Amy's Celebrates 25 Years with a Sweet Dream Come True! Hottest

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Debby Fortune, Fortune PR
(510) 548-1097, debby@fortunepublicrelations.com
August 2013
FOR IMMEDIATE RELEASE
Digital images of new products are available upon request.
Amy's Celebrates 25 Years with a Sweet Dream Come True!
Meet Amy’s Hottest New Frozen Treat: Organic Vegan Non-Dairy Frozen Dessert
Santa Rosa, California – Amy's, the nation's top-selling brand of natural and organic convenience
foods now celebrating its 25th anniversary, is launching a brand new frozen food category, Amy’s
Organic Non-Dairy Frozen Desserts. Amy’s has found a way to make a frozen, certified vegan
dessert that has the luscious, velvety texture and flavor of super-premium dairy ice cream but
none of the milk or eggs in its ingredients.
All four new flavors – dark Chocolate, creamy Vanilla with
real vanilla bean, refreshing Mint Chocolate Chip and rich
Mocha Chocolate Chip – are made with healthful,
cholesterol-free organic coconut milk. Amy’s proprietary
technique combined with high-quality, organic ingredients,
keeps the coconut flavor in the background, resulting in a
sumptuous frozen creation that will fool even traditional
dairy ice cream fans.
“We are so excited to bring this vegan-certified treat to our
customers that we can’t stop smiling,” says company cofounder Rachel Berliner (Amy's mom). “We know our fans
will be pleased with this playful indulgence we've made for
them.” The fun begins at retailers nationally in July 2013.
Amy's Non-Dairy Frozen Desserts (SRP: $6.99/pint) will be ready for retail purchase just in time
for the warmest days of summer and early fall. Made with organic coconut milk and sweetened
with agave syrup, the new desserts are vegan certified, organic, non-GMO, non-dairy, gluten
free, and Kosher Pareve. The new line is made with the same care, quality and love for which
Amy's foods are known.
What inspired Amy's to make a non-dairy frozen dessert? Amy’s cousin Anna tried an
extraordinary non-dairy frozen dessert at a vegan restaurant called Plant in North Carolina. Anna's
husband, a conventional ice cream fan, couldn't believe the dessert was non-dairy. The two were
so blown away by the recipe that they enlisted Amy's to bring this amazing dessert discovery to a
wider audience. Thanks to Plant, Amy's now has four remarkable non-dairy desserts.
Amy's non-dairy frozen dessert makes a great complement to Amy's other frozen offerings. Try
scooping this creamy new treat over Amy's Organic Gluten Free Brownies or Amy’s Organic Apple
Pie. Or sandwich it between slices of Amy’s Organic Gluten Free Non Dairy Chocolate Cake for the
ultimate vegan frozen dessert sammie. Just for fun, try scooping it into cones at a party and see
who you can fool into thinking it's regular ice cream!
More...
Kitchen Inc.
P.O. Box 449 Petaluma, California 94943
(707) 578-7188
Page 2: Meet Amy’s Hottest New Frozen Product: Non-Dairy Frozen Dessert
ABOUT AMY’S
Founded 25 years ago in Sonoma County, California, Amy's is a world leader in the production of
natural and organic convenience foods. Named after Andy and Rachel Berliner's daughter, Amy,
the company remains a privately held, family-owned business and is one of the few remaining U.S.
companies to craft its own recipes, source its own ingredients, and make its products in-house.
Amy's prides itself on being like a
home kitchen, only bigger. “Other
companies manufacture food,ˮ
explains co-founder Andy Berliner,
“we cook it.ˮ
Amy's uses certified organic
ingredients sourced from organic
farms located mostly near the
company's production facilities in
California and Oregon. All dairy
ingredients are made with
pasteurized rBST hormone-free
milk and do not contain animal enzymes or animal rennet. No dishes contain meat, fish, shellfish,
poultry, eggs or peanuts. Amy's products are non-GMO and do not contain hydrogenated fats or
oils. The company supports educational and outreach efforts for agriculture and ecoliteracy
programs and is a substantial contributor to the Redwood Empire Food Bank and COTS, a
nonprofit agency that aids homeless families in Sonoma county.
The company supports educational and outreach efforts for agriculture and ecoliteracy programs
and is a substantial contributor to the Redwood Empire Food Bank and COTS, a nonprofit agency
that aids homeless families in Sonoma county.
Amy's products are available nationally in most supermarkets, natural foods stores and select
warehouse club stores, as well as internationally. For more information, visit www.amys.com. Join
the lively Amy's Facebook community at AmysGoOrganic and follow Amy's on Twitter
@Amys_Kitchen.
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June 2013
Kitchen Inc.
P.O. Box 449 Petaluma, California 94943
(707) 578-7188