2011 Association TRENDS Media Kit    WHY Advertise?

 2011 Association TRENDS Media Kit WHY Advertise?
Association TRENDS maintains a high‐level readership of over 1,000 association executive directors and CEOs with a pass through readership of 5,000 for our BONUS print editions. These top‐level executives are the decision makers for a $2 billion industry constantly in need of a wide‐range of goods and services. Advertise in TRENDS today to ensure that your business is front and center in the association community. Advertising Options
TRENDS is updated online daily and an e‐edition is released weekly delivered directly to the CEO’s inbox. Once a month, TRENDS publishes a special FOCUS edition in print and online for subscribers and select others in the association community. We offer a wide range of size, layout and issue specific advertising opportunities both in print and online. In addition to these options, we offer several print BONUS issues each year that are distributed at large association industry events. For a list of events, please see our editorial calendar below. Association TRENDS • 8120 Woodmont Ave., Suite 110, Bethesda, MD 20814‐2743 1‐888‐265‐0600 • 202‐464‐1662 • Fax: 202‐464‐1775 tim@associationtrends.com • www.AssociationTRENDS.com What products and services are advertised in TRENDS? Meetings and events Printers and publishers Insurance companies Lobbying/legal services Accounting services Food and beverage Professional speakers Membership services Travel Marketing and communication services For more information contact Tim Teehan at 202‐464‐1662 or email tim@associationtrends.com Print Advertising Choose from any of our 12 special FOCUS editions published monthly. Please refer to the editorial calendar for content information. What content is in print What products and and online at services are advertised AssociationTRENDS.com? in TRENDS? Print Size Dimensions w x h Rate 1x
Rate 6x
Rate 12x
Headline News Standard page 7‐1/2” x 10” $2,210 $2,100 $1,980 News‐in‐Brief 3/4 Page Square 7‐1/2” x 7‐1/2” $1,825 $1,730 $1,640 2/3 Page Vertical 4‐7/8” x 10” $1,715 $1,645 $1,545 Executive Moves & Changes Insurance companies 1/2 Page Vertical 4‐7/8” x 7‐1/2” $1,300 $1,235 $1,195 Commentary Lobbying/legal services 1/3 Page Square 4‐7/8” x 4‐7/8” $1,080 $975 $970 Industry Events 1/3 Page Vertical 2‐3/8” x 10” $1,080 $975 $970 Special Features 1/4 Page Horizontal 4‐7/8” x 3‐5/8” $800 $765 $720 Job Board & Career Center 1/6 Page Vertical $490 $475 $450 Computer hardware and software 2‐3/8” x 4‐7/8” Bleed: 5% per side File formats: Min. 300 dpi, CMYK, .jpg or .pdf only Online Advertising Meetings and events Printers and publishers Accounting services Food and beverage Professional speakers Available on TRENDS subscription pages as well as *specialty sub‐sites Membership services Size/Position Dimensions w x h
Rate(net)
Travel Leader Board Interior TRENDS Pages 728 x 90 $1,000/month Leader Board Specialties & Event Pages 728 x 90 $900/moth Marketing and communication services Square TRENDS Pages 300 x 300 $600/month Square Specialties & Event Pages 300 x 300 $500/month Skyscraper TRENDS Pages 160 x 600 $700/month Skyscraper Specialties & Event Pages 160 x 600 $600/month tim@associationtrends.com Text Ads All Pages $300/month Video N/A Call for pricing File formats: 72 dpi, .gif or .jpg. *Specialty sub‐sites are free to all visitors
Association TRENDS • 8120 Woodmont Ave., Suite 110, Bethesda, MD 20814‐2743 1‐888‐265‐0600 • 202‐464‐1662 • Fax: 202‐464‐1775 tim@associationtrends.com • www.AssociationTRENDS.com For more information contact Tim Teehan at 202‐464‐1662 or email For more information contact Tim Teehan at 202‐464‐1662 or email tim@associationtrends.com H
2011 Association TRENDS Print Editorial Calendar Issue & Due Date January ad close: 1/4/11 art due: 1/7/11 February ad close: 1/25/11 art due: 1/28/11 March Special FOCUS Communications All‐media award announcements New year predictions Communications Judges Circle Salute to Association Excellence Association Annual Report TRENDS Annual Legal Review ad close: 3/1/11 art due: 3/4/11 April ad close: 4/5/11 art due: 4/8/11 Association Membership Association PULSE Report International Hospitality May Association Publishing ad close: 5/3/11 art due: 5/6/11 June ad close: 6/21/11 art due: 6/24/11 August ad close: 7/15/11 art due: 7/18/11 September ad close: 9/6/11 art due: 9/9/11 October ad close: 10/4/11 art due: 10/7/11 November ad close: 11/01/11 art due: 11/4/11 December ad close: 11/29/11 art due: 12/2/11 Salute to Association Excellence Destination Showcase Finance & Business Operations Nonprofit Legal & Tax Conference ASAE International ASAE Marketing Conference PULSE Participants Maryland Associations Annual ASAE Springtime Association Media & Publishing AICPA Not‐for‐Profit Government Relations FORUM Annual Meeting Government Relations School Career Development Nonprofit Salary Survey Report Salary Survey Participants Education for Associations Young & Aspiring Professionals HSMAI Annual Meeting ASAE Annual Meeting Association PULSE Report CEO Background Report Summit Awards PULSE Participants ASAE Law Conference Washington Representatives ad close: 5/30/11 art due: 6/3/11 July BONUS Distribution All‐Media Awards Gallery National Trade and Professional Associations Directory Supplier Trends Vendor of the Year Announced Government Relations: Factors of Influence Report Finance Executive of the Year Announced TRENDS Finance Survey The Year In Review/ Technology Annual Index Nonprofit CFO Awards Finance Survey Participants ASAE Technology Conference Association TRENDS • 8120 Woodmont Ave., Suite 110, Bethesda, MD 20814‐2743 1‐888‐265‐0600 • 202‐464‐1662 • Fax: 202‐464‐1775 • tim@associationtrends.com • www.associationTRENDS.com Last updated Feb. 2011 Advertising Insertion Order For advertising information please contact Tim Teehan 202‐468‐4112 or tim@associationtrends.com Company/Agency:_______________________________ Contact:_________________________ Phone: _______________________ Email: __________________________________________ PUBLICATION TYPE: ____PRINT ____ONLINE FREQUENCY: __ 1x __ 6x __ 12x __ other PUBLICATION DATE: Please circle all that apply below AD SIZE: _________________________ January February March April May June July August September October November December BILLING INFORMATION: Name: ________________________________________ Title: __________________________ Address: ______________________________________________________________________ City: ____________________________ State: ________ Zip: ___________________________ Phone: _____________________ Fax: ________________ Email: ________________________ PAYMENT: Please complete the information below Charge my credit card: Visa MasterCard AMEX Discover Amount: $_____________ Card Number: _________________________________ Exp. Date: ___________________ Security Code: ___________ Name as it appears on card: ______________________ Signature: ___________________________________ All checks should be made payable to Columbia Books Accepted by: ___________________________________ Date: __________________________ Your signature on this insertion form will reserve your company’s advertising program in Association TRENDS. Please fax this order to Tim Teehan 202‐464‐1775. Association TRENDS • 8120 Woodmont Ave., Suite 110, Bethesda, MD 20814‐2743 1‐888‐265‐0600 • 202‐464‐1662 • Fax: 202‐464‐1775 • tim@associationtrends.com • www.AssociationTRENDS.com