IFA Highlights 2015

Transcription

IFA Highlights 2015

IFA Highlights 2015
IFA Highlights 2015
mm1 view
Key trends and insights:

Smart Home & Appliances: Many new market entrants in the area
of home automation. Rising number connected devices and gateways
that support various protocols to ease control of brown goods,
household appliances, gardening tools, etc. from different brands.

Virtual Reality & SmartTVs: Virtual reality headsets are ready to
change the entertainment industry. Whereas SmartTVs lack
innovation aside from latest OLED and SUHD display technologies.
Wearables & Accessories: Wearables for sport, fitness and health
use cases are still dominating this new device category. The second
generation of smart watches shows appealing design and materials.
Smartphones & Tablets: Evolution rather than revolution, i.e.
technical improvements, new market entrants, and little innovation.
Robotics & 3D Printers: Diffusion of high-end technology in massmarket products leads to affordable offerings for various lifestyles.

mm1 – Die Beratung für Connected Business
2
Smart Home
Many new market entrants with strong focus on security.
Panasonic Smart Home
Panasonic launches Smart Home solution
incl. partnership with Allianz to provide
additional security/insurance services.
Exclusive device “Nubo” security camera
with a LTE-module and back-up battery.
Doorbird
Functions as a WiFi doorbell as well as a
camera. It sends a push notification after
somebody rings the bell, so that you can
open the door from anywhere.
Tado
devolo
Learning the characteristics of your home,
Tado is not only able to preheat your
home for you, it also knows how to do it
efficiently.
The Smart Home service by devolo comes
with various sensors and actors. Devolo is
a leader in providing WiFi via power line.
Sensibo
eTIGER
Allows upgrading your old air conditioner
to a smart AC unit. Sensibo sensors
control the temperature and adjust the
AC unit accordingly.
eTiger is a new company from Belgium
focusing on audio and video
enhancements, such as light bulbs also
working as WiFi speakers.
3
Smart Home
Established Smart Home solution providers show
new devices and integration of additional partners.
Qivicon
Samsung SmartThings

Presentation of new partners and
solutions for garden, home and car

With SensoTimer ST6, Kärcher shows
how connected devices can be used
for automatic watering systems

Presentation of enhanced version of its
SMART HOME app that supports
smartwatches from Apple and
Samsung
LG SmartThinQ sensor



Allows upgrading old devices such as
refrigerators, washing machines and
air conditioners to be controllable via
SmartThinQ-App.
LG’s SmartThinQ sensors are
compatible with AllJoyn Platforms.
LG introduced LG HomeChat, a tool
allowing to communicate with smart
household appliances.

In July 2013, Samsung acquired Home Automation startup Smart Things for an estimated $200 million price tag

IFA Highlights included expansive own Smart Home
device portfolio, and compatibility with Amazon Echo
and many other devices from Philips, Sonos, Belkin, etc.

UK launch announced for September 2015

World wide platform rollout was announced, but no
committed launch date for Germany, yet
4
Smart Home
White Goods demonstrate how smart household
appliances might improve convenience and efficiency.
Bosch Siemens Hausgeräte
B/S/H launched several
connected products such as a
ceramic hob, a refrigerator and
a dishwasher. All of them are
controllable via SmartphoneApps and the company’s
“Home Connect” cloud
platform.
The new Siemens refrigerators
have two integrated cameras and
are compatible with the “Home
Connect App” allowing to look
inside the fridge and check the
food stocks via Smartphone.
Miele’s Edition Conn@ct, the
first washing machine which
alerts you of low washing
and bleaching agent levels
and allows its repurchase
with only 3 clicks via
Smartphone-App.
This Miele extractor fan is
communicating with the stove
via the radio technology
Con@ctivity to control and
optimize its process.
Miele
5
Smart Home
Rising number of gateways support various protocols to
ease control of multiple devices from different manufactures.
MyHomeBox:
Google OnHub

Launch announced for February 2016
for € 299.

Google OnHub only serves as a WiFi-Router
for approx. $ 200 sales price.

Linux based OS with pre-installed use
cases to integrate and control
household components.


SD-slot and connection to
MYHOMEBOXCLOUD via Amazon Web
Services.
Multiple antennas of various frequencies, allowing the
OnHub to communicate via different transactional
protocols (2,4GHz and 5 GHz), Bluetooth 4.0, Weave
and 802.15.4 (Zigbee and Thread).

Primarily being designed as a WiFi-router, Google has
implemented various functions which are yet to be
announced.

Some sources compare the
OnHub to Amazon’s Echo,
which is a speaker controlling Smart Home devices
via voice.

One of the next steps will
be the integration of
Google’s Nest, with further
interesting use cases to come.
Wibutler pro

German-based company.

Product launch in July 2015
for RRP € 599.

Unites various transaction protocols
(e.g. Z-Wave, Zigbee, Bluetooth, etc.).

iOS and Android app to control
multiple use cases.
6
Virtual Reality
VR headsets are getting ready to storm entertainment
industry (and other sectors to follow) with 40 million units by 2018.
Oculus Rift (Facebook):
Facebook made $3.1 billion with
social games in 2014. VR could lead
to deeper immersion and be
extended to communication services.
Early Majority/KT&T
Early Adopters/Light Gamers
Innovators/Hardcore Gamers
45
40
Project Morpheus (Sony):
Playstation is ranked #1 on the
console market (14 m. units in 2014).
With own studios, Sony will be able
to produce gaming content for VR.
35
11,9
30
Unit sales in millions
VR Vive (HTC) + ValvE:
ValvE’s Gaming Platform Steam
generated $1.5 billion revenues. HTC
targets hardcore gamers with high
end VR headset.
4,4
3,2
25
8,7
20
22,5
15
2,1
VR One (Zeiss):
Open platform and supporting
multiple smartphones.
14,6
5,7
10
7,1
5
OSV Hacker (Razor):
The OSV is completely open source,
even the hardware design.
0,5
0,8
1,4
0
2014
2015
2016
2017
2018
Source: Statista (2015)
7
SmartTV
New OLED und SUHD displays are featuring TV sets.
TechniMedia UDH+
LG Largo
Hisense 78T920
World’s first Smart TV with integrated
HD+ decryption system. Upscaling of
HD content to almost UHD (4k).
Projector based on LG SmartTV OS,
Full-HD-LED.
78’’ display, 3D support
and a curved display.
High Dynamic Range
LG to push OLED TVs
OLED TVs will be the main focus of
LG’s second half of 2015. They also
focus on LGs WebOS, integrating
more services and apps, especially
for streaming.
HDR will be one of the top
technologies to be implemented
in the next few years.
Generating a higher contrast on
pictures, the content will feel
more natural for the viewer.
8
SmartTV
Open OS gain relevance, since few remaining market players
(e.g. Samsung, LG, Toshiba) rely on own platforms.
Samsung
22%
LG Electronics
36%
TCL
Sony
Hisense
14%
Toshiba
AOC/Philips
Panasonic
4%
3%
7%
3%
5%
Other
6%
Global LCD TV market share measured by shipments in 2014
Source: Statista (2015)
9
Wearables
Smartwatches meet design.
Samsung Gear S2
Motorola Moto 360 2 gen
Customizable watch
face and strap that is
controlled via bezel,
touchscreen and two
buttons. In addition to
mail and music service,
it offers fitness & health
tracking and cashless
payments.
LG Watch Urbane / Urbane Luxe
Alcatel onetouch
This second generation
is thinner and more
elegant. It focuses on
individual design with
different design options
and a sports edition.
It is compatible with
Android and iOS and
offers a longer battery
life.
Full circle watch with a
metal case, that
communicates with
Android and iOS and has
a USB port integrated in
the end of the watchstrap
to charge the watch.
It does not have a
microphone or
loudspeaker and it cannot
be used as phone.
Huawei Watch
Full circle face with
POLED display, technical
details have not changed
much compared to the
first generation: A higher
value clock case in silver
or gold and different
design options.
Full circle face with
AMOLED display and a
300 mAh battery. The
watch comes in different
colour options: Gold,
silver and black. It offers
a pulse sensor and a
barometer.
10
Wearables
Fitness, sports and health devices are continuously growing.
Fitness
Freebee Reflex
This activity tracker is
monitoring swimming
behavior and counts
the swimming lanes. It
comes one size with
different straps.
Garmin vivofit2
This fitness tracker
documents activity
and sends a signal
in case of too little
activity. It offers a E-Ink
display and a stopwatch.
Basis Peak
Activity tracker with a
complex sensor technology
including skin thermometer
& resistance measurement
and heart rate monitor.
Sports
Recon Jet (Intel)
Recon Jet is a sports
computer for longdistance runners and
cyclists that is
embedded into a pair
of sunglasses.
Speed, cadence and
calories, as well as a
variety of other stats –
all presented on a tiny
display placed below
the right eye.
TomTom Spark
The sports watch is
turning into a smartwatch with a new
pulse tracker, an
integrated music player
and activity & sleep
control. There are extended
menus for different sports disciplines.
Health
Philips Health Watch
This health watch
analyses fitness activity
and values via a
Smartphone App &
gives personalized
health advices (Launch:
April 2016).
Withings Aura
Wake-Up Light,
Smart Alarm,
Connected Speaker,
Sleep Programs,
Sleep Cycle Analysis.
Samsung SleepSense
Monitors sleeping
behavior and
communicates with air
conditioners and TVs.
11
Smart Accessories
Innovative devices capture new market and lifestyle segments.
DxO One
Sengled
Panono
Attachable camera for
iPhones and iPads
offering 20 Megapixel
for photos and 1080p for
video recording with an
individual battery and
SD-Card.
Invoxia Triby
First wireless JBL
loudspeaker
integrated in a E-27
LED light bulb.
The sound and light
system can be
controlled via a
Smartphone App.
Bragi The Dash
Smart kitchen radio
offering wireless music
system, connected
message board, free
internet calls and handsfree for mobile calls.
The camera is tossed
vertically in the air. Its
36 fixed focus cameras
automatically take a
360°panorama picture
with 108 Mega-pixel.
The picture is directly
viewable via an App.
SONY Smart B Trainer
First wireless in-ear
headphones offering
music playback from
The Dash (4GB) or
Phone. Available in
different sizes.
Smart fitness trainer
and audio player
offering a dynamic
playlist and GPS.
It is waterproof and
responds to heart rate.
12
Smartphones
Incremental improvements with overall little innovation.
Wiko Lenny 2 / Wiko Rainbow Jam
Gigaset ME / ME Pure / ME Pro
Entry-level device from a quickly
expanding European manufacturer
(<90€).
Gigaset’s first smartphones, midrange to high-end specs, running
on Android.
SONY Xperia Z5 / Z5 compact / Z5 Premium
Huawei Mate S
5.5’’ display with 1920 x 1080
resolution and Force Touch
technology.
Best mobile camera, first 4k
display.
Samsung Galaxy Note 5 / Galaxy S6 Edge+
Lenovo Vipe P1
5.7’’ note pen display and
5.7’’ double curved screen;
IFA unpacking event.
Longer battery ilfe (5000
mAh), liquid cooling system
(<300€).
13
Tablets
Hardware is becoming cheaper while receiving minor updates.
Acer Predator 8
Samsung Galaxy View
Gaming tablet with strong
CPU, running on Android,
focuses on mobile gaming
market. 8’’ Full-HD display, 64
GB flash memory and 4
loudspeakers.
HaierPad W700
Super-sized Android tablet with
a 18.4’’ movable FHD display to
be used primarily in the upright
position (e.g. for movies or
photos). IFA unpacking event,
official launch: October 2015
Apple iPad Pro
Apple released its new super
sized iPad Pro with a larger
screen (12.9’’), a Force Touch
display, a split-screen view,
added processing power, a clickin keyboard and an optional
pencil.
Fully functional Windows
10 entry-level tablet with
a 7’’ display for under
100€. Low-end-specs
with a 1024x600 display
resolution.
14
Robotics and 3D Printing
Diffusion of high-end technology in mass-market products
leads to affordable offerings for various lifestyles.
7links Home-Security Rover
XYZ Food Printer
Remote controlled security robot
(e.g. via Smartphone) equipped
with HD camera, two-way intercom,
a rotating camera head and two
chain drives giving a live picture of
its surroundings. Its settings and
actions can be controlled and
monitored via a Smartphone App.
An integrated motion detection
alerts when an activity occurs.
Sphero BB-8
Following the principle of 3D
printers of turning plastic into 3D
objects, the XYZ Food Printer
turns ingredients, such as
chocolate or dough, into
uncooked food. However, before
consuming these items, they still
have to be cooked or baked.
Robomow
The app-enabled Droid BB-8
offers an adaptive personality
that changes during the game.
Based on interactions, the Droid
can show a range of
expressions. It is guided by a
Smartphone App, it can listen
and respond, and shows an
autonomous behaviour and an
adaptive personality.
Electronic mowing robot that is
controlled and monitored via a
Smartphone App with a robust
steel mowing machinery. It is
equipped with a rain sensor, mows
also lawn edges and is navigated
randomly. In case of low battery it
will drive autonomously to the
charge station and continues
mowing after charging.
15
mm1 – the Consultancy for Connected Business
Key facts and origins
 Founded in 1997 by experienced
McKinsey consultants
 50 consultants with more than
300+successful consulting projects
 Expertise in IoT business models, new
product development, improving
customer experience, optimizing
processes and organizational capabilities
90% of consumerconnected devices
will have some
personal cloud
Mobile devices
outnumber human
population
2015
Data volume reaches
4,000,000,000
terabytes
Ubiquitous networked connections
between people and things offer new
business opportunities and challenges.
We help organizations to facilitate the
development, implementation, and
marketing of new products and services
that cater to an increasingly digital world.
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IFA Highlights 2015

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