RIES - Szablon - Réseau Rural Auvergne

L’OLIVERA
Człowiek – najlepsza inwestycja
A small social agriculture experience:
37 years in the Catalan rural world
Projekt "Społecznie znaczy ekonomicznie – wzmocnienie sektora ekonomii społecznej
w województwie łódzkim poprzez utworzenie Regionalnego Inkubatora Ekonomii Społecznej
udzielającego kompleksowego wsparcia"
Projekt współfinansowany ze środków Unii Europejskiej w ramach Europejskiego Funduszu Społecznego
Realizator Projektu: Fundacja Studiów Europejskich – Instytut Europejski, ul. Piotrkowska 262/264, 90-361 Łódź
Biuro Projektu: tel. + 42 29 10 342 oraz 29 10 302; fax: + 42 63 70 586; www.ie-ries.pl; e-mail: ries@ie.lodz.pl
L’Olivera is a
social integration
cooperative born
in 1974 in rural
Catalonia, with
the desire of
working the
land, growing the
typical crops of this area
We grow, manufacture and
sell different products.
Most of the workers are also
members of the Cooperative
Some of the members
are people with social
integration difficulties
who live and work at
L’Olivera
(Picture of the Cistercian monastry)
Cistercian monastry
Vallbona de les Monges (Lleida, Catalonia)
D.O. Costers del Segre
subzone Valls del Riu Corb
On a bigger scale…
Population of Vallbona
1920: 1.176 people
2007: 249 people
88 people are over 65 years old
15 people less than 14 years old
density: 7.3 people for Km2
data from Idescat
THE BEGINNINGS – 1974
A group of young people move to Vallbona, having in common the project
of creating a different experience, putting together social integration and
the search for productive works viable in this difficult area
the evolution
1974-75 arrival in Vallbona de les Monges and creation of the Cooperativa
1976 purchase of the first lot of land
1977 building of the first house
1979-82 several field works, vineyard plantation and building of the warehouse
1985 purchase of more land lots and project of the cellar
1988 cellar building and enlargment of the lots
2006 cooperation agreement for Can Calopa
1989 the first wine is born: Blanc de Serè
2007 red grapes are planted
1991 oak fermented wines
2008 cellar enlargement and beginning of bio convertion
1994 cellar enlargement
2009 export program
2000 start of the Occupational Therapy
2010 Can Calopa - care of Barcelona city government’s
2003 vineyards enlargement; creation of
vineyards just outside town to make Barcelona
L’Olivera Foundation
wine; house and work for young people with
2004-5 new house and the oil mill are built
social insertion difficulties
2005-6 sweet wines project (RASIM)
20 ha vineyards
(Picture of one of our vineyards)
L’Olivera right now
67 members (workers, cooperators, etc.)
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VALLBONA DE LES MONGES: 44 members
34 people working in Vallbona de les Monges,
24 of which also live in Vallbona de les Monges
20 people with disability work and live at L’Olivera
Productive land: 20ha vineyards, 20ha olive trees
organic production
CAN CALOPA (Barcelona): 23 members
• 2 young people living at Can Calopa
• 11 workers (non resident)
• Productive land: 5ha vineyards…..…..
L’Olivera head office
(Picture of head office)
The cellar
Collection and
receiving area
The new cellar
Oil mill
Olive trees and retaining walls
Hand labelling the olive oil
Evolution of sales (wine and olive oil)
700.000
600.000
500.000
400.000
vendes en €
300.000
200.000
100.000
0
1990
1994 1998
2002 2006
2010
RESULTS
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•
•
•
•
•
•
•
•
Normalization of people with disability…
…in a normalized company
generation of wealth
population stability
land preservation
local dynamization
visits to the cellar
environmental improvements
domino effect on the local economy
Why is L’Olivera a success?
I. company organization
1- local capital and property
2- power and decision
3- contextual organization and culture
II. economic activity
a- services for the community
b- added value to agriculture: the wine and olive oil
c- knowledge through innovation and interaction
from local to networks
Knowledge: cognitive work
(Alfonso Vàzquez: “Democracia Económica”, 2009)
- thought: the ability of assigning a meaning to all the available information
- emotion
- accion: the ability of interconnecting and deciding with enough autonomy in order to
be able to act
You always learn when acting, living, cooperating.
The cognitive work always creates a surplus in the form of knowledge.
This surplus will always result in subsequent productive actions and in the complex
framework of social relations.
Knowledge needs cooperation and interaction.
Networking
(Picture of Terra Madre event)
…a point of view on wine and oil…
• From “parker wine” to “daily wine”
• Critical wines (Luigi Veronelli, Leoncavallo, La Terra Trema)
• Slow Food and biodiversity
• Vignerons d’Europe 2009 Manifesto (Montecatini): “the vigneron is
responsible for his/her activity towards the environment, consumers’
health, and the destiny of our community and the Earth”
"Społecznie znaczy ekonomicznie”
www.ie-ries.pl
24
Social Agriculture
Experiences combining:
• sustainable agroalimentary production
• various social actions (insertion, rehabilitation, etc.)
• revaluation of the role played in our society by agriculture,
environment, territory and local community
• quality of a product providing a link to the land,
biodiversity, added value
• quality of work and collective work, of organization,
learning and innovation
• local community, solidarity, common culture, local
resources, the story, the environment, the area, the
territory.
Our involvement…
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•
•
•
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No profit cooperation
Consumers’ cooperative
Community trade
Fare trade
Bio
Environmental and territory reivindication
Social economy entities
Ethical finances
and more…
New projects: Barcelona’s vineyards
(5ha)
“Masia” Can Calopa de Dalt
where we make the City Government Protocol’s wine
Can Calopa’s house
(Picture of front entrance)
Periurban agriculture
Can Calopa staff and residents
…in the end…
L’Olivera customer is a co-productor,
buying is like making an inversion in a
project with a story that he/she supports
Gracias por su atención
"Społecznie znaczy ekonomicznie”
www.ie-ries.pl
34
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Człowiek – najlepsza inwestycja
Projekt "Społecznie znaczy ekonomicznie – wzmocnienie sektora ekonomii społecznej
w województwie łódzkim poprzez utworzenie Regionalnego Inkubatora Ekonomii Społecznej
udzielającego kompleksowego wsparcia"
Projekt współfinansowany ze środków Unii Europejskiej w ramach Europejskiego Funduszu Społecznego
Realizator Projektu: Fundacja Studiów Europejskich – Instytut Europejski, ul. Piotrkowska 262/264, 90-361 Łódź
Biuro Projektu: tel. + 42 29 10 342 oraz 29 10 302; fax: + 42 63 70 586; www.ie-ries.pl; e-mail: ries@ie.lodz.pl