Find the customers who haven’t found you What is display prospecting? FIND CUST

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Find the customers who haven’t
found you
What is display prospecting?
Three words: profitable customer acquisition. Our lookalike modelling will enable you to
tap in to a huge potential consumer base with relevant, personalised offers – dynamically,
and in real time.
Go beyond retargeting and reach consumers who are in market but haven’t yet visited
your website or engaged with your brand. We offer display prospecting as an option with
our managed CPA retargeting service.
How does it work?
We map the behavioural patterns of your existing customers
over time across over 200 dimensions – automatically &
in real-time. For each customer, an anonymous ‘behavioural
signature’ is derived. By aggregating and analysing these
behavioural signatures, Merchenta can identify new
prospective customers across the web who exhibit
similar behaviour.
Behaviour classification is performed across a range of
factors, including:
Browsing activities (both general & product-centric)
Temporal factors (eg time of day, day of weak, seasonal)
Device traits (eg desktop vs mobile vs tablet)
First party datasets (eg your own website or app)
(And, optionally) third party datasets
What emerges is a picture of consumer preferences
and interests which informs Merchenta’s intent
optimisation technology.
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Identify new, high-lifetime
value consumers
Engage consumers with dynamic,
personalised Intelliads
Drive incremental sales –
at scale, globally
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How is prospecting different from retargeting?
Display retargeting is an effective technique for stimulating sales from consumers who visit your
website, but – for some reason – don’t convert.
Display prospecting expands the number of prospective customers by focussing on similar
types of consumers as your existing visitors. But only those consumers who haven’t previously
visited your website.
Insight drives results
Discover new
customers with
display prospecting
Generate fresh revenues
from consumers who share
behavioural affinities with
your existing customer base.
Compelling Results,
Month After Month
We’re trusted by brands
large and small. From global
brands such as Mazda, to
multichannel retailers and
specialist e-tailers.
Re-engage ‘lost
prospects’ & ‘lapsed
customers’
Maximise campaign
effectiveness with
PageDNA
Connect with consumers &
maximise online revenues
using personalised
Merchenta IntelliAds.
Merchenta PageDNA ensures
brand safety & campaign
effectiveness through
real-time understanding of
advertising context.
The results speak for themselves
By using our proprietary consumer profiling algorithms, we’re able to focus on consumers with a
higher propensity to purchase. This leads to noticeable increases in conversion rate when
compared to baseline activity across other online marketing channels (eg paid search, SEO,
email marketing etc).
Merchenta actively applies up-sell and cross-sell methodologies to in-market consumers to drive
higher average order value.
Best of all
We work in partnership with our clients & are paid for performance.
Talk to us about
locating your
hidden customers.
LONDON. SAN FRANCISCO. KRAKÓW.
Telephone:
+44 (020) 3239 2324 [UK]
+1 347.329.3250 [US]
Online:
sales@merchenta.com
http://www.merchenta.com