FRANCHISE START-UP KIT

FRANCHISE START-UP KIT
Indulge Yourself!
WELCOME
POTENTIAL
FROYOWORLD
OWNERS
I appreciate your time in inquiring about potentially being a part of our
growing and successful FroyoWorld family. Here is a brief story about
the origins of FroyoWorld.
by SPRING of
2014, We are
projected to expand
to 75+ stores
NATIONWIDE AND
INTERNATIONALLY.
We started with Yocup Frozen Yogurt in San Francisco which was a
full serve concept. We won many awards in the bay area including
the Best of Bay Frozen Yogurt Award. We later transitioned to a
self serve concept and thus begun our expansion. On August 2010,
we first opened our doors in New Haven, Connecticut. Our second
FroyoWorld located in Providence, Rhode Island opened in April
of 2011 and won Best Frozen Yogurt RI. We offer exceptional and
proprietary trade secret recipes of award winning yogurts and flavors
exclusive to FroyoWorld.
We were the first self serve yogurt stores to hit Connecticut and
Rhode Island. Our third location opened in San Juan, Puerto Rico
back in October 2011 and they are expected to expand to 10+ stores in
Puerto Rico in 2014.
By spring of 2014, we are projected to expand to 75+ stores nationwide
and internationally.
If you have any questions or concerns about opening any yogurt shop
please let us know. We are here to assist you to make your transition
into the Frozen Yogurt Business as seamless as possible.
These are just a few reasons why you should choose FroyoWorld.
This is a great opportunity so inquire within if you have additional
interest in joining the FroyoWorld family. We look forward to hearing
from you!
Sincerely,
William Bok
CEO and Founder
FroyoWorld® is looking for partners, both individual franchise owners and
developers to expand our brand into new markets. We are currently the
leading self-serve frozen yogurt chain in New England and in Puerto Rico. We strive
to continuously push forward in becoming a global leader in the frozen yogurt industry.
Our concept does not require a franchise owner’s full time commitment for operating
a store. We welcome our owners to an honest and happy work environment. The
amount of labor is minimal by our unique store design and layout. As we are a selfserve frozen yogurt lounge, our customers love creating their one of kind dessert,
which reduces the labor cost tremendously. At Froyoworld, it is all about customer
service leaving customers “Froyoworld Happy’!
FRANCHISE REQUIREMENTS
Expected Franchise Cost
Initial Franchise Fee: $25,000
Typical Store Build-out Cost: $305,120 - $470,000
Royalty Fee: 6%
Marketing Fee: 1%
Minimum Capital Requirements
Liquid: $250,000
Frozen Yogurt Numbers
Expected Sale Price per Ounce: $0.49 - $0.59
Target Market & Ideal Locations
From young children to the elderly
College Campus, Residential Areas
(high retail shopping plazas, movie theaters, restaurants)
Ideal Storefront
1000 - 2000 sq. ft.
Outdoor seating if applicable
Easily Visible, corner or end cap location
Unrestricted hours of operation
For more information, please contact us at questions@froyoworld.com
'RCZE~
YOGURT
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froyoworld
ambiance
THEM
Fun, innovative, and unique self serve
atmosphere leaving customers happy.
A monotone “been there done that”
environment.
menu
8-16 rotating “one of kind” flavors
only offered at Froyoworld.
Award winning Original Tart with
45+ delicious toppings and infinite froyo
combinations.
Staple and boring flavors and
toppings you will find anywhere.
Limited variety of choices.
health
Offering nonfat, lowfat, dairy-free and
sugar-free options of frozen yogurt and
toppings.
Contains live active cultures.
National yogurt association certified.
Artificial “wanna-be” tasting yogurts.
May lack probiotics.
We include all our Franchisees under our
Corporate Umbrella, receiving the best prices
in all our products, working directly through
all our vendors and distributors. Froyoworld
currently holds the best purchasing power in
the New England Region.
Don’t let other froyo establishments
fool you with no “upfront” fees and/or
charges. All the products you purchase
are marked-up, as they make a profit
from those purchases, which at the end,
you will actually be paying more.
Self Serve = Fast Service
Fast Service = Happy Customers
Happy Customers = More Profit!
Poor Product = Unhappy Customers
Poor Service = Unhappy Customers
Unhappy Customers = Loss!
Purchasing
Power
conclusion
FroHO
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YOUR
SUCCESS IS
IMPORTANT
By becoming a part of an established brand,
new FroyoWorld Franchisees will benefit from the
success built before them and have a network
of support led by an executive team with over
25 collective years of restaurant and business
experience between them.
Real Estate
- Market planning
- Site evaluation and selection assistance
- Counsel on Letter of Intent, Work Letter, and Lease Review
- Negotiation tips based on past experience
- Demographic reports
Design & Construction
- Detailed schematics and design development documents
- Construction document review and approval
- Construction review and site visits
- Pre-opening support
- Approved development consultant and contractor list
- Complete equipment lists and specifications
- Construction orientation program
Training & Operations
- Training for Operations Partner, General Managers and Managers
- On-site training – review specifications
- Catering sales – hands on training
- Ongoing core evaluations of operations
- Monthly Franchise Ranking Reports
- Ongoing web sessions for continuous training
Marketing
- Assistance with Grand Opening Plan
- Grand opening tool kit
- Creative support- menu, national promotions and external media
- Public relations tool kit
- Guest satisfaction and consumer insights research
Purchasing & Distribution
- Set-up and execution of all products and non-food distribution
- Contract and vendor negotiations
- Ongoing logistics management of purchasing functions
- Product forecasting for national promotions
For more information,
please visit:
froyoworld.com/franchise
the Healthier
Alternative
to ice cream
Certified by The National Yogurt Association
Froyoworld’s Proprietary
Trade Secret Recipe:
A truly one of kind taste
Original Tart
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FroyoWorld® Development Team
652 Center Street
Manchester, CT 06040
T: 203 777 4044 F: 800 783 4619
froyoworld.com questions@froyoworld.com