2016 Jazz in the Gardens Sponsorship Deck

SPONSORSHIP DECK 2016
ABOUT
US
INTRODUCTION
CONTENT
03
05
ABOUT US
07
BACKGROUND
CIVIC SUPPORT
18
WIL
Jazz in the Gardens (JITG) music festival in the
City of Miami Gardens is the freshly minted “travel
destination of the spring.” JITG occurs annually in
March and serves as the inaugural event of the highly
anticipated music festival season. This premier
musical and cultural sensation is proudly hosted
by the City of Miami Gardens. The JITG experience
is complemented by scenic beaches, plentiful
shopping, incredible golf courses and many other
inviting attractions which make South Florida a
“must visit” destination. The City of Miami Gardens
and its partners are committed to producing an
extraordinary experience for our supporters and
sponsors.
The JITG brand has extended its reach domestically
and internationally by way of an aggressive
marketing campaign and meticulous attention taken
by the sponsorship team. The JITG brand has been
strategically featured in many major metropolitan
markets including New York, Chicago, Dallas,
03
Washington DC, Atlanta, Detroit, Los Angeles,
Houston, Virginia, the Bahamas and South Florida,
among others.
Sponsors have face-to-face activation opportunities
at JITG and access to exceptional promotional
strategies that utilize current social media platforms
to reach our highly sought after audience of active
consumers. Our goal is to create an atmosphere
where sponsors exceed their promotional objectives
and thrive! We are eager to partner with you and
can’t wait to see you in the Gardens!
R. kelly
CITY OF MIAMI GARDENS
• Incorporated in May 2003 as the 33rd city in Miami-Dade County
• With a population of 110,000 residents, the City of Miami Gardens is the third largest city in Miami-Dade County, covering 20 square miles
• Miami Gardens is strategically located between Miami-Dade County and Broward County to be consistent and is easily accessible via I-95, the Florida Turnpike, and Palmetto Expressway
• Miami Gardens is the largest predominately African-American municipality in Florida
• The City celebrates its diversity as a locale with a fusion of American, Jamaican, Trinidadian, Haitian and Hispanic cultures
Al Tucker
05
Vice President of Multicultural Business Development –
Greater Fort Lauderdale Convention and Visitors Bureau
PEABO BRYSON
“Jazz in the Gardens has helped make the Greater Fort
Lauderdale area a highly sought after travel destination.
The high energy concerts and relevant and engaging
seminars are the highlights to a weekend full of diverse
tourist and community sights, activities and attractions,
including world-class beaches, elegant dining, and
dynamic nightlife. The Greater Fort Lauderdale
Convention and Visitors Bureau is proud to partner with
Jazz in the Gardens and its stellar and growing brand. ”
Traci Houston
Region Marketing Manager, South East Region,
Volkswagen of America
Civic Support
"Jazz in the Gardens is the perfect vehicle for Volkswagen
to further drive awareness and consideration for the Brand
while also creating strong ties with the festival fan base.
We have partnered with Jazz in the Gardens for several
years and this event has allowed the Brand to engage
new and repeat consumers so VW becomes a Brand for
them. We connect with festival attendees by providing
unique and valuable experiences that are meaningful and
drive brand equity. The JITG production team reflects
some of the core values of the Volkswagen brand such
as delivering a responsible attitude, driving innovation,
and becoming a loved brand! We will continue our drive
towards an increased public awareness with this team
and at this festival because they embody our beliefs and
the end result is always excellence!"
Jeff KASHIWA
kelly rowland
• JITG is one of the most highly acclaimed and fastest
growing cultural events in the nation.
• Attendance records each year soar to new peaks! More than 73,000 tickets were sold in 2015, as patrons from around the world flocked to the Festival.
07
• Festival attendees are of a distinctive mix of ethnicities, including Caribbean, African-American, Hispanic, European and Caucasian.
• JITG brings together a distinctive mix of attendees revel in the music, sample an assortment of cultural fare, and interact with sponsors. They also shop at exhibits presented by vendors and sponsors.
• JITG has been hosted annually by nationally syndicated radio personalities such as Tom Joyner, Michael Baisden, Rickey Smiley and
D.L. Hughley, each with a fan-base of over 10 million listeners.
• Significant audience demographics:
• 62% are between the ages of 35 – 54
• 40% have HHI between $45,000 - $85,000
• 30% have a bachelor’s degree and 19% have advanced degrees
• 94% have a favorable impression of the festival
LL Cool J
Background
• JITG engage progressive marketing strategies including but not limited to: Twitter, Instagram, Facebook, YouTube, Google +, and the JITG mobile app and website.
• JITG presents remarkable opportunities to support a vibrant and diverse market, while effectively exhibiting products and services.
ONE AVAILABLE
Rights, Marks & Exclusivity
• Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material
• Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by
City of Miami Gardens and at the sponsor’s expense)
• Logo on all Official JITG Step & Repeat signage
TITLE SPONSOR
$250,000
SPONSORSHIP RIGHTS FEE
On-Site Entitlements
• Four (4), Fifteen (15) second company spots on state-of-the-art video walls per day
(subject to approval by City of Miami Gardens and at the sponsor’s expense)
• One (1), Fifteen (15) second video presentation to greet and welcome the audience
• Exclusive Live Stage Mentions as the Title Sponsor
• Four (4) 10 x 10 vendor booths
• Two (2) four-color full panels in the JITG event guide
MAXWELL
Hospitality
• Twenty-four (24) invitations with RESERVED SEATING to the catered Sponsor Garden
• Twelve (12)UPPER DECK seats
• Twelve (12) GROUND LEVEL seats
• Twenty-four (24) PRIME tickets
• Twenty-four (24) RESERVE tickets
• Forty (40) General Admission tickets
• Ten (10) invitations to Sponsor Reception
• Ten (10) Tickets Pre-Festival Party
• Opportunity to purchase a limited number of designated tickets prior to the public sale date
Media Entitlements
• JITG Mobile app and website featuring the name and/or logo of the Title Sponsor
• Links to the sponsor’s website from the JITG website
• Featured on all JITG radio, television and print media elements
• Featured in the JITG Social Media Integration Program
Public Relations
• Recognition at JITG Press Conference
• Recognition in all JITG regional and national press releases
• Sponsor will be included in all promotional e-vites
FOUR AVAILABLE
Rights, Marks & Exclusivity
• Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material
• Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense)
• Logo on all official JITG Step & Repeat signage
PRESENTING SPONSOR
$100,000
SPONSORSHIP RIGHTS FEE
On-Site Entitlements
• Two (2), Fifteen (15) second company spots on state-of-the-art video walls per day (subject to approval by The City of Miami Gardens and at the sponsor’s expense)
• Exclusive Live Stage Mentions as the Presenting Sponsor
• Two (2) 10 X 10 vendor booths
• One (1) four color full panel the JITG event guide
R. Kelly
Hospitality
• Twelve (12) invitations with RESERVED SEATING to catered Sponsor Garden
• Eight (8) UPPER LEVEL seats
• Four (4) GROUND LEVEL seats
• Sixteen (16) PRIME tickets
• Sixteen (16) RESERVE tickets
• Twenty (20) General Admission tickets
• Eight (8) invitations to the Sponsor Reception
• Opportunity to purchase a limited number of designated tickets prior to the public sale date
Media Entitlements
• JITG Mobile app and website featuring the name and/or logo of the Presenting Sponsor
• Links to the sponsor’s website from the JITG website
• Selected Radio, Television and Print Media elements
• Featured in the JITG Social Media Integration Program
Public Relations
• Recognition at JITG Press Conference
• Recognition in all JITG regional and national press releases
• Sponsor will be included in all promotional e-vites
GOLD SPONSOR
$50,000
SPONSORSHIP RIGHTS FEE
Rights, Marks & Exclusivity
• Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material
• Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense)
On-Site Entitlements
• One (1), Fifteen (15) second company spots on state-of-the-art video walls per day (subject to approval by The City of Miami Gardens and at the sponsor’s expense)
• Two (2) 10 X 10 vendor booths
• One (1) four color full panel ad the JITG event guide
Hospitality
• Eight (8) invitations with RESERVED SEATING to catered Sponsor Garden
• Eight (8) PRIME tickets
• Eight (8) RESERVE tickets
• Ten (10) General Admission tickets
• Four (4) invitations to the Sponsor Reception
• Opportunity to purchase a limited number of designated tickets prior to public sale date
Media Entitlements
• JITG Mobile app and website featuring the name and/or logo of the Gold Sponsor
• Links to the sponsor’s website from the JITG website
• Selected Radio, Television and Print Media elements
• Featured in the JITG Social Media Integration Program
Public Relations
• Recognition at the JITG Press Conference
• Sponsor will be included in all promotional e-vites
SILVER SPONSOR
$25,000
SPONSORSHIP RIGHTS FEE
Rights, Marks & Exclusivity
• Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material
• Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense)
On-Site Entitlements
• One (1) 10 X 10 vendor booths
• One (1) four color half page (1/2) panel ad in the JITG event guide
JEFFREY OSBORNE
Hospitality
• Four (4) invitations with RESERVED SEATING to catered Sponsor Garden
• Four (4) PRIME tickets
• Four (4) RESERVE tickets
• Twenty (20) General Admission tickets
• Four (4) invitations to the Sponsor Reception
• Opportunity to purchase a limited number of designated tickets prior to public sale date
Media Entitlements
• JITG Website featuring the name and/or logo as a Silver Sponsor
• Links to the sponsor’s website from the JITG website
• Select Television and Print Media elements
• Featured in the JITG Social Media Integration Program
Public Relations
• Recognition at the JITG Press Conference
• Sponsor will be included in all promotional e-vites
BRONZE SPONSOR
$10,000
SPONSORSHIP RIGHTS FEE
Rights, Marks & Exclusivity
• Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense)
On-Site Entitlements
• One (1), 10 X 10 vendor booths
• One (1) four color half page (1/2) panel ad the JITG event guide
Hospitality
• Two (2) invitations with RESERVED SEATING to catered Sponsor Garden
• Two (2) PRIME tickets
• Two (2) RESERVE tickets
• Ten (10) General Admission tickets
Media Entitlements
• JITG Website featuring the name and/or logo as a Bronze Sponsor
• Links to the sponsor’s website from the JITG website
Public Relations
• Recognition at the JITG Press Conference
ADDITIONAL SPONSORSHIP OPPORTUNITIES
(Customized to meet sponsor objectives, subject to approval by the City of Miami Gardens)
• JITG Opening Night Party
• Themed and Branded Jazz Lounge located in the private Sponsor Garden
• JITG website advertising
• JITG mobile app advertising
• JITG weekly social media advertising
• JITG Media Compound Sponsor
• JITG Vendor World
18
Women’s Impact Luncheon (WIL)
In honor of Women’s History Month and in conjunction with Jazz in the Gardens music festival, the City of Miami
Gardens will host the Women’s Impact Luncheon (WIL). This event serves to inspire women to live centered and
balanced lives. At the conference, women are exposed to ideas and strategies for how to take time for self-discovery
which includes essential activities associated with inspiration and motivation. To complement the exposure,
the women are also encouraged and educated on how to pursue joyful lives bursting with endless possibilities.
Attendees are entertained and engaged as distinguished experts deliver powerful tips and tools for how to create a happy,
healthy, spiritual, and centered existence. The personal and professional edification of the Women’s Impact Luncheon
(WIL) is a heavily favored festival experience. Over the years the event has enjoyed guest speakers such as Sheryl Lee
Ralph, Actress & Author; Karina Iglesias, Season 4 Finalist on “The Voice”; Jasmine Sanders, Co-Host on the syndicated
D.L. Hughley Show; Julia Yarbough, Emmy Award winning broadcast and print journalist; Hill Harper, Actor & Author; Tracy
Wilson-Mourning, Philanthropist & Entrepreneur; Mayor Manny Diaz, Former Mayor of the City of Miami; Lisa Wu, Actress
& Author; and Omarosa, just to name a few.
We encourage sponsors to participate in this powerful event and we are confident that it will not only be an enjoyable
experience but will also afford all participating sponsors the ability to tap into a concentrated consumer base.
Women’s Impact
PRESENTING SPONSOR $10,000
Rights, Marks & Exclusivity
SPONSORSHIP RIGHTS FEE
• Rights to the WIL property mark and logo in preapproved advertising and marketing material as a Presenting Sponsor
• Right to activate a co-branded promotion utilizing the WIL logo (subject to approval by The City of Miami Gardens)
• Right to distribute a dedicated press release announcing the partnership with prior written approval from The City of Miami Gardens
On-Site Entitlements
• Opportunity to give a three (3) minute presentation introducing the sponsor’s organization to the audience
• Opportunity for exclusive photos with City Council and the keynote speaker
• Opportunity to have a promotional table in the Sponsor Row at the WIL to promote the sponsor’s organization to the attendees
• Opportunity to provide items for keepsake gifts bags for participants (sponsor’s cost)
Hospitality
• Two (2) tables of seating for ten (10) guests (per table)
• Four (4) Platinum Tickets to Jazz in the Gardens
• (2) invitations to Sponsor Reception
Media Entitlements
• Logo on the Women’s Impact Luncheon Step and Repeat
• Logo on the JITG website
• WIL Print Media, Radio Media and Social Media
Public Relations
• Meet & Greet opportunity with City of Miami Gardens officials and other sponsors
• Sponsor included in all WIL promotional e-vites
Women’s Impact
HOST SPONSOR
SPONSORSHIP RIGHTS FEE
$5,000
Rights, Marks & Exclusivity
• Rights to the WIL property mark and logo in pre-approved advertising and marketing material as a Host Sponsor
• Right to activate a co-branded promotion utilizing the WIL logo (subject to approval by The City of Miami Gardens)
• Right to distribute a dedicated press release announcing the partnership with prior written approval from the City of Miami Gardens
On-Site Entitlements
• Opportunity to have a promotional table in the Sponsor Row at the WIL
• Opportunity for exclusive photos with City Council and the keynote speaker
• Opportunity to provide items for keepsake gifts bags for participants (sponsor’s cost)
Women’s Impact
KEEPSAKE & DESIGN SPONSOR
Rights, Marks & Exclusivity
• Opportunity for exclusive photos with City Council and the keynote speaker
• Opportunity to provide items for keepsake gifts bags for participants sponsor’s cost)
On-Site Entitlements
• Opportunity to have a promotional table in the Sponsor Row at the WIL
• Opportunity for exclusive photos with City Council and the keynote speaker
• Opportunity to provide items for keepsake gifts bags for participants (sponsor’s cost)
Hospitality
• One (1) table for seating for ten (10) guests (per table) at the WIL
• Four (4) PRIME tickets to Jazz in the Gardens
Hospitality
• Five (5) seats at the WIL
• Four (4) RESERVED tickets to Jazz in the Gardens
Media Entitlements
• Logo on the WIL Step and Repeat
• Logo on JITG website & all WIL Social Media
Media Entitlements
• Logo on the JITG website
• All WIL Social Media
Public Relations
• Meet & Greet opportunity with City of Miami Gardens officials and other sponsors
• Sponsor included in all WIL promotional e-vites
Public Relations
• Meet & Greet opportunity with City of Miami Gardens officials and other sponsors
• Sponsor included in all WIL promotional e-vites
SPONSORSHIP RIGHTS FEE
$2,500
SHEILA E.
Toni Braxton
Howard Hewitt
erykah badu
the isley brothers
BONEY James
david sanborn
anthony hamilton
jamie foxX
Contact Information
23
Sponsorships /Corporate Partnerships
Melvin L. Roane, Jr., Managing Partner
Roane Consulting Group, LLC
Jazz in the Gardens Sponsorship
Management
info@roaneconsulting.com
(804) 506-4020
Executive Producer
Vernita Nelson, Assistant City Manager
City of Miami Gardens
vnelson@miamigardens-fl.gov
(305) 914-9135
Event Producer
Scott Gartner
AEG LIVE / Florida
sgartner@aeglive.com
(561) 681-5619
City of Miami Gardens
www.miamigardens-fl.gov | www.jazzinthegardens.com