172 Main Street, First Floor Metuchen, NJ 08840 848-229-2410

172 Main Street, First Floor
Metuchen, NJ 08840
848-229-2410
FOR IMMEDIATE RELEASE
Local Start-Up Kicks Off Partnership with IMG College in Time for Rutgers Football Season
Metuchen, N.J., October 9, 2014 – The timing could not be better for The Swan Brothers to team up
with Rutgers University, the most recent addition to the prestigious B1G Ten Conference, and IMG
College, the largest and most influential marketing company in college sports. This partnership makes
The Swan Brothers not only an official sponsor of Rutgers Athletics, but the preferred supplier for all
game-day giveaways and promotional products.
The Swan Brothers, co-founded by twin brothers Darren and Evan Swan in 2009, have been working
tirelessly to make the overall sporting experience at Rutgers a memorable one for fans. The start of the
university’s football season has already created a demand for tens of thousands of items such as VIP
seat cushions, rally towels, schedule magnets, mugs and t-shirts to name a few.
"Rutgers’ well-timed partnership with IMG and move into the B1G Ten Conference this year marks a
monumental academic and athletic change in New Jersey state history,” says co-owner Darren Swan.
“This move coincides with our company's growth and could not have come at a better time. Rutgers,
IMG and The Swan Brothers all saw the same thing -- an offer no one could refuse.”
This collaboration is a huge deal for their growing company. Rutgers, The State University of New
Jersey, is an internationally-renowned higher education institution with five campuses and more than
65,000 students currently enrolled, while IMG College represents more than 200 top schools in the
nation with a fan base of nearly 200 million people.
Co-founder Evan Swan sees this partnership as one that will catapult The Swan Brothers’ efforts to
expand its business enterprise. “Darren and I have a vision and that’s to provide the necessary
resources to IMG and its affiliates to maximize efficiency, visibility and marketability,” he says. “As IMG
and Rutgers Athletics continue to grow, so will The Swan Brothers. And, in the end, we’re in this for the
long haul and couldn’t be happier to join two preeminent partners during this exciting and historic
time.”
For more information about The Swan Brothers, please visit www.theswanbrothers.com.