The Medotels UK Newsletter

The Medotels UK Newsletter provides an effective communication tool for all
The Medotels UK affiliated partners and travel industry colleagues.
Our aim is to keep you informed about facts, events
and matters that concern your field of interest.
How to maximize your hotel’s GDS distribution
Extremely cost effective marketing
The goal of improving distribution and
raising the profile of your hotel within the
Global Distribution Systems (GDS) is not
as complicated as it may appear.
Hoteliers can take control of their
distribution within the GDS by gaining a
better understanding of the opportunities
available and by proactively marketing
their properties.
Opportunities can range from specific
targeted advertising to ensuring hotels
obtain top placements on a hotel list.
GDS Specific Advertising
Each GDS provides specific and targeted
advertising products. Hotel companies
can use these to help promote their
brand, a specific hotel property or a
promotion to a targeted trade audience.
Other advertising tools such as online
itineraries, travel agent portals and online
brochures. Textual only or combined
textual/image advertising tools found in
the major GDS comprise of:
- Sign in Advertising: Direct and
customised advertising messages at time
of signing in to the GDS by the travel
agent. In the major GDS these are
called: Sabre Sign-In, Galileo Front Page
News, Worldspan PrimeSine and
Amadeus Sine in message.
- Targeted Textual Advertising: This
tool enables hotels to reach their
targeted
audience with relevant
promotions at the time of decisionmaking. In the major GDS these are
called: Sabre PromoSpots, Galileo
Headlines, Worldspan Accents and
Amadeus Display messages.
In This Issue:
System Improvements
2
Destinations
4
Event Calendar
First Class Hotels
New Affiliation
June 2010
3
5
- Travel Agency Portals and
Graphical User Interfaces (GUI):
These allow hotels to target travel agents
with a combination of graphical images
and text such as badge or banner
advertisements during the booking
process or at the time of decisionmaking. This is particularly beneficial in
promoting brand awareness or a specific
property with images.
- Online Itineraries: Hotels can
promote their brand with a more visual
context and this time directly to the
targeted travel consumer allowing them
to promote a specific destination, hotel
or brand with strong images. In the
major GDS these are called: Sabre
TripAdvisor,
Travelport
ViewTrip,
Amadeus Checkmytrip.com
- Reference Systems (online
brochures): This electronic brochure is
an
effective
communication
and
advertising tool provided free of charge
by the GDS for the dissemination of
information about the hotel chain and its
properties. Some GDS have the ability to
transfer this information into a web
format in order to provide images. In the
major GDS these are called: Sabre Direct
Reference System, Galileo Brochure Line
and Chain Keywords, Worldspan Global
Reference System and Amadeus
Information System.
- Vapor Text Messages: This is an
interactive
confirmation
response
message managed by the hotel through
their GDS and displayed to travel agents
on screen at time of confirmed booking.
This is used mainly to highlight benefits
and features of the rate and/or room
booked. Sabre, Galileo, Worldspan and
Amadeus all offer Vapor Text Messages.
- Broadcast Messages: Advertising
messages are displayed in the Travel
Agents “queue” where they usually
retrieve messages from suppliers
regarding their bookings. For example,
Amadeus Broadcast messages.
June 2 010
GDS Marketing Opportunities
There are a number of other marketing
strategies available through the GDS.
These are not specifically advertising
tools but opportunities to promote a hotel
brand, a specific hotel property or a
promotion using such features as UpSell
and Best Available Rate.
They provide the hotel with the ability to
promote itself and increase revenue at
time of decision making without using
direct advertising.
- Hotel UpSell: such as Sabre’s UpSell
enables hotels to increase their revenue
by providing the ability to “upsell” the
room selected by displaying the price
difference for an upgrade or to purchase
additional features.
- Best Available Rates (BAR): This
feature allows hotels to guarantee the
rates in the GDS are the same as those
offered on their direct website or by
calling the hotel. This ensures total
confidence to the travel agent and
enables them to provide better service to
their customer knowing they will not get
a better rate elsewhere. In return for
providing parity with their website, hotels
participating in BAR are highlighted to the
travel agent. In the major GDS these are
called: Galileo Best Available Rate,
Amadeus Best Available Rate and Sabre
Rate Assured.
- Priority Placement for Hotels:
A highly competitive tool and an
opportunity for the hotel to highlight and
position a property at the top of the hotel
search list for the destination and dates
requested. In the major GDS these are
called: Sabre Spotlight, Galileo Feature
Property,
and
Amadeus
Instant
Preference.
- E- Newsletters: These are periodic
electronic publications distributed to
Galileo and Worldspan travel agencies.
They can be used for special promotions
or to advise travel agents on a new
promotion, rate or destination.
www.themedotels.com
Sys te m Improv ements
The TravelBook Group Team
Lefteris Sergidis
Director of:
The TravelBook Group Limited
l.sergidis@themedotels.com
Tel: +44 208 144 6919
Fax: +44 (0)23 9294 0276
Skype user ID: lefterismhr
Lefteris Solomou
Director of:
The TravelBook Group Limited
l.solomou@themedotels.com
Tel: +44 208 144 6919
Fax: +44 (0)23 9294 0276
Skype user ID: lefteris.solomou
Andreas Burden
Operations Manager
a.burden@themedotels.com
Tel: +44 208 144 6919
Fax: +44 (0)23 9294 0276
Skype user ID: andreasburden
Tasie Pavlidis
PR & Marketing Manager
t.pavlidis@themedotels.com
Tel: + 210 2715321
Mobile: +30 690 725 5924
Skype user ID: tasie_pavlidis
Mary Alavantis
Accounts Manager
accounts@themedotels.com
Tel: + 210 2715236
Mobile: +30 694 451 9267
Skype user ID: tmgmary
Reservations
reservations@themedotels.com
Tel: +44 208 144 6919
Fax: +44 (0)23 9294 0276
Website:
www.themedotels.com
A decade of superb hospitality
FPI Hotels & Resorts marks its 10th anniversary of delivering excellent service and
special care to every guest. In 2010, the Bulgarian hotel chain FPI Hotels & Resorts celebrates
10 years since the opening of its first hotel. At present the company's portfolio includes eight
hotels, six of them are business tailored and located in Sofia:
Apartment Houses Iztok and Bulgaria, Hotel Hill, Hotel and Apartment Houses Greenville,
Boutique Hotel Crystal Palace, the only Residence Hotel in Sofia - Arena di Serdica.
The company also manages two resort hotels – Santa Marina near the Black Sea town of
Sozopol and St. Ivan Rilski in Bulgaria’s most famous ski resort Bansko.
Apartment Houses
Iztok
Apartment Houses
Bulgaria
Hotel Hil
Hotel and Apartment
Houses Greenville
Boutique Hotel
Arena di Serdica
Santa Marina
St. Ivan Rilski
Crystal Palace
FPI Hotels & Resorts has won the prestigious award "Most successfully developing Bulgarian
hotel chain”, awarded by the Bulgarian Hotel and Restaurant Association in 2007.
Al Safir thanks The Medotels UK
along with other Partners
in it’s success story at ATM
At the Arabian Travel Market expo in Dubai, Al Safir
management highlighted each Partner’s achievements and thanked
their supporters for partnering them in success.
Pictured right is Mr. Hameed Al Halwachi, Managing Director of Al
Safir thanking Mr. Lefteris Sergidis, Director of The TravelBook Group
Limited for their support. Also present was Mr. Eleftherios Solomou,
Director of The TravelBook Group Limited.
June 2010
2
Event Calender
2010 - 2011
September 2010
21/09 – 24/09
23/09 – 25/09
October 2010
21/10 - 24/10
29/10 – 01/11
November 2010
09/11 – 12/11
18/11 – 21/11
January 2011
11/01 – 16/01
13/01 – 16/01
13/01 – 17/01
19/01 – 23/01
20/01 – 23/01
20/01 – 23/01
27/01 - 29/01
28/01 - 30/01
February 2011
03/02 – 07/02
10/02 – 13/02
10/02 – 13/02
17/02 – 20/02
24/02 – 27/02
March 2011
03/03 – 06/03
09/03 – 13/03
16/03 – 17/03
16/03 - 19/03
23/03 - 25/03
April 2011
13/04 – 16/04
dates to be confirmed
14/04 - 17/04
15/04 - 17/04
20/04 - 22/04
May 2011
03/05 – 06/05
24/05 – 26/05
June 2011
09/06 - 12/06
June 2010
IFTM
TT Warsaw
Paris
Warsaw
France
Poland
Romanian Tourism Fair
Swiss International
Holiday Exhibition
Bucharest
Lugano
Romania
Switzerland
World Travel Market
Philoxenia
London
Thessaloniki
UK
Greece
Vakantiebeurs
Ferien Messe
BTL
FITUR
Matka
ITF Slovakia Tour
SATTE
Ferie i Bella
Utrecht
Vienna
Lisbon
Madrid
Helsinki
Bratislava
New Delhi
Copenhagen
Vakantiesalon
Holiday World
EMITT
BIT
Sajam Turizma
Brussels
Prague
Istanbul
Milan
Belgrade
The Netherlands
Austria
Portugal
Spain
Finland
Slovakia
India
Denmark
Utazas - Travel
ITB
Best of Britain & Ireland
MITT
UITT
Budapest
Berlin
Birmingham
Moscow
Kiev
Hungary
Germany
UK
Russia
Ukraine
Crotour
Zagreb
Croatia
Johannesburg
South Africa
Salo Internacional
del Turisme
World Holiday
& Travel Fair
KITF
Barcelona
Almaty
Belgium
Czech Republic
Turkey
Italy
Serbia
Spain
Kazakhstan
ATM
IMEX
Dubai
Frankfurt
UAE
Germany
ITE HK
Hong kong
China
3
Des ti natio ns
Skiathos, an island of untold beauty
Skiathos is a peaceful green island, located in the north-west part of the Aegean Sea. Along with Skopelos & Alonissos, Skiathos
completes the complex of the Sporades Islands.
The ancient Town of the island,
today called “Kastro”, was built in
800BC at the north part of the
island.
Skiathos
Town
is
built
amphitheatrically and it has many
narrow streets lined with white
houses and their red rooftops. It
has two quaysides split by an
outcrop of rock known as the
“Bourtzi” where dozens of cafes
exist in both harbours, the old
and new.
In the main shopping street
called “Papadiamanti” you will
find not only shops but more
cafes and bars. There is a great
variety
of
tavernas
and
restaurants scattered in the town
and no matter what your taste is,
you’ll be satisfied.
If you wish to escape from everyday routine, Skiathos Palace Hotel is the best choice and
the right place to relax. An all time classic choice, Skiathos Palace can offer you more
than you have ever imagined. Located on a pine hill, in the southwest point of Skiathos
and affording a breath-taking view over Koukounaries beach, one of the best in Sporades
islands and overall Europe, the Skiathos Palace combines astonishing natural beauty
together with creative hotel know how and gives you a good reason to visit it!
Search www.themedotels.com
for special offers and promotions
The island has more than 60
beaches. It’s a small paradise for
people who love the sea and the
sun. All the southern beaches are
well organized with parasols &
sun beds, small beach bars
where you can find light dishes
and refreshments, or traditional
tavernas on the edge of the sea.
The beaches on the north side
are associated with the history of
the island like "Kastro" beach
which is located just under the
old town of the island, or
"Lalaria" beach with the white
pebbles and the caves where a
whole myth still haunts the
island.
The Medotels UK is proud to have
2 affiliated hotel partners on
Skiathos island:
First Class Hotels
The Plaza Hotel
The Skiathos Palace Hotel
June 2010
4
The Belvedere Court Hotel Apartments Hotel
Hotel Facilities
Baby Sitting, Banquet Facility,
Business Centre, Business Services,
Car Rental Desk, Concierge Desk,
Conference Room, Medical Services,
Currency Exchange, Laundry/Valet,
Doctor on call, Free Secured Parking,
Front Desk Hours - 24 hrs,
Guest Laundry Facility, Porters,
Housekeeping Daily, Room Service,
Secretarial Services, Valet Parking,
Wheelchair Access Elevator,
Wheelchair Accessible Rooms
Incentives
Outdoor Pool, Racquetball,
Sauna/Steam Bath
Accommodation
173 Rooms including 89 studios
and 84 one bedroom,
all with Air Conditioning,
Balcony (some rooms), Hair Dryer,
High Speed Internet,
Ironing Board/Trouser Press,
Kitchen, Microwave Oven,
Movies in room, Private Bath with
Shower, Refrigerator, Safe in room,
Shoe Shine and Cable TV.
Restaurants and Bars
The Belvedere Pavilion - Multi Cuisine
Belvedere Court Hotel Apartments is ideally situated in Bur Dubai,
the heart of the city. Complementing the imposing facade of the
exteriors are the equally inviting interiors. Right from the atrium to the
rooms, all are done elegantly, pleasantly merging with the modern
comforts that the hotel imparts.
This hotel apartment is the perfect combination of uncompromising
hospitality and amenities including comprehensive business facilities
to cater to the needs of a discerning business clientele, including a
comprehensive business centre, fitness centre and a swimming pool.
Book now on www.themedotels.com
June 2010
Distances
Dubai International Airport: 10 km
Burjuman Mall: 200m
Trade Centre: 200m
Sheikh Zayed Road: 15 m
American Hospital: 10 m
Sharjah: 25 km
Abu Dhabi: 175 km
5
VillasBook.com is a user-friendly advertising and on-line booking system which is easy to navigate and contains adequate
information relating to each individual private villa and it’s surroundings that allows you to find and select a villa for your
next vacation with confidence – safe in the knowledge that you have made the right choice and paid the correct rental
price directly to the villa owner or villa provider.
Our aim is to offer an honest and unbiased service to travellers and property owners alike.
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In our quest for “excellence” in service, we hope to surpass your expectations!
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an d achieve your business objectives?
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