How to Survive the Crash—Crucial Skills and

How to Survive the Crash—Crucial Skills and
Techniques for Weathering the Downturn
Across the country, hundreds of firms and thousands of sole
practitioners have “crashed” since the economy began its
downward spiral. What can you and your firm do to avoid
crashing, too?
Five things to absolutely avoid in the downturn
“Change the game” to retain clients
Reduce collections problems
Effectively use advertising, websites, and blogs
Reorganize safely—know what to cut and what to keep
$49 special OSB
member price! Click
here to register online
Friday, April 24, 2009
8:30 a.m.–4:30 p.m.
Oregon State Bar Center
Tigard, Oregon
5.25 General CLE or Practical Skills credits
How to Survive the Crash—Crucial Skills and
Techniques for Weathering the Downturn
Friday, April 24, 2009
5.25 General CLE or Practical Skills credits
Video Replays
This seminar will be videotaped and shown in its entirety at the following
locations if three or more registrations are received at least a week prior to
the replay date. To find out if a replay will be shown, please click on the
Seminars Calendar at www.osbarcle.org and select the date of the scheduled
video replay.
Oregon State Bar Center
16037 S.W. Upper Boones Ferry Rd.
Tigard, Oregon
Astoria
Friday, May 15
Medford
Friday, May 15
B
Bend
Friday, May 8
Newport
Friday, May 15
ailouts, buyouts, and bankruptcies. Every day brings grim news
about the worst economic crash since the Great Depression. As the legal
profession begins to feel the effects, lawyers and law firms need to take action
to survive. Whether you want to stabilize your practice, reduce costs, or
increase revenue, this full-day seminar will teach you to manage change in a
drastically changing environment.
Learn what to absolutely avoid in a downturn, how to retain clients (and how
to bring them back), and steps for building effective prospect conversations.
Focus on identifying true practice area profitability and potential, strategies
for pricing legal services, combating competition and price resistance, and
developing pricing and payment techniques that attract more clients. Within
your firm, gain techniques for controlling overhead and increasing efficiency,
including restructuring employees for cost savings, utilizing technology
to innovate how work is done, and creating collaborations for back-office
support and production.
For more than two decades, master practice advisor Dustin Cole has worked
with hundreds of firms and thousands of
lawyers to help them build more successful
$49 special OSB
and satisfying practices. This is your
member price! Available
opportunity to get expert advice on how to
as a live webcast—click
best cope with unprecedented changes in the
here to register
legal profession—and survive and thrive in a
down economy.
Register by using this form or calling the OSB CLE Service
Center at (503) 431-6413, or toll-free in Oregon at
1‑800‑452‑8260, ext. 413. For a full listing of OSB CLE
seminars, please visit www.osbarcle.org.
Di Bartolomeo Law Office
1139 Exchange St.
Miller Nash LLP
1567 S.W. Chandler Ave.
Suite 204
Coos Bay
Friday, May 8
Daniel M. Hinrichs PC
590 Commercial Ave.
Eugene
Friday, May 15
Gaydos Churnside & Balthrop PC
440 E. Broadway, Suite 300
Grants Pass
Thursday, May 7
Josephine County Courthouse
Room 222
N.W. 6th and “C” Streets
Hood River
Friday, May 8
Frohnmayer Deatherage
2592 E. Barnett Road
Macpherson Gintner & Diaz
423 North Coast Highway
Pendleton
Friday, May 15
Mautz Baum & O’Hanlon LLP
101 S.E. Byers Ave.
Redmond
Friday, May 15
Bryant Emerson & Fitch
888 W. Evergreen
Roseburg
Thursday, May 7
Douglas County Counsel’s Office
Law Library, Room 319
1036 S.E. Douglas
Salem
Friday, May 8
Wyers Haskell Davies PC
216 Columbia
The Vandermay Law Firm
Capitol Center Building
388 State St., Suite 340
Klamath Falls
Friday, May 8
Tigard
Wednesday, May 20
LaGrande
Friday, May 8
Vale
Friday, May 8
Boivin Uerlings & DiIaconi PC
803 Main St., Suite 201
Mautz Baum & O’Hanlon LLP
1902 Fourth St.
Oregon State Bar Center
16037 S.W. Upper Boones Ferry Rd.
Butler & Looney PC
292 Main St. S.
How to Survive the Crash—Crucial Skills and Techniques for Weathering the Downturn—Friday, April 24, 2009
7:30 Registration
Morning Session—Maximizing Your Income Stream
8:30 Gaining Perspective
FFraming the issue: the economy—what’s now, what’s next
FWhat to absolutely avoid in the downturn
FPerformance competency
FThe causes of grievances, errors, and malpractice
9:15 The Four Core Principles of Personal Referral
Marketing
FTalk to the right people
FBuild trust relationships
FEducate on what you do and who you work with
FStay in consistent contact over time
Afternoon Session—Firm Operations
1:00 Focusing, Right-Sizing, and Innovating the
Machine
FThe biggest threats to your future
FKeys to success
FEssential perspective shifts
FKey principles of a successful legal business
FNew directions for pricing your services
FManaging collections and receivables
FControlling overhead and increasing efficiency
4:30 Adjourn
One 15-minute break will be taken during the afternoon session.
10:00 Break
10:15 How to Retain Clients—How to Bring Them
Back
FSetting the stage for effective prospect and client
conversations
FEffective new client conversations
FForging new relationships
11:15 Advertising: What, Why, and Why Not
FEffective new client conversations
FBusiness development and the World Wide Web
Noon Lunch
Brown bag lunches are welcome at the Oregon State Bar Center,
or you may purchase a box lunch using the registration form.
OSB CLE Seminars Attorney:
Karen D. Lee, klee@osbar.org, (503) 431-6382
About your presenter,
Dustin Cole
Dustin Cole is President of Attorneys
Master Class, one of the nation’s
leading attorney practice development
organizations. Mr. Cole has trained over
ten thousand attorneys across the United
States in how to build more successful
practices. He brings more than 35 years of
experience in every phase of business and
management to his work with the legal
profession. Mr. Cole specializes in providing structured, long-term
assistance to help attorneys and firms cope with market changes,
partner disputes, mergers, and breakups. He has supported firms
ranging in size from sole practitioners to over 2,000 attorneys.
How to Survive the Crash—Crucial Skills and Techniques for Weathering the Downturn—Friday, April 24, 2009
SEMINAR REGISTRATION
WEBCAST REGISTRATION
Due to this seminar’s extraordinary special price,
Season Ticket discounts are not available. Live
attendance at the OSB Center is limited to 120.
Video replays, video rentals, and the live webcast are
available to OSB members at the special rate of $49.
TIGARD (Limited to 120 live attendance)
 $49 OSB member—Registration........................... $
 $79 Non-OSB member—Registration................... $
 $0 50-year OSB members may attend free of
charge.............................................................. $
 $0 Oregon judges and their lawyer staff (see
below).............................................................. $
 Registrant is a judge
 Registrant is a lawyer staff member for
the following judge
To register for the live webcast of this seminar, please click here, or
visit www.osbarcle.org and click on “Webcasts.”
Bar #
Name
DVD RENTALS
For additional viewers, please call 503-431-6351, or toll-free in Oregon
at 1-800-452-8260, ext. 351.
 $49 OSB member—DVD rental and course
materials (each viewer) (HSC09.KDR)......... $
 $79 Non-OSB member—DVD rental and course
materials (each viewer) (HSC09.KDR)......... $
Subtotal:........ $
Shipping and handling fee:........ $ 7.00
TOTAL ORDER:........ $
WB
Firm Name
Email
Phone
Fax
State
Zip Code
Address
City
PAYMENT OPTIONS
 Check Enclosed: Payable to Oregon State Bar
 Credit Card (VISA or MasterCard only)
Judge (please print)
All information below required when paying by credit card.
Signature of Judge (required)
 $15 Box lunch (Please choose one)....................... $
 Turkey
 Ham  Roast beef
 Vegetarian
TOTAL REGISTRATION FEES (HSC09) (749)........ $
Credit Card Number
Expiration Date
WB
Name on Credit Card (please print)
VIDEO REPLAY
(Please see video replay schedule on previous page.)
Credit Card Billing Address
Location: ___________________________________
 $49 OSB member—Registration........................... $
 $79 Non-OSB member—Registration................... $
 $0 50-year OSB members may attend free of
charge.............................................................. $
 $0 Oregon judges and their lawyer staff (see
below).............................................................. $
 Registrant is a judge
 Registrant is a lawyer staff member for
the following judge
GENERAL INFORMATION
QUESTIONS? Call the CLE Service Center at 503-431-6413, or tollfree in Oregon at 1-800-452-8260, ext. 413. For information about
upcoming seminars, please visit the CLE Calendar at www.osbarcle.org.
CANCELLATIONS: Cancellation requests must be received at least
48 hours prior to the start of the seminar to qualify for a refund.
Requests are accepted via phone, fax, or mail; please see “Four Ways to
Register” for contact information. All cancellations are subject to a $20
cancellation fee.
TUITION ASSISTANCE: Tuition assistance is available on the
basis of financial need. Fax a request stating your financial situation to
503-968-4456 no later than one week before the seminar.
Judge (please print)
DIETARY RESTRICTIONS OR SPECIAL ACCOMMODATIONS:
Call 503-431-6351, or toll-free in Oregon, 1-800-452-8260, ext. 351.
Signature of Judge (required)
TOTAL REGISTRATION FEES (HSC09) (749)........ $
WB
© 2009 Oregon State Bar
Unauthorized recording of CLE seminars is prohibited.
City
State
Zip Code
Authorized Signature
FOUR WAYS TO REGISTER OR ORDER
Registrations and orders will not be processed without payment.
1. ONLINE at www.osbarcle.org.
2. PHONE: 503-431-6413, or toll-free in Oregon at 1-800-452-8260,
ext. 413
3. FAX with VISA or MasterCard number: 503-968-4456
4. MAIL with check: Oregon State Bar, CLE Registration, P.O. Box
231935, Tigard, OR 97281-1935