Chelsea Clinton Helps Start A Star- Studded Flash Flood For Good

Chelsea Clinton Helps Start A StarStudded Flash Flood For Good
September 25, 2013
What do President Bill Clinton, Morgan Freeman, Justin Bieber, Scarlett
Johansson and Ozzy Osbourne have in common? They are among the
people using their social media channels to encourage their followers to
support the Flash Flood for Good campaign.
Flash Flood for Good is a three-day social media call to action to raise
awareness and funds for children to receive clean water, a Clinton Global
Initiative Commitment to Action. Participants are encouraged to donate $10 –
either online or through a mobile device – to provide clean drinking water to a
child for a year.
Chelsea Clinton officially launched Flash Flood for Good during her remarks at
the Clinton Global Initiative Annual Meeting in New York. For the next three
days, a number of celebrity endorsers have committed to posting multiple
messages on their social networks.
World Vision is the exclusive beneficiary of the funds generated through the
campaign, which will support water projects in Rwanda, Myanmar and Ethiopia.
Procter & Gamble will work with World Vision to provide clean drinking water in
each of these countries through P&G’s water purification packets, which
transform dirty and dangerous water into clean drinking water within 30
minutes.
Celebrity advocates invite the public to visit and join
www.flashfloodforgood.org so they can swell the tide for Flash Flood for Good
by adding their digital voice to the call to action. Every person who donates
their social media channels during the three-day campaign can help positively
impact the lives of children urgently in need of clean, safe drinking water.
Already dubbed “We Are The Digital World,” Flash Flood For Good has
garnered the support and social media feeds of Justin Bieber, Hugh Jackman,
Cristiano Ronaldo, Pitbull, Kevin Bacon, Sky Blu, James Blunt, Blush, Jeff
Bridges, Colbie Caillat, Celine Dion, Hilary Duff, Melissa Etheridge, Morgan
Freeman, The Game, Whoopi Goldberg, Bob Guiney, Arsenio Hall, LL Cool J,
Scarlett Johansson, Juanes, Dave Koz, Drew Lachey, Nick Lachey, Cyndi
Lauper, Florida Georgia Line, Alana Lee, Limp Bizkit, Austin Mahone, Matthew
McConaughey, Mac Miller, Ozzy and Sharon Osbourne, Psy, Megadeth,
Rowdy Roddy Piper, Alejandro Sanz, Jeff Timmons, Robin Thicke, Rob
Thomas, Louis Van Amstel, 98 Degrees and others.
Flash Flood for Good is expected to reach more than 400 million people across
various social networks. This initiative will focus the attention of global leaders,
NGOs, academics, celebrities, private sector partners, corporate brands and
the general public on the need for clean drinking water worldwide.
Nearly 2,000 children die each day from diarrhea caused by unsafe water –
more than killed by HIV/AIDS and malaria combined.
In just the last two years, World Vision has quadrupled its capacity to provide
clean water in the developing world, making it the largest non-profit, nongovernmental provider of clean water in rural areas worldwide.
World Vision now reaches a new person with clean drinking water every 30
seconds.
The scaling up is part of World Vision’s “For Every Child” campaign, which will
reach more than 6 million people with clean water, spending $400 million in a
five-year period. Water is one critical element of World Vision’s comprehensive,
holistic development program.
In August, President Clinton and Chelsea Clinton visited a World Vision project
in Rwanda for a first-hand look at the P&G water purification packets and the
transformative effect of World Vision’s development program.