WRAPPING UP A WINNING 2011- 2012 SEASON

APEX Award for Publishing Excellence
Vol. 14, No. 719, Wednesday, May 30, 2012
Dick Wien, Editor / 212-975-5607 / rwien@cbs.com
WRAPPING UP A WINNING
2011- 2012 SEASON
SPECIAL EDITION
CBS has won the 2011-2012 television season by
the largest margin of victory by any network in 23
years. This is the ninth time in the past 10 years that
the Eye has been America’s most watched network!
CBS finished the season with 11.74 million viewers, nearly
three million more than its nearest competitor (Fox). CBS also
placed first in A25-54 and, for the sixth consecutive year, second in A18-49 -- with more viewers in that demo than NBC and
ABC.
In viewers, CBS had nine of the Top 10 dramas: NCIS, NCIS:
LOS ANGELES, THE MENTALIST, PERSON OF INTEREST,
CRIMINAL MINDS, CSI: CRIME SCENE INVESTIGATION,
BLUE BLOODS, UNFORGETTABLE and THE GOOD WIFE.
The Network also had eight of the top 10 comedies, including
THE BIG BANG THEORY, TWO AND A HALF MEN, MIKE &
MOLLY, 2 BROKE GIRLS, RULES OF ENGAGEMENT and
HOW I MET YOUR MOTHER.
Compared to last season, CBS posted growth not only in viewers but also in A18-49 and A25-54. And in a sign of the Eye’s
broad reach and demographic strength across its schedule,
(Continued on page 2)
“The television season produced a pretty good
ratings story for the Big Four broadcasters -- especially CBS. ... In 18-49 CBS had its most competitive
finish yet, and won outright in its target demo of A2554 for the first time in five years. ... Perhaps the best
news for (CBS) was the performance of its returning
shows -- all virtually matched their year-ago deliveries. ... The hottest show of the 2011-12 campaign
was CBS’s Thursday anchor, THE BIG BANG
THEORY...”
-- Daily Variety, May 23
(CBS WINS 2011-12 SEASON, continued from page 1)
ANOTHER SWEEPING VICTORY
CBS has won the May sweep in viewers for the 10th
consecutive year and 11th in the last 12 years. More on the
sweep in the next edition. (Source: NTI)
Also... In the 2011-2012 season, FACE THE NATION
posted its best deliveries in households, viewers and
adults 25-54 since 2008-2009.... CBS SUNDAY MORNING was the #1 Sunday morning news program in HHs,
viewers and A25-54. (Source: NTI)
CBS finished the season with more programs ranked
among the top 25 in A18-49 (9) and A25-54 (11) than
any other network.
On-air Success Seen Online...
Among other season highlights:
CBS.com was the #1 network website -- drawing
more viewers than any other network for 41 consecutive
months.
CBS had the top new series in viewers (PERSON OF
INTEREST) and top new program in A18-49 (2 BROKE
GIRLS). ... NCIS was the #1 drama/scripted program in
viewers for the third consecutive season … THE BIG
BANG THEORY was the #1 comedy. … THE GRAMMY
AWARDS was the #1 entertainment special of the year
in ratings and the #1 broadcast of the year in social
media mentions.
Across all networks (broadcast and cable), CBS had
five of the Top 20 broadcasts for social media comments,
more than any other network — THE GRAMMY AWARDS
(#1 overall), THE ACM AWARDS (#13), THE VICTORIA’S
SECRET FASHION SHOW (#17), THE MASTERS® on
CBS (#18) and THE PEOPLE’S CHOICE AWARDS
(#20). (Source: Bluefin labs)
CBS was #1 in viewers and key demographics in the
Monday-Friday 10:00 PM, ET/PT hour leading into affiliate late local news.
CBS UNVEILS UNIQUE, FAR-REACHING
"THANK YOU FANS" CAMPAIGN
Plus CBS had….
More time period-winning programs than all the other
networks combined in viewers (13), A25-54 (15) and
A18-49 (12).
Six of the top 20 programs among A18-49 (tied for
most of any network).
And .... Was the #1 network in DVR lift, averaging
an additional +1.40 million
viewers with 7-day playback.
To thank fans for continuing to make CBS the most
watched network in America, this summer the Network is
launching a first-of-its-kind campaign that includes an
innovative "CBS Good-eBag" of free downloads of a variety of prized television and publishing content. In addition, a CBS star-branded and mobile studio-equipped
"CBS Buzz Tour" bus will be traveling the country
engaging fans with on-the-road CBS.com webcasts,
blogs and social media contests and posts. A full report
on this exciting campaign will be featured in UPDATE’s
next edition.
(Source: NTI 9/19/11-5/20/12)
(Continued on page 3)
2
IN THE CAMERA EYE
On Sunday, May 20, on a special broadcast -- “March of the Living: Return to Auschwitz” -- CBS4 Miami
joined three Holocaust survivors for an emotional visit to the infamous Nazi concentration camp in
Poland. On the broadcast CBS4 reporter Ted Scouten (above) walked side-by-side with these individuals
to hear their firsthand accounts of life in the camp where more than 1.5 million men, women and children were murdered, either in gas chambers or by being brutally worked to death. The half hour special
included exclusive footage shot on-site during this sacred pilgrimage of remembrance. To view the video
go to http://miami.cbslocal.com/march-live-video/
PUBLISHING
POCKET BOOKS GETS A
"STAR": Simon & Schuster
imprint Pocket Books has relaunched its Pocket Star line as an
eBook-only imprint. As Pocket
Books does in print, Pocket Star
will continue to feature bestselling
and debut authors in popular genres, including women's
fiction, romance, thrillers, urban fantasy and mystery.
The imprint is launching with titles from its Spring and
Summer lists, featuring authors V. C. Andrews, Nathan
Dodge, Cindy Gerard, Laura Griffin, Sabrina Jeffries,
Carrie Lofty and Michael R. Underwood, among others. Lauren McKenna, Executive Editor, has been
named Editorial Director of Pocket Star and will oversee
all content. Pocket Books, America's first paperback
publisher, will remain home to mass market authors published in both print and electronic formats.
CBS FILMS
THE WOMAN IN BLACK, the hit
CBS Films ghost story starring
Daniel Radcliffe that scared up
more than $53 million at the box
office, was released on Blu-ray
and DVD by Sony Pictures
Home Entertainment on May 22. The Blu-ray and
DVD both include commentary by the writer and the
director as well as two all-new featurettes: "Inside The
Perfect Thriller: Making ‘Woman in Black,’" a discussion
with the filmmakers and cast; and "No Fear: Daniel
Radcliffe as Arthur Kipps," in which Radcliffe discusses
the most challenging and interesting parts of playing this
character.
(Continued on page 4)
3
CBS AWARDS COLLEGE SCHOLARSHIPS TO
EMPLOYEE SONS AND DAUGHTERS
For the first time, CBS will be offering one-time $2,500
scholarships to five students who have been named
Finalists for the National Merit Scholarship Program.
The five students -- Ethan Dobbs of Fort Worth, Margaret
THE STARS ALIGN: At CBS Studios International's
LA Screenings on May 21: (l-r) Dennis Quaid (Vegas),
Kristin Kreuk (BEAUTY AND THE BEAST), David
Stapf (President, CBS Television Studios), Michael
Chiklis (Vegas), Lucy Liu (ELEMENTARY), Armando
Nuñez (President, CBS Studios International), Jonny
Lee Miller (ELEMENTARY).
Ginoza of Los Angeles; Lindsey Johnson of Detroit,
Jazlyn Patricio-Archer of San Francisco and Justin Poser
of New York -- are the children of CBS employees Donald
Dobbs (Director of Engineering & Operations, CBS 11 KTVT/KTXA), Michele Reniche (Newswriter, CBS Los
At the annual L.A. Screenings at
Angeles), James Johnson (Radio Personality, 104.3
Paramount Studios in Hollywood (May
WOMC), James Archer (Assistant Program Director/Music
19 -- May 24), attendees were buzzing
Director, KMVQ-FM - 99.7) and Nicolas Poser (Vice
about CBS Studios International’s offerings, including CBS
President & Assistant General Counsel, CBS Corporation).
fall
The National Merit Scholarship is awarded to approximately
freshmen series ELEMENTARY and VEGAS, as well The
8,300 students out of 1.5 million entrants nationwide, based
CW’s BEAUTY AND THE BEAST and EMILY OWENS, M.D.
on scores for the Preliminary SAT/National Merit Scholarship
Clients got the opportunity to mingle with top talent from the
Qualifying Test, the student's academic record, a submitted
new shows, including VEGAS stars Dennis Quaid and
essay and more.
Michael Chiklis, ELEMENTARY stars Jonny Lee Miller and
Lucy Liu, and BEAUTY AND THE BEAST stars Kristin
For more information on the program, please contact
Kreuk and Jay Ryan.
Jill Rothstein at 212-975-2348 or jrothstein@cbs.com.
RENEWALS: In May, CBS Studios International and
Telecom Italia announced a non-exclusive licensing agreement that allows subscribers to now instantly stream CBS
#####
content in Italy on its Cubovision platform -- Telecom Italia's
brand for a multi-device home entertainment environment.
The new on-demand service, called “CBS,” is the first branded subscription channel from CBS Studios International in the
Italian market and includes the streaming of early seasons of
CBS, SHOWTIME and The CW shows like NCIS, DEXTER,
NURSE JACKIE and 90210, as well as full seasons of classics such as "Star Trek: Enterprise." ... SBS Broadcasting
B.V. (The Netherlands) and CBS Studios International have
renewed their multi-year content deal that gives SBS the freeto-air rights for TV series including NCIS, NCIS: LOS ANGELES, HAWAII FIVE-0 and THE GOOD WIFE. These and
future titles will be broadcast on SBS channels Net5, SBS 6
and Veronica.
CAUTIONARY STATEMENTS REGARDING
FORWARD-LOOKING STATEMENTS
This newsletter may include "forward-looking statements" within the
meaning of section 27A of the Securities Act of 1933 and section
21E of the Securities Exchange Act of 1934. Forward-looking statements involve risks and uncertainties that could cause actual factual
results to differ materially from the forwardlooking statements. CBS
Corporation's news releases and filings with the SEC including its
most recent Form 10-K and Form 10-Qs, contain a description of
factors that could affect future results. The forwardlooking statements are made only as of the date of this document and we do not
undertake to update any forward-looking statements to reflect subsequent events.
For more information about CBS Corporation, see the Company's
news releases and filings with the SEC which can be found at
www.cbscorporation.com, in the "News" and "Investor
Relations"sections, respectively."