AIAA “State of the Union” January 2014

AIAA “State of the Union”
January 2014
Continuing Operations YTD September 2013
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Impacts to AIAA
• Ended 2012(471K) and 2013(2.2M) with a negative operating
balance
 Budgeted 2013 anticipating negative operating balance (500K)
• Major Factors (see following charts):
 overall 25% decrease (average) in conference attendance in
2013
 Cancellation/delay of vended events
• Mandated a balanced budget for 2014
 Used new reporting structure
 Constructed Forum budgets as “projects” incorporating all
relevant Institute activities
 Overall budget cuts of $1.1M had to be identified
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Net Margin by VP
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FY13 Budget Variance Breakdown
$(1,567)
$(1,824)
$356
$(1,278)
$665
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Other Products & Services Breakout
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New Reporting Groups
New Reporting Structure
Overhead
Bus Development
Member Services
Outreach
Professional Membership Communications
IT
Business Analysis Corporate Membership
Public Policy
Enterprise/Executive
All Committee Expenses
International
Accounting
Section Activities
Organizational Dues
HR
Honors & Awards
STEM Program
Student Programs
PD (Continuing Ed)
Aerospace America
Office Services
BD Process
Forums
Scitech
Aviation
P&E
Space
Publications
Other Events
Journals
BMD
Books
Space Ops
TP Subscriptions
Standards
Reprint Royalties
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FY14 Operations by Reporting Group
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January 2014
DRAFT
Executive Director
Dr. Sandra Magnus
Chief Financial
Officer
Karen
Rosenblum
Human
Resources
Director
Susan Byrd
Lubert
Secretary &
Treasurer
Bill Seymore
Administrative,
Meeting Support &
Governance
TBD
Chief Operating Officer
Angelo Iasiello
Business & Market
Development
Content Strategy &
Development
Managing Director
Klaus Dannenberg (acting)
Managing Director – TBD
_________________________
Managing Director
Rodger Williams
_________________________
·
·
·
Marketing
Corporate Partnerships
Sales
·
·
·
Information
Technology
Services
Director
Tammy Marko
Communications
Content Strategy/
Acquisition & Development
Aerospace America
Member Service &
Engagement
Products & Programs
Managing Director
Megan Scheidt
_________________________
·
·
·
·
·
Design
Standards
Publications
- Editorial & Production
- Publications Operations
& Web Publishing
Events
- Project Management
- Logistics
- Registration
Continuing Education
Managing Director
Karen Thomas
__________________________
·
·
·
·
·
Awards & Member
Advancements
Region & Section Programs
University & Young
Professionals Programs
Customer Service
Committee Support
December 2013
Executive Director
Dr. Sandra Magnus
Chief Financial
Officer
Karen Rosenblum
DRAFT
Human Resources
Director
Susan Byrd Lubert
Secretary &
Treasurer
Bill Seymore
Maria Adriano
Office Services
Accts. Receivable & P/R
Paul Carnicelli
Accounts Payable
Lina Del Mundo
Financial Reporting
Business & Market
Development
Klaus Dannenberg (acting)
Managing Director - TBD
Mali Goebel
Office Svs. Specialist
David Schmitt
Mailroom Coordinator
Chief Operating Officer
Angelo Iasiello
Admin/Meeting
Support/Governance
TBD
Marketing
Director - TBD
Janice Saylor
Marketing Strategist
Dominic Lapus
Marketing Strategist
Exhibit Operations & B2B Mgr.
Syafrin Setiawan
Syst./Network Admin.
Nilesh Bibhuti
SharePoint Developer
Michael McGinnes
Tech. Project Coord.
Content Strategy &
Development
Products &
Programs
Member Service/
Engagement
Rodger Williams
Managing Director
Megan Scheidt
Managing Director
Karen Thomas
Managing Director
Events
Design
Corporate Partnerships &
Sales
Merrie Scott
Industry Partnerships Mgr.
Chris Grady
Exhibits Business Manager
Jean Riley
Info. Tech Svcs.
Director
Tammy Marko
Communications
John Blacksten
Director of Communications
Duane Hyland
Media Relations
Lawrence Garrett
Web Editorial
Lauren Appleton
Social Media Outreach
Content Strategy/
Acquisition/Dev.
Craig Day
Product Development
Steve Howell
Public Policy
David Arthur
Aquist. & Dev. Editor
Sara Bluestone
Team Lead
Mark Hofmann
Graphic Designer
Aaron Bertoglio
Print & Interactive Med Des.
Standards
Aerospace America
Ben Iannotta
Editor in Chief
Patricia Jefferson
Associate Editor
Gregory Wilson
Production Editor
Nick Tongson
Director
Amy Barrett
Product Mgr. Domestic Stds
Publications
Heather Brennan
Director
Project Management
Carmela Brittingham
Forum Project Manager
Cathy Chenevey
Forum Project Manager
Chris Horton
Forum Project Manager
Chris Brown
Cont. Educ. Project Coord.
Logistics
Joanne Zook
Director
Anna Kimmel
Event Manager
Registration
Awards & Member
Advancements
Carol Stewart
Mgr. Honors & Awards
Patricia Carr
Mgr. Member Advancements
Customer Service
Aida Davis
Director
Penny Ritch
Customer Relations Specialist
Felicia Ayoub
Member Service Coordinator
Region & Section
Programs
Emily Springer
Manager
Chris Jessee
Mgr. Section Activities
Technical &
International
Betty Guillie
Committee Administrator
University & YP
Programs
Stephen Brock
Mgr. Univ. & YP Programs
Rachel Andino
Prgm. Coord. & Cmte. Admin.
Lynne David
Event Reg. - Proc. Improvement
Sandra Turner
Event Reg.- Validation & Testing
Editorial & Production
Craig Byl
Manager
Pat DuMoulin
Sr. Editor, Books
Publications Operations &
Web Publishing
Michele Dominiak
Manager
Mihai Valeanu
Product Coordinator
Jessica Senecal
Web Publications Specialist
Ann Ames
Tech. Papers Specialst
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It is all about Growth….
• If you do what you’ve always done, you’ll get what
you’ve always gotten. –Tony Robbins
• If you are not growing, you are dying. –Many
• It is not the strongest of the species that survive,
nor the most intelligent, but the one most
responsive to change. – Charles Darwin
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Things in work (or coming down the pipeline)
• New Messaging
 Purpose: To ignite and celebrate aerospace ingenuity and
collaboration and its importance to our way of life.
 Promise: To be your vital lifelong link to and champion for
the collective creativity, brainpower, and achievements of the
aerospace profession.
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Enhanced on-line engagement capabilities
Growth into new technical areas
Engagement of sections/YPs/Students
More engagement with policy issues
Collaborations with other organizations
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Guiding principles for AIAA forums
• Ensure our Institute is relevant to aerospace professionals
• Ensure our conferences integrate a spectrum of topics of interest
to the profession (technical disciplines, systems, policy, operations,
etc.) and other areas of the Institute
• Ensure our overall events provide meaningful professional
development and interaction opportunities to the broad aerospace
community (conference papers/presentations, networking,
education, exhibits, etc.)
• Ensure our events are financially viable (both for the attendee and
for the Institute)
• Ensure that our conferences are “must attend” events for all those
in our profession and can accommodate expansion into new
technology and program areas
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What do we want to accomplish with the Integration Tier?
• Expand the products that AIAA offers at its events to a
broader swath of aerospace professionals than the R&D
community, to whom it has most appealed historically
• Entice design engineers, analysts, systems engineers, etc.,
to join AIAA, or to become active if already a member, by
offering compelling and topical subject matter, speakers and
presenters
• Bridge gap between plenary and technical sessions and offer
relevant and instructive topics and materials to the great
number of aerospace professionals who may not think of, or
see, AIAA as offering much to them in terms of professional
career development, training, or networking
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What is the “Integration Layer” anyway?
Content:
Operational topics
System integration
Technical program management topics
Cross-disciplinary topics
Emerging Technologies
Test, Verification, Reliability, Safety, Quality issues
Policy and regulation topics
Workforce and professional development issues
Supply chain discussions
Topics related to the intersection of government/industry/academia
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What is the Integration Tier anyway?
• Format
 Not envisioned as traditional technical paper sessions
but as sessions to allow dialogue and provide
information that participants can apply at work
 Includes various format types including but not limited to:
– Panel discussions focused on lessons learned, best
practices, and case studies
– Tutorials, seminars, workshops
– Joint sessions typical at current conferences when
multiple committees have an interest in the same
topic
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How to build a strong Integration Layer
• Must be a combination of member and staff efforts
• Technical Group Directors have the big picture about their areas
and can help identify topics
• Program committees have insight into relevant topics in their
area
• Corporate members have insight into industry issues
• Emerging Technology Committee can help identify new trends
in technology
• Staff has insight into industry wide trends and movements
• Students/Professors have insight into academic/education
topics
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Outcomes of a well executed Integration Layer
Creation of new technical communities in AIAA
Creation of new program communities in AIAA
AIAA recognized as being on the forefront of industry issues
AIAA provides valuable workforce/professional development
information to members/attendees
• AIAA viewed as relevant- attracting more members
• We all go home from AIAA forums a bit more informed about a
wider variety of topics
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In Summary…..
AIAA is a great organization!
There is a lot going on!
There are a lot of opportunities!
We are going to come out of this stronger, more responsive and
flexible to our environment!
• Hope you stay engaged!
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