„How to do International Business“ 2006

„How to do International Business“
2006
Objective of the Online Course
The fact that international business has been increasingly ascribed an important role is the basis for
establishing an international course that applies the methodology of e-learning. This online course with
the title “How to do International Business” is developed in cooperation between the Universidad
Pontificia de Salamanca (Spain) and the University of Applied Sciences Jena (Germany). The lessons
are held in English.
Students of both universities can learn within the 6 modules about international management topics on
a national, regional and local level. This ranges from “important facts and figures” over “intercultural
differences” and “strategic position of Jena and Salamanca” to “fitness for mega-trends and emerging
technologies”. With the help of the online learning platform “moodle”, theoretical knowledge can be
imparted in many different ways. Cloze tests, photo galleries, case studies and multiple choice tests
are examples of how autodidactic learning is supported. Additionally, intercultural student teams from
Spain and Germany work together interactively and exchange information in forums.
The method platform developed in this project can serve as a basis for further online courses in the
future and thus also help to increase the intensification of university contacts.
In detail:
1. analysis of precise economical, social and cultural characters of the regions that are adequate
for the project
2. consistent definition of e-learning applications that are used for the project in Salamanca as
well as in Jena
3. development of precise e-learning applications based on partly available e-learning-platforms
4. implementation of e-learning in lesson
5. interactive exchange of knowledge and experiences between professors and students of both
universities
The Six Modules
I
Important facts and figures
II Intercultural differences
III Successful international products and business models
IV Strategic position of Jena and Salamanca
V Fitness for mega-trends and emerging technologies
VI Learning and surprises
The learning model
This E-learning-course concentrates on business aspects of Germany and Spain. In doing so it is
important that all students learn in an active instead of only a passive way. That means interactive,
interdisciplinary and autonomous working even in (intercultural) teams.
Therefore the course contains at least ten different types of exercises/ activities. The students will use
3
II. Important
companies and
successful business models
B.
2
III.
Trends
and Chances
for New Business
I.Business
facts & figures
Information
assessment
Intercultural
Curiosity
1
New
business
project
A.
1
Analysis of
international
business
models
Information
seeking
C.
Lo
Re
ca
g
l (S
Na
i
o
na
tio
ala
l (C
na
ma
l (S
as
nc
tilla
pa
a/J
in /
en
y
Ge
Lé
a)
rm
on
an
/Th
y)
uri
ng
ia)
and train their abilities and develop their skills in international business matters.
4 5 6 7
Training
modules
Case
Studies
Autonomous and
Team Decisions
Deducing of
success
factors
Product and
price
comparisons
Techniques
Flexibility
Analyses
9
8
Development
of business
and city
profiles
Positioning on a
regional and
business area
Intercultural
Openness
Communication
Creativity
The project was activated on November the 20th in 2006 and runs till the end of January 2007.
At present there are advisements about an equivalent course with Hungary at the end of the year
2007.
The international team
Dr. Javier No Sánchez
Pedagogy
Juan Carlos Gacitúa
Technics
Dipl.-Bw. (FH) Anika Thomas
Structure and content
Dr. Luis Ephrosi
Language and culture
Monika Rommel
Translation and content
Anette Cooper
Translation and content
Prof. Dr. Günter Buerke
Ideas
Dipl.-Ing. (FH) Peter Mimietz
Technics
Project Management:
Prof. Dr. Günter Buerke;
Telephone: 03641 205-595, Fax: 03641 205-551
E-Mail: guenter.buerke@bw.fh-jena.de
Prof. Dr. Luis Ephrosi
E-Mail: luis.ephrosi@bw.fh-jena.de
University of Applied Sciences Jena, Department of Business Administration, PF 100314, 07745 Jena