MELROSE PLACE

MELROSE PLACE
MELROSE PLACE
MELROSE PLACE
MELROSE PLACE
MELROSE PLACE
MELROSE PLACE
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FOR!IMMEDIATE!RELEASE!
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THE!ROW!OPENS!ITS!LOS!ANGELES!FLAGSHIP!ON!MELROSE!PLACE!
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Los$Angeles,$CA$(Tuesday,$May$13th,$2014)$The$Row$announces$the$opening$of$its$first$brick$and$
mortar$store$in$Los$Angeles,$California.$Located$on$Melrose$Place,$one$of$the$city’s$most$sought$
after$retail$locations,$The$Row$debuts$its$first$retail$concept$with$a$3,800$square$foot$space$
dedicated$to$the$brands’$ReadyJtoJWear$and$Accessories$Collections;$along$with$a$curated$selection$
of$fine$and$vintage$jewelry,$antique$furniture,$and$other$specialty$décor$items.!
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On$the$choice$of$Melrose$Place$for$The$Row’s$first$retail$location,$Designer$and$CoJFounder$MaryJ
Kate$Olsen$explains,$“It$was$about$what$felt$right.$$$While$we$were$looking$in$various$cities$for$our$
first$store,$the$space$presented$itself$and$it$was$something$that$came$organically.$$It$makes$sense$–$
our$roots$are$in$Los$Angeles,$The$Row$started$in$Los$Angeles,$and$it$means$something$to$us.”$!
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The$store$entrance$guides$clients$down$an$intimate$corridor,$flanked$with$overhead$balconies$and$
French$doors.$Upon$entering$the$space,$a$900$square$foot$swimming$pool$greets$guests.$In$keeping$
with$The$Row’s$philosophy,$the$flagship$invites$customers$into$The$Row’s$West$Coast$home.$“The$
idea$was$to$emulate$the$look$and$feel$of$a$midJcentury$modern$home$JJ$something$that$was$
representative$of$the$history$and$essence$of$the$location.$While$the$overall$design$is$a$combination$
of$both$our$tastes,$it‘s$all$under$the$lens$of$Southern$California$and$what$Los$Angeles$means$to$us”,$
says$Designer$and$CoJFounder$Ashley$Olsen.!
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Furniture$items$selected$by$the$designers$from$local$vendors$are$found$throughout$the$space,$
including$a$Prouve$dining$table,$Hans$Hansen$silverware,$and$a$Zanini$de$Zanine$totem,$giving$
the$environment$a$welcoming$and$familiar$approach.$Customers$are$given$the$unique$
experience$of$being$able$to$purchase$these$items$that$make$up$The$Row’s$home,$to$add$to$
their$own.$$
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Unique$to$The$Row’s$retail$space,$exclusive$readyJtoJwear$items$and$accessories,$such$as$the$The$
Row’s$collaboration$with$cobbler,$Enzo$Bonafe,$are$included$in$the$retail’s$selection.$A$line$of$
handmade$mules$and$loafers$are$displayed,$marking$the$debut$of$The$Row’s$first$runway$shoe$
collection$available$for$purchase.$$One$of$a$kind$handbags$and$specialty$wardrobe$pieces$were$
selected$from$the$Pre$Fall$2014$collection$and$are$available$only$at$the$retail$boutique.$!
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An$offering$of$fine$jewelry$from$Sydney$Garber$by$Brooke$Neidich$and$a$selection$of$vintage$
jewelry,$are$displayed$in$wood$vitrines$handmade$by$local$artisans.$$In$addition$to$the$curated$
fine$jewelry,$the$designers$continue$their$relationship$with$Manolo$Blanik,$carrying$a$selection$
of$their$favorite$styles.$The$Row’s$Melrose$location$is$the$only$mono$brand$store$in$Los$Angeles$
to$carry$the$brand.$$!
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In$its$Melrose$Place$store,$The$Row$defines$a$new$facet$of$its$brand$identity$by$creating$an$
experience$that$the$brand$embodies,$marking$an$important$landmark$in$the$evolution$of$the$brand.$
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