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Promotion of EU funded Programme and Project results.
HOW TO SPEAK ABOUT SUCCESS?
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29–30 January 2013, Riga, Latvia
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&r4 %-D",. "56,-.7 Managing Director of DDB Latvia (part of DDB Worldwide
Communications Group Inc)
&r4 J'%- 9+",. 6,-'**,7 General Manager of Convis Consult & Marketing GmbH
(Germany) and Owner of Convis SARL (France)
&r4 )"%-/ .9+-',D'"7 Head of Communications Unit, Central Europe Programme
(transnational cooperation programme)
&s4 ,"&% %.*"%5./%,*'7 Communication Officer, European Territorial
Cooperation Programme funded by the ERDF
EVENT AND EXPERTS .................................................. 1
PROGRAMME – DAY 1 ................................................. 2
PROGRAMME ­ DAY 2 ................................................... 3
PRACTICALITIES ................................................................ 4
REGISTRATION ................................................................... 5
ABOUT EVENT AND EXPERTS
With the motto „Sharing experience and excellence”
Concordis.eu invites you to join the practical training
seminar devoted to promotion and communication of EU
programmes and projects.
The programming period of 2007­2013 is steadily moving
from the implementation stage to closure. Therefore, the
question ‘How to speak about success?’ is of utmost
importance. We have constructed this workshop as a very
practical training and experience exchange with speakers
from the Member States and acknowledged experts from
the private sector.
Existing practices in the public and private sector will be
presented as case studies by the experts and the possibil­
ity of using such practices in the promotion of EU
programme results will be discussed by the experts and
participants. During the event you will be able to speak with
your fellow professionals in the communication field,
exchange the best practices from your programmes and
learn from experts about achieving communication goals
within budget limits.
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;e recommend this EorFshop for2
Decision­making professionals on communication issues in EU fund
administrating organisations;
Communication/PR specialists, information managers and experts;
Specialists involved in daily work with EU fund communication issues.
6enefits for participants2
Familiarize yourself with the best practices from professionals working
in the field of EU communications and private sector;
Train with private sector experts – from fusing the private and public
sector experience to achieving communication goals within budget
limits;
Learn good experience examples in branding and “telling success
stories”, practical work on case studies;
Exchange experience and speak with experts and colleagues from
other Member States regarding best experiences in the promotion of
Programme results.
&r4 %-D",. "56,-.7 Director of DDB Latvia, to put it short, is one of the most recognized marketing experts in the
Baltic countries. He has been leading a number of award­winning marketing campaigns for private and public bodies
and is the board member of the Latvian art directors club, as well as Partner of the Social Business Fashion company
MAMMU.
The contribution of Mr. Rubīns to this training seminar can be put in his own words: “we may forget numbers and
figures, but most definitely we will remember an interesting story!”
&r4 J'%- 9+",. 6,-'**, as the General Manager of Convis Consult & Marketing GmbH (Germany) and Owner of
Convis SARL (France)has been involved in communication consulting for the ESF and ERDF on the national and
regional level for more than 15 years. His experience also includes communication trainings of Managing Authorities
of various EU countries, participation as the communications expert in the training programmes organised by DG
REGIO and advisory on communication strategies and plans, PR and media campaigns. Moreover, Mr.Binetti has
significant consulting experience for various private sector organisations.
&r4 )"%-/ .9+-',D'" has worked in the fields of public relations, public affairs and journalism for profit and
non­profit organisations in various European countries. Mr.Schneider has led the communication unit of the European
Railway Association (CER) in Brussels, advised a high­level EU project (EU Advisory Group) and the Prime Minister’s
office in Armenia on communications. In addition, he is specifically trained in international project management and
has gained experience as a project manager in the 7th European Research Framework Programme.
&s4 ,"&% %.*"%5./%,*' has been involved in the communication’s expert in the European Territorial Cooperation
Programmes co­financed by ERDF since 2008 as Communication officer. She has expertise planning and implement­
ing communication activities in international context for cross border and interregional cooperation programmes as
well as projects. Before that Ms. Astrauskaite was working in the private sector where she gathered international
experience in journalism, contemporary media and public relations.
1
DAY 1, 29 JANUARY 2013
8.30­ 9.10
Registration, coffee
9.10­ 9.20
Introduction
9.20­ 10.30
RESULT FOCUSED COMMUNICATION
Communication objective – implementing planned actions or delivering
the message?
Requirements for communication activities: practicalities and challenges
Expected communication results – informed society?
Q/A session
10.30 ­ 10.50
Coffee break
10.50 ­ 12.20
COMMUNICATION CHALLENGES
Mr. Frank Schneider
Challenge of creating the identity
Planning promotion strategy ­ from project results to programme success
Attracting media attention
Reaching the stakeholders – general public, beneficiaries, decision makers
Q/A session
12.20 ­ 13.30
Lunch break
13.30 ­ 15.00
COMMUNICATION IN TRADITIONAL AND SOCIAL MEDIA
Mr. Jean Chris Binetti
How and when to use it?
Necessity of an interesting story
Reaching target groups – myths and realities
Resources and input needed for successful communication in
traditional/social media
Q/A session
15.00 ­ 15.20
Coffee break
15.20 ­ 16.50
CREATIVITY SESSION
Mr. Jean Chris Binetti
Mr. Frank Schneider
A moderated creativity session in groups – participants are requested to work
within an existing programme communication strategy with the assumption ““Be
creative” – what communication strategy would you choose if there were no
limitations?”
Presentation of results
Expert feedback and Q/A session
20:00
Moderated discussion,
feedback from the experts
RECEPTION FOR PARTICIPANTS
2
DAY 2, 30 JANUARY 2013
9.00­ 10.30
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What is the promotion of the results in private sector?
How to reach audience ­ what makes people remember?
Key elements of successful campaign – are they systematic or each case is different? Mr.Andris Rubīns
From idea to campaign – practical case studies
Q/A session
10.30 ­ 10.50
Coffee break
10.50 ­ 12.20
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Case study on successful examples of promotion of results: perspective
and analysis
Case study on promotion activities ­ low budget, impressive results
Time to work – group activities for participants
Q/A session
12.20 ­ 13.30
Lunch break
13.30 ­ 15.00
MEASURING RESULTS OF COMMUNICATION
Implementation of communication strategy for EU funds – practical example
Regional differences and specificities of communication in various MSs
Linking communication results to next programming period
Measuring success of communication
Q/A session
15.00 ­ 15.20
Coffee break
15.20 ­ 16.00
COMMUNICATION CHALLENGES
Conclusions from the private sector
Conclusions of the workshop
Group discussion
Mr.Andris Rubīns
Ms.Irma Astrauskaite
Overview from moderator,
discussion and feedback
from the experts
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Farewell reception
3
PRACTICALITIES
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The programme will start on Tuesday, 29 January 2013 at 09:00 and will finish on Wednesday, 30 January at 16:00.
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The workshop will take place at the Tallink Hotel Riga, 24
[/http://hotels.tallink.com/en/mainMenu/tallinkHotelRiga/default.htm/).
Elizabetes,
Riga,
LV­1050,
Latvia.
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The workshop language is English.
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Special price until 22 December 2012 (including all taxes) – 419 EUR.
Normal price as of 23 December 2012 – 489 EUR.
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Concordis.eu has arranged for you the opportunity for booking in the Venue hotel. We have made a block booking at Tallink
Hotel Riga **** (http://hotels.tallink.com/en/mainMenu/tallinkHotelRiga/default.htm/). Together with confirmation
of registration you will recieve booking instructions. Payment is to be made directly and personally to the hotel on checking
out. Please note that if you register after the closing date, hotel reservations cannot be guaranteed. If you want to choose
any other hotel, feel free to do it!
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Lunch will be served at the Venue hotel restaurant. Should you require a special menu (e.g. vegetarian, diabetic), please
inform the Workshop organiser so that this can be arranged.
"'$,.*"%*,OKindly complete the registration form and return it before 18 January 2013 to Concordis.eu, Riga, Latvia, LV­1013,
tel.: +37178555605, fax: +371 29371538, e­mail: bookings@concordis.eu.
You can also submit the online registration form, which can be found on the Concordis.eu website under the section „Train­
ings“, or you can follow the link in the brochure! Your name and address will be part of the Concordis.eu database for our
mailing purposes only. If you do not wish to be included in our mailing database, notify us when making the registration.
9O-),"&%*,OConfirmation of registration will be sent via e­mail to the participants upon receipt of the completed registration form.
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Payment of the event fee should be done immediately upon receipt of invoice. Cancellations must be issued in writing.
Cancellation by the participant is described in the Terms of Service.
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Concordis.eu has the right to change experts/speakers and to modify the event if and where necessary while sustaining
the overall content of the event. Registered participants will be informed if the event is cancelled (for example, due to force
majeure/problems at the venue/an insufficient number of participants/etc.). Event cancellation notice due to an insuffi­
cient number of participants is issued no later than three (3) weeks before the date of the event.
4
BOOKING FORM
BOOKING REFERENCE
WORKSHOP TITLE
WORKSHOP DATE
29 – 30 January
2013
Promotion of EU funded Programme and Project results.
HOW TO SPEAK ABOUT SUCCESS?
PW­2013­0!
WORKSHOP FEES
Fee for 1 person
Fee for 2+ persons
Regular fee
Early registration ­ 419 EUR per person
Early registration ­ 356 EUR per person
489!"#$ per person
PARTICIPANT DETAILS
NAME, SURNAME
POSITION
E­MAIL ADDRESS
1.
2.
3.
4.
5.
INVOICE DETAILS
CONTACT DETAILS
Name:
Organisation:
Department:
Address:
Registration No:
Postal code:
Country:
Telephone:
Fax:
Email:
Name:
Organisation:
Department:
Address:
Registration No:
Postal code:
Country:
Telephone:
Fax:
Email:
Workshop details will be sent to the email of
each registered participant.
Same as contact details.
PAYMENT
Payment of the event fee should be done immediately upon receipt of invoice.
The participation fee includes participation in the seminar, documents, lunch and coffee breaks, participation
certificate. The participants will receive invoice via e­mail for the payment of the registration fee. If invoice neces­
sary in paper version, please tick here ­
!
CONFIRMATION
I agree to notify of cancellations according to terms stated in the workshop programme.
Signature: .........................................
Date: ...................................................
Please email to bookings@concordis.eu or info@concordis.eu or fax to +371 29371538