MEDIA KIT LIGHTS. GLAMOUR. ACTION.

LIGHTS. GLAMOUR. ACTION.
MEDIA KIT
A
MAGAZINE
LIKE NO OTHER
WATCH! is a lifestyle magazine told through the eyes
of celebrity. Every issue gives readers a peek into the
most rarefied world, filled with art, beauty and glamour,
but from the stars’ perspective.
WaTCH!
IS THE ULTIMATE
INSIDeR.
WATCH! has unique access to the world’s biggest stars
because they’re part of our brand. They pull the curtains
back into their lives and invite us in, personally.
WaTCH!
IS A
TRUSTED
SOURCe.
WATCH! offers highly credible insights, tapping into
the CBS heritage of being reliable and relevant.
People believe what they read here.
“Watch! is the real deal. Everything here is serious fun, serious
glamour. Readers get a backstage pass to our lives through
the magazine’s pages.”
–Pauley Perrette, star of CBS’ long-running #1 hit drama, NCIS
WaTCH!
IS A
TASTEMAKeR.
The hottest talents. The most exotic destinations. The most
exquisite fashions. WATCH! creates editorial that is timeless, fun
and elegant, and has the stars fans love to see.
“Being flown to Italy, getting to wear fantastic designer fashions
and have it all spectacularly documented for WATCH! Magazine?
Yeah, I’d pretty much always say ‘yes’ to that offer...”
—Neil Patrick Harris, star of CBS’ hit comedy, How I Met Your Mother
WaTCH!
IS A
PASSPORT.
Our readers are eager to experience inspiring, alluring destinations.
Inside the pages of WATCH!, celebrities accompany the reader as
they visit exclusive locations that have always been on their wish list.
Here are just a few of the amazing backdrops that we have
checked off of our list:
◆ New York
◆ Rome
◆ Los Angeles
◆ Sydney
◆ Paris
◆ Shanghai
◆ London
◆ Santiago
◆ Milan
◆ Ireland
◆ Venice
◆ Switzerland
◆ Florence
◆ Bora Bora
A NOTE FROM THE
EDITOR-IN-CHIEF
“WATCH! is an immersive collection of glamorous lifestyle
content – from art to travel to fashion to food – all from the
fascinating perspective of the entertainment world, delivered
from a source that’s known for its credibility, thoughtfulness
and commitment to quality.”
—Jeremy Murphy, Editor-in-Chief
A FASCINATINg
READ.
Likely to be female between 35 and 55, the WATCH! reader
is busy balancing work and life priorities. She engages
with WATCH! as a way to take her mind off the everyday and
immerse herself into a more glamorous world.
This is NOT, however, a mindless escape. She wants to engage
with the content so she can bring something of value back
with her, a fascinating insight she can use in her life or impart
to her friends.
HISTORY
FASHION
SOCIAL
BEAUTY
ENTERTAINMENT
FOOD
TRAVEL
HOME
ART
A WORLD NO OTHER MAGAZINE
OCCUPIES.
The worlds of television, fashion and glamour have never collided
so spectacularly than in WATCH! Magazine, which raises the
bar with its sophisticated editorial, provocative imagery and
unparalleled access. From front row at Valentino’s last fashion
show to an overnight shoot on the Orient Express, WATCH!
offers unique, unmatched and unexpected features in every issue.
LENSES THAT CAPTURE
EVERYTHING.
To these photographers whose work has graced WATCH! Magazine’s
cover, there’s no such thing as an overexposed celebrity, only
an under-revealed one.
PATRICK DEMARCHELIER A legendary lensman, Demarchelier
has done ad campaigns for almost every fashion house while shooting
editorially for Condé Nast magazines, including Vogue and Vanity Fair.
ELLEN VON UNWERTH Unwerth’s distinctly sensual campaigns
for Guess in the early 1990s launched her career among the world’s
elite commercial photographers.
ART STREIBER An award-winning photographer for Esquire
and Vanity Fair, Streiber was named to American Photo magazine’s
“100 Most Important People in Photography.”
FROM SPOTLIGHTS TO
LITERARY LIGHTS.
From their lives and their laptops come pieces that add up to a
remarkable whole in the pages of WATCH! Magazine.
KATE BETTS Named one of the top 10 fashion editors by Forbes,
Betts is the youngest Editor-in-Chief in the history of Harper’s Bazaar.
Betts also reports regularly on fashion for CNN.
BRANTLEY BARDIN Veteran entertainment journalist Brantley Bardin
has made a career of chatting up a veritable army of celebs for a roll call
of international publications. Currently a contributing editor at InStyle
and Playboy, the native Louisianan keeps shooting for the stars from his
hillside home in Los Angeles.
MICHAEL MUSTO Musto’s popular “La Dolce Musto” column and
“La Daily Musto” blog for the Village Voice are must-reads for the glitterati.
click
WATCH’S front of the book offers a front-row seat to the most
exciting, emerging elements of pop culture. With a sharp eye on
the celebrity zeitgeist, Click takes you into the minds of popular
stars, behind the scenes of hit shows and through the trends
being tracked by our experts. Sophisticated, witty and relevant,
Click explores today what people will be talking about tomorrow.
Pleasure without the guilt. From the latest “it” bags to hottest
celeb getaways, Gilt is sensory overload, but oh-so-chic. Every
issue gives readers a front-row seat to the hottest trends
in fashion, high life and luxury travel, including “gotta have”
suggestions from the esteemed Kate Betts. You may feel
Gilt-y after reading, but that’s just the sugar rush, dahling.
Muse
Muse celebrates brilliant minds and cutting-edge culture,
offering the reader intimate interviews with revered artists as
well as spotlighting emerging music, art, dance, theater and
literature. From the unedited comments of designer Karl
Lagerfeld to the sardonic musings of writer Fran Lebowitz
and the culinary poetry of Thomas Keller, Muse filters out
the roar of fanfare and lets the subjects shine.
script
Your first-class ticket to fantasy, Script combines smart and
elegant editorial with sumptuous photography and jaw-dropping
scenery. Witness Michael Weatherly having a Casino Royale
moment at Paris’ Hôtel de Crillon, Cote de Pablo indulging in
Christian Dior and Kat Dennings and Beth Behrs raiding Milan’s
10 Corso Como. The interviews are always revealing, the fashion
and styling spot-on, the photography timeless (thank you,
Mr. Demarchelier) and the settings exotic. All aboard!
glam
It’s Hollywood Glamour 101, and an exclusive peek into how it all
comes together. Spend a day getting a makeover at Frederic Fekkai
and then walking the red carpet at night with your favorite Hollywood
star. Glam takes you there personally, where you can see how stylists
got the look, chose the dress and prepared for the sea of paparazzi
that awaits.
bliss
Your how-to guide to a life less ordinary. The world’s best
connoisseurs share their tips on travel, food, fitness,
wellness, home decor and even technology. From well-being
to well-eating, Bliss shows you how to achieve a practical,
spiritual but never predictable life.
ADVERTISERS
AUTOMOTIVE/
MOTORCYCLE
BMW (3 Series)
Chrysler (Jeep Grand Cherokee)
Fiat (500)
Honda (Accord, Odyssesy)
Maserati (Gran Tourismo S)
Mercedes (SL, SLS, E)
Nissan
Subaru
Toyota (Avalon, Venza)
Volkswagen
FASHION
Ann Taylor
Dennis Basso
Ferragamo
Hugo Boss
ISAIA
J. Mendel
Karen Millen
Oscar De la Renta
Paul & Shark
Rainsforest
Valentino
RETAIL
Bergdof Goodman
Macy’s
Neiman Marcus
FRAGRANCE
Christian Dior: Miss Dior
Jimmy Choo
Van Cleef & Arpels: Midnight in Paris
Yves Saint Laurent: Opium
SPORTSWEAR
Skechers
JEWELRY/
WATCH/EYEWEAR
Longines
PANDORA
Roberto Coin
HEALTH/BEAUTY
Armani Beauty
P&G (Oil of Olay, Cover Girl)
YSL Beaute
TRAVEL
American Airlines
Air France
The Breakers
British Airways
The Carlyle
Choice Hotels
Dorchester Collection (Bel-Air,
Beverly Hills, Coworth Park)
Fairmont Hotel
Four Seasons
The Goring
Ireland Tour
The Peninsula
Plaza Athenee
Ritz-Carlton
St. Regis
The Surrey
Travelocity
FINANCIAL/ INSURANCE
AARP
American Express
BlackRock
Capital One
Chase
Citibank (Simplicity, Aadvantage)
Esurance
Farmers
Fidelity
Geico
The Hartford AARP
Humana
ING
Progressive
Prudential
Quicken Loans
TD Ameritrade
Turbo Tax
United Healthcare
USAA
CONSUMER ELECTRONICS
Amazon Kindle
Barnes & Noble Nook
Bose
Canon (EOS Cameras & EF Lenses)
DIRECTV
Kenmore
Microsoft (Bing, Windows 8)
Nikon (Coolpix, D90, D300, D600, D3000, D7000)
Samsung Galaxy S III
TracFone
WIRELESS/
BROADBAND
AT&T
Sprint
T-Mobile
Trac Fone
Verizon Wireless
SPIRITS
Anheuser Busch (Bud Light, Coors Light)
Belvedere
Dewar’s
Stella
GOODS/SERVICES
1&1
Avis
CenturyLink
Enterprise
The Home Depot
Konica Minolta
Sears
Simmons BeautyRest
Staples
Tempurpedic
ENTERTAINMENT
Showtime (Dexter, Episodes, Homeland,
Jim Rome Nurse Jackie, Ray Donovan)
Waner Bros. (Journey 2, The Lucky One,
Wrath of the Titans)
PHARMACEUTICAL
AbbVie Humira
Allergan (Restasis, Latisse, Migraine)
AstraZeneca (Nexium, Bymbicort,
Crestor, Seroquel)
Amgen (Neulasta, Prolia)
Bayer
Boehringer (Spiriva)
Enbrel
GSK
Lunesta
Meda (Astepro)
Merck
Merial (Frontline)
Novartis
Novo Nordisk
Pfizer
Sanfoni (Pasteur)
Takeda (Uloric)
FOUNDATION
Autism Speaks
MDA: Muscular Dystrophy Association
National Alzheimer’s Association
National Kidney Foundation
The Safeway Foundation (Stand Up to Cancer)
St. Jude Children Research Hospital
Wounded Warriors
A FASCINATING
NEIGHBoRHOOD.
WATCH! magazine is a reading experience unlike any other.
Our readers don’t just browse, but are immersed in intriguing
content about fashion, culture and celebrity. Not surprisingly,
WATCH! advertisers are different too: a select group of the most
fascinating, aspirational brands out there. And with contextual
ad placement and innovative product integration, your brand
can be a part of this fascinating world too.
AUDIENCE
Total Audience
800,000
Female/Male
85% /15%
Median Age
38
Adults 18-34
44%
Adults 18-49
76%
Adults 25–54
64%
HHI $60,000 +
63%
HHI $75,000
+
Median HHI
Source: 2012 Fall GfK MRI weighted to population (000): G, grs, P.E.
53%
$79,815
CiRCULATIoN
ON-TARGET, ENGAGED READERS
CIRCULATION
04/2013
1. Print Subscribers Rate Base
235,000
180,000
2. Tablet Subscribers
35,000
3. Newsstand
12,000
4. Airline (Delta, US Airways, United)
6,000
5. CBS Talent/Properties
2,000
Source: 2012 Fall GfK MRI weighted to population (000): G, grs, P.E.
Zinio, USPS, Curtis
2014
2013 PRINT
RATEs
FULL PAGE
1X — 2X
3X — 6X
Full Page (4-color)
$30,000
$28,000
24,000
22,800
$15,000
$14,250
1/2 Page (B&W)
12,000
11,400
1/3 Page (4-color)
10,000
9,500
8,000
7,600
$36,000
$34,000
Cover 2 + Page 1
66,000
62,700
Cover 3
30,000
28,000
$60,000
$50,000
Full Page (B&W)
FULL PAGE
1/2 Page (4-color)
1/3 Page (B&W)
COVERS
Cover 4
EDIT/LOGO INTEGRATION
Fractional Unit
All rates are gross. No charge for bleed.
2014 TABLET & WEBSITE
RATEs
TABLET
Full Sponsorship
Full Page Ad/ Edit Integration
1/2 Page Edit Integration
Video (embedded)
Actiive URL Link
$75,000
$60,000
$30,000
$2,500
$2,500
WEBSITE
Checkout (Promotional Section)
$30,000
Takeover (2 month run)
$25,000
Video (embedded)
$2,500
Active URL Links
$2,500
cbswatchmagazine.com
MOBILE WEBSITE
Full Sponsorship
$60,000
Checkout (Promotional Section)
$30,000
Video (embed)
$2,500
Active URL Links
$2,500
m.cbswatchmagazine.com
PRINT SPECS
Printing
Web Offset
Binding
Perfect Bound
Trim Size
8” x 10 1/2”
Screen/Den
300% max
Live Matter
5/16” from the trim/gutter
Bleed
Minimum 1/8”
Full Page
Bleed: 8 1/4” x 10 3/4”
Non-Bleed: 7” x 9 1/2”
Spread
Bleed: 16 1/4” x 10 3/4”
Trim: 16” x 10 1/2”
Live Area: 15 1/2” x 10”
UPLOADING INFO
URL: https://sendit.mcmurry.com/dropbox/watchupload
Preferred File Format: PDF-x1a
Contact: Shannon Cross, Production Manager at
shannon.cross@mcmurrytmg.com or (602) 427-0195
TABLET SPECS
PDF Format
•Full Page: 8” x 10.5"
•Spread: Stitched (8” x 10.5”) PDFs •Each page within the PDF should be separate and on Portrait mode
•PDF version should be 1.4 or later
•Embedded fonts for all text
•150 DPI using high resolution data (No placeholders)
•RGB Color profile
•All pages must be cropped and trimmed to final trim size. •The Art/Media should match the Crop Box and all Crop Settings must be "0.00"
•Avoid all boarders, cut margins and crop marks
Hyperlinks
Hyperlinks embedded into the PDFs must be complete
For example http://www.cbswatchmagazine.com/files/2014%20Specs.pdf
Video Format
All required videos should be embedded into the PDF in H.264 encoded mp4 format
Maximum file size 4mb. If video exceeds 4mb, please use hyperlink and include the video
URL (YouTube preferred)
Availability
Magzter: Apple App Store, Google Play, Windows 8, Samsung App Store, Amazon
App Store and Huawei App Store
Zinio: Apple App Store, Android, Windows 8, Desktop Reader
UPLOADING INFO
URL: https://dropbox.yousendit.com/watchmagazine
Preferred File Format: PDF
Contact: Natalia Rybka, Digital Manager
natalia.rybka@cbs.com or (212) 975-2912
2014 EDITORIAL
CALENDAR
Revised 2/2014
ISSUE
SPACE
CLOSING
PRINT
MATERIALS
TABLET
MATERIALS
ON SALE
COVER/THEME
February
12/11
12/20
1/13
1/28
Winter Fashion
April
2/10
2/19
3/10
3/25
Spring Fashion
June
3/26
4/4
5/12
5/27
Summer Preview
August
6/3
6/12
7/14
7/29
The Travel Issue
October
7/30
8/8
9/9
9/23
Fall Fashion
December
10/1
10/10
11/10
11/25
The Holiday Issue
LIGHTS. GLAMOUR. ACTION.