Godrej Consumer HOLD Weak topline but improved margins – maintain HOLD

Results Review
INDIA
CONSUMER STAPLES
3 November 2014
HOLD
Godrej Consumer
TP: INR 950.00
 1.8%
GCPL IN
Weak topline but improved margins – maintain HOLD
GCPL’s Q2FY15 net sales/EBITDA/adj. PAT grew 4.6%/11.2%/10.2% YoY,
with domestic/international organic revenue growth slightly below estimates
at 7%/12% (CC) and the overall EBITDA margin a tad above forecasts at
16.1%. Fair valuations at 32.4x/27.9x FY16E/FY17E earnings, slower growth
in domestic businesses, and growth/margin concerns in some international
operations limit near-term valuation upsides. We trim FY16/FY17 earnings
while rolling over to a Dec’15 TP of Rs 950 (from Rs 900). Maintain HOLD.
 Net sales up 4.6% YoY: Net sales grew 4.6% YoY to Rs 20.5bn led by 7%/12% YoY
growth in the India/international businesses (constant currency). In the domestic
business, soaps grew 13% YoY, while household insecticide (HI) sales were hit by
uneven distribution of the monsoons, growing at just 2% YoY (down from 9% in
Q1). Hair colour growth slowed to 9% YoY (from 14% in Q1FY15/16% in Q4FY14), off
a strong base quarter. Domestic volume growth stood at 3.5%. International
business organic revenue growth stood at 12% YoY CC while reported growth was
only 2% YoY, largely contributed by LatAm (+31% CC YoY). Megasari and Africa
reported 15% CC YoY growth each. European business was hit by a high base effect
and counterfeit issues in one of the brands, reporting a 9% YoY CC revenue decline.
 EBITDA growth at 11.2% YoY with above-expected margins: EBITDA grew 11.2%
YoY to Rs 3.3bn with margins up 100bps YoY to 16.1% mainly on account of lower
A&P (100bps YoY decline to 10.3%). Gross margin, however, declined by 170bps
YoY to 52% due to an unfavourable category and geography mix, but should recover
in H2FY15 on lower palm oil prices. Reported PAT grew by 20% YoY, but adjusted
for exceptional items, PAT grew by 10.2% YoY to Rs 2.2bn.
 Maintain HOLD: We trim FY16E/FY17E earnings by 1.5% each to account for growth
concerns in both India and international operations, and roll over to a Dec’15 TP of
Rs 950 (from a Sep’15 TP of Rs 900). Maintain HOLD on limited upside potential.
REPORT AUTHORS
Gaurang Kakkad
+91 22 6766 3470
gaurang.kakkad@religare.com
PRICE CLOSE (31 Oct 14)
INR 967.75
MARKET CAP
INR 329.5 bln
USD 5.4 bln
SHARES O/S
340.3 mln
FREE FLOAT
37%
3M AVG DAILY VOLUME/VALUE
0.1 mln / USD 2.3 mln
52 WK HIGH
52 WK LOW
INR 1,117.60
INR 672.00
Financial Highlights
Y/E 31 Mar
FY13A
FY14A
FY15E
FY16E
FY17E
Revenue (INR mln)
63,997
75,826
86,326
98,562
1,11,388
EBITDA (INR mln)
9,985
11,573
13,098
15,287
17,600
400
Adjusted net profit (INR mln)
7,211
7,765
8,814
10,164
11,796
300
Adjusted EPS (INR)
21.2
22.8
25.9
29.9
34.7
200
Adjusted EPS growth (%)
100
21.7
7.7
13.5
15.3
16.1
DPS (INR)
6.2
6.6
7.5
8.7
10.1
ROIC (%)
18.0
18.1
17.5
17.2
18.3
Adjusted ROAE (%)
23.5
21.9
21.8
22.1
22.5
Adjusted P/E (x)
45.7
42.4
37.4
32.4
27.9
EV/EBITDA (x)
33.9
29.5
25.9
22.6
19.6
9.9
8.7
7.7
6.7
5.9
P/BV (x)
(%)
Stock Price
Index Price
0
Source: Company, Factset, RCML Research
This report has been prepared by Religare Capital Markets Limited or one of its affiliates. For analyst certification and other important disclosures, please refer to the Disclosure and Disclaimer section at the end of
this report. Analysts employed by non-US affiliates are not registered with FINRA regulation and may not be subject to FINRA/NYSE restrictions on communications with covered companies, public appearances, and
trading securities held by a research analyst account.
HOLD
Godrej Consumer
TP: INR 950.00
 1.8%
GCPL IN
Results Review
INDIA
CONSUMER STAPLES
Earnings call highlights
Domestic business

GCPL’s domestic business reported 7% YoY growth in sales (3.5% volume-led), with
management indicating that the growth was 1.5x that of the Home & Personal Care
(HPC) category growth rate. Rural sales grew in low double digits while urban growth
was in low single digits. As per management, September sales growth was better
than July-August for the company, implying some signs of recovery.

Domestic soaps grew 13% YoY against a decline in category growth rate. Godrej No.1
clocked a sharp uptick in growth, aided by a new marketing campaign and focused
activation. Management expects gross margins to improve in H2FY15 on the back of
a fall in palm oil prices.

HI business reported a soft quarter with sales growing 2% YoY as the uneven
distribution of rainfall affected business. Excluding Central & Northern India which had
a rainfall deficit of 24%, HI sales grew 7% YoY in the remaining parts of the country.
Management, however, stated that market share has improved across formats.
GoodKnight Fast Card reached Rs 1bn of sales within 11 months of launch.

Hair colour sales grew 9% YoY (down from the mid-teen levels seen in the past
couple of quarters), with most of the growth being volume-led on the back of
momentum from Godrej Expert Rich Crème. This product continues to gain market
share and has become the highest selling crème colour by units within 20 months
of launch.

The company has forayed into the face wash category under the Godrej No. 1 brand
and is likely to come out with a natural extracts positioning with disruptive pricing
(multiple-use sachet to be launched at Rs 10 price point).
International business

International business revenue grew just 2% YoY (adverse currency translation) with
a CC growth rate of 12% YoY.

The Indonesia business grew 15% YoY in CC (21% growth adjusted for food
distribution), while reported growth stood at 1% YoY. EBITDA margin improved
220bps YoY on price hikes, cost optimisation and a better mix.

The Africa business reported 15% YoY revenue growth in CC (10% reported) with
margins down 330bps YoY to 11% due to investments in brand building & marketing
and sluggishness in the South African market.

LatAm delivered strong CC growth of 31% YoY (4% decline in reported numbers)
with margins up 560bps YoY to 13%.

Europe reported a CC revenue decline of 9% YoY with margins down 80bps YoY to
9%. Business was impacted by a high base and counterfeit issues in one of the
leading brands being distributed by the company.
3 November 2014
Page 2 of 7
HOLD
Godrej Consumer
TP: INR 950.00
 1.8%
GCPL IN
Results Review
INDIA
CONSUMER STAPLES
Fig 1 - Actuals vs. Estimates
Q2FY15A
Q2FY15E
Difference
(%)
Q2FY14A
YoY growth
%
20,475
21,727
(5.8)
19,574
4.6
3,289
3,415
(3.7)
2,957
11.2
16.1
15.7
35 bps
15.1
100 bps
2,208
2,356
(6.3)
2,004
10.2
10.8
10.8
0 bps
10.2
55 bps
Q2FY15A
Q2FY14A
% Chg YoY
Q1FY15A
% Chg QoQ
20,475
19,574
4.6
18,863
8.5
9,831
9,057
8.5
8,950
9.8
10,644
10,517
1.2
9,912
7.4
Staff cost
1,933
2,019
(4.2)
1,814
6.6
A&P spend
2,117
2,206
(4.0)
2,502
(15.4)
Other operating expenses
3,305
3,335
(0.9)
3,201
3.2
EBITDA
3,289
2,957
11.2
2,395
37.3
(Rs mn)
Net Sales
EBITDA
EBITDA margins (%)
Adj. PAT
Adj. PAT margins (%)
Source: RCML Research, Company
Fig 2 - Quarterly consolidated performance
(Rs mn)
Net sales
Cost of Revenues
Gross profit
EBITDA margin (%)
16.1
15.1
100 bps
12.7
335 bps
Depreciation
227
244
(7.1)
221
2.4
Other income incl other
operating income
255
172
48.4
132
92.4
254.2
257.0
(1.1)
253.8
0.2
186
(63)
(392.6)
130
43.2
3,249
2,565
26.7
2,182
48.9
(7)
--
--
(165)
--
Tax
718
470
52.8
444
61.8
Minority interests
Interest
Exceptional items
PBT
Extraordinary items
178
142
25.2
138
28.7
Income from
JV/associates
(1)
--
--
(0)
--
Reported PAT
2,345
1,953
20.1
1,435
63.5
137
(52)
--
(62)
--
2,208
2,004
10.2
1,497
47.6
6.49
5.89
10.2
4.40
47.6
Adjustments
Adj. PAT
FDEPS (Rs)
Source: RCML Research, Company
3 November 2014
Page 3 of 7
HOLD
Godrej Consumer
TP: INR 950.00
 1.8%
GCPL IN
Results Review
INDIA
CONSUMER STAPLES
Fig 3 - Quarterly standalone performance
(Rs mn)
Q2FY15A
Q2FY14A
% Chg YoY
Q1FY15
% Chg QoQ
Net sales
10,912
10,243
6.5
9,775
11.6
Cost of Revenues
5,264
4,891
7.6
4,687
12.3
Gross profit
5,648
5,352
5.5
5,088
11.0
Staff cost
642
548
17.2
507
26.7
A&P spend
1,039
1,092
(4.8)
1,278
(18.6)
Other operating expenses
1,940
1,915
1.3
1,979
(2.0)
EBITDA
2,026
1,798
12.7
1,324
53.0
EBITDA margin (%)
18.6
17.6
100 bps
13.5
510 bps
Depreciation
106
97
9.6
103
3.4
Other income incl other
operating income
222
225
(1.2)
194
14.8
Interest
97.1
81.2
19.6
97.7
(0.6)
Exceptional items
162
(41)
--
189
--
PBT
2,207
1,804
22.3
1,507
46.5
Tax
469
378
24.2
299
57.1
1,738
1,426
21.8
1,208
43.9
Reported PAT
Adjustments
Adj. PAT
FDEPS (Rs)
127
(32)
--
151
--
1,610
1,458
10.4
1,056
52.4
4.73
4.29
10.4
3.10
52.4
Source: RCML Research, Company
3 November 2014
Page 4 of 7
HOLD
Godrej Consumer
TP: INR 950.00
 1.8%
GCPL IN
Results Review
INDIA
CONSUMER STAPLES
Per Share Data
Y/E 31 Mar (INR)
FY13A
FY14A
FY15E
FY16E
FY17E
Reported EPS
23.4
22.3
25.9
29.9
34.7
Adjusted EPS
21.2
22.8
25.9
29.9
34.7
6.2
6.6
7.5
8.7
10.1
97.4
110.9
126.2
143.8
164.3
FY13A
FY14A
FY15E
FY16E
FY17E
5.3
4.5
3.9
3.5
3.1
EV/EBITDA
33.9
29.5
25.9
22.6
19.6
Adjusted P/E
45.7
42.4
37.4
32.4
27.9
9.9
8.7
7.7
6.7
5.9
FY13A
FY14A
FY15E
FY16E
FY17E
EBITDA margin
15.6
15.3
15.2
15.5
15.8
EBIT margin
14.4
14.2
14.2
14.4
14.7
Adjusted profit margin
11.3
10.2
10.2
10.3
10.6
Adjusted ROAE
23.5
21.9
21.8
22.1
22.5
ROCE
15.3
15.3
16.0
16.6
17.3
Revenue
31.9
18.5
13.8
14.2
13.0
EBITDA
19.3
15.9
13.2
16.7
15.1
Adjusted EPS
21.7
7.7
13.5
15.3
16.1
Invested capital
20.4
5.6
24.8
11.3
5.5
DPS
BVPS
Valuation Ratios
Y/E 31 Mar (x)
EV/Sales
P/BV
Financial Ratios
Y/E 31 Mar
Profitability & Return Ratios (%)
YoY Growth (%)
Working Capital & Liquidity Ratios
Receivables (days)
34
35
32
32
32
Inventory (days)
111
109
103
104
104
Payables (days)
122
133
135
135
137
Current ratio (x)
1.3
1.1
0.9
0.9
1.0
Quick ratio (x)
0.3
0.3
0.0
0.0
0.1
Gross asset turnover
3.0
3.4
3.0
2.4
2.3
Total asset turnover
0.9
0.9
1.0
1.0
1.0
11.9
10.0
12.0
13.4
14.8
0.4
0.3
0.4
0.3
0.2
FY13A
FY14A
FY15E
FY16E
FY17E
70.4
75.4
72.5
71.9
72.0
111.2
95.7
99.0
99.5
99.9
EBIT margin (EBIT/Revenue)
14.4
14.2
14.2
14.4
14.7
Asset turnover (Revenue/Avg TA)
93.3
94.7
98.1
100.3
101.3
223.8
225.9
218.1
213.9
209.8
23.5
21.9
21.8
22.1
22.5
Turnover & Leverage Ratios (x)
Net interest coverage ratio
Adjusted debt/equity
DuPont Analysis
Y/E 31 Mar (%)
Tax burden (Net income/PBT)
Interest burden (PBT/EBIT)
Leverage (Avg TA/Avg equities)
Adjusted ROAE
3 November 2014
Page 5 of 7
HOLD
Godrej Consumer
TP: INR 950.00
 1.8%
GCPL IN
Results Review
INDIA
CONSUMER STAPLES
Income Statement
Y/E 31 Mar (INR mln)
FY13A
FY14A
FY15E
FY16E
FY17E
Total revenue
63,997
75,826
86,326
98,562
1,11,388
EBITDA
9,985
11,573
13,098
15,287
17,600
EBIT
9,215
10,754
12,279
14,197
16,407
Net interest income/(expenses)
(775)
(1,074)
(1,024)
(1,059)
(1,110)
1,091
Other income/(expenses)
844
826
902
992
Exceptional items
961
(209)
0
0
0
9,285
10,506
12,157
14,130
16,388
(1,792)
(2,104)
(2,659)
(3,179)
(3,687)
0
0
0
0
0
Min. int./Inc. from associates
(493)
(595)
(684)
(787)
(905)
Reported net profit
7,961
7,598
8,814
10,164
11,796
Adjustments
(750)
167
0
0
0
Adjusted net profit
7,211
7,765
8,814
10,164
11,796
Y/E 31 Mar (INR mln)
FY13A
FY14A
FY15E
FY16E
FY17E
Accounts payables
21,392
25,326
28,854
32,944
37,231
0
0
0
0
0
Provisions
796
797
973
1,130
1,311
Debt funds
19,537
17,074
17,074
17,074
17,074
0
0
0
0
0
340
340
340
340
340
Reserves & surplus
32,790
37,414
42,618
48,620
55,585
Shareholders' fund
33,130
37,754
42,959
48,960
55,926
Total liabilities and equities
76,951
83,201
92,794
1,03,831
1,16,169
Cash and cash eq.
7,476
7,048
880
829
4,971
Accounts receivables
7,288
7,113
8,098
9,246
10,449
EBT
Income taxes
Extraordinary items
Balance Sheet
Other current liabilities
Other liabilities
Equity capital
Inventories
10,471
10,821
12,439
14,033
15,756
Other current assets
3,995
3,769
4,287
4,891
5,524
Investments
1,212
1,363
1,363
1,363
1,363
15,876
15,689
28,329
36,070
40,708
Net fixed assets
CWIP
Intangible assets
Deferred tax assets, net
1,409
1,671
1,671
1,671
1,671
29,085
35,525
35,525
35,525
35,525
203
140
203
203
203
Other assets
0
0
0
0
0
Total assets
76,951
83,201
92,794
1,03,830
1,16,169
FY13A
FY14A
FY15E
FY16E
FY17E
8,731
8,416
9,632
11,254
12,989
775
1,074
1,024
1,059
1,110
0
0
0
0
0
(837)
3,985
583
901
908
Cash Flow Statement
Y/E 31 Mar (INR mln)
Net income + Depreciation
Interest expenses
Non-cash adjustments
Changes in working capital
Other operating cash flows
(490)
(542)
(1,538)
(271)
(204)
Cash flow from operations
8,178
12,934
9,703
12,942
14,802
Capital expenditures
(2,636)
(1,187)
(13,459)
(8,831)
(5,830)
Change in investments
(6,253)
(6,440)
0
0
0
Other investing cash flows
732
0
0
0
0
Cash flow from investing
(8,157)
(7,627)
(13,459)
(8,831)
(5,830)
0
Equities issued
0
0
0
0
Debt raised/repaid
(1,410)
(2,464)
0
0
0
Interest expenses
(775)
(1,074)
(1,024)
(1,059)
(1,110)
(4,830)
Dividends paid
(1,879)
(3,180)
(3,609)
(4,162)
Other financing cash flows
6,880
1,074
1,024
1,059
1,110
Cash flow from financing
2,817
(5,644)
(3,609)
(4,162)
(4,830)
Changes in cash and cash eq
2,839
(337)
(7,365)
(51)
4,142
Closing cash and cash eq
8,583
8,246
880
829
4,971
3 November 2014
Page 6 of 7
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