Overview

European Retail Profile 2011
Berlin
Overview
Berlin is the cultural and political centre of Germany and has a
shopping landscape offering a multitude of modern and wellstructured shopping destinations. The largest city in Germany, its
economy is based primarily on the service sector. Tourism is also
a significant contributor to the economy, and in particular retail.
Location/ 30-Minute Drive Time Study Area Information
Berlin
City Profile
Ranking*
3,594,852
11th
€17,693
29th
GDP Forecast 2010 to 2015 (% pa)
1.72%
41st
Consumer Spending Forecast
2010 to 2015 (% pa)
1.25%
35th
127
11th
Study Area Population
Study Area Purchasing Power / Capita
Cross-Border Retailer Attractiveness Index*
(Average = 100)
*based on analysis of 55 European cities
GDP & Consumer Spending source: Oxford Economics 2011. Study Area source: MBI 2010.
High Street Prime Rental
Information for Tauentzienstrasse
Key Retail Entrants
During 2010 / 2011
Prime Rent
(€/sq m/year)
Bershka
€2,880
Short-Term
Rental Forecast
Stable
Kurfürstendamm/Tauentzienstrasse
High Street: Although there are a high number of peripheral
shopping malls, the centre of Berlin is still dominant. To the west,
Kurfürstendamm is the city’s most prominent retail location,
forming a ‘shopping mile’ together with Tauentzienstrasse. These
are the most sought-after locations by retailers. The globally
renowned KaDeWe department store is located here, as well as
international and national fashion brands. To the east of the city,
Friedrichstrasse has a high proportion of multiples in addition to
luxury brands and has become more established, while the
Hackesche Market area is popular with tourists and has a retail
environment similar to Covent Garden in London or the Marais
Quarter in Paris.
Berlin is a very important location for national and international
retailers. Prime high street rents are at €2,880/sq m/year and will
remain stable over the coming months. Retailer demand will also
remain strong on the high street, though is softening for shopping
centres. Key money is not usual, only taking effect in particular
cases for prime space.
Prada
Giorgio Armani
Pointer Footwear
Imaginarium
Shopping Centres: Exciting brands are coming to Berlin and this
is being enhanced by new space, such as the former Zoobogen
Complex now called Bikini Berlin in the Kurfürstendamm/
Tauentzienstrasse area; tenant mix is focused on ‘young fashion’
and discerning labels. Leipziger Platz 12 is a prominent new
development due to open in autumn 2013 with more than 200
shops and 50,000 sq m of retail space. The Schlosstrasse in
southern Berlin is currently dominated by the 64,000 sq m
Boulevard Berlin development; approval for the two building
phases has been awarded and completion is now expected in
2012.
Alexa
Shopping Centre
Opening Year
GLA (sq m)
Location
Key Anchors/Tenants
Gropius Passagen
1999
90,000
Edge of Town
Peek & Cloppenburg, Galeria Kaufhof, Medi Max, Kaufland
Alexa
2007
56,200
City Centre
Media Markt, H&M, Zara, Intersport, Bench, Billabong
Ring-Center 1+2
1995
55,000
City Centre
Medi Max, Galeria Kaufhof, Real, H&M, Rossmann
Friedrichstadt-Passagen
1996
52,000
City Centre
Galeries Lafayette, Louis Vuitton, Odlo, Picard, Etro, Max&Co., Stefanel,
Imaginarium
Potsdamer Platz Arkaden
1998
48,000
City Centre
H&M, Quiksilver, Saturn, dm
Hallen Am Borsigturm
1999
46,300
Edge of Town
TK Maxx, H&M, Media Markt
Neukölln Arcaden
2000
44,650
Edge of Town
Media Markt, Forever 18, Kaufland
Eastgate
2005
42,000
Edge of Town
Peek & Cloppenburg, C&A, H&M, Saturn
Boulevard Berlin
2012
85,000
City Centre
Karstadt
18
Market Profile – Berlin 2011
Pepe Jeans
Drykorn
Diesel
Hugo Boss
€1,440
e
Neu
Sisley
G-Star
Rosenth
aler
Fossil
Reno
Münz
straße
er
aus
önh
Sch
Ale
COS
Pointer
Miss Sixty
xan
d er
plat
z
8
Straße
burger
Oranien
€1,440
Saturn
€2,160
Stefanel
Dir
C&A
cks
en
s tr
aß
e
Tchibo
7
New Yorker
6
Lush
Fossil
€1,680
Gina
Tricot
Replay
Zara
Evelin
Brandt
Diesel
3
Taue
ntzie
n
4
Desigual
Nike
stra
ße
€2,880
H&M
Longchamp
Hugo
Boss
H&M
Fried
Armani
René
Lezard
fürs
K ur
5
traße
richs
1
Escada
YSL
m
9
C&A
Tommy
Hilfiger
Paul &
Shark
2
Gucci
€2,640
Louis
Vuitton
da m
ten
Karen
Millen
Bulgari
Max
Mara
Chanel
Geox
Shopping Centre/
Department Store
€
Prime Rent
Railway Station
Metro Station
Jones Lang LaSalle Contacts
Andreas Kogge, Head of Retail Agency Berlin
James Dolphin, Head of EMEA Retail Agency
Julie Collins, EMEA Retail Research
1
Galeria Lafayette
2
Friedrichstadt
Passagen
3
Europa-Center
5
4
Neues
Kranzler Eck
6
+49 30 203 980 300
+44 20 7852 4623
+44 20 7399 5940
Kurfürstendamm
Karree
Rathaus Passagen
Alexanderplatz
7
Alexa
8
Kaufhof
9 Kadewe
andreas.kogge@eu.jll.com
james.dolphin@eu.jll.com
julie.collins@eu.jll.com
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