sarah brightman - MGI Entertainment

SARAH BRIGHTMAN
MACAU CONCERT 2010
Date:
Venue:
Time:
Capacity:
Oct 24, 2010
Venetian Cotai Arena
20:00
Approx 8000
ONE OF THE MOST LOVED
PERFORMERS IN CHINA
ONE OF THE MOST LOVED
PERFORMERS IN CHINA
2008 BEIJING
OLYMPIC GAMES
OPENING
CEREMONY
WITH LIU HUAN
ABOUT SARAH
Sarah Brightman is an English classical crossover soprano,
actress, songwriter and dancer.
Brightman debuted as a dancer in troupes such as Hot Gossip
and later released a string of disco singles. She achieved
greater fame as a musical theatre performer and partner of
theatre composer Andrew Lloyd Webber, with whom she
originated several roles including Christine Daaé in The
Phantom of the Opera.
ABOUT SARAH
Later, Brightman collaborated with former Enigma producer
Frank Peterson. Her style, a blend of classical vocals and
pop-inspired instrumentation and arrangement, earned her
further success.
Brightman has received over 150 Gold and Platinum awards
in 34 countries and is the only artist to hold #1 spots on the
Billboard Classical and Dance charts simultaneously. She has
sold over 26 million albums worldwide.
2004’s Harem World Tour Photos
To get a taste of the visual feast that is the hallmark of Sarah
Brightman concerts, the photo gallery below features a look
back at the spectacular 2004 HAREM World Tour. Spanning
three continents, the HAREM tour played to an audience of
700,000 fans in arenas worldwide.
SARAH BRIGHTMAN
MACAU CONCERT 2010
SPONSORSHIP RATIONALE
This exclusive proposition will provide a high
profile sponsorship & marketing program
utilizing all promotional activity of the concert .
SPONSORSHIP RATIONALE
:: This affiliation with the Sarah Brightman Macau Concerts
offers your brand the unique opportunity to
become an integral part of bringing one of the
world’s most unique performers to audiences across
Macau, Hong Kong and China.
:: Sarah Brightman ’s audience is made up of sophisticated
white collar adults. They are leaders of fashion and
masters of passion and creativity.
:: Sarah Brightman is renowned for her powerhouse
singing performances full of drama and excitement.
WHY SARAH BRIGHTMAN?
:: Tiffanycan “own” the entertainment marketing space by
sponsoring top global artist Sarah Brightman.
:: Sarah Brightman is one of the hottest stars in the world
– selling out venues worldwide.
:: High quality talent paired with high quality Sponsor
:: In line with Sponsor’s image – Elegant, High End,
Sophisticated
:: Capture Sponsor’s target audience –SOPHISTICATED,
Elegant Chinese
SPONSORSHIP GOALS
This sponsorship is designed to create a marketing platform for
a Sponsor that will target upper-middle class professionals that
share a love for unique, luxurious innovative fashion styles and
products. Key objectives of this sponsorship include:
:: “A” list best of brand association
:: Reinforce brand value and image status
:: Attract new customers and reward existing customers
:: Build trade and new client relationships
:: Deliver dynamic brand impact
:: Provide acute top of mind awareness
SPONSORSHIP BENEFITS
:: Entitlement
:: Full On-Site Exposure
:: Tickets & Hospitality
:: Full Marketing platform including :
TV, radio, print, outdoor, PR, online, etc.
* Marketing Platform can be customized to meet Sponsor’s company/brand
strategies and needs
SPONSORSHIP BENEFITS
Entitlement:
:: TIFFANY name and logo will be integrated into the official
concert title across all advertising, promotion, and publicity
materials
:: “Sarah Brightman’s Macau Concert 2010 Presented by
Sponsor”
:: Total category exclusivity – no competing sponsors in
category associated or present at the venue
SPONSORSHIP BENEFITS
Full On-site Exposure:
:: High visibility of Sponsor signage displayed throughout the
Venetian and Sands
:: Sponsor ads to run on video screens both at Venetian and
Sands (Indoor & Outdoor)
:: Sponsor booth at the show
SPONSORSHIP BENEFITS
Full On-site Exposure:
:: TIFFANY product display and demo
:: Sponsor name on all ticketing
“Sarah Brightman’s Macau Concert 2010
Presented by Sponsor”
:: Sponsor premiums (identified by Sponsor)
SPONSORSHIP BENEFITS
Tickets & Hospitality:
:: Complimentary tickets in the VIP seating section at the show
– Will be seated at A section floor seats & B section middle
location
:: Opportunity to purchase additional tickets prior to public sale
:: Rights to VIP hospitality area at the venue
:: Meet and greet opportunity with Sarah including photos
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
:: The Sarah Brightman sponsorship package includes a full
marketing platform (please see details in the following slides)
:: Sponsor will also retain the rights to create additional
Sponsor programs to drive marketing messages, key product
assets and brand image (product display, pre-concert activity
outside the venue, etc.)
:: Sponsor can leverage your association with this world
renowned artist to establish relevant brand identity & enhance
relationships with Sponsor’s new and existing customers
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
:: The Sarah Brightman Macau Concert will be supported by an
integrated marketing platform through all channels including:
:: TV
:: Radio
:: Print
:: Outdoor
:: PR
:: Online
:: Point of sale and in-store promotions
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
Radio
:: Commercials with sponsor information on key radio channels
such as CR2 FM 90.3 and Metro Radio 99.7,etc. and the
equivalent in other cities
:: News spots with sponsor information on key radio channels
such as CR2 FM 90.3 and Metro Radio 99.7, etc. and the
equivalent in other cities
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
Print
:: Print ads in top newspapers in each Macau, Hong Kong and
China
:: Full page color ad in music, lifestyle, and trendy magazines
:: Articles interviewing Sarah Brightman in key magazines –
Sponsor mentions
:: News spots in all key newspapers
:: Sponsor logo on posters, tickets, backstage and VIP passes.
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
Outdooe Media
“Presented by Sponsor” and Logo on all :
:: Video screen ads on outdoor LED in Venetian, Sands and
Four Seasons
:: Video screen ads on Cotai Jet ferry, Venetian shuttle bus,
Sands shuttle bus and Four Seasons shuttle bus
:: Billboard & LED outside the Venetian
SPONSORSHIP BENEFITS
Integrated Marketing Campaign:
PR
Sponsor recognition in all press conferences and releases. All
Sarah Brightman press and PR will mention Sponsor as
presenting sponsor. Logo will appear where possible (printed
materials etc.)
:: Opportunity for Sponsor representative to speak at the press
conferences
:: Written press releases – Sponsor mentions in all releases
:: Opportunity to sponsor Sponsor post-party
::All press to millions will mention Sponsor
SARAH BRIGHTMAN
SPONSORSHIP RATES:
Title Sponsor - 2.5M
Official Sponsor - 1M
Co-Sponsor - 0.5M
SPONSORSHIP CATEGORY
Thank You!
We look forward to partnering with you for the the Sarah
Brightman MACAU CONCERT 2010!
:: Fiona Soo
Senior Entertainment Manager
Venetian Macau
:: Fiona.soo@venetian.com.mo
:: +853 66941305
:: +852 6042 0182
contact:
:: Michael MacRitchie
Group Director
MGI Entertianment
:: michael@mgientertainment.com
:: +853 66225053