Communication of EU Funds: How to implement and evaluate your communication instruments 1

Practical Workshop
25th and 26th May 2009, Berlin, Germany
Brochure
Communication of EU Funds:
How to implement and evaluate your
communication instruments
1
Practical Workshop
YOUR SPEAKERS
BACKGROUND
Henrik Josephson
The European Commission has published documents that ask Mem-
Senior Communications and Publicity Officer, INTERREG IVB
ber States´administrations to strengthen their communication requi-
North Sea Region Programme, Denmark
rements on all EU Funds (ERDF, ESF, CF, EAFRD) in Operational
As a Senior Communications and Publicity Officer Henrik Joseph-
Programmes. Actually, the communication plans are in full activity
son has large expert knowledge in communicating EU Funds. He
and the communication methods have to be documented and eva-
has 10 years experience in media and marketing, as Project Ma-
luated. By now, all communication measures need to be effectively
nager and Editor in Chief with the private sector. He has a special
implemented and evaluated in order to meet the Commission´s re-
interest in the subject of branding the EU and holds a Master’s De-
quirement on communication of EU Funds. How to scale and pre-
gree in Communications.
sent the effectiveness of your EU Funds activities?
Anna Kanakaki
PRACTICAL WORKSHOP
Information Officer, Programming & Evaluations Unit, Managing
This workshop looks at communication strategies of all EU Funds.
Authority, Operational Programme “Health & Welfare”, Greece
Special focus will be given on measures to reach your appropriate
Since 2004 Anna Kanakaki holds the position as Senior Program-
target groups and tools to evaluate your communication activities.
ming and Evaluation Expert in the Managing Authority of the Helle-
The workshop will be largely practice-orientated. Therefore presen-
nic Ministry of Health & Welfare. Besides that she works as Senior
tations on benefits of communication instruments, case studies and
Trainer of the Hellenic Academy for the Public Administration and
specific best practice examples from different Member States will be
participates actively in the SFIT Network. Formerly she worked as
presented. The participants are invited to discuss their projects and
Project Manager for ESD, PHARE and DAC projects since 1994.
communication strategy with feedback from the speakers.
Anna Kanakaki holds an MBA from Athens University of Economics
and Business.
YOUR BENEFIT
You will get the up-to-date information on communication mea-
Dr. Wolfgang Wienkemeier
sures of EU Funds
Deputy Head of Division, European Politics, Ministry of Agricul-
You find out about methods and tools suitable to reach the ap-
ture, Environment and Consumer Protection, Mecklenburg-Vor-
propriate target group
pommern, Germany
•
You learn how to evaluate your tools
As Head of Managing Authority he is responsable for the manage-
•
You get inspiration from best practice cases from other member
ment of the former EAGGF and now EAFRD since 2002. Among
states
various positions in Brussels, he worked as auditor for the European
You are offered the opportunity to build networks with colleagues
Commission and has large experiences in handling auditing projects
from all over Europe
of different Member States.
•
•
•
•
You may contrast your experiences with responsibles from other
member states
TEACHING METHODS
•
Lectures and case studies
•
Best practice examples from Member States
•
Every presentation is followed by a qualified Q&A session to discuss both general and individual questions with the experts
•
Interactive exchange of experiences and ideas
•
Rich course material and handouts
TARGET GROUP
•
Decision makers for communication of EU Funds in national, regional, local administrative authorities
•
Decision makers for allocating EU Funds in regional development agencies, business associations, investment centres
•
Information Officers, Communication Officers, Communication
Specialists
2
PROGRAMME DAY 1
8.30-9.30
14.00-15.30
Registration and handout of workshop documents
The communication strategy for specific structural
Funds
9.30-9.35
•Communication of ERDF, ESF, EAFRD
• Where are similarities?
• What are the differences?
Opening remarks from the European Academy for Taxes,
Economics & Law
Dr. Wolfgang Wienkemeier, Deputy Head of Division, European
9.35-9.40
Politics, Ministry of Agriculture, Environment
Welcome Note by the Chair:
Henrik Josephson, Senior Communications and Publicity Officer,
15.30-15.45
INTERREG IVB North Sea Region Programme, Denmark
Q&A Session
9.40-10.15
15.45-16.15
“EU Funds and Communication – a general overview”
Coffee Break
•Communication of EU Funds
• Status quo and requirements
• The commission´s point of view
16.15-18.00
Henrik Josephson, Senior Communications and Publicity Officer,
A closer look at successful communication projects
and measures
INTERREG IVB North Sea Region Programme, Denmark
Reports from Member States
10.15-10.30
•Best practise in Denmark
Q&A Session
Henrik Josephson, Senior Communications and Publicity Officer,
INTERREG IVB North Sea Region Programme, Denmark
10.30-11.00
Coffee Break
•Best practise in Germany
Dr. Wolfgang Wienkemeier, Deputy Head of Division, European
11.00-12.15
Politics, Ministry of Agriculture, Environment
Branding – A complex but powerful tool. How can it
play a role in EU funded Projects
•Best practise in Greece
•How to set up a corporate identity without a clear
communication´s framework
•How to reach the appropriate target group
•What are efficient communication measures
Anna Kanakaki, Information Officer, Programming & Evaluations
Henrik Josephson, Senior Communications and Publicity Officer,
INTERREG IVB North Sea Region Programme, Denmark
• Participants are invited to discuss their own communication
projects
12.15-12.30
18.00
Q&A Session
End of day 1
Unit, Managing Authority, Operational Programme “Health & Welfare”, Greece
12.30-14.00
Lunch Break
3
PROGRAMME DAY 2
9.00-9.05
12.30-14.00
Opening Note by the Chair:
Lunch Break
Anna Kanakaki, Information Officer, Programming & Evaluations
Unit, Managing Authority, Operational Programme “Health & Wel-
14.00-14.45
fare”, Greece
Outsourcing communications – potential and
challenges
09.05-9.45
Adding Value - The positive effects of communications
•Informed people
•Integrated partners
•Active communication flow
•Networking
•Outsourcing - pros and cons
•Typical pitfalls and how to avoid them
•How to choose the appropriate external communication provider
Henrik Josephson, Senior Communications and Publicity Officer,
INTERREG IVB North Sea Region Programme, Denmark
14.45-15.00
Anna Kanakaki, Information Officer, Programming & Evaluations
Q&A Session
Unit, Managing Authority, Operational Programme “Health & Welfare”, Greece
15.00-15.30
Coffee Break
9.45-10.00
Q&A Session
15.30-16.30
10.00-10.30
Evaluation – how to assess and document the
effectiveness of communications and different
measures
Coffee Break
10.30-11.30
How to set up the right measures for a specific
EU Funds audience
•Stakeholders
•Potential stakeholders
•Policy makers and Politicians
•Media
•General Public
•Monitoring
•Checklists
•Tools
•Indicators
Anna Kanakaki, Information Officer, Programming & Evaluations
Unit, Managing Authority, Operational Programme “Health & Welfare”, Greece
16.30-17.00
Henrik Josephson, Senior Communications and Publicity Officer,
Future perspectives of EU Funds Communication
INTERREG IVB North Sea Region Programme, Denmark
•Open discussion with the audience
11.30-12.30
17.00
Branding Workshop
Henrik Josephson, Senior Communications and
Publicity Officer, INTERREG IVB North Sea Region
Programme, Denmark
4
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End of workshop and Hand-out of certificates
organisational matters
bOOKING
Fax: +49 (0)30 802080-250
CONTACT
E-mail: booking@euroacad.eu
European Academy for Taxes, Economics & Law
Phone: +49 (0)30 802080-230
Hausvogteiplatz 13, 10117 Berlin, Germany
Phone: +49 (0)30 802080-230
For online booking please visit
Fax:
our internet site under:
E-Mail: info@euroacad.eu
www.euroacad.eu
Internet: www.euroacad.eu
BOOKING NUMBER
+49 (0)30 802080-250
Your contact persons for the programme:
S-153
Regina Lüning, M. Sc. econ.
DateS of Event
Head of Marketing & Sales
25th and 26th May 2009
Phone: +49 (0)30 802080-246
Fax: Event Price
+49 (0)30 802080-259
E-mail: regina.luening@euroacad.eu
Early booking contingent until the 3rd of April 2009:
899,- Euro, excl. German VAT (19%)
Dr. Marco Michel
Normal price from the 4 of April 2009:
Conference Manager
949,- Euro, excl. German VAT (19%)
Phone: +49 (0)30 802080-230
th
Fax: The above price covers the following:
+49 (0)30 802080-259
E-mail: marco.michel@euroakad.eu
• Training material documents printed
• Training material digital version
• Soft drinks and coffee/tea on both days
Cancellation terms
• Lunch on both days
Pre-payment of the fee is a condition for participation. The time of
booking does not affect the cancellation regulations. Cancellations
Event Language
shall be in writing. For cancellations received four weeks prior to the
The event language will be English.
event or earlier: a € 80,00 (excl. German VAT) administrative fee will
be charged. The event fee will be reimbursed in full. For cancellations
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two to four weeks prior to the event the fee will be reimbursed at 50%,
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10117 Berlin, Germany
event that the European Academy for Taxes, Economics & Law has to
Phone: +49 (0)30 800928-6300
cancel or postpone an event, payments received will be reimbursed in
Fax: full. We herewith inform you that we exclude the liability for any dama-
+49 (0)30 800928-1000
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(Programme is subject to alterations)
5
Note
Please note, you can register as many delegates as you
wish (except, the workshop is fully booked). You only need
to copy this formular for as many persons you wish.
European Academy for Taxes, Economics & Law
Brauner Klingenberg GmbH
Phone.: +49 (0)30 802080-230
Hausvogteiplatz 13
Fax: 10117 Berlin / Germany
E-mail: info@euroacad.eu
+49 (0)30 802080-250
www.euroacad.eu
BOOKING
Booking Number: S-153 (KB)
DATE: 25th and 26th May 2009, Berlin
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„Communication of EU Funds: How to implement and evaluate your communication instruments”:
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Pre-payment of the fee is a condition for participation. The time of booking does not affect the cancellation regulations. Cancellations shall be in writing. For cancellations received four weeks prior to the event or earlier: a € 80,00 (excl. German VAT)
administrative fee will be charged. The event fee will be reimbursed in full. For cancellations two to four weeks prior to the event the fee will be reimbursed at 50%, up to two weeks prior to the event or no-show: event fee will not be reimbursed. We
reserve the right to change or cancel the event. In the event that the European Academy for Taxes, Economics & Law has to cancel or postpone an event, payments received will be reimbursed in full. We herewith inform you that we exclude the
liability for any damages in connection with the event. Personal data provided by attendees (name, company/organisation) will be used during the organisation of the event and distributed to other attendees. With your signature, you agree that we
can contact you by fax, email or telephone and that we can use and distribute the provided data in professional terms. If you do not agree, please delete the respective part(s) of the sentence(s) or contact us. You can withdraw your agreement at any
point in time. This agreement shall be governed by German law, the courts of Berlin shall have exclusive jurisdiction.
6