Attitude

THE ICEBERG
HOW MUCH DO YOU SEE OF AN ICEBERG?
THE ICEBERG
ONLY 10% OF ANY
ICEBERG IS VISIBLE.
THE REMAINING 90%
IS BELOW SEA LEVEL.
THE ICEBERG
VISIBLE
ABOVE SEA LEVEL
10 %
SEA LEVEL
INVISIBLE
BELOW SEA LEVEL
90 %
THE ICEBERG
 The Iceberg phenomena is also applicable on
human beings …
THE ICEBERG
KNOWN
TO OTHERS
KNOWLEDGE
&
SKILLS
UNKNOWN
TO OTHERS
ATTITUDE
SEA LEVEL
THE ICEBERG
 In other words,
THE ICEBERG
KNOWN
TO OTHERS
BEHAVIOR
SEA LEVEL
UNKNOWN
TO OTHERS
VALUES – STANDARDS – JUDGMENTS
ATTITUDE
MOTIVES – ETHICS - BELIEFS
WHAT MAKES YOUR LIFE 100% ?
Let each letter of the alphabetic has a value equals to it sequence of the
alphabetical order:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
S K I L L S
19 11 9 12 12 19
=
82
K N O W L E D G E
11 14 15 23 12 5 4 7 5
=
96
H A R D
8 1 12 4
=
98
=
100
W O R K
23 15 18 11
A T T I T U D E
1 20 20 9 20 21 4 5
THE CAN DO ATTITUDE
 You CAN DO everything, but not all at once.
 You CAN DO everything, if it’s important
enough for you to do.
 You CAN DO everything, but you may not be
the best at everything.
 You CAN DO everything, but there will be
limitations.
 You CAN DO everything, but you’ll need help.
BEST QUOTES ON POSITIVE ATTITUDE
 A positive thought is the seed of a positive
result.
 If you don’t like something, change it. If you
can’t change it, change your attitude. Don’t
complain.
 The most significant change in a person’s life
is a change of attitude. Right attitudes
produce right actions.
 If you really want to be happy, nobody can stop
you.
BEST QUOTES ON POSITIVE ATTITUDE
 Whether a glass if half-full or half-empty,
depends on the attitude of the person looking
at it.
 There is a better way for everything. Find it.
 A positive attitude is not a destination. It is a
way of life.
 The difference between a successful person
and others is not a lack of knowledge, but
rather a lack of will.
BEST QUOTES ON POSITIVE ATTITUDE
 The positive thinker sees the invisible, feels
the intangible, and achieves the impossible.
 The man with confidence in himself gains the
confidence of others.
 You will only go as far as you think you can go.
 The biggest mistake of all is to avoid
situations in which you might make a mistake.
BEST QUOTES ON POSITIVE ATTITUDE
 A positive attitude is like a magnet for positive
results.
 Our life is a reflection of our attitudes.
 Positive attitudes create a chain reaction of
positive thoughts.
 Attitude, not aptitude, determines your
altitude.
 No man fails if he does his best.
BEST QUOTES ON POSITIVE ATTITUDE
 Sooner or later, those who win are those who
think they can.
 A creative attitude is the fuel of progress and
growth.
 Either I will find a way, or I will make one.
 Be the change you want to see in this world.
 Forgive others and you will be forgiven.
 ATTITUDE DETERMINES THE ALTITUDE
What is attitude?
Opinions,
feelings
Judgments
ATTIITUDE
Evaluative
statements
For example:
 I like my job
 I choose to avoid him. He is arrogant
 Discrimination is wrong.
 My work motivates me.
 My job is rude.
An attitude is a statement that represents an
individual's degree of like or dislike for an
item.
Attitudes are generally positive or negative
views of a person, place, thing, or event
What is an attitude?
 An evaluative statement
 Reflects how one feels about something
 Attitudes are complex
 Understanding properties of attitude
Questions to be answered
 What are the main components of attitude?
 How consistent are attitudes?
 Does behaviour always follow from attitude?
 What are the major job attitudes?
 How are employee attitudes measured?
 What is the importance of attitudes to workplace
diversity?
Attitudes and Change
People build up attitudes
which fit their needs and
values as they perceive
them to be
Cognitive
What a person
knows about the
situation
Affective
How the person
feels about it
COMPONENTS OF
ATTITUDE
Behavioural
How the person
reacts
My supervisor gave
promotion to my coworker who deserved it
less than me.
My supervisor is unfair.
I dislike my supervisor
I am looking for some
other job
Negative
attitude
towards
supervisor
The Theory of Cognitive Dissonance
Any incompatibility between two or more attitudes
or between behavior and attitudes.
Desire to reduce dissonance
• Importance of elements creating dissonance
• Degree of individual influence over elements
• Rewards involved in dissonance
THE FEELINGS OR EMOTIONS TOWARD
AN OBJECT
COGNITIVE
KNOWLEDGE AND BELIEFS
Measuring the A-B Relationship
 Recent research indicates that attitudes (A)
significantly predict behaviors (B) when
moderating variables are taken into account.
Moderating Variables
• Importance of the attitude
• Specificity of the attitude
• Accessibility of the attitude
• Social pressures on the individual
• Direct experience with the attitude
Self-Perception Theory
Attitudes are used after the fact to make sense out of
an action that has already occurred.
Types of Attitudes
Job Satisfaction
A collection of positive and/or negative feelings that
an individual holds toward his or her job.
Job Involvement
Identifying with the job, actively participating in it,
and considering performance important to self-worth.
Organizational Commitment
Identifying with a particular organization and its
goals, and wishing to maintain membership in the
organization.
Types of Attitudes
Perceived Organizational Support (POS)
Degree to which employees feel the organization cares
about their well-being.
Employee Engagement
An individual’s involvement with, satisfaction with, and
enthusiasm for the organization.
An Application: Attitude Surveys
Attitude Surveys
Eliciting responses from employees through
questionnaires about how they feel about their jobs,
work groups, supervisors, and the organization.
Sample Attitude Survey