How To Survive A MARKETING CRUNCH

TO SURVIVE
A MARKETING CRUNCH, CONTACT:
Monique de Maio
Brian Rezach
Managing Partners
onDemandCMO, Inc.
monique@ondemandcmo.com
brian@ondemandcmo.com
NJ office tel: 201 444-1597
NJ office fax: 201 444-5031
How To Survive
A MARKETING CRUNCH
ve
ho ha
ss
e
w
c
s
c
l
r s u es s i ona
f
l a n fo
e
1. P k out pro
exibl
e
e
S
t is f l
e
a
r
h
e
2.
t
h
t
p
been ith a grou O
w
C
k
r
d
o
n M
3. W onDema
l
al
4. C
38 East Ridgewood Ave. #304
Ridgewood, NJ 07450
www.ondemandcmo.com
How To Survive
A MARKETING CRUNCH
“This has been the most pleasant, productive and efficient
engagement with a consultant/vendor I have
ever had...you really got it...thank you.”
Jeffrey A. Max
CEO
Venda, Inc.
If you're introducing a new product, repositioning a brand or
creating channel marketing strategies and the task exceeds
your in-house resources –
Follow these steps:
1
2
Plan for success.
3
Work with a group that's flexible.
Seek out professionals who've been there.
4
Call onDemandCMO.
You have time pressures, competitive pressures and budget
pressures. Carve out a moment of calm and get a plan of action.
Our team has expertise in telecommunications, information
technology, higher education, publishing, financial and
professional services, and more. We've faced many of the
marketing issues you do – and we know how to get results to
positively impact your bottom line.
Our service model lets you engage us in a number of different
scenarios, based on your needs and goals, whether strategic,
tactical or both.
We can be your out-sourced marketing team. We provide
growing companies the marketing strategy and support
services they need, when they need them – without the burden
of hiring, training and increasing fixed costs.
Find out more about onDemandCMO...
“An integral part in the growth and success of our company
for almost 10 years, Monique is a great communicator,
producer and manager of talent. I highly
recommend her and her team.”
Chris Keating
Owner, Principal
Keating Concept
STRATEGIC
1
If you face a strategic crunch, we can become
your "CMO Advisor."
Strategic Planning
We are available to join your
executive meetings and make
Board presentations. It's a
collaborative process that
yields results you can
confidently endorse.
Using various analytical
approaches we review your business
model, branding, marketing position
and channel strategy.
Our insights can help you answer:
% What is the brand’s recognition/perception?
% Where do you stand relative to your key competitiors?
% Is your marketing message relevant?
% Is your pricing strategy consistent with the brand’s
value proposition?
% Are your distribution channels performing effectively?
TACTICAL
2
If you face a tactical crunch, we can execute
a go-to-market plan.
Marketing Communications
Our core capabilities include:
% Creative development (design, layout and copywriting).
% Advertising, promotion and media.
% Interactive (web and email marketing).
% Direct-response programs to generate leads and/or
sales (print, email, web or TV-based).
% Event marketing, trade shows, conferences, sponsorship
events and membership/affinity programs.
% Channel marketing programs.
% Sales support, collateral, presentations and proposals.
“When we saw how quickly onDemand understood our business,
issues and needs coming out of a strategic planning project –
and fit in with our team- it was a “no brainer” to have
them do the execution as well.”
1
2
3
4
WHO USES US.
Smaller, growth-oriented companies without an
in-house CMO.
These companies need strategic marketing but can't afford to
bring that resource in-house.
Medium-size and larger companies that have a
CMO but...
WHERE TO BEGIN.
Jon Russo
SVP Marketing &
Product Marketing
SES Americom
At onDemandCMO we understand that daily pressures and
short-term deliverables rarely give you time to develop longrange strategic plans that will unleash your company's growth
potential. So, for many clients, our first engagements are
strategic.
At crucial times need a marketing brain trust that the CMO
can turn to, to discuss ideas and strategies.
Companies that lack sufficient resources to
quickly "scale" to meet a marketing deadline.
We can provide a responsive, professional marketing staff.
Professional investors who are involved with
new companies.
They want marketing help without adding to overhead.
Other clients prefer to start with tactical assignments. We can
start with either.
Wherever we start, we provide you what you need to meet the
crunch. We help you get better traction and sales from your
marketing investments. On demand.