DIGITAL MEDIA ASIA DMA Hack (14-16 Nov)

DIGITAL
MEDIA ASIA
18-21 NOVEMBER 2014 r SINGAPORE
D R I V I N G I N N O VAT I O N I N N E W S M E D I A
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DMA Hack (14-16 Nov)
Conference (18-19 Nov)
Executive Masterclass (20 Nov)
Masterclasses (20-21 Nov)
Hashtag: #DMAsg14
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DRIVING INNOVATION IN NEWS MEDIA
CONFERENCE DAY 1
18 NOVEMBER
Moderator:
Gregor Waller,
Principal Associate
Consultant,
WAN-IFRA, Germany
„ Working in a cross-platform
newsroom - the Dagbladet way
Hildegunn Soldal, Digital Editor,
Dagbladet, Norway
„ Reaching a younger audience
and monetizing content via
chat apps
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Books, Philippine Daily Inquirer
Conference Opening
Live rap news by Vietnam News
Agency
Panel session: Speakers and Warren
Fernandez, Editor, The Straits Times,
Singapore (tbc)
Session 1: Top 5 Digital Priorities
for News Media
Digital managers share their top 5
priorities for 2014 and beyond, and
tell you about the number one issue
that keeps them awake at night.
Break-out session: From Print to
Digital - How to Monetise Digital
Content with Video
Hosted by Brightcove
„ Business strategy and vision
from a leading Asian news
publisher
Julian Tan, Head of SPH Digital,
Singapore
„ Focussing on Big Data to
become no.1 on target
markets
Pierre Flitsch, Head of Digital
Performance Unit, Styria, Austria
Session 2: Activating the DigitalFirst Newsroom
Newsrooms must evolve from
mere multimedia convergence to
organisations that are able to answer
the growing demand for digitalÖrst
journalism. This session will explore
new work×ows, tools and formats to
produce relevant content for today’s
users.
„ Digital World Trends & What
they mean to you
Ben Shaw, Senior Digital
Consultant, WAN-IFRA
„ Harnessing a mobile-Ƃrst
newsroom organisation
Robb Montgomery, CEO,
Montgomery Multimedia, USA
„ The Homepage is not dead!
Every page is a Homepage
Grig Davidovitz, CEO, RGB Media,
Israel
Alice Ting,
VP Licensing &
Syndication,
The New York Times
Session 3: Advanced Content
Monetisation
Publishers tend to adopt different
subscription and bundling models
across their media portfolio. Making
an increasingly sophisticated use of
customer data and marketing, they
are also packaging their content
into a variety of attractive paid-for
products.
„ Pay-walls, subscription plans
and bundling options for
pricing optimisation
Gregor Waller, Principal Consultant,
WAN-IFRA Consulting, Germany
„ Taking a digital news start-up
international in an Asian context
Joey Chung, Co-Founder/CEO, The
News Lens, Taiwan
„ Where consumers go,
marketers go… Going mobile,
going social
Amit Garg, Business Head-Digital
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Group, India
„ From traditional TV to multi
screen, app-based, premium
and on-demand offering
William Lee, Senior VP, Digital
Business and Technology,
MediaCorp, Singapore
Panel session: Speakers and Matt
Lindsay, President, Mather Economics
Fabrizio Lo Cicero,
VP Asia PaciÖc,
News Republic,
China
Grig Davidovitz,
CEO,
RGB Media Inc,
Israel
Session 4: Driving Innovation in
News Media
Leading media companies from Asia
PaciÖc and the Middle East compete
every year in the Asian Digital
Media Awards to grab the region’s
highest professional recognition for
their achievements in digital. This
session will showcase inspiring short
presentations and videos from the
top winning projects.
„ Best in Online Video, Reader
Engagement and Mobile
Services
„ Best in News Website,
Multimedia Campaign and
Mobile Service
„ Best in Tablet Publishing, Data
Visualisation and Outstanding
New Product
6 short case studies by the winners of
the ADMA 2014.
CONFERENCE DAY 2
19 NOVEMBER
Moderator:
Kalle Jungkvist,
Senior Advisor,
Schibsted, Sweden
Breakfast session: A Future for
News Media Revenue
Learn how data collection,
econometric analysis, and pricing
strategy can maximize subscriber and
advertiser revenue and how analysis
of online customer behavior can
support the evolving digital business
model.
Matt Lindsay, President, Mather
Economics, USA
Session 5: From Big Data to Smart
Data
If data is media’s new oil in terms
of revenue potential, how can news
organisations tap into it to make
decisions that lead to more engaged
audiences and renewed revenue
streams? How can you build up an
Hildegunn Soldal,
Digital Editor,
Dagbladet,
Sweden
Joey Chung,
Co-Founder/ CEO,
The News Lens,
Taiwan
18-21 NOVEMBER 2014 r SINGAPORE
#DMAsg14 r www.wan-ifra.org/dma
advanced data analytics supply chain
to support advertising sales, product
development and marketing?
„ The data driven newsroom
Matthieu Llorens, CEO,
AT Internet, France
„ Audience is the new currency
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„ Generating new revenues via
digital brand extension
products and services
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The New York Times, USA
Session 6: Challenges and
Opportunities in Digital
Advertising
Digital ad revenue depends on
deep insights into customer data
and tracking users across multiple
devices. New digital ad formats are
offering real opportunities to content
producers. But the competition is
Öerce and users are increasingly
protecting themselves against
commercial use of their digital
identity and mobile is driving a
decline in cookies.
„ Unlocking brand connections in
the connected world
Deepika Nikhilender, CEO - GEMS,
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David Jeffs, Insights Head APAC,
Yahoo! (tbc)
„ Using social media engagement,
crowdsourcing and big data
to help clients with their digital
campaigns
Russ Shepherd, Chief Data
Scientist, Rappler, Philippines
„ Using scientiƂc pricing engine
to maximise challenged
advertising margins
Arunabh Das Sharma, President,
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their organisations. Distilling start-up
and entrepreneurial spirits implies
challenging traditional decision-making
processes and embracing a more
agile and responsive work culture.
EXECUTIVE
MASTERCLASS
„ Partnerships with start-ups
and research centres for placing
innovation at the heart of media
Kim Svendsen, Director, Stibo
Accelerator, Denmark
„ Content Monetisation Strategies
During this executive masterclass,
participants will go through an
in-depth look of content strategies
and discuss the business models
that allow successful charging
for the content online and on
mobile. The workshop will discuss
real experiences of what content
a media house can charge for,
pitfalls to avoid, and strategies
for making the reader happy
consuming paid content.
„ Solutions and ideas from the
DMA Hack 2014
Winners of DMA Hack 2014
„ Product Innovation: Rap News
Le Quoc Minh, Editor in Chief,
Vietnam News agency
Session 8: Embracing the News
Media’s Mobile Future
Mobile is arguably the fastest
growing channel for targeting
consumers in nearly every product
category. Tech giants, mobile
operators and mobile-Örst companies
are all trying to take a share of the
news business. How to capture,
engage, retain and monetise users in
your own ecosystem?
„ Embracing mobile strategies
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News Republic, USA
„ Lessons from mobile-only news
ventures: a peep into Yahoo
News Digest
Marc Lourdes, Managing Editor
(SEA), Yahoo! News Digest
„ Make money on mobile and TV.
Can we match the top players?
Kalle Jungkvist, Senior Advisor,
Schibsted, Sweden
Panel session moderated by
Jeremy Wagstaff, Chief Technology
Correspondent, Asia, Thomson Reuters
Session 7: Innovation: From Idea
to Impact
Media houses must lead change and
foment decisive innovations within
Julian Tan,
Head of SPH Digital,
Singapore Press
Holdings
Marc Lourdes,
Managing Editor (SEA),
Yahoo! News Digest
Social Media Moderator:
Asha Phillips,
Founder,
Verily, Singapore
Pierre Flitsch,
Head of Digital
Performance Unit,
Styria Media Group,
Austria
20 NOVEMBER
Executive Masterclass leader:
Gregor Waller, Principal Associate
Consultant, WAN-IFRA, Germany
MASTERCLASSES
DAY 3
20 NOVEMBER
„ Every page is a Homepage
Masterclass leader: Grig
Davidovitz, CEO, RGB Media, Israel
„ Unlock the Power of Mobile
Storytelling
Masterclass leader: Robb
Montgomery, CEO, Montgomery
Multimedia, Germany
MASTERCLASSES
DAY 4
21 NOVEMBER
„ The Homepage: Creating
an engaging cross-platform
experience
Masterclass leader: Grig
Davidovitz, CEO, RGB Media, Israel
„ Mastering the building blocks
of mobile video
Masterclass leader: Robb
Montgomery, CEO, Montgomery
Multimedia, Germany
Robb Montgomery,
CEO,
Montgomery
Multimedia,
USA
Amit Garg,
Business Head-Digital
(Internet & Mobile),
HT Media Group,
India
DIGITAL MEDIA
EXPO
DIGITAL MEDIA
ASIA HACK 2014
14-16 NOVEMBER
Presented by SPH Digital, DMA.Hack
aims to uncover tomorrow’s apps
that will reinvent ways of discovering,
telling, editing, producing and sharing content. It’s an initiative to support transformational ideas that drive
media innovation. This year’s theme
is Content Search & Discovery.
The Digital Media Expo will be held in
Orchard Ballroom, Level 3 of Orchard
Hotel Singapore from 18-19 November.
EVENT VENUE &
HOTEL
With tabletop displays, vendors of
services and equipment will be able
to highlight their offerings to the
decision makers in the digital media
space. ConÖrmed exhibitors include:
- Atex
- AT Internet
- Brightcove
- Cxense
- Limelight
- OneVision
- ppi Media
- Protec Media
- WoodWing
For more information on sponsorship
and exhibiting opportunities, kindly
contact wilson.leong@wan-ifra.org
ASIAN DIGITAL
MEDIA AWARDS
COCKTAIL
RECEPTION
FOR MORE
DETAILS
WAN-IFRA Asia PaciƂc
25 International Business Park
#04-110, German Centre
Singapore 609916
Wilson Leong
wilson.leong@wan-ifra.org
Direct: +65 6562 8446
www.wan-ifra.org/dma
SPONSORS
Orchard Hotel Singapore
442 Orchard Road
Singapore, 238879
Special room rate for DMA delegates
starting from SGD 250++. Please
download the hotel room booking
form at www.wan-ifra.org/dma
REGISTRATION
FEES
Conference fees (18-19 November)
WAN-IFRA Member:
SGD 1,500
Non-Member:
SGD 1,980
OFFICIAL MEDIA
PARTNERS
Masterclass fees (20-21 November)
Special rates for DMA conference
delegates only:
digital.gxpress.net
NEWS PUBLISHING TECHNOLOGY
Executive Masterclass
WAN-IFRA Member:
Non-Member:
SGD 500
SGD 600
Digital Media Asia will be the host of
the 5th Asian Digital Media Awards
Cocktail Reception at Hard Rock Cafe
on 18 November from 5 - 7pm.
1-day Masterclass
WAN-IFRA Member:
Non-Member:
SGD 250
SGD 300
It will give a good opportunity for
delegates to relax and network with
peers and learn from the best in the
industry in an informal atmosphere.
2-days Masterclass
WAN-IFRA Member:
Non-Member:
SGD 500
SGD 600
Limited space available!
RSVP at www.wan-ifra.org/dma
Please register online at
www.wan-ifra.org/dma
SUPPORTING
ORGANISATIONS