LEVERSA Business profile Distribution & Marketing Company

Business profile
Distribution & Marketing Company
LEVERSA
“Your sales and marketing department in Latvia”
HISTORY:
SIA “Leversa” was founded in 2002, as a result of merger between two Latvian distribution
companies SIA “Arlems” and SIA “Vice Versa”.
The business of SIA “Arlems” was established in 1989. It has started import operations
with food products in 1993, representing in Latvia few European suppliers. It has brought into
new company its experience in sales and marketing of FMCG.
SIA “Vice Versa” was established in 1993 and has served as a distribution company for Latvian
producer of “KOK” Group. It is contributed into new business by its expertise in logistics.
SIA “Leversa” is privately owned company.
Joint operations in new premises have started at 2002 October, the 21st.
An outsourcing decision for FMCG companies in Latvian.
BUSINESS STRATEGY:
To be developed as a company providing qualitative and efficient sales & distribution
services for local and international brands in Latvia FMCG industry.
Brand Management
- A team of managers
focused on principals and
their brands
- Strong sales and
marketing oriented
approach
- Brand portfolio that
generates synergy
- Encourage to invest in
brand development
Sales Service
Logistics
- A team of 21 sales
persons covered all country
geographically and most
appropriate sales channels
- Direct distribution in
relevant channels
- Special attention to retail
chains
- Logistics service including
import, warehousing and
distribution
- Distribution center
located in Riga
- Efficient information
system to manage supply
process
- Own trucks/vans
We represent local and international brands
BRANDS
CATEGORY
PRODUCER
Risso
Edible oil
AOP b.v.b.a.(Belgium)
Wurzener
Cereals
Wurzener GmbH (Germany)
Alpro
Healthy soya drinks and desserts
Alpro n.v. (Belgium)
Rio Mare
Tunny
Bolton Alimentari S.p.A. (Italy)
Adriana
Macaroni
Adriana výrobce těstovin s.r.o.(Czechia)
Vitax
Tea
Vitax Food (Poland)
Salvest
Preserved food
Salvest (Estonia)
KOK
Mayonnaise, ketchup, vegetable preserves
KOK Group (Latvia)
Ilguciema
Non-alcoholic drinks
KOK Group (Latvia)
Mini maizes čipsi
Grain chips
Daugulis & Partneri (Latvia)
Forest Treasure
Mushrooms
Rosem (Latvia)
Saulite
Sunflower-seed oil
Ukraine (Latvia)
We continuosly work on brand portfolio extension and
welcome local and international brand holders to cooperate.
2 sales forces to strengthen quality
TYPE OF SALES FORCE
MASSIVE
STRATEGY
CUSTOMER’S TARGET
CONSUMER’S TARGET
17 sales reps covering 1500+ active
customers
Average income person – “not low”
Different sales channels – retail
outlets, open markets, wholesale
3 key-accounts managers covering
deliveries to chains and
independent super/hypermarkets
FOCUSED
STRATEGY
Special attention to that approach
due to the growth of consumer
purchasing power and number of
supermarkets chains
Average income per person
“average+”
We are flexible to change our organizational structure responding to requirements
of fast changing market and our main principals.
COUNSIL
General
Director
Logistics
manager
Warehouse
personal
Marketing
and
purchasing
managers
Sales
Director
Key-account
manager
Chief
accountant
Bookkeepers
Drivers
ITmanager
Lawyer
HR
Retail
supervisor
Riga
Sales reps
independent
shops
Retail
supervisor
North
Sales reps
Retail
supervisor
South
Sales reps
Sales reps
HoReCa
Sales
assistant
Sales reps
wholesales
Sales reps
open market
Sales
assistant
Sales
assistant
Sales
assistant
SALES STRUCTURE IN RIGA
Sales
Director
Keyaccount
manager
MAXIMA
Retail
supervisor
Riga
Sales reps
HoReCa
Sales
reps
500
independent
shops
Sales reps
LIDO, Nomeda, Deli,
Vidzemes Maiznica,Lango,
Anre Juniors, Eurofood,
Elanders, Grinhols
Open markets
Wholesale depots
SALES STRUCTURE OUTSIDE RIGA
The market is fully covered by our sales forces.
DISTRIBUTION CENTER
Warehouse: 1000 sq.m. (1000 pallet places) for dry groceries
100 sq.m. (100 pallet places) refrigerator for chilled products
Trucks/Vans: 15 trucks/vans with total capacity 70tn.
LATVIA - 2 340 000 people.
RIGA – 800 000 people.
The market is fully covered by our logistics services.
MEMBER OF ESMA ASSOCIATION (www.esma .org)
A pan-European trade association of Europe's finest sales and marketing
organizations, specializing in selling, marketing and distributing packaged consumer
goods (PCG).
ESMA exists to promote and safeguard the interests of its members, and to help PCG
manufacturers find the best partners for expansion in Europe, both in home and
export markets.
Membership is drawn from the top level of agents, distributors and sales & marketing
companies in Europe. Members are experts in their geographic markets and provide a
range of first-class services for manufacturers.
WE HELP PRINCIPALS TO OVERCOME CRITICAL ISSUES
WHEN THEY DEVELOP THEIR BUSINESS IN LATVIA.
Serving our Principals we provide them:
• development and care about their brands
• local know-how in Marketing, Sales and Distribution
• critical mass to efficiently compete in Latvia
Your first contact :
•
•
Adamovitch Nikolai
Member of Council
E-mail: n.adamovitch@arnis-bsl.com
Phone: + 371-9209765
Bizan Viktor
Member of Council
E-mail: v.bizan@arnis-bsl.com
Phone: + 371-9208428