Document 6539634

Metrica’s Charity Radar
Third Sector Benchmarking
October 2011
[SAMPLE SLIDES]
Sectors over time
Figure 2: volume of coverage by day, broken down by charity sector
2,000
An investigation is launched into the plight of children
who are sexually exploited by street gangs. Barnardo’s
and NSPCC are both supporting the investigation,
warning that parents and professionals were missing
“telltale signs” of youngsters being groomed for sex.
Number of articles
1,500
Action for Children warns that disadvantaged and
vulnerable families are at “breaking point” and services
set up to support them are struggling to cope. The
charity says substance misuse, Government spending
cuts and unemployment are among the reasons that
thousands are unable to seek help.
A body is found on a beach following a
search co-ordinated by the Hampshire
coastguard and local RNLI services.
Reports were made that a man had
fallen off a lorry, with the police having
received reports from witnesses who
had spotted someone in difficulty in the
Portsmouth Harbour waters.
Harry Moseley, an 11-year-old boy who
died from a brain tumour, is named a
“hero” by his mother because of his
fundraising efforts during his illness. Harry
sold hand-made bracelets for his Help
Harry Help Others campaign, raising over
£500,000 for Cancer Research UK.
Vincent Tabak, the man accused of killing
Joanna Yeates, admitted his crime to a
prison chaplain, Salvation Army member
Peter Brotherton.
1,000
500
0
Humanitarian / Emergency
Health/Medical
Disability
Animals
Children
2
Arts/Culture
Environment
Social Care
Uniformed youth groups
Charity Radar October 2011
Animal sector
Figure 7a: volume of animal coverage, broken down by charity
Number of articles
2,400
2,274
1,720
1,800
1,200
593
600
543
224
183
71
53
49
44
10
BUAV
WSPA
Horse Trust
0
RSPCA
RSPB
PETA
PDSA
Dogs Trust
Cats Protection Battersea Dogs Guidedogs for
& Cats Home
the Blind
Figure 7b: audience reach of animal coverage, broken down by charity
Male
Female
13%
14%
12%
13%
28%
27%
31%
26%
30%
Animal Charity Givers
24%
24%
25%
22%
40%
38%
38%
41%
37%
50%
49%
53%
48%
26%
26%
29%
23%
50%
42%
41%
45%
40%
60%
59%
59%
63%
55%
63%
62%
66%
61%
20%
1%
1%
1%
<1%
Percentage of UK adults
70%
67%
65%
69%
66%
All Adults
80%
10%
0%
RSPCA
RSPB
PETA
PDSA
Dogs Trust
Cats ProtectionBattersea Dogs Guidedogs for
& Cats Home
the Blind
3
BUAV
WSPA
Horse Trust
Charity Radar October 2011
Animal sector
Figure 7c: volume of animal coverage, broken down by charity by day
800
Number of articles
600
The RSPCA condemns the shooting
of a cat with an airgun in a Devonshire
village named as one of the best
places to bring up children. The cat’s
owner originally thought Beamer had
been hit by a car but found out he had
been shot after taking him to a
veterinary surgery.
A social media site which helps dog
owners find their lost pets wins a national
award from the RSPCA. ‘Facebark’ was
set up by Middlesbrough Council’s dog
warden service, and won one of the
RSPCA’s Community Animal Welfare
Footprints (CWF) Innovator Awards.
A survey of over 11,000 pet owners
finds that Britain is facing an
epidemic of overweight pets who
are fed junk food. The PDSA warns
that up to 12 million cats, dogs and
rabbits are being given “’treats’ of
takeaways, crisps, cheese and
cakes on a daily basis which are a
diet disaster for the animals”.
400
200
0
PDSA
Guidedogs for the Blind
WSPA
RSPB
Dogs Trust
BUAV
RSPCA
Cats Protection
CIWF
4
Battersea Dogs & Cats Home
PETA
Horse Trust
Charity Radar October 2011