenities were a step up from our
existing facilities
Since we signed our lease with Lenox Towers, I have become even more convinced that it was a smart decision.
Everyone involved from the Landlord’s side was extremely
helpful in making the transition from our old space as
simple as possible. Simply put, they did exactly what they
said they would do - Our new space is fantastic!”
Bill Daniel
Vice President, International Facilities
Outback Steakhouse International
Brannen Goddard
Commercial Real Estate Services, Worldwide.
Chad Koenig
404 812 4068
ckoenig@naibg.com
Jim Devaney
404 812 4056
jdevaney@naibg.com
Case Study
CHALLENGE
Lancope is a leading provider of Advanced Threat Protection solutions designed to combat today’s hacking exploits
and enterprise network misuse. Lancope was faced with a
rapidly expiring sublease and was not prepared to commit
to a five-year lease with a landlord. The company was also
not interested in incurring all the costs associated with furnishing a new office.
SOLUTION
Brookside Concourse
18,272 Square Feet
3650 Brookside Parkway
Alpharetta, Georgia 30022
NAI Brannen Goddard found the ideal sublease with the
appropriate amount of time remaining on the lease, which
accomplished several key considerations. First, Lancope
only had to commit to a two-year lease obligation, which
provided the necessary flexibility. Secondly, NAI Brannen
Goddard negotiated a rental rate that was significantly
lower than Lancope’s prior office space. And finally, NAI
Brannen Goddard was able to secure over $400,000 worth
of furniture for Lancope at no cost.
TESTIMONIAL
NAI Brannen Goddard’s in-depth
experience and solid reputation in the
Atlanta Office Market ensured that we
found the best office location with the
most favorable economic structure.
“NAI Brannen Goddard has been our exclusive commercial real estate firm since we were founded on the campus
of Georgia Tech in 2000. Over the years, they have played
an integral role in helping us plan for our growth and have
made it a point to fully understand our needs then match
them with the availabilities in the office marketplace.
A critical point to us was utilizing NAI Brannen Goddard's
in-depth experience and solid reputation in the Atlanta Office Market to ensure that we found the best office location
with the most favorable economic structure we could
achieve. NAI Brannen Goddard made the entire process,
from beginning to end, so easy for us with their team skills
and comprehensive competence.
I would highly recommend NAI Brannen Goddard to any
company who is about to set out on the daunting task of
searching for and securing office space.”
Harland LaVigne
President & CEO
Lancope
Brannen Goddard
Commercial Real Estate Services, Worldwide.
Chad Koenig
404 812 4068
ckoenig@naibg.com
Jim Devaney
404 812 4056
jdevaney@naibg.com