DR. WILLIE JOLLEY`S PREP 4 SPEAKING
Transcription
DR. WILLIE JOLLEY`S PREP 4 SPEAKING
DR. WILLIE JOLLEY'S PREP 4 SPEAKING TELESEMINAR SERIES Segment #2 Summary Notes HOW TO MARKET YOUR BUSINESS SO YOU CAN SPEAK MORE How To Market Your Business So You Can Speak More The way to boost your speaking business is to increase your speaking opportunities! If you want to speak more - you must work at speaking more! Yes! You’ve got to uncover or create speaking opportunities for yourself! Speaking is an art form that takes time, preparation, practice to master. And while you’re building the art, you must speak! That’s the only way to build your craft! You must let everyone know you are a Speaker and have a message that can help their organization or business. Dr. Jolley’s special guest is Delatorro McNeal, III. Delatorro was named The College Speaker of the Year, a Million Dollar Round Table speaker and one of the youngest to earn the Certified Speaking Professionals (CSP) designation in the National Speakers Organization. P.O. Box 55459 | Washington, DC 20040 www.williejolley.com | info@williejolley.com 2 How To Market Your Business So You Can Speak More How do you market your business so you can speak more? Remember to find at least one nugget from this program that you can use – right now! Get busy doing it. Then tell us how you are working it! You may be selected to offer your testimonial during our next seminar! Dr. Jolley’s Notes: Marketing is getting the word out about your products. Marketing leads to sales. Willie started with just a legal pad, a phone book and rotary phone. 1. Tell everyone in your network or inner circle you are speaking – relatives, friends, associates…anyone in your network. Then expand the circle! 2. Use the telephone! Call and market before you sell. Say “This is what I do and can do for you and your company.” P.O. Box 55459 | Washington, DC 20040 www.williejolley.com | info@williejolley.com 3 How To Market Your Business So You Can Speak More 3. Create cheap printed material to give away: fliers, big postcards (what you can do for them w/pictures), bookmarks, etc. 4. Create simple website (Wordpress)…your #1 marketing tool. 5. Use the three-foot rule. Talk to everyone within three feet of you! 6. Identify decision makers who hire speakers. Ask lots of questions to get to the right person. Then pitch your program! 7. Speak for free and get testimonials, audio and video. P.O. Box 55459 | Washington, DC 20040 www.williejolley.com | info@williejolley.com 4 How To Market Your Business So You Can Speak More Delatorro McNeal’s Notes: 1. Find a voice you trust. Then follow it! 2. Establish a rock solid work ethic. Be “a stamp” until it delivers. 3. Hunt down who you admire and serve them. 4. Create your signature story (a 5-minute version to a 50-minute version). 5. Keep busy with free speeches i.e. Rotary, Lions, Chamber, BNI. You cannot download a full calendar! You must hustle. And what happens when they like your first talk? Do you have anything else? 6. Hustle: nights, weekends, lunch breaks, vacation time. P.O. Box 55459 | Washington, DC 20040 www.williejolley.com | info@williejolley.com 5 How To Market Your Business So You Can Speak More 7. Listen to trusted counsel. Attend NSA Convention. 8. Pick a niche and grow rich. 9. Know what you don’t know and ask for help. 10. Devour information about your craft. 11. Identify your special business model: speaking, seminars, facilitation, media host, etc. 12. Pay to showcase. 13. Create space for your gift. Join the 5am club! Noon Shiners. Work in your car during lunch hour. Attend conferences. P.O. Box 55459 | Washington, DC 20040 www.williejolley.com | info@williejolley.com 6 How To Market Your Business So You Can Speak More Note: You must have an incredible presentation. You must be memorable. They must miss you! Repeat business is the test of success! About Delatorro McNeal Most recently ranked #32 of the Top 60 Best Motivational Speakers in the World, Delatorro L. McNeal, II , MS, CSP, has been transforming the lives of people from all walks of life for over 15 years. As an internationally renowned Peak Performance Expert, Keynote Speaker and Best Selling Author, Delatorro has spoken in 49 of the 50 US states and abroad and has delivered well over 3000 paid presentations to major corporations, P.O. Box 55459 | Washington, DC 20040 www.williejolley.com | info@williejolley.com 7 How To Market Your Business So You Can Speak More professional associations, conventions, pro-sports teams, churches, and leadership conferences. His list of clients includes Johnson & Johnson, New York Life, JP Morgan Chase, Prudential, Accenture and a host of others. Delatorro holds the prestigious CSP designation, which places him in the top 7% of paid professional speakers worldwide. This is the highest international recognition of professional speaking excellence. Delatorro has been featured on national and worldwide television networks like FOX, ABC, NBC, BET, TBN, Daystar and Oxygen as well as syndicated radio shows all across America. Website: www.platinumperformanceglobal.com Email: info@delmcneal.com Phone: (813) 963-5356 P.O. Box 55459 | Washington, DC 20040 www.williejolley.com | info@williejolley.com 7