Excellence in pricing From good to great!

8th APAC Pricing Strategy Forum
Excellence in pricing
From good to great!
Kuala Lumpur, Malaysia, 29 October 2014
Please join us for an afternoon program dedicated to pricing and strategy optimization!
The introduction of GST on 1 April 2015 will have a significant impact on businesses in Malaysia. The key challenge lies in
knowing how to communicate these new prices inclusive of GST. How do you plan to tackle this challenge? Many aspects
have to be considered, including consumer price perception, changes in purchasing behavior, and optimal price points after
the GST introduction.
How you can prepare your business for this challenge will be a key topic during the 8th APAC Pricing Strategy Forum
hosted by global strategy and marketing consultancy Simon-Kucher & Partners. Partner and Executive Vice President of SimonKucher, Dr. Andreas von der Gathen and the team from the Singapore office will introduce current operational and strategic
needs in the areas of pricing and monetization.
You will have a unique opportunity to network with industry peers, share views and discuss experiences from inside and
outside of your industry.
We look forward to welcoming you to our forum on 29 October 2014!
Speakers
Dr. Andreas von der Gathen
Dr. Jochen Krauss
Partner & Executive VP, Bonn, Germany
Managing Partner, Singapore
Simon-Kucher & Partners
Simon-Kucher & Partners
Jan Weiser
Winnie Ong
Director, Singapore
Consultant, Singapore
Simon-Kucher & Partners
Simon-Kucher & Partners
Simon-Kucher & Partners
We are a global consulting firm with 720 employees in 28 offices worldwide. With almost 30 years of experience, we are regarded
as the world’s leading pricing advisor. Our clients are leading companies from a broad range of industries (e.g. media, transport,
automotive, financial services, high tech, pharmaceuticals, telecommunications, utilities, commodities and construction).
To find out more, go to www.simon-kucher.com
Singapore
Suntec Tower Five, Level 12, Unit 08
5 Temasek Boulevard
Singapore 038985
Tel.
+65 6341 9027
e-mail: singapore@simon-kucher.com
Program
8th APAC Pricing Strategy Forum
Excellence in pricing
From good to great!
Kuala Lumpur, Malaysia, 29 October 2014
12:30 – 1:00 pm
Registration
1:00 pm
Welcome and introduction
Dr. Jochen Krauss
The road to pricing excellence: Insights from the Global Pricing Study 2014
Dr. Jochen Krauss
Commercial excellence: Distribution, pricing and terms
Dr. Andreas von der Gathen
Pricing in practice: The good and the "not-so-good"
Jan Weiser
Coffee break
GST 2015: Impacts on your pricing
Dr. Jochen Krauss
Successful price increase programs
Jan Weiser / Winnie Ong
5:00 pm
Closing note
Dr. Jochen Krauss
5:00 – 6:00 pm
Networking reception with snacks
Registration
Please register by 20 October 2014. As we have only a limited number of places, please confirm your attendance as soon as
possible. To register online, please go to www.simon-kucher.com/kl-forum/
You may also register by e-mail forum.singapore@simon-kucher.com or by telephone +65 6341 9027. We will charge a
nominal fee of SGD 50.00 (non-refundable) per attendee to cover the costs of the afternoon.
If you have any questions, please do not hesitate to call Simon-Kucher & Partners, Singapore at +65 6341 9027.
Venue
Impiana KLCC Hotel, Level 2, Banquet Hall 2, 13 Jalan Pinang, 50450 Kuala Lumpur, Malaysia