the media marketplace winter 2014 – 2015

THE MEDIA MARKETPLACE
WINTER 2014 – 2015
Hôtel Le Crystal
Montréal
October 9, 2014
A CHANCE TO CATCH UP ON
TRENDS IN THE TOURIST
INDUSTRY
FOLLOW US ON
FACEBOOK.COM/REGIONSTOURISTIQUESQUEBEC
TABLE OF CONTENTS
Welcome to the winter 2014-2015 media marketplace ................................................................ ii
The Abitibi-Temiscamingue Experience ......................................................................................1
This winter in Bas-Saint-Laurent, we’re active! ............................................................................2
The Eastern Townships – home of the art of living ......................................................................3
On the road again…and sharing the fun!.....................................................................................4
Charlevoix – Live it! Love it! ........................................................................................................5
Everything for a Complete Winter Getaway in Chaudière-Appalaches ........................................6
Côte-Nord–Manicouagan | Nature, beyond measure! .................................................................7
Côte-Nord–Duplessis | Nature, beyond measure! .......................................................................8
Eeyou Istchee Baie-James: The perfect balance between culture and nature.............................9
Gaspésie I Love You .................................................................................................................10
Experience Island Life ...............................................................................................................11
Lanaudière…so close and so perfect for you! ...........................................................................12
The Laurentians: live it up close! ...............................................................................................13
In Laval, it’s celebration time! ....................................................................................................14
Dazzling rides for trill-seekers and lots of fun and nostalgia for the child at heart ......................15
The Montérégie region, ideal for you winter getaway! ...............................................................16
Montreal’s Fall – Arts for all! ......................................................................................................17
The Outaouais Region: The Best of Both Worlds in Winter! ......................................................18
Québec City, discover the Winter pleasures ..............................................................................19
Gigantic Saguenay–Lac-Saint-Jean ..........................................................................................20
Share the fun…from one mountain to another!..........................................................................21
Sépaq .......................................................................................................................................22
Media contacts/communications contacts .................................................................................23
i
Thursday, October 9, 2014
Welcome to the Winter 2014-2015 media marketplace!
Greetings,
ATR associées du Québec, the provincial network of regional tourism associations (ATR) and
tourism companies in the different Quebec regions, is delighted to welcome you to the Winter
2014-2015 media marketplace.
This is a very special opportunity to get a preview of what’s on offer across Quebec this winter.
You’re bound to discover plenty of new ideas for fabulous getaways throughout the Belle
Province.
During this media marketplace, the ATR will be offering all kinds of useful details on what’s new
in their regions, some special favourites and media tours for the coming season. Feel free to
ask for help from the regional representatives, who will be happy to give you all the details you
need to keep your readers and listeners informed.
Your excellent coverage helps support the work of the ATR and introduces tourists from
Quebec, other parts of Canada and the whole world to all of Quebec’s charms. The 120,000
individuals working for Quebec’s 30,000 tourism companies join me in expressing our thanks for
your continuing contribution.
Let’s work together to keep our tourist industry strong – for it creates so much wealth for our
economy and guarantees people such warm and lasting vacation memories!
I wish you a wonderful day and look forward to your coverage!
François-G. Chevrier
President and CEO
ii
The Abitibi-Témiscamingue Experience
Winter in Abitibi-Témiscamingue is associated with: fresh air, endless horizons of pure white
snow, breathtaking landscapes; dry climate, ideal for outdoor activities; 3,700 km of wide
snowmobile trails recognized for their outstanding condition and the sense of freedom they
bring; snowshoeing and cross-country paradise; torch-lit hikes in Parc national d’Aiguebelle;
dog-sled excursions in the boreal forest; wolves donning their fabulous winter coat at Refuge
Pageau; ice fishing at any of our many outfitters; deep attachment to the French language
expressed during a bitching contest among villages; spas, health and healing centers; hot and
spicy chocolate drinks; evenings under billions of stars and northern lights, in a log cabin or a
yurt, wrapped by the heat of a wood fire.
What’s new + Top picks
Attractions:
 Mont-Vidéo
 La Forêt récréative
 Pourvoirie des îles du Lac Duparquet
 Chenil du Chien-Loup
 Parc national d’Aiguebelle
 Fourrures Grenier
 La Bannik
 Refuge Pageau
Events:
 October 25 to 30 – 33th Festival du cinéma international en AT
 December 26 to 28 – Amos’ 100th anniversary celebrations
 January 16 to 18– Grand Prix International Snowcross de Rouyn-Noranda
 February 20 to 22 – Fête d’hiver de Rouyn-Noranda
 February 26 to 28– Festival des Langues sales
 April 1 to 5 – Festival du DocuMenteur de l’Abitibi-Témiscamingue
Press tours tailored to your needs
Anne-Marie Belzile
Media Relations Officer and Web Community Manager
anne-marie@atrat.org
819 762-8181, ext.110 | 1 800 808-0706
www.Tourisme-Abitibi-Temiscamingue.org
1
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This winter in Bas-Saint-Laurent, we’re active!
During winter, the Bas-Saint-Laurent offers the most beautiful scenery: the ice dancing on the
St-Lawrence River in rhythm with the tides. Our region also provides a wide range of
activities, gatherings and competitions.
Rimouski’s ice will be the stage of one of the seven ice canoe racing from The Circuit
québécois de canot à glace. You are invited to cheer and support the teams coming from all
over the province of Québec, including two teams from the Université du Québec à Rimouski.
The Parc du Mont-Comi will be the host of the 10th edition of the L’Alternative
Snowmission. This great snowboard sporting event is very popular in the region and
welcomes snowboarders for a weekend of sports and entertainment. The Parc du Mont- Comi
will also be hosting the 32th edition of the festival de Télémark, one of the oldest festival of
its kind in Québec.
Three of the most popular winter sports in Québec – snowshoeing, skating and cross- country
skiing – will be featured at the Triathlon d’hiver de Rimouski, which joins the provincial
series of Triathlon Québec. What better place than parc Beauséjour to make this event even
more successful!
The Festival Grimpe en ville invites all rock-climbing enthusiasts to climb the 33 meters of
Rivière-du-Loup waterfalls. The abilities of the climbers on these natural ice walls will
definitely leave you breathless.
Discover the Bas-Saint-Laurent cities and towns from a different perspective following the
1800 kilometres of snowmobile trails. Snowmobilers will be delighted with the quality
accommodations and restaurants close by the secure trails.
http://www.bassaintlaurent.ca/en/snowmobile.
Media tours
Do not hesitate to contact me should you have any questions regarding our beautiful region. It
will be my pleasure to plan a media tour based on your specific needs and interests.
Karine Lebel
Communications Officer
karinelebel@bassaintlaurent.ca
418 867-1272, ext. 106 | 1 800 563-5268
www.BasSaintLaurent.ca
2
The Eastern Townships – home of the Art of Living
The Eastern Townships is known for the exceptional quality of life enjoyed by the locals and
they’re happy to share the Art of Living with visitors. Even in the winter, fun activities continue….
The region has four major ski centres – Mont Orford, Mont Sutton, Bromont and Owl’s Head –
and four national parks, namely, Mont Orford, Mont Megantic, Frontenac and Yamaska, plus
several cross-country ski and snowshoeing centres, not to mention ice fishing and places to
skate or go tubing. There’s a lively après-ski scene and a variety of Nordic spas and hotels
where you can give your weary muscles a break. To round out an action-packed day, our
restaurants, which specialize in regional produce and our cozy accommodations, are truly hard
to beat.
What’s new + Top picks

Parc du Mont Hatley inaugurates phase two with the addition of slopes for
"Snowracer" and "Zipsy"

Sherbrooke develops trails for snow biking "fat bike"

“ Sherbrooke se met à table” from November 13 to 21

At Ski Mont-Orford learning how to ski is fun

Ski Bromont celebrates its 50 years with a lot of activities

Owl's Head inaugurates two glade "Kabul" and "Kandahar"

Mont Sutton adds Smugglers' Notch to its "Carte blanche"

Back to astronomy evenings at the Parc national du Mont-Mégantic
For a press trip tailored to your needs, please contact me!
Danie Béliveau
Media relations
db@atrce.com
(819) 820-2020, ext. 227 | 1-866 963-2020
www.easterntownships.org
3
On the road again…and sharing the fun!
In the Centre-du-Québec region, fall and winter mean celebrations, family fun and fresh air!
Conveniently located between Montreal and Quebec City, this “new” region charms visitors with
the warmth of its people and the dynamism of its activities.
Let us guide you through the scenic roads of the Centre-du-Québec and let yourself be charmed
by the majestic St. Lawrence River and the beautiful Appalachian foothills.
What’s new + Top picks



If a haunted house scares you, imagine an entire village!
With two kilometers of streets and trails, 22 haunted places, more than 75 actors and
animation throughout the site, the Haunted Village of Village Québécois d'Antan offers much
more than traditional haunted houses. It’s an entire village that awaits! From the butcher at
the general store, to the chapel, the werewolves’ forest, the cemetery and the makeup
house, lose yourself in the scary atmosphere of this haunted village.
Experience a magical winter at Auberge Godefroy
The elegant 4-star hotel Auberge Godefroy stands out by its facilities and services, its
delicate attentions and the quality of an exclusive resort. Enjoy the magic of winter with the
different packages offered: Family, Snowmobile / ATV, Magic of Christmas or Happy New
Year package! In February, celebrate love with the Valentine's Day package!
Every
Sunday in March, rediscover the delicate flavor of maple and enjoy the divine cuisine of
Auberge Godefroy with an amazing brunch. The only 4-diamond sugar shack!
The true face of winter with the snowmobile package « Grandeur nature »
The snowmobile package “Grandeur nature” offers the total snowmobile experience and
takes you to the heart of the Appalachian Mountains in the heart of the Centre-du-Québec
region. For one day or for a longer stay, this guided adventure through hundreds of miles of
trails will make you discover new landscapes and will let you to mingle with the local wildlife.
Sometimes a moose, sometimes a deer, as you will be able to see our region is also known
for its abundance and diversity of wildlife.
Media tours
Tourisme Centre-du-Québec organizes press tours based on your needs and schedules. Don't
hesitate to contact us. It will be a pleasure to welcome you to our region!
Isabelle Hallé
Communications Officer
ihalle@tourismecentreduquebec.com
819 364-7177, ext. 302 | 1 888 816-4007, poste 302
www.TourismeCentreduQuebec.com
4
Charlevoix – Live it! Love it!
Celebrated for its generous hospitality and picturesque decor, the Charlevoix is a perfect blend
of nature and culture. Its stunning scenery features endless mountains that tumble down to the
sea. Whether a fan of winter fun and snow sports, a fine gourmet or an art aficionado, everyone
is simply charmed. The region’s winter sports offer is extremely diversified, and includes
thousands of kilometers of managed trails for snowshoeing, slide sports and sledding, among
countless others.
What’s New + Top Picks
 Le Mont Grand-Fonds
Thanks to a 38 000$ investment, skiers will now have access to the undergrowth and opened
forest areas. The work will start on November 29 and should be over for the winter season
starting on December 13. www.montgrandfonds.com
 Le Massif de Charlevoix
The chalet will be accessible to skiers during the whole season. The Maillard sector will be
opened for the whole season and the Maillard Express ski lift will be in operation every
Saturday. The cable cars will be available from Thursday to Sunday inclusively. However they
will be in operation at the beginning of the week on particularly cold days. www.lemassif.com
 Secret de Charlevoix
Beautiful piece of heaven, this house hides a lot of luxurious attractions in the wonderful
Charlevoix region.
www.secretdecharlevoix.com

Katabatik - Discover the spectacular landscapes of a section of Grands-Jardins
national Park
During a snowshoe trek on the new Mont du Lac des Cygnes trail. On the menu: a territory to be
explored and a nature to be discovered in the company of local interpretive guides. Appreciate
this sector of Charlevoix that is renowned for its exceptional view and remains largely unvisited
in winter.www.katabatik.ca
Media tours
I would love to help you organize your upcoming press tour here in the region, and hope to hear
from you soon.
Karine Lavoie
Marketing - Project Manager
418 665-4454 ext. 239
karine.lavoie@tourisme-charlevoix.com
www.Tourisme-Charlevoix.com
5
Everything for a Complete Winter Getaway in
Chaudière-Appalaches!
Make your list - Rustic chalet or modern hotel, sugar shack or steakhouse, nordic spa or a long
cross-country ski hike, cabin or country home, creative or sporting. We’re not worried; we’ve got
everything you need for a getaway in the most beautiful snow-clad villages.
What’s New + Top Picks

St-Jean-Port-Joli, creative village
The MRC de L’Islet tourist office unveils the new orientation for tourism in Saint-Jean-PortJoli and the visual identity of Saint-Jean-Port-Joli as a creative village. As the newest
member of the International Creative Tourism Network, the municipality of Saint-Jean-PortJoli becomes the first municipality in Canada to carry the colors of creative tourism.
http://cotedusud.chaudiereappalaches.com/fr/activites-attraits/tourisme-creatif/

A new hotel in Beauce. Welcome to La Cache à Maxime
Only 20 minutes from the Quebec City bridges, this hotel complex including 46 rooms and 1
suite is located on the magnificent site of La cache à Maxime. Every unit features an openconcept layout and is divided into three distinct zones – a living room, a bedroom and a
bathroom. www.lacacheamaxime.com

New long-distance (2 day) snowshoeing trail ‘’la Grande Boucle’’ at the Parc régional
Massif du Sud
Hikers stay over in an all-new cabin: The base camp. This cabin, located 7 kilometres from
the welcome station, sleeps 8 people in shared accommodations. A luggage delivery service
is available. The cabin also serves as a day-shelter for cross-country skiers and
snowshoers. www.massifdusud.com
Media tours
Tourisme Chaudière-Appalaches is always more than happy to welcome you for an individual
press tour. Get in touch with us today!
Sarah Moore
Communications and Public Relations Adviser
smoore@chaudiereappalaches.com
Twitter: @chaudapp
418 831-4411, ext. 240 | 418 569-1705
www.ChaudiereAppalaches.com
6
Côte-Nord: Nature, Beyond Measure!
The winter on Côte-Nord | Manicouagan is a paradise for outdoor activities! Whether you
snowshoeing, skiing, dog sleding or hiking, pleasure and delight await you. Nature is covered
with snow and waiting to be explored. Frozen lakes become allow snowmobilers and ice fishing
in their favorite pastime.
In snowmobile, you cross a succession of trails where the forest and the river offers you
gradually. To cross rivers, you borrow vertiginous bridges, one of which is the highest bridge of
the world, located at Baie-Comeau! At the top, the striking view is worth seeing there. All winter
long, Baie-Comeau lives at the rythm of hockey! His major junior local team, the Drakkar,
attracts the crowds and arouses the passions.
Hiking in many of our accessible trails in winter. Spend the night in a comfortable refuge from
the Saguenay National Park and live intensely this activity in the heart of the bush that reveals
its secrets. Enjoy fantastic views of the fjord of the Saguenay River.
What’s new + Top picks

Sentier Pelchat / monts-Valin : Le Complexe hôtelier Pelchat and le restaurant le Bouleau
des Escoumins offers you a 160 km on a trail marked and maintained. Why not get away in
an off-trail. 1 888 225-3463 www.complexepelchat.com

Vacation Resort Ferme 5 étoiles: A lot of winter activities: dog sled, ride in cart, visit of the
animals of the farm, yurt, sugar shack and New Health Center with Spa.
1 877 236-4551 www.ferme5etoiles.com.

Camp St-Paul : Near the Rivière-aux-Outardes and the St. Lawrence River, you can ride
and gallop freely. Towers carriages remind us of the friendly spirit of the sugar
shack.1 866 233-4486 www.campstpaul.com
It will be a pleasure to schedule a tour press as it concerns our strategy of promotion and
communication of our tourism offering.
Caroline Rondeau
Communication and Web officer
crondeau@cotenord-manicouagan.com
1 888 463-5319 ext. 234
www.cotenord-manicouagan.com
7
Côte-Nord: Nature, Beyond Measure!
Fond of discoveries? The perfect winter adventure awaits you amid the vast beauty of the North
Shore landscapes.
Boasting an impressive snow cover during much of the winter, the North Shore will live up to
your wildest expectations: hundreds of kilometers of trails for snowshoeing, cross-country
skiing, sliding sports and snowboarding will delight you as you take in a breathtaking scenery.
Looking to explore a land beyond measure? Ride the snowmobile Trans-Quebec No. 3 trail.
Enjoy nature, room to roam and northern lights on the Caniapiscau path. Ride the
523 kilometer-long Route Blanche along the Lower North Shore. This is winter fun at its best!
What’s new + Top picks

The Station récréotouristique Gallix is an ideal winter sports hub with a spectacular view
of the St. Lawrence River. At the foot of the trails, Domaine santé nature des SeptRivières offers high-end log cabins combining luxury and comfort.

The Route Blanche, which begins where the road network ends, opens the way to
500 kilometers of trails with access to a territory both authentic and exotic. It’s an
exceptional way to discover the villages and the people of the Lower North Shore.

The Base de plein air Les Goélands offers a natural and unique location along the Gulf of
St. Lawrence where winter sports rule: tube run, snowshoeing and cross-country skiing
between river and forest. Accommodations are also available in a comfortable and wellappointed yurt.
Media tours
I am available to help you plan a tailored press tour for the area covering Port-Cartier to BlancSablon. Feel free to contact me to check out the possibilities.
Nathalie Lafleur
Marketing Coordinator
marketing@tourismeduplessis.com
418-962-3142 | 1-888-463-0808
Tourismecote-nord.com
8
Eeyou Istchee Baie-James : The perfect balance
between culture and nature
We fall in love with winter! Having both feet in the slush, forget it. Our winters offer an
exceptional quality of snow to enjoy your favorite activities until April. Snowmobiling,
snowshoeing, cross country skiing, para-skiing, ice fishing, you name it!
Crees and Jamesians live in harmony with nature in this playground covering more than 350
000 km2. Whether on the coast of James Bay or in the mystical boreal forest, the vast
landscapes offer unique panoramas. If the temperature drops too low, rest assured that the
local population is known for its warm hospitality and generosity. If you’re chilly, you can
purchase mittens of real moose hide, there’s nothing warmer!
Snowmobiling is a religion in our corner of the world! Over 1,100 km of marked, groomed and
secured trails crisscross the frozen tranquility of the forest. Many of our events worship the
antique snowmobiles, an opportunity to try and contemplate these machines where it all began!
What’s New + Top Picks
 Aanischaaukamikw Cree Cultural Institute
A must to discover the Cree culture! The center is both a museum, archives, library and an
education center to provide a full range of services and knowledge transfer. A good opportunity
to see magnificent artifacts and hear extraordinary stories!
 Festival Folifrets Baie-James
For its 49th edition, the Folifrets redoubled their efforts to offer incredible programming. On the
menu, a cross-country of more than 300 km testing intrepid snowmobilers’ skills and endurance.
To conclude a week of activities, la randonnée du President brings together more than 500
participants and their antique snowmobiles for a start right on the main street! The festival runs
from February 26 to March 7, 2015.
 Visit the world’s largest underground generating station
A piece of our history lies within these impressive structures. These large scale projects not only
shaped the region as it is, but the whole province of Quebec too! Winter or summer, you can
take guided tours to the Robert-Bourassa facility, the largest underground hydroelectric
generating station in the world!
Media tours
We’re open to welcome you for any press tour, just contact us to schedule a brainstorm. We’ll
provide the hot chocolate!
Steven Pomerleau
Marketing officer
spomerleau@tourismebaiejames.com
418 748-8140, ext. 227 | 1 888 748-8140
Escapelikeneverbefore.com
9
In Gaspésie, it goes without saying that all your favourite winter activities will take place in
stunning outdoor settings. Your first impressions are correct: the salty sea air, immense St.
Lawrence River and nearly 5 metres of snowfall are all signs of the untouched natural beauty of
this region. You will fall under the spell of Gaspésie, which offers an escape to the
extraordinary!
Snowmobile enthusiasts will be delighted with the region’s 2000 kilometres of trails dotted with
huts. Outdoor lovers also have a wealth of other activities to choose from, including crosscountry, telemark, and downhill skiing; snowshoeing; trekking; ice climbing; and dogsledding.
You also won’t want to miss experiencing the wonders of Parc national de la Gaspésie in winter.
This sea of mountains, unique in Eastern Canada, covers over 800 km 2 and includes 25
summits over 1000 metres high. Depending on your taste for adventure, you can opt to stay in a
hut or at the Gîte du Mont-Albert hotel.
What’s New + Top Picks
 TDLG on Skis
The Traversée de la Gaspésie (TDLG) on Skis is unparalleled in outdoor adventures. Along with
six days of cross-country skiing, this annual event includes entertainment, suppers featuring
regional dishes and several surprises! Everything is organized for participants, including
transportation, lodging, meals, and trail grooming. www.tdlg.qc.ca
 Musée de la Gaspésie, Gaspé: Félix Leclerc exhibit
To mark the 100th anniversary of Félix Leclerc’s birth, the Musée de la Gaspésie is creating an
exhibit that focuses on a little-known side of this Québec singer-songwriter, poet and writer: his
love of the sea, seascapes and seafarers. The exhibit will run from October 21, 2014, to spring
2015. www.museedelagaspesie.ca
 Parc national de la Gaspésie
This park offers 22 km of marked and mechanically groomed cross-country ski trails. The MontAlbert sector receives over 3 metres of snow annually, which makes for excellent skiing
conditions from mid-December to mid-March.www.sepaq.com
Media Tours
We will be happy to organize a customized press tour for you and look forward to welcoming
you in our region.
Christine St-Pierre
Communications Representative
christine@tourisme-gaspesie.com
418-775-2223, ext. 228
www.gaspesieiloveyou.com
10
Experience Island Life!
The charm of the Îles-de-la-Madeleine works in every season! Our major winter activity will take
place from February 26 to March 12, 2015. The Seals observation Tour is a unique experience!
It allows you to see harp seals in their natural habitat on the ice that surrounds the islands. A
must!
In the frozen depths of winter, nomadic harp seals begin their southward migration. Every year,
the females return to the Magdalen Islands to calve on the vast ice fields surrounding the
archipelago, providing one of Nature’s rarest and most wonderful spectacles.
What’s new + Top picks

Parcours insulaire
The Parcours insulaire in 12 outdoor venues, from the tip of La Grave to Grande-Entrée.
These 12 sites have been chosen for their natural beauty. Both visitors and Islanders are
invited todiscover or rediscover these iconic landscapes Islands, extracts of the best books
on the Islands, beautiful photographs from all eras and stories designed specifically for each
location. The audio files are downloaded online and a map is available at the tourist
information office.

Seal Observation Tours
The seal observation tours are the major winter activity on the Îles de la Madeleine and are
unique in the world! It allows you to observe harp seals in their natural habitat on the ice
floes around the Islands. Worth discovering!
Media tours
For any questions or information please contact me. We will be pleased to plan an press tour
that suits your needs.
Marie-Christine LeBlanc
Marketing and Communication Agent
promotion@tourismeilesdelamadeleine.com
418 986-2245 ext. 227 | 1 877 624-4437
www.TourismeIlesdelaMadeleine.com
11
Lanaudière...so close and so perfect for you!
Our wonderful winter playground is really close by! Lanaudière invites you to come and taste the
joys of winter just a short distance from Montreal! Make Lanaudière your getaway destination
and you’re guaranteed a snowy paradise for all your favourite sports and activities!
Discover our hiking trails, wide-open spaces, great skiing, excellent snowmobiling and exciting
dog sledding. A total change of scene! Indulge yourself with an all-inclusive hotel package, or
stay in a yurt... even a treetop cabin! Visit our many markets throughout the Holiday Season or
explore our Christmas agrotourism circuit!
For real indulgence, a nordic bath is the perfect way to pick yourself up and enjoy complete
relaxation. Listen to the silence in a magnificent snowy setting. It’s another side of Lanaudière
you’ll always cherish.
What’s New + Top Picks

Grand R at Saint-Donat
The new 4 star resort will open on december 6.

Discover the first Christmas Market circuit in Lanaudière
Immerse yourself in the spirit of the holidays at the Christmas Markets of L'Assomption,
Joliette and Terrebonne. Ideal places for all your holiday gift buying

New sport at Ski la Réserve, the snowscoot
Snowscoot is the fusion of riding a bike, and snowboarding. Enjoy a Snowscoot session at
the snow centre!
Media tours
We can design, on request, media tours tailored to your specific needs. Contact me and I will be
pleased to quickly put together a customized tour. Looking forward to welcoming you to
Lanaudière!
Éliane Larouche
Communication Coordinator
larouche@lanaudiere.ca
450 834-2535, ext. 223 | 1 800 363-2788
www.lanaudiere.ca
12
The Laurentians: live it up close!
A wealthy land of a thousand different aspects, it unfolds slowly to the visitor and will conquer
the heart of the most fervent city-dweller with its broad peaceful lakes set among immense
forests of maple and pine. The Laurentians is 22,000 square kilometres of pure delight just north
of Montreal, 9 012 lakes, 103 rivers, more than 20 resorts, 2 national parks and 9 million
visitors. The great diversity of its ecosystems opens up ever-new horizons, providing an
outstanding natural experience to suit visitors of every ilk.
Laurentian Gateway
Just minutes from the heart of the city, the countryside nevertheless takes pride of place in the
sector of the Laurentian Gateway.
Laurentian Heartland
The sector of the Laurentian Heartland is just the right spot for a break away that combines both
action and relaxation. The surrounding natural environment invites you to come and enjoy life!
Upper Laurentians
The sector of the Hautes-Laurentides will transport you into another reality altogether, thanks to
its wide-open spaces and its 4,500 lakes and rivers.
What’s new + Top picks

Kiamikia Regional Park
Explore the Kiamika by its historic cruises and visit an ancient forest along the hiking trail of
l’Île de La Perdrix Blanche! Plus, enjoy winter in the comfort of the Kiamigloo!
http://www.reservoirkiamika.org/en

C.Blon le trappeur
Professional Trapper for 20 years, Carl therefore invite you in one of its beautiful
excursions. Be it for half a day or a week full, Carl will be able to amaze you by its skills and
knowledge. Imagine you follow in the footsteps of the Trapper in an enchanting setting!
www.cblonletrappeur.com

Microbrewerie Dieu du Ciel
For over 16 years, this company has won several prestigious awards and offers us some
beers that are the closest thing to a sin. http://micro.dieuduciel.com/en/index.php
Media tours
To maximize your experience, we prefer to customize individual press trips
Pierre Bessette
TouriBess Communications inc.
Media representative, Tourisme Laurentides
Bess7@sympatico.ca
514 938-4546
www.laurentians.com
13
In Laval, it’s celebration time!
In Laval, the upcoming months will be quite outstanding thanks to a great program of exciting activities and unique
celebrations. It’s time to celebrate with shows and concerts, theatre plays, animations and many other surprises! The
city that is easily accessible and known for its concentration of attractions, hotels and restaurants will celebrate its
50th anniversary starting December 31, 2014. Families, shopping buffs as well as big-thrill seekers will find the
perfect activities for their taste in Laval’s lively city centre. As for outdoor aficionados, they will be pleased to discover
Laval’s country side and its many green spaces. Check our suggestions for your next articles at
www.tourismelaval.com/medias to see by yourself that there’s plenty to do in Laval!
Great celebrations and new activities – fall 2014 and winter 2015
Laval celebrates its 50th birthday!
This year, the Corporation des célébrations 2015 à Laval promises to dazzle everyone with the celebrations of the
city’s half-century anniversary that will feature a unique program representative of the island’s rich history and
heritage. Throughout the year, the celebrations’ official spokesperson Philippe Bond will invite people to events they
will long remember. It’s with glitter and style that Laval will write this new chapter of its history! The festivities will
begin with a big celebration event on December 31st. Sainte-Rose en Blanc, Laval’s popular winter event – that has
been taking place for more than 10 years – will become Laval en Blanc for the occasion and extend to other
locations across Île-Jésus during the whole month of February 2015. These 50th anniversary celebrations would not
have been complete without the participation of Laval’s Symphony Orchestra. Audiences are invited to attend the
Soirées champêtres avec l’OSL, a series of classical music concerts, and discover or rediscover some of the most
beautiful rural and bucolic sites of the region.
Two Attractions, Two 20-Year Celebrations!
In 1994, American astronaut Alan Shepard who attended the Cosmodôme’s official opening had said at the time that
it was the best space camp ever in the whole world. Twenty years later, the Cosmodôme’s international reputation
still prevails. This iconic attraction of the Laval’s region invites those with a passion for the cosmos to demystify the
outer space by becoming an astronaut the time of an interactive virtual space mission.
Armand-Frappier Museum, another important museum of Laval, will also celebrate its 20th anniversary this year. In
addition to its regular programming, the museum will host two important citizen science events during which
renowned scientists and doctors will engage in a discussion with the public about key human health issues. Maladies
chroniques et du vieillissement : que pouvons-nous faire ? et Quand les changements climatiques menacent la santé
humaine (in French only). The weekend workshops (in French only) continue with Les samedis au labo for the young
scientists of 5 to 8 years old. To popular demand, Les dimanches en sarraus for youth 9 to 12 years old were added
to the program.
A New Attraction in Laval: A Flight Simulation Centre
On October 24, Aerosim Expérience will open its doors in Laval. Apprentice pilots will have the opportunity to fly a
Boeing 737 New Generation airliner and live moments that only professionals had experienced until now. Two
passionate French pilots had the idea of creating AeroSim Experience. Enthusiasts of all ages and all levels can live
this unique experience under the supervision of a professional flight instructor. They will be able to fine-tune their
abilities by choosing among 24 000 airports, including the St. Martin’s Island airport known for its epic landing
runways just over the beach.
Media tours
We can also organize a customized press tour.
Marie-Josée Bougie
Media relations
mbougie@tourismelaval.com
514 475-5538
www.TourismeLaval.com
14
Dazzling rides for thrill-seekers and lots of fun
and nostalgia for the child at heart
Mauricie, a natural beauty right next door.
A region rich in natural beauty, to delight and welcome you just 90 minutes from
Montreal or Québec City. To get away from it all, Mauricie is right next door.
Once again this winter, you can enjoy the sheer pleasure of quenching that thirst for adventure!
Either by zooming down the slopes on an alpine luge alpine or by climbing up the only outdoor
games module available in the colder season! Your youthful spirit will also be glad to see the
many toys that have marked the childhood of a number of generations at the new exhibition in
Trois-Rivières!
What’s new + Top picks

Alpine luge at Vallée du Parc!
A new 2.2-km trail will be inaugurated this winter on the mountain at Vallée du Parc. The
trail will be set up in an enchanting decor and dedicated exclusively to the alpine luge.

The suspended labyrinth at the Domaine de la forêt perdue
The only aerial module open in winter offers a closed-circuit social climbing activity for
people of all ages. The module includes 69 games over four different levels.

The Musée québécois de culture populaire presents its latest exhibition “Dans mon
temps… les jouets,” an impressive collection of toys that will take you back to the
magical days of childhood. The exhibition will include over 200 toys from the 1950s to
the 1970s.
Media tours
We are always available to organize a stay or customized tour for you! The Mauricie region will
charm you with its authenticity, convenience and that well-loved capacity for a little craziness!
See you soon!
Émilie Lavergne
Communications Agent, Member Services
& Intra-Québec Press Tours
elavergne@tourismemauricie.com
1 800 567-7603, ext. 225
Marianne Côté
Community Web Host &
Intra-Québec Press Tours
mcote@tourismemauricie.com
1 800 567-7603, ext. 242
www.TourismeMauricie.org | blogue.tourismemauricie.com
15
The Montérégie region, ideal for your winter getaway!
The Montérégie is rightly described as the « Garden of Québec ». Montérégie invites you to
yield to your senses and discover the region. Montérégie producers are passionate individuals
who are proud to share their know-how and who graciously invite you to visit their facilities. All
over the year, the Montérégie cider mills and orchards welcome you to sample the delights of
their land. With an annual production of over 60 distinct and innovative ciders, the Montérégie is
Québec’s very first region for cider and apple production. The region is also a pioneer in the
creation of ice cider. Conveniently located south of the island of Montreal, the Montérégie invites
you to a getaway! Bordered by the Saint-Lawrence River with Longueuil as its major metropolis,
the South Shore offers a great view of Montreal. At the intersection of Highways 10 and 30, the
Quartier DIX30 is a famous center for urban living with the new Square.
What’s new + Top picks
Lumberjack Camp at the Sucrerie de la Montagne: located in a maple forest at the summit of
Mount Rigaud with direct access to 25km of trails of Mont Rigaud, just make a real journey into
the past through a stay in the lumberjack camp! Minimum of 4 people required for the
accommodation in the lumberjack camp and 8 people for activities.
Oasis Surf: First in North America, from November 2014 it will be possible to practice true surf
in or just come relax in the food court in front of the wave, in an atmosphere of seaside New
technology (. SurfStream) providing three different types of waves ranging from one to six feet
Musée de Société des Deux-Rives (MUSO): the first permanent exhibition of the MUSO will
be dedicated to Montreal Cotton, the textile factory that transformed cotton fibre into cloth and
was in operation for more than 100 years. This industry was strongly influential in the
development of the City of Salaberry-de-Valleyfield.
Media tours
Want to visit us? We are always happy to assist you. Do not hesitate to contact us.
François Trépanier
Director of Communications
ftrepanier@tourisme-monteregie.qc.ca
450 466-4666 ext 2228
www.Tourisme-Monteregie.qc.ca
16
Montreal’s Fall – Arts for all!
With fall on its way, Montréal cloaks itself in new colours and inspires contemplation. Take the
time to enjoy delectable food at its restaurants, admire its museum treasures, and surprising
shows.




Love in Fine Fashion Nov. 20, 2014 to April 19, 2015 at McCord Museum
Van Gogh To Kandinsky, Oct.11 to January 25, 2015 at MBAM
The Island of Toys, November 16, 2014 to April 19, 2015 at McCord Museum
Cuisine et Confessions’ Premiere by 7 doigts de la Main, Oct. 28 to Nov. 16, 2014
What’s New + Top Picks
 BNLMTL
Featuring 50 artists and collectives from 22 countries, the 2014 Biennale de Montréal (L’avenir –
looking forward), promises an insightful look into contemporary art development. Go see what’s
hot now and what’s to come and wonder about how art influences the human experience.
October 2, 2014 to January 4, 2015.http://www.bnlmtl.org/
 Expressionism and pop art At MMFA
From 11 October 2014 to 25 January 2015, the Museum of Fine Arts will present the exhibition
Van Gogh to Kandinsky - Impressionism to Expressionism, bringing together key works of this
exceptional artistic movement. More contemporary, the Warhol Mania exhibition unveils posters
and creatives of the artist, from November 5, 2014 to March 15, 2015.http://www.mbam.qc.ca
 MTL à TABLE, 3rd Edition

MTL à TABLE is back this fall (October 30-November 9). The third annual edition of
Montréal’s Restaurant Week will feature 140 participating restaurants, guided tours to discover
hidden hot spots, and many special events www.mtlatable.com
Media tours
No press trip is planned for this year, but do not hesitate to contact me if you want to rediscover
Montreal from a new angle!
Catherine Morellon
Media Menager
Morellon.catherine@tourisme-montreal.org
514 844-3840
www.Tourisme-Montreal.org
17
The Outaouais Region:
The Best of Both Worlds in Winter!
This winter, Quebecers will find lots of great reasons to spend a few days in the Outaouais
region, with exciting new features for all types of tourists. From outdoor lovers in search of
excitement to urban explorers looking for the latest hot spot, from history and culture buffs with
a passion for museums to families on vacation, the Outaouais region offers one and all a prime
destination for a memorable winter getaway.
What’s new + Top picks
Experience winter camping at Gagné & Filles Outfitters
This year, for the first time, Gagné & Filles Outfitters is offering winter camping on secluded
woodland sites. Settle into your comfortable Cree or prospector tent and enjoy the unique
pleasures of winter camping and the beauty of winter in Quebec. Among other activities, you
can go snowmobiling, snowshoeing, or ice fishing for rainbow trout.
Casino du Lac-Leamy opens a new disco
Aléa, the Casino du Lac-Leamy’s new nightclub, is the latest addition to the central hub, a
unique entertainment zone located in the heart of the gaming area. Scheduled to open in
November, this exclusive, hip venue will accommodate 200 patrons. The club is equipped with
state-of-the-art technology that delivers an immersive multimedia experience hosted by the
area’s top DJs. Aléa offers a luxurious ambiance, unique design features, and two VIP areas.
SOIF – Véronique Rivest’s new wine bar
It’s official: SOIF, the wine bar owned and operated by award-winning sommelier
Véronique Rivest, is now open in downtown Gatineau. The first woman to score a podium finish
with her 2ndplace win at the 2013 World’s Best Sommelier Competition in Tokyo, Véronique is
keen to introduce her clients to wines from around the world, perfectly complemented by simple
yet creative food. Definitely worth a visit!
Media tours
Contact me today to set up your personalized press tour! 
Bianca Paquette
Communications Coordinator
bpaquette@tourisme-outaouais.ca
819 778-2530, ext. 235 | 1 800 265-7822
www.TourismeOutaouais.com
18
Québec City, discover the Winter pleasures
Québec City has a special personality all its own! Enjoy our traditional Christmas markets, New
Year’s festivities, the Quebec Winter Carnival on Grande Allée and the Plains of Abraham, and
super shopping at every turn, including in the lively St-Roch district. The holiday season in
Québec City is truly magical; an abundance of activities will charm chidren and their parents:
www.quebecregion.com/christmas
Just minutes from downtown, visitors can cut loose at four downhill ski areas and some of
Canada’s best cross country ski centres, featuring facilities available for all sorts of winter
sports—or just revel in the sensational scenery.
What’s new + Top picks
The St. Lawrence’s Summits multi-resorts ticket (under embargo until October 16, 2014)
This winter in the Québec City/Charlevoix region, ski fans can fully enjoy a new triply exciting ski
experience at Mont-Sainte-Anne, Stoneham and Le Massif de Charlevoix. With a St.
Lawrence’s Summits multi-ski area lift ticket, slide sports fans can decide which of the three
mountains they feel like conquering – that morning! Exclusively offered at participating
Charlevoix and Québec City lodging establishments, this new product is paired all season long
with highly interesting promotions, including accommodations. For promotion details and to
book your stay as soon as October 16: www.stlawrencesummits.com
Ice Canoeing on the St. Lawrence River
Ice-canoeing is like nothing else you’ll ever experience, and in Québec City you can do it
without leaving town! Paddle the St. Lawrence River in the depths of winter. Feel the crunch of
the ice under your feet. You don’t need to be an athlete—your guides will adapt the activity to
suit your personal fitness level. www.canotaglacequebec.com
Vallée Bras-du-Nord
Vallée Bras-du-Nord has two new activities for winter 2015: snow biking—or “fatbike” as it’s
known among aficionados—and backcountry skiing. Snow biking is the latest way to keep the
fun going all year round, while backcountry skiers can boldly go and explore new worlds,
seeking out exotic valley landscapes. www.valleebrasdunord.com
Michel Carmichael
Account Executive
michel.carmichael@quebecregion.com
418-641-6654, ext. 5410
Richard Séguin
Account Executive
richard.seguin@quebecregion.com
418-641-6654, ext. 5421
www.QuebecRegion.com
19
This winter, the tourism outlets of Saguenay-Lac-Saint-Jean are offering four new outdoor activities,
must-see exhibitions and exclusive regional products that will ensure your stay is nothing less than
unforgettable.

Cross Lac Saint-Jean by bicycle, it's possible? Indeed it is! During mid-winter, when the waters of
Lac Saint-Jean have frozen over, the courageous can brave the 30 kilometers required to cross
from Péribonka to Roberval.
Join us on February 28, 2015. Watch on SagLac's vlog:
bit.ly/bicyclecrossing Website: velosurlac.com/en/

The Mont-Edouard ski centre is now one of the few ski resorts in Quebec to offer the latest in ski
fun: ski touring. Full equipment rental is available to ascend the highest mountain in the region
(640 meters). Once at the summit, the descent is made off-piste through the forest in the deep
untouched powder snow. Website : www.montedouard.com

Aventuraid unveils their new three-day winter package deal that includes ecolodge
accommodations in proximity to the wolf observation park, an interpretive presentation on how
wolves operate in packs, a snowshoeing excursion, a traditional aboriginal meal inside a tipi, a
kicksled excursion and access to a traditional sauna. Watch on SagLac's vlog: bit.ly/aventuraid
Website: www.aventuraid.qc.ca

This winter, backcountry ski buffs can lay fresh tracks in a new section of Mont Lac-Vert. With a
guide, skiers will be able to descend this extreme sector landscaped within an untouched section of
the mountain, abundant with natural snow. Website: www.montlacvert.qc.ca
Museum visits
The museums of Saguenay-Lac-Saint-Jean promise to fill your winters with wonder with their new
exhibitions this season. Through your travels, you will learn about taxidermy, the aboriginal nations, how
animals communicate and digital imagery.
www.museeilnu.ca / www.bilodeauinc.com/en/ / www.museedufjord.com/en/ / www.pulperie.com/en/
Regional Fine Cuisine
Many agricultural producers have new surprises for us this winter season. L’Orée des Bois are creating a
new blueberry liquor unique in the land of the blueberries, whereas the Microbrasserie du Lac Saint-Jean
in Saint-Gédéon and La Chouape from Saint-Félicien, will brew five new beer, each with their own
unique flavor.
www.loreedesbois.ca / www.lachouape.com / www.microdulac.com
Media tours
Consult the complete list of new additions with the Saguenay—Lac-Saint-Jean Information Chart and on
our website in the "Media" section. Also, please contact us without delay for more information or a unique
press tour.
Maryse Lamontagne
Inter-Québec media relations and social media manager
mlamontagne@tourismesaglac.net
418 543-3536, ext. 243
www.SaguenayLacSaintJean.ca
20
Share the fun…from one mountain to another!
Share the fun in over 70 ski areas! Whether you are with family, with friends, or by yourself, a
panoply of activities are offered: skiing, snowboarding, sled run, snow tubing, snowshoeing, etc.
If you like to be active and enjoy the outdoors, Quebec’s ski areas will welcome you in large
numbers. In order to plan your next outing, visit the new Web site www.maneige.com. You will
discover an entire section dedicated to families, another for beginners, and another for skiing
enthusiasts.
Maneige.com is also a site where you can discover a multitude of opportunities to ski at low
prices. Save every time you ski with the Ski Passe-Partout and the Accèski famille card.
Introducing your children aged 5 to 8 is child’s play with Expérience Maneige, a great free
activity organized by dynamic instructors in 4 urban parks developed to introduce children to the
feeling of gliding on skis. Join us as of January in the following parks: Centre de la nature de
Laval, Parc Michel-Chartrand in Longueuil, Parc Les Salines in Saint-Hyacinthe, and Parc de la
Chute-Montmorency in Quebec City.
What’s New + Top Picks

New
Quebec’s ski portal: maneige.com

New
The Accèski famille tour, presented by the Laurentian Bank, will visit 12 ski areas in several
regions across Quebec. There are activities, inflatable games, and prizes! For details and
the complete schedule, visit www.maneige.com.

Favourite
Expérience Maneige: Free activity for children aged 5 to 8, who are guaranteed to smile as
they discover the joys of skiing and snowboarding in a park near you!
Josée Cusson
Communication director
jcusson@assq.qc.ca
450-765-2012, ext. 102, media : 514-765-2020
www.maneige.com
21
Élaine et Lucie, les représentantes de la Sépaq, vous invitent à commencer votre visite à leur
table. Comme toujours, elles ont préparé leur En bref qui constitue un résumé de toutes les
nouveautés que les parcs nationaux, les réserves fauniques et les centres touristiques ont à
offrir pour les deux prochaines saisons.
Tout y est : l’hébergement, les activités de découverte, les nouveautés
concernant le ski, les événements entourant l’Halloween et les Fêtes, et
bien d’autres sujets susceptibles de vous éviter le cauchemar de la
page blanche…
Les 30 premiers journalistes à nous rencontrer recevront un petit présent bien pratique
pour les amateurs de plein air.
Au plaisir de vous accueillir,
Élaine Ayotte
Communication Coordinator
ayotte.elaine@sepaq.com
418 380-5875, ext. 2276
Lucie Boulianne
Communication Coordinator
boulianne.lucie@sepaq.com
418 380-5875, ext. 2326
www.sepaq.com
22
MEDIA CONTACTS / COMMUNICATIONS CONTACTS
Région touristique
Abitibi-Témiscamingue
Responsable
Anne-Marie Belzile
Téléphone
819 762-8181 #110
Courriel
anne-marie@atrat.org
Karine Lebel
Titre
Media Relations Officer and Web
Community Manager
Communications Officer
Bas-Saint-Laurent
418 867-1272
karinelebel@bassaintlaurent.ca
Cantons-de-l’Est
Danie Béliveau
Media relations
819 820-2020 #227
db@atrce.com
Centre-du-Québec
Isabelle Hallé
Communications Officer
819 364-7177 #302
ihalle@tourismecentreduquebec.com
Charlevoix
Audrée Bélanger
Marketing ‒ Project Manager
418 665-4454 #231
audree.belanger@tourisme-charlevoix.com
Chaudière-Appalaches
Sarah Moore
418 831-4411 #240
smoore@chaudiereappalaches.com
Côte-Nord | Manicouagan
Caroline Rondeau
Communications and Public Relations
Adviser
Communication and Web officer
888 463-5319 #234
crondeau@cotenord-manicouagan.com
Côte-Nord | Duplessis
Nathalie Lafleur
Marketing Coordinator
418 962-3142
marketing@tourismeduplessis.com
Eeyou Istchee
Baie-James
Gaspésie
Steven Pomerleau
Marketing officer
418 748-8140 #227
spomerleau@tourismebaiejames.com
Christine St-Pierre
Communications Representative
418 775-2223 #228
christine@tourisme-gaspesie.com
Îles-de-la-Madeleine
Marie-Christine LeBlanc
Marketing and Communications Agent
418 986-2245 #227
promotion@tourismeilesdelamadeleine.com
Lanaudière
Eliane Larouche
Communications Coordinator
418 555-1234 #222
larouche@lanaudiere.ca
Laurentides
Pierre Bessette
Media representative
514 938-4546
bess7@sympatico.ca
Laval
Marie-Josée Bougie
Media relations
514 475-5538
mjbougie@tourismelaval.com
Mauricie
Émilie Lavergne
819 536-3334 #225
elavergne@tourismemauricie.com
819 536-3334 #242
mcote@tourismemauricie.com
450 466-4666 #2228
ftrepanier@tourisme-monteregie.qc.ca
Montérégie
François Trépanier
Communications Agent &
Intra-Québec Press Tours
Web community Manager & IntraQuébec Press Tours
Director of Communications
Montréal
Catherine Morellon
Media Manager
514 844-3840
morellon.catherine@tourisme-montreal.org
Outaouais
Bianca Paquette
Communications Coordinator
819 778-2530 #235
bpaquette@tourisme-outaouais.ca
Québec
Michel Carmichael
Account Executive
418 641-6654 #5410
michel.carmichael@quebecregion.com
Richard Séguin
Account Executive
418 641-6654 #5421
richard.seguin@quebecregion.com
418 543-3536 #243
mlamontagne@tourismesaglac.net
450 765-2012 #102
jcusson@assq.qc.ca
Marianne Côté
Saguenay-Lac-Saint-Jean Maryse Lamontagne
ASSQ
Josée Cusson
Inter-Québec media relations and
social media manager
Communication director
SEPAQ
Élaine Ayotte
Communication Coordinator
418 380-5875 #2276
ayotte.elaine@sepaq.com
Lucie Boulianne
Communication Coordinator
418 380-5875 #2326
boulianne.lucie@sepaq.com