Document 6506651

8/22/2011
How to Achieve HMM
Subject Matter Expert Recognition
via Social Media Networking
Presented by:
Richard T. Cartwright PE, CHMM*, CPIM*
Heather M. Coleman MBA
About the Presenters
Heather M. Coleman, MBA
• More than 10 years government consulting
experience
• Marketing and communications expert
• Website
W b i design
d i and
dd
development
l
• SharePoint administration and content management
• Community building and social media
Find her online at:
• LinkedIn: http://www.linkedin.com/in/heathermcoleman
• Twitter: http://twitter.com/heathercoleman
• Google+: https://plus.google.com/105357609071180351897/posts
Advance Your Career
About the Presenters
Richard T. Cartwright PE, CHMM*, CPIM*
• Nearly half a century of HMM experience
• Nearly a third of a century environmental experience
• A quarter century Certified HMM
• Served
S
dd
during
i two centuries
i and
d three
h
d
decades
d on
ACHMM/AHMP Board
Find him online at:
• LinkedIn:
http://www.linkedin.com/in/richardcartwright
• Facebook: Public figure page as Richard Cartwright
What is Social Networking?
1. Connecting with
community of people
g
and organizations
2. Sharing a common
interest
3. Using social media tools
(LinkedIn, Facebook,
Twitter, Google+, etc.)
Hazardous Materials Professional
It’s not enough to just do
your job.
HM Safety
HM
Transportation
Environment
You have to do it well and
make sure your peers and
leadership know you’re
doing it well!
Become known as a
“Subject Matter Expert”
HMM
Corporate
Advisor
HM Disposal
HM Security
Engineering
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8/22/2011
Environmental,
Health & Safety
Think Product
Stewardship
Body of Knowledge
Homeland Security
CPG
Supply
Manufacturing
Distribution
PE
HMM
Environment
Safety
Security
CHMM
CSP
Use
Dispose
CIH
Transportation
Disaster Response,
Remediation & Materials
Handling
Science & Technology
Emergency
Response
Knowledge Sharing
HMM Social Media Networking
Join your HMM peers:
AHMP LinkedIn Group
Become known as a “subject matter expert”
 Toot your own horn




(1,152 members)
share presentations (Slideshare)
post event photos (Facebook, Flickr, Picasa)
post videos (YouTube)
write blog posts (WordPress, Tumblr)
IHMM LinkedIn Group
(2 386 members)
(2,386
CHMM Facebook Group
(509 members)
Advanced search on Twitter
http://twitter.com/#!/search-advanced
 Be a connector
 listen first
 make suggestions based on people’s needs
 recommend others you’ve connected with
Local AHMP LinkedIn Discussion Groups
•
•
•
•
•
•
•
•
CET
WI CHMM of FET
Rocky Mountain CHMMs
AHMP C
CyberChapter
berChapter
AHMP of Mississippi
Finger Lakes ACHMM
Three Rivers ACHMM
Georgia AHMP
Pacific Northwest AHMP
•
•
•
•
•
•
•
•
•
•
Indiana AHMP
AHMP Mid-Continent
NEOCHMM
Kentuckiana-KCHMM
Gateway Society-GSHMM
Pacific Southwest AHMP
DFW AHMP
Buffalo Bayou CHMM
AHMP North Star
AHMP-NJ
Other Social Media Platforms
Blogging
Engagement
Media
Microblogging
Message
Boards
Videos
RSS Feeds
Forums
Photos
Widgets
Chat Rooms
Podcasts
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8/22/2011
Publishing Platforms
Start by Listening
•
•
•
Review discussions posted in HMM
LinkedIn groups or respond to questions
in Q&A section
Set up Google Alerts for your company
name & relevant industry terms
(i.e., hazardous materials)
Use http://twitter.com/#!/searchadvanced and search relevant terms or
by location for networking leads
• Post to multiple social media tools
• Schedule posts for future dates/times
• Measurement/analytics features
Be Professional & Transparent
 Use your real name and photo
 Identify organization you work for
 Announce if yyou have vested interest in
what you are writing about
 Use disclaimer if necessary
HMM Social Media Networking
Relationships are a
two-way street
 Just like real world they have to
be built
 You get out of social media
what you put in
 Be responsive by answering
questions & following back
 Credibility takes time
Quality Not Quantity
 Be sure to add value
 It’s a conversation, don’t talk at
people, talk with people
 Be
B extra
t responsive
i tto your
followers that are most engaged
with you
HMM Social Media Networking
Be sure social networking tools
are tied to your mission
 If your target audience isn’t active
or engaged on a specific tool,
tool
pursue other tools
 Measure each tool and tie it back to
your goals
 Adjust your tactics as necessary to
reach your goals
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Personal vs. Organizational Branding
 Remember people buy from
people, so personal branding (or
reputation) is critical
 Determine up front if you are
acting
ti on b
behalf
h lf off yourself
lf or
your organization/company
 If a specific person in your
organization builds a following
and then leaves, followers do too
 Own your own company profile
and login information
Grow Organically
Start small and grow
 Consider expectations of the audience for a
specific social media tool:
 LinkedIn (professional posts, answers to
questions)
q
 Twitter (brief posts, engagement)
 Facebook (posts, photos, videos,
engagement)
 Pick one tool to start with, try it 2-3 times
per week for 8-12 weeks
 Evaluate if the tool is supporting your
goals
Better to have 100 quality followers who are engaged with you and
your brand, than a 1,000 that are not listening to your message!
HMM Social Media Networking
Are You Socially Impaired?
Be Prepared
“At party of total strangers,
 Have a social media policy
plan
 Have a social media p
 Have a crisis
communications plan
 Don’t leave social media to
the intern
Member of the Mushroom Club
75% of all adults feel some
fform off social
i l anxiety,
i t while
hil
40% are definitely
interaction impaired”
U. of Virginia
Google Search
Google Insights for search:
http://www.google.com/insights/search/
• Review how your website visitors are
getting there using Google Analytics
• Use Google Insights for search to find
other relevant search terms for your
product/service that are popular and
incorporate those key terms into your
website for search engine optimization
(SEO)
Type in
T
i your name or b
brand
d
to see if there are negative
associations:
Richard Cartwright
(murderer)
Texas Death Row Inmate
Executed via Electric Chair
5/19/05
From Wikipedia, the free
encyclopedia
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8/22/2011
Google Richard Cartwright CHMM
The Cartwright Blogs
• Richard Cartwright Environmental Remediation
http://mecx.net/company/staff/Cartwright.html
• Hazardous Materials 365 Days A Year
• Richard
c a d Cartwright
Ca t g t PE,, C
CHMM,, C
CPIM LinkedIn
ed
www.linkedin.com/in/richardcartwright
• 101 Places a Hazardous Materials Professional
Should Visit Before They Die!
• http://www.facebook.com/home.php#!/profile.php
?id=617969184
• CHMM Career Planning & Survival Guide
• Richard Cartwright, CHMM, CPIM, PE
http://ahmp.confex.com/ahmp/2011/webprogram/
Person124.html
Systematic Networking
• Try online social networking
for 15-30 minutes a day (set
a timer)
• Schedule face-to-face
meetings with online
connections
• Attend professional
meetings once a month
• Stay connected with
associations through online
groups (LinkedIn, Facebook)
Connect with Power Networkers
Become AHMP Networked!
• Leverage the new AHMP 2011
Conference Social Event Site
(powered by Zerista)
• Connect with attendees prior to
events and schedule face-to-face
meetings during the event
• Always make sure you complete
your online profile and keep it
up-to-date on the tools you use
• Most importantly:
▫
▫
▫
Be a friend
Be a buddy
Be a CHMM
Connect with Power Networkers!
• 3,645
First Degree
• 486,600
Second Degree
• 12,046,000 Third Degree
• Use reputation scoring tools to identify
who you influence and who influences you
http://klout.com/home
• Leverage LinkedIn connections to reach
2nd and 3rd degree connections
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8/22/2011
Follow Up Questions?
Richard.Cartwright@mecx.net
heathermariecoleman@gmail.com
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