Business Plan Presentation: Shadow Speakers Founders Onye Ahanotu

Business Plan Presentation:
Shadow Speakers
Founders
Onye Ahanotu- MS Materials Sci &
Eng
Devin Min- BS Mechanical Eng
Nader Jawad- MS Computer Sci
Introduction
Innovative start-up company originally
began from a class called Analytical
Product Design. Developing new
revolutionary speakers, Shadow Speakers
seeks to expand. In order for that to
happen, the group is in need of
$5,000,000 in investment for a share of
the company.
Business Objective
• Bringing a new experience to music
listeners at home by developing a
completely wireless speaker that connects
to more speakers throughout the house for
improved enjoyment.
Motivation
• Speaker demand increase 0.2% per
year from 2010-2015 to $7.8 billion
• Market Trends:
– Wireless speaker varieties
– Docks for portable players
– Models designed to blend with décor
– Single speaker designed to emulate
multichannel audio
Marketing
Large potential market
Targeting Market:
• 20-35 years old
• Males
• Interested in music and
innovative products
Market Positioning
Wifi
Enabled
Motion
Activated
Controllabl
e through
Battery
mobile
Operated
device
High
quality
sound
Match
Décor
Convention
al
Headphone
s
Energy
Efficient
Portability
x
x
x
x
Convention
al Comp
Speakers
iHome
Sonos
x
x
x
x
Sony
Homeshare
x
x
x
x
Speakal
iPig
Shadow
Speakers
x
x
x
x
x
x
x
x
Final Product
Control Panel
Power
Button
Front
3.5 mm Audio
Jack
Mid-range
Speaker
Side
Subwoofer
Speaker
Final Product
Back
Rechargeable
Port
Motion Sensor
Prototype-Software
Prototype- Hardware
Motion sensor
Front
Processor
Volume control/ EQ
Arduino ADK
Economic Analysis
• Price point- $199.99
+40% Margin
• Asking for $5M investment
– ($1M) Further product optimization
– ($4M) Commercialization and start up costs
»
»
»
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»
Warehouse/ Work space
Equipment purchasing and tooling
Scale up
Inventory/ Procurement
Patents
Economic Analysis
• Returns
– $5M in investment for 75%
ownership
– 5-Year NPV= $66.5M
– Pay back shortly after first
year
Breakeven Analysis
35.00
Market Adoption
1.20%
Market Share
1.00%
0
31.79
31.79
4
5
USD (Millions)
15.00
0.00
9.54
4.77
0
1
2
3
-5.00
-10.00
-5.00
Years
1
2
3
4
Years
20.00
5.00
0.40%
0.00%
23.84
10.00
0.60%
0.20%
30.00
25.00
0.80%
20%- Bose (market leader)
13%- Harman (JBL & Infinity)
5
Future Directions
• Advancement in tech
• Improvement in quality
• Expanded product line
– Variable size
– Colors and finishes
• Commercialization
Questions.
“Energy consumption”