2011-12 Media Guide

EAST COBBER
2011-12
Media
Guide
EAST COBBER
P.O. Box 672121 | Marietta, GA 30006-0036
Phone: 770-640-7070 | www.eastcobber.com
“Don’t just
create what the
market needs
or wants.
Create what it
would love.”
-Josh Armstrong
EAST COBBER
2011-12
Media
Guide
East CobbEr
“Success has nothing to do with what you gain
in life or accomplish yourself. It’s what you do
for others.”
-Danny Thomas
Free | Take One
March 2010
EDITORIAL THAT CREATES A SENSE OF COMMUNITY
www.eastcobber.com
Published every month, the EAST COBBER provides East Cobb County residents
with a timely and easy-to-read source of information unique to their community. The
EAST COBBER serves the following purposes:
> to build a sense of community in East Cobb County by providing a forum
for people to share opinions and information;
> to inform the East Cobb County citizenry about their elected officials and
the issues facing them; and,
Roselle Wilkinson
East Cobb Citizen of the Year
L
SPECIAN:
SECTIO
al
1st Annu
Home &
Garden
e
Guid
12-21
PAGES
PTA Sponsors Parenting Workshops PAGE 8 | Consignment Sales PAGE 32 | Easter Egg Hunts PAGE 46
Dining Guide PAGE 28 | Pet of the Month PAGE 30 | Health & Wellness PAGE 34
> to provide a cost-effective advertising outlet for local businesses.
Every issue is full of information East Cobbers want to know about: their neighbors, local happenings, schools, civic issues, and more! Many of the articles are
written by East Cobb residents themselves! This kind of interest and involvement
encourages pass along readership. We are also proud of featuring East Cobb
residents on EAST COBBER’s front covers—it’s a special way to honor those local
citizens contributing to the quality of life in East Cobb County. We also run special
covers honoring Citizen of the Year, Mother of the Year, and Father of the Year. EAST
COBBER is also known for its special sections: Dining Directory, Health & Wellness,
Pet and Day Care Guides, as well as non-partisan voters’ guides during election
years. Because this information can’t be found anywhere else, East Cobbers seek our
publication every month!
770-640-7070
EAST COBBER
3
advertising@eastcobber.com
“Like a beautiful flower that is colorful but has no
fragrance, even well spoken words bear no fruit in
one who does not put them into practice.”
-Buddha
EAST COBBER Special Sections
The EAST COBBER publishes a Health & Wellness Guide and Dining
Directory every month. The following special sections are planned for 2012:
January: Expanded Health & Wellness Section
February: Child Care & Preschool Guide
March: Home & Garden Guide
April: Summer Day Camp Guide
May: Mother of the Year
June/July: Father of the Year
August: East Cobb Dining Directory
September: Parade & Festival Issue
October: Private School Guide
November: Pet Guide
December: Holiday Gift Guide
Advertising deadlines are always the 15th of the month
prior to the next issue date.
770-640-7070
EAST COBBER
5
advertising@eastcobber.com
East CobbEr
“Waste neither time nor money,
but make the best use of both.”
-Benjamin Franklin
Free | Take One
April 2008
Free | Take One
Free | Take One
April 2008
April 2008
CIRCULATION & DISTRIBUTION
If your business is located in East Cobb County or if you want East Cobb
residents to get to know your business, then you’ll want to advertise in East Cobb’s first
and only locally-owned publication, the EAST COBBER magazine. With 400 drop off
points and 10,000 copies delivered directly to homes, the EAST COBBER reaches an
estimated 40,000 readers every month.The entire EAST COBBER magazine is posted
online page-for-page, including editorial and advertising each month. Advertisers in our
print edition are automatically included in our eMagazine at no additional charge.
CUT THROUGH THE COUPON CLUTTER
Because of our quality editorial--articles that reflect the interests of and provide
useful information to East Cobb County residents--EAST COBBER readers spend
more time with our paper and thus, are more likely to see your ad. Your ad is
supported by our unique and interesting editorial environment. An EAST COBBER ad
is a quality ingredient in your marketing mix!
BETTER VALUE FOR YOUR ADVERTISING DOLLAR
Our advertising rates are less expensive than other advertising outlets. With a
readership of 40,000, the EAST COBBER is a terrific marketing vehicle for you to
promote your business. No other publication has the visibility the EAST COBBER
monthly enjoys with over 400 drop-off locations throughout East Cobb. And your
advertisement will be in circulation longer--at least 30 days!
NICHE MARKETING AT ITS BEST
Paul Saffell, Michelle Feis and Richard Feis
Owners, Pace Homebuilders
Paul
Paul Saffell,
Saffell, Michelle
Michelle Feis
Feis and
and Richard
Richard Feis
Feis
Owners, Pace
Pace Homebuilders
Homebuilders
Owners,
Becoming A Poll Worker PAGE 10 | Be Green and Clean PAGE 16 | East Cobb E-Cyclers PAGE 42
PAGE| 22
Diningand
Directory
PAGE 30 || East
Biz Briefs
PAGE 44
Community
Calendar
Becoming
A
PAGE
Clean
PAGE
Becoming
A Poll
Poll Worker
Worker
PAGE 10
10 | Be
Be|Green
Green
and
Clean PAGE
PAGE 16
16 | East Cobb
Cobb E-Cyclers
E-Cyclers
PAGE 42
42
Community Calendar PAGE 22 | Dining Directory PAGE 30 | Biz Briefs PAGE 44
The EAST COBBER is offered free throughout East Cobb County—from schools to
retail stores to offices. And we deliver copies of the EAST COBBER directly to homes in
a one-mile radius of our advertisers’ businesses. Just tell us what subdivisions you want
us to deliver the paper to! Now that’s targeted, cost-effective, niche marketing!
770-640-7070
EAST COBBER
7
advertising@eastcobber.com
East CobbEr
“Never lose sight of the fact that the most important
yardstick of your success will be how you treat other
people - your family, friends, and coworkers, and
even strangers you meet along the way.”
Free | Take One
May 2010
-Barbara Bush
www.eastcobber.com
EAST COBB: THE “BUCKHEAD OF COBB COUNTY”
“East Cobb” County is comprised of the following zip code areas: 30062, 30066,
30067, 30068, and 30075. There are about 80,000 households and 200,000+ people
residing in East Cobb County. The EAST COBBER successfully reaches this exceptional market. Here are some facts about our readers:
• Affluent: East Cobb residents are well-educated and have the highest
median household income in Cobb County.
• Family-oriented: East Cobb has the largest population age 17 and under
in Cobb County.
• Growing: East Cobb has experienced the highest percentage of growth
in Cobb County--and is still a popular place to relocate!
The EAST COBBER is read exclusively by this exclusive audience! The
EAST COBBER is an excellent vehicle for reaching adults who not only purchase
for themselves and their children but are involved in the community and influence
others. These are the people you want as customers! For more than 17 years, the
EAST COBBER has created a loyal relationship with its readers.
Elizabeth Jenkins
EAST CObbEr Mother of the Year
with her children reid and Caroline
Garden Tour PAGE 6 | More Summer Day Camps PAGE 18 | Vacation Bible School Listings PAGES 26 & 27
Service Above Self Awards PAGE 45 | STAR Students PAGE 16 | Community Calendar PAGE 28
EAST COBBER stories, contests and annual parade not only promote East Cobb
people but also East Cobb businesses!
770-640-7070
EAST COBBER
9
advertising@eastcobber.com
“Many a small thing has been made large by the right kind of advertising.”
Printing specifications
ad sizes
Full Page
7.5’ x 10”
Full Page Bleed
8.75” x 11”
see trim and
save dimensions
on right
1/2
Page
Vertical
3.5”
x
9.5”
1/2 Page
Horizontal
7.5” x 4.5”
1/3 Page
Horizontal
7.5” x 3.5”
770-640-7070
1/3
Page
Vertical
3.5”
x
7.5”
1/4 Page Vertical
3.5” x 4.5”
ACCEPTABLE AD FORMATS
Completed ads are accepted electronically for publication
only in the following formats:
• ACROBAT: We accept hi-res print quality PDFs (300
dpi). Please no crop marks. Any ads created in Quark or
InDesign should be saved as a hi-res print quality PDF.
• ILLUSTRATOR: Convert all fonts to outlines. Links
should be embededd in file. Please no transparency
filters. File should be in CMYK format.
• PHOTOSHOP: Flatten PSD, JPEG or TIFF files in
CMYK format. Must be 300 dpi for optimal printing
results.
1/4 Page
Horizontal
7.5” x 2”
1/6
Page
3.5” x 3”
Business Card
3.5” x 2”
UNACCEPTABLE AD FORMATS
The following ad formats can not be accepted for
publication:
• Images or ads less than 300 dpi
• Corel Draw CDR files, Corel, Microsoft Publisher...etc
• Spreadsheet documents
• Low res (72 dpi) web images, ex. GIF, JPEG files
• Word processing documents
• Black text created using all ink colors. Black should
only be 100% Black, no C, M or Y percentages.
FULL PAGE BLEED ADS
Please follow these directions for ads designed with the
image going off the page edge (bleed). Ad must be built
at 8.75” x 11, all content must fit within a 7.5 x 9.75”
space. The extra space is for the trim and to keep content
away from edge to avoid being trimmed off.
General Notes
If material supplied does not conform to EAST COBBER’s
printing requirements, advertiser must furnish new material or assume any alteration expenses incurred. Please
note, extension on advertising materials may impede our
ability to properly inspect the furnished material due to
scheduling considerations.
EAST COBBER
10
advertising@eastcobber.com
-Mark Twain
2011 DISPLAY ADVERTISING RATES*
CONTRACT LENGTH:
Back Outside Cover
Back Inside Cover
Front Inside Cover
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
Business Card
1x
$1,825
1,490
1,490
1,230
650
525
390
255
190
3x
$1,650
1,360
1,360
1,115
590
470
350
235
180
6x
$1,545
1,275
1,275
1,045
555
445
330
215
170
11x
$1,360
1,120
1,120
915
485
390
295
195
160
*Rates shown are per month charges and are based on receiving camera-ready artwork. All ads
do not have a page placement guarantee. Spot color: add 10% of monthly rate. 4-color: add
20% of monthly rate. Premium/Guaranteed placement: add 20% of monthly rate.
Ad Design Charges
2011 Ad Deadlines
DEADLINES:
DECEMBER 15
JANUARY 15
FEBRUARY 15
MARCH 15
APRIL 15
MAY 15
JULY 15
AUGUST 15
SEPTEMBER 15
OCTOBER 15
NOVEMBER 15
DECEMBER 15
Issue Date:
January 7
February 3
March 3
March 31
May 5
June 2*
August 4
September 1
October 6
November 3
December 1
Jan 9, 2012
All ads not furnished “cameraready”
will incur the following
production charges:
Business Card: $35
1/6 page: $40
1/4 page: $50
1/3 page: $55
1/2 page: $60
Full page: $75
We accept the
following credit cards:
MasterCard, VISA, Discover.
Please make checks payable to:
EAST COBBER
*June/July issue.
EXTRA! EXTRA! Savings!
When you make the EAST COBBER part of your promotional program
on a regular basis, you receive discounts!
Call 770-640-7070
770-640-7070
EAST COBBER
11
advertising@eastcobber.com
“And when it rains on your parade, look up rather than
down. Without the rain, there would be no rainbow.”
-Jerry Chin
MORE THAN A MONTHLY MAGAZINE
In addition to the increased awareness, buying motivation and response that an
EAST COBBER monthly ad generates, advertisers can take advantage of our other
promotional opportunities:
• In addition to the free magazine, EAST COBBER also fulfills the
community’s need for information by publishing East Cobb’s only
comprehensive listing of local resources, clubs, congregations, and facts:
the online EAST COBBER Community Guide!
• EAST COBBER also produces the annual EAST COBBER Parade and
Festival. This hometown tradition is a fun family event that makes
residents feel good about living in East Cobb County. Ask us about
sponsorship opportunities or exhibit applications.
• For those who would like their promotional flyer to ride-a-long with or
be inserted into the EAST COBBER issues that are delivered directly to
homes, please call us for rates.
• Looking for a way to educate a group of buyers about your products,
services or company? Advertorials are a great format for delivering an
in-depth marketing message or showcasing a new product. Call for pricing.
• EAST COBBER magazine also partners with many community events
throughout the year, such as the East Cobb YMCA Healthy Kids Day.
770-640-7070
EAST COBBER
13
advertising@eastcobber.com
“Social media offers new opportuni ties to activate brand enthusiasm.”
–Stacy DeBroff, founder and CEO of Mom Central
EAST COBBER Social Media Marketing
Eastcobber.com is more than the online home of The EAST COBBER magazine-
we’re East Cobb County’s most popular website and the leader for community news
EAST COBBER Social Media Marketing
EAST COBBER can help you expand and enrich your marketing efforts with
social media marketing:
and events--not just reporting on them but producing special events. At last count, we
receive over 10,000+ page views per month. And we are still growing! We have over
4,000+ unique monthly visitors that spend at least 2 minutes per visit. What does this
mean to you? It means more customers are viewing your ad and are more likely to shop
your place of business than your competition.
Call the EAST COBBER when planning your promotional campaign. All media. All
East Cobb County. All the time. Let our friendly and knowledgeable account executives
at EAST COBBER help you craft your marketing campaign. And save a bundle when
you bundle...ask about it!
Your EAST COBBER account executive will work with you at every stage of the process:
• Consultation
• Advertising Copy & Artwork
• Maximizing Results
• Campaign Planning & Scheduling
• Event Coordination
We’ll help you create content that attracts attention and builds your brand to
prospects and customers. We have options to fit every budget large or small. We also offer
a variety of services to fit your promotional needs including online ads, videos, email blasts
EAST COBBER’s team of account executives are committed to their client’s most
and electronic coupons. Our sales staff can help you every step of the way by helping
pressing marketing objective in these turbulent times: to deliver the best results from
you develop a strategic multimedia advertising campaign whether you are new to
our website or at our exciting community events.
graphic designers on call eager to help you with all of your production needs from
each media dollar spent, whether through the pages of EAST COBBER magazine, on
find us. friend us. follow us.
advertising or a seasoned ad person. No art? We can help there too. We have excellent
concept to execution.
EAST COBBER.com
find us. friend us. follow us.
EAST COBBER.com
“How can you squander even one more day not taking advantage of the greatest shifts of our generation?”
-Seth Godin, Seth’s Blog
468 x 60
120 x 240
250 x 140
120 x 60
120 x 120
EAST COBBER Online Advertising
EAST COBBER expands its reach by creating an interactive presence on the
internet. With 15 blogs streaming relevant, local news everyday, www.eastcobber.com
is another platform for you to advertise your business. Prominently placed eastcobber.com
ads (with links) are also available for the home page and interior news pages.
Contact your account representative for more information.
468 x 60
120 x 60
250 x 140
120 x 120
Leaderboard Banner Ad
468 X 60 pixels
RATE: O
ne Year: $3,600; $320/month
Brick Banner Ad
120 x 60 pixels
RATE: O
ne Year: $500/year
Blog: $300/year
Flag Banner Ad
250 x 140 pixels
RATE: O
ne Year: $650/year
Blog: $390/year
Block Banner Ad
120 x 120 pixels
RATE: O
ne Year: $800/year
Blog: $480/year
120 x 240
Skyscraper Banner Ad
120 x 240 pixels
RATE: One Year: $1,000/year
Blog: $600/year
All File Sizes: GIF: 20k | Flash: 30k. Business Days to Post: 3-5 to create; 1-2 if already created
find us. friend us. follow us.
EAST COBBER.com
find us. friend us. follow us.
EAST COBBER.com
“You must look into peo ple, as well as at them.”
-Lord Chesterfield
Serving East Cobb County
The Demographics of East Cobb County
Woodstock
Acworth
Kennesaw
Sh
all
ow
for
d
Roswell
Rd
30066
S
E. Piedm
on
tR
a nd
y Pl
d
No
r th
Post Oak Tritt
y
kw
Johnson
B
30075
sR
ai n
d
Canton Rd
Bells Ferr y Rd
75
tP
30062
Fe
r
y
Roswell Rd
30068
City of
Marietta
ill
R
120 L
oop
rM
Pape
we
Po
Cobb Dr
uth
sF
err
y
Sandy
Springs
r
Smyrna
Rd
30067
Delk Rd
285
Vinings
770-640-7070
61,674
41,517
30066
50,751
30067
Median
Household
Income
Married
Couples Who
Both Work
% of Population
Aged 25+ with
College Degrees
16,724
(27.1%)
22,043
$73,783
69.0%
68.9%
33,476
14,092
(27.8%)
17,865
$69,001
69.8%
52.8%
47,873
34,872
10,246
(21.4%)
20,564
$56,741
66.4%
63.4%
30068
31,959
20,987
8,134
(25.0%)
12,034
$85,554
59.6%
82.2%
30075
23,165
14,982
6,372
(27.5%)
8,240
$68,626
63.4%
76.6%
East Cobb
Total
215,422
145,834
55,568
80,746
$70,741
66.6%
66.7%
Wealthiest area in all of
Cobb County & in Metro Atlanta
• Median Income for Georgia: $62,294
• Median Income for East Cobb: $70,741
• Median Income for USA: $65,093
d
ell R
sw
Ro
r
e
w
o
L
d
Whitlock Ave
So
wy
Dallas H
30062
EAST COBBER
18
Number of
Children
Under 18
Number of
Households
Rd
kw
Timb
er Ridge
Rd
b
bP
ry
Co
Population
18-64
Marietta/East Cobb
575
et
ar r
Total
Population
Atlanta
advertising@eastcobber.com
Well Educated
66.7% of East Cobbers have college degrees.
Growing
• Cobb County has a population of 654,000.
• East Cobb County has a population of
215,422 - that’s 1/3 of the population.
County seat, Marietta, has a population of
61,282.
Excellent Schools
• Most schools in East Cobb report high
scores (90% and above) in standardized
testing.
• 31,854 students out of the 100,000
total number of students in the Cobb County
school system come from East Cobb County.
• 21 Elementary Schools; # of Elementary School students: 13,962
• 5 Middle Schools; # of Middle School students: 7,636
• 6 High Schools; # of High School students: 10,256
A great market
9,000+ small businesses, 61 churches, 100+ clubs, and 32 schools in East Cobb County
770-640-7070
EAST COBBER
19
advertising@eastcobber.com
Advertisers
ª EAST COBBER
“I have been advertising in the East Cobber over 10
years. My ad has consistently gained attention in the
market and generated more revenue than its cost.
The staff has always been friendly and helpful in
updating my ad.”
-Paige Jennings, Lawyer
“The EAST COBBER is a wonderful publication and
they are very informative about what is going on in
the community. We’re glad to be a part of it.”
-Barry Watson, The Framery
Readers
ª EAST COBBER
“As a resident of East Cobb for the past 23 years, I
enjoy the local articles and especially look forward
to the annual parade, mother of the year, camp and
father of the year issues. I just picked up another issue
and was impressed with the congratulatory articles,
calendar of events and inspirational stories. Keep them
coming! You have a great publication!” -Phil Saucier
“The East Cobber has had a tremendously positive
impact on the whole community. The publisher saw a
need that no one else saw at the time and she provides
a great service to the community.”
“I really reach my target audience by advertising
with them. I find it to be much more effective than
the AJC.”
-Stephen Teague, Edward Jones
“The East Cobber is great! I would recommend
them to anyone. They have really helped my
business.”
-Cathy Mobley, Jazzercise
-Grainne Owen
“The EAST COBBER really seems to have a pulse on
the community it serves and Cynthia knows what kind
of information to bring to people to keep them coming
back for more. It has a good mix of feature stories and
social information. . . Cynthia brought the EAST COBBER
parade to our community and really knows how to unite
people through a shared sense of ownership and pride
in the communities they live in.” -Jennifer Wadsworth
“When I stand before God at the end of my life, I would
hope that I would not have a single bit of talent left,
and could say, “I used everything you gave me.”
-Erma Bombeck
ABOUT THE PUBLISHER
Founder and president of EAST COBBER, Cynthia Rozzo, created the free
monthly publication, EAST COBBER, in 1993 to serve East Cobb County
residents by providing a forum for them to share their ideas and a source for
them to learn more about their community. Ms. Rozzo is also the publisher of
the annual EAST COBBER Community Guide and producer of the annual
EAST COBBER Community Parade and Festival.
As a local businesswoman, Cynthia has served as past president of the East
Cobb Business Association and is a member of the Cobb County Chamber of
Commerce. She has also received awards for her work:
> “Spotlight Award,” presented by the East Cobb Division,
Cobb Chamber of Commerce in recognition of her
“tireless and committed efforts to the community”.
> “Woman of Achievement Award” presented by the
Cobb County YWCA .
> “Honorary Life Membership” presented by the Georgia PTA.
> Leadership Cobb Class of 2008.
Prior to establishing EAST COBBER, Cynthia Rozzo was the marketing/public
relations manager for an educational publishing company. She has had
hands-on experience in all aspects of direct mail, advertising, social media, and
publicity campaigns. She was also editor of a corporate magazine and newsletter.
770-640-7070
EAST COBBER
23
advertising@eastcobber.com
“The majority of us lead quiet, unheralded
lives as we pass through this world. There
will most likely be no ticker-tape parades
for us, no monuments created in our
honor. But that does not lessen our possible
impact, for there are scores of people
waiting for someone just like us to come
along; people who will appreciate our
compassion, our unique talents. Someone
who will live a happier life merely because
we took the time to share what we had to
give. Too often we underestimate the
power of a touch, a smile, a kind word, a
listening ear, an honest compliment, or
the smallest act of caring, all of which
have a potential to turn a life around. It’s
overwhelming to consider the continuous
opportunities there are to make our love felt.”
-Leo F. Buscaglia
770-640-7070
EAST COBBER
24
advertising@eastcobber.com