Rates+Specs - Questex Hospitality Group

Transcription

2015 Hospitality Rates+Specs
TABLE OF CONTENTS
Print
Hotel Management
1
DigitalHotelManagement.net
2
HM Supplements
2
2
Hotel Design
2
Webinars
2
HotelDesignMagazine.com
2
Newsletters
3
Email Blasts
SPECS+ADDITIONAL RESOURCES
Web Ad Specifications
4
Hotel Management App
4
Custom eBlast Specs & Best Practices
5
Advertising Terms & Conditions
6
HOTEL MANAGEMENT
All rates are gross U.S. Dollars.
Magazine Display Ad Size
1x
3x
6x
12x
15x
Tabloid
$17,190
$16,846
$16,502
$16,159
$15,815
Junior Tabloid
$12,825
$12,569
$12,312
$12,056
$11,799
1/2 Page Junior
$7,885
$7,727
$7,570
$7,412
$7,254
1/3 Page Junior
$6,380
$6,252
$6,125
$5,997
$5,870
1/4 Page Junior
$5,640
$5,527
$5,414
$5,302
$5,189
Standard Ad Space Sizes
Width x Height
Publication Trim Size
10.25” x 13”
Bleed
No charge
Frequency
1x
3x
6x
12x
15x
Tabloid
10.25” x 13”
B&W
$318
$291
$265
$224
$185
Junior Bleed
7.875” x 9.5”
2c
$343
$316
$290
$249
$210
Tabloid Spread
20.5” x 13”
4c
$368
$341
$315
$274
$235
Junior Spread Bleed
15.75” x 9.5”
Non Bleed Footers
9.75” x 3”
Bleed Footers
10.25” x 3.5”
Junior Page
6.6” x 8.75”
1/2 Junior Horizontal
6.6” x 4”
Frequency
1x
3x
6x
12x
15x
1/2 Junior Vertical
4.5” x 6.5”
1/3 Junior Vertical
1.75” x 6.75”
• 1” high res image
• 2 word header
• 40 words of copy.
$819
$767
$725
$677
$641
1/3 Junior Square
4.5” x 4.625”
1/4 Junior
3.25” x 4.3125”
Junior Page
1/2 Junior Horizontal
Tabloid Page
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1/2 Junior Vertical
1/3 Junior Vertical
1/3 Junior Square
1/4 Junior
© 2015 Questex Media Group LLC. All Rights Reserved.
HM Classified Rates per Column Inch—U.S. Dollars
Column width for classified ads is 2.25”
Straight Word Ads–$5.00 per Word, $150 Minimum (30 words); Blind Box–$27.00;
Print Only Rates Available.
15% Agency Commissions given when ad materials are supplied
HM Marketplace Rates 4-color—U.S. Dollars
•
•
•
•
•
•
Bleed Advertisements: Add 0.125” to top,bottom, left and right for bleed.
Live Copy: Live copy MUST be 0.25” inside the trim on all four sides, plus 0.125”
on ech side of the gutter for spreads.
Column Width: Page is five columns wide, each column is 1.6” or 9p11 wide.
Printing Method: Web Offset
Binding Method: Saddle Stitched
Business Reply Cards/Inserts: All business reply inserts and cards must be
approved by the Post Office. Check with the Publisher regarding new postal
regulations before printing business reply cards or inserts.
Additional Fees
Covers Cover 2 10% Cover 3 10%
Cover 4 10%
Premium positions
Preferred position 10%
Questex Hospitality Group 2015 Rates+Specs
1
HOTEL MANAGEMENT SUPPLEMENTS
Supplement Display Ad Size
Net Rate
Full Page Bleed
$4,000
Half-Page
$2,000
Width x Height
Supplement Trim Size
7.75” x 10.5”
•
•
Bleed Advertisements: Add 0.125” to top,bottom, left and right for bleed.
Live Copy: Live copy MUST be 0.25” inside the trim on all four sides, plus
0.125” on ech side of the gutter for spreads.
HOTEL DESIGN
Width x Height
Additional Fees
Publication Trim Size 8.875” x 10.75”
Covers
Cover 2 10%
Cover 3 10%
Cover 4 10%
Print—GLOBAL
Distribution
1x
2x
3x
4x
Full Page Spread
$12,143
$11,032
$9,928
$6,000
Spread Full Page
$6,752
$6,163
$5,546
$4,000
Page 9.125” x 11”
1/2 Page
$4,365
$4,031
$3,627
$2,000
1/2 page horizontal/bleed 9.125” x 5.5”
All rates are gross U.S. Dollars.
8.25” x 11”
1/2 page horizontal/nonbleed 8” x 5”
Premium Positions
Preferred Positions 10%
HOTELMANAGEMENT.NET
Display Advertising
Specs
Targeting
Max Ad Rotation
Net Rate (CPM)
Leaderboard
728x90
ROS
4
$70
Medium Rectangle
300x250
ROS
4
$65
Wide Skyscraper
160x600
ROS
2
$60
Banner
468x60
ROS
2
$50
Prestitial/Interstitial
640x480
ROS
1
$175
Clickable Wallpaper
2 images, minimum 1280 pixels wide
ROS
1
$150
Page Peel
170x130 (Collapsed), 640x480 (Display)
ROS
1
$150
EMAIL BLASTS
WEBINARS
E-mail Blasts to Selected Database
Cost/CPM
Mailing to database of 50,000+ hospitality professionals
$300
Rate
Webinar
Rates available upon request
HOTELDESIGNMAGAZINE.COM
Display Advertising
Specs
Targeting
Net Rate (Per Month)
468x60 and 728x90 respectively
N/A
$1,500
Medium Rectangle
300x250
ROS
$750
Prestitial/Interstitial
640x480
ROS
$2,000
Video
30-60 seconds
N/A
$1,000
Product Showcase
3-5 images and 100 words of text
N/A
$500
Page Peel
170x130 (Collapsed), 640x480 (Display)
N/A
$2,000
Banner on home page + Leaderboard on article page*
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* Cannot be bought individually
2
NEWSLETTERS
Newsletters
Hotel Management Operations
Focuses on news relevant to hotel operations.
Hotel Management Technology
Focuses on hotel technology news and trends.
IHIF Hotel Investment News: Global Edition
Delivers worldwide coverage of hotel investment
and development news.
Food & Beverage
Focused on Food & Beverage news and trends
IHIF Hotel Investment News: EMEA Edition
International hotel investment/development
coverage of Europe, the Middle East and Africa.
IHIF Hotel Investment News: Asia/Pacific Edition
International hotel investment/development
coverage of the Asia/Pacific region.
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Hotel Design Online
Original Hotel Design features, the latest hospitality
design news headlines, product showcases and live
reports from design events.
Frequency
3X Weekly
2x Weekly
Daily
Weekly
Weekly
Weekly
2x Weekly
Ad Unit
Net Rate (Per Week)
728x90 Leaderboard
$1,800
In This Issue Sponsorship
$1,620
Top Story Section Sponsorship
$1,230
Front Page News Section Sponsorship
$1,050
Key Headlines Section Sponsorship
$1,050
Bulletin Board
$250-500
728x90 Leaderboard
$1,440
$1,300
$1,040
$900
$900
Bulletin Board
$250-500
728x90 Leaderboard
$3,200
$2,900
$2,250
$2,000
$2,000
Bulletin Board
$250-500
600x90
$500
300x250 Box
$460
728x90 Leaderboard
$500
$460
$350
$350
$200
Bulletin Board
$100-300
728x90 Leaderboard
$500
$460
$350
$350
$200
Bulletin Board
$100-300
728x90 Leaderboard
$1,050
160x600 Skyscraper
$900
468x60 Banner
Resource Guide (120x60 logo or image + 35
characters of text)
$750
$350
3
W E B ADVE R T I S E M E N T S P E C I F I C AT I O N S
• Frame rate: 12 FPS recommended
Website Display Ads
Recommended File Size
728x90 Leaderboard
30 kb
• In order for us to count clicks on your .swf file, you cannot embed your click
URL in the file.
300x250 Medium Rectangle
30 kb
• You must create an invisible button layer with a ClickTag script.
160x600 Skyscraper
30 kb
Click here to download more comprehensive Flash guidelines or go to: http://
images.questex.com/AdOps_ClientServices/flashinstructions-public.html
ACCEPTABLE FORMATS
Website ads: We accept .jpg, .gif, .png, Flash (.swf), most 3rd party tags,
streaming video, Enliven, Eyeblaster, Pointroll, and image maps.
Third party tags are discouraged unless absolutely necessary as they cause
impression latency. If sending third party tags, we can accept them via HTML
files (such as iFrames), or as two links: one for viewing the ad, one for clicking
on the ad.
Looping: No looping maximum as long as it is within file size.
Rich Media: Please click here to find detailed Rich Media specifications or go
to:
http://www.travelagentcentral.com/digital-media-kit/digital-media-kit-sitenewsletter-specs
Newsletter ads: We accept .jpg, .gif, .png, and non-HTML Third Party Tags.
(Third Party tags for newsletter ads cannot be sent to us as HTML files such
as <a> tags or iFrames. They must come as two links: one for viewing the ad,
and one for clicking on the ad). We cannot run rich media (Flash, etc.) ads in
newsletters, only on our websites.
Remember: Smaller file size = faster load = greater potential for impressions
and clicks.
MATERIAL SUBMISSION
• All Materials are due five (5) business days prior.
• Send all materials to:
hospitalityads@questex.com.
• File name should include company name and ad size.
Flash:
• We accept .swf files up to Flash v.9.
• Max file size is 100k (without video) or 2.2 mb (with video).
• We cannot host streaming video files, but we can run streaming video .swf
files if they point to a server where the streaming video file is located.
• E-mail should include client name – Digital Materials in subject line.
INSERTION ORDER SUBMISSION
• Fax to: (212) 202-6494
HOT E L M A N A G E M E N T A P P
Display Advertising
Specs
Max File Size
Max Characters
Net Rate (Per Issue)
Interstitial
768x960 (iPad)
320x416 (iPhone)
Android: Coming
8MB
N/A
$750
RSS Feed
500x20 pixels
2MB
300
$250
Promotion Page
8“x10.75”
8MB
N/A
$650
Info Deck
500x20 pixels
2MB
300
$500
8MB
N/A
$800
Belly Band (on Digital Edition only)
8”x5.37” or smaller height
(Double-Sided)
MATERIAL SUBMISSION
• All materials are due 5 business days prior.
• Send all materials to hospitalityads@questex.com.
• File name should include company name and ad size.
12.15.14_01
• E-mail should include client name – Digital Materials in subject line.
4
CUST OM e BL AST SP E C I F I C AT I O N S & B E S T P R A C T I C E S
Advertisers should provide broadcast-ready HTML, a subject line, (If A/B subject testing was purchased, please supply 2 subject lines) and a
preheader. If you prefer, we will build your html (a $150 setup fee applies) from a variety of document types.
1. PROVIDING BROADCAST-READY HTML: Emails are not like print advertising,
or even like website advertising/design. Be sure your email has a clear call to
action. Email software, Internet Service Providers and various anti-spam filters have
made even legitimate email broadcasting a challenge. We check and optimize HTML
for viewing in Microsoft Outlook; web-based email programs have many different
standards and therefore we cannot guarantee HTML will be viewed correctly on
web-based email. The following points are designed to help you get your message
delivered and read:
• All-image emails trigger spam filters. Body copy MUST be html text. HTML should
be at least 50% text-based/50% image-based.
• Total width of HTML display should be 600 pixels or less.
• You have only a few seconds to grab the recipient’s attention - don’t waste it with
large images that take too long to load. File size for complete mailing (including
images) must be less than 1MB. Preferred total file size is under 100KB (to load
within 3.2 seconds on a 256 Kbps DSL line and have a better chance of being
read).
• Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.
• To comply with U.S. CANSPAM regulations, we require a valid physical postal
address of the advertiser. Please provide address when sending materials to avoid
delays.
• CSS style tags are permitted, if embedded within the email (cannot LINK or
IMPORT a stylesheet). Do NOT use CSS for absolute positioning.
• Because some email browsers (especially web-based) remove the <HEAD></
HEAD> section of html, CSS should be embedded (in-line) with each tag or, as a
work-around, the <style></style> section can be moved to the very top of the
<BODY></BODY> section.
3. PREHEADER: A preheader is the text following the subject line when an email
is previewed before opening it. It is mainly used as a call to action to help grab a
reader’s attention on a mobile device, the new Gmail layout, and in Outlook (with
certain notification settings).
• Preheader should be 85 characters or less.
• Use the preheader to compliment the subject line. It’s another opportunity to
entice the viewer to open the email. It is commonly used as a short summary or
an opportunity to flag the message type (i.e. “Account Notice” or “Status Alert”).
4. PROVIDING ALTERNATE FORMATS FOR CONVERSION: If you prefer, we will build
your HTML for you (a $150 setup fee applies) from a wide variety of document types.
You will need to provide the text, images and basic layout instructions.
Acceptable formats:
• Microsoft Word (.doc) documents, including embedded images and colors
• PowerPoint (.ppt) slides
• Adobe Acrobat Portable Document Format (.pdf)
• Adobe Photoshop format (.psd)
• Non-compliant HTML (HTML that violates any of the “Broadcast-Ready”
specifications above)
Acceptable image formats:
• .jpg, .gif, .bmp, .tiff, .eps, .psd, .png
Conversion limitations:
• Do not use FORM or SCRIPT tags.
• Limit use of special fonts. If you have to use a particular typeface, that text must
be converted to an image, which will increase the email’s download time.
• If images are hosted on your web servers, use absolute URLs in the image tages
(e.g., <IMG SRC=”http://www.website.com/images/image3.gif”>). Be aware that
a large email broadcast can result in a concentrated heavy load on your server.
• Keep layouts simple. Complicated designs may be difficult or impossible to
attain within the limits of email compliant html. Your headlines/text may break
unpredictably or not align as you expected.
• If we host your images (there is no extra charge) use relative URLs as
placeholders (e.g., <IMG SRC=”image3.gif”>). Please send a ZIP file with all
images, HTML, and TXT files in a single directory.
• Provide complete instructions. Please specify all colors that you want for
headlines, text, backgrounds, borders, etc., and important positioning information.
• Use only .gif and .jpg formats — no .bmp, .png or flash files.
• All emails are broadcast with an OPT-OUT MESSAGE and link. We append this to
your email, so do not include any op-out links within your email. Our opt-out will
appear at the bottom, centered under your email.
• Text-only versions may be used.
• We support styles as in-line styles.
• Questex reserves the right to edit images and HTML to fit within accepted best
practices in email marketing.
• Provide a plain text file of the email (don’t forget to include any text that might
be contained in your images). We broadcast multipart alternative format emails,
which include an html version and a text version of your message; recipients who
can view html see the graphic version and all others see the plain text version.
2. SUBJECT LINE: A good subject line should be short, descriptive and entice a
reader to explore your message further.
• Please test all links beforehand, to avoid production delays.
• Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.
5. THE FOLLOWING ARE ADVISED AGAINST:
• Linked CSS
• Any scripting
• URLs that are IP numeric addresses
• Any images other than .jpg or .gif
• Flash or other rich media to be embedded in the e-mail
• Absolute positioning definitions in CSS
• Nested tables
• Color specs that may hinder readability
• Subject line should be 50 characters or less. It should start with an action verb
such as learn, download, etc.
• Please be mindful to stay away from overused, spam triggering words: Free, Help,
Offer, Percent off, Reminder, Guaranteed and punctuation marks such as “!” and
“?” should be avoided.
12.15.14_01
• Providing localization, such as including a city name, can assist in achieving
higher open rates.
PLEASE E-MAIL ALL FILES AT LEAST FIVE (5) BUSINESS DAYS PRIOR
TO SCHEDULED DEPLOYMENT TO: hospitalityads@questex.com.
5
STAN DA RD T E RMS & C ON DIT ION S FOR ADV ERT IS ING
A – Invoices are rendered at date of publication.
B – Publisher holds the Advertiser and its advertising agency jointly responsible for paying all
duly authorized advertising inserted in or attached to Hotel Management magazine. All past
due payments may be reinvoiced directly to the Advertiser, who will be held fully responsible
for payment.
N – Costs incurred by Publisher for production work on advertisements will be charged to the
Advertiser regardless of whether or not the ad runs. Advertiser will be charged for any artwork,
separations, halftone, shipping, or typography provided by Publisher.
O – In the event a change of copy is not received by Publisher by the publication’s ad closing
date, the copy run in the previous issue of the publication will be inserted.
C – Terms: Invoices are rendered on the publication date of each issue and are due
upon receipt. Agency commission will be disallowed on all past due invoices. In the event
Advertiser’s account is placed for collection, Advertiser and agency agree to pay Publisher
for all reasonable collection costs and/or attorneys’ fees incurred. Advertiser and agency also
agree to pay finance charges on the unpaid account balance at the rate of 1.5% per month or
the maximum permitted by law.
P – Publisher will hold Advertiser’s materials for a maximum of one year from last issue date.
It is the responsibility of the Advertiser to arrange for the disposition of artwork, proofs or
digital materials prior to that time, otherwise materials will be destroyed. All requests must be
submitted in writing.
D – Publisher will not be bound by any terms, conditions or provisions appearing on insertion
orders or copy instructions which conflict with provisions of these Standard Terms, including,
without limitation, sequential liability statements from advertising agencies. In the event of any
inconsistency between an insertion order and/or copy instructions and these Standard Terms,
the Standard Terms shall control.
R – Reader response inquiries are provided as a service. Publisher disclaims all liability and
responsibility for inaccuracies.
E – All advertisements are accepted and published by the Publisher on the representation that
the agency and/or Advertiser are properly authorized to publish the entire contents and subject
matter thereof.
F – Advertiser hereby grants Publisher the right and license to use, reproduce, transmit,
and distribute all creative materials supplied by or on behalf of Advertiser, including without
limitation, all text, graphics, illustrations and photographs (the “Creative”). Advertiser
represents and warrants that:
(i) it has all the necessary rights in the Creative; (ii) the Creative does not violate any applicable
law or regulation; and (iii) the Creative does not violate or infringe upon any third party right
in any manner or contain any material or information that is defamatory, libelous, slanderous,
that violates any person’s right of publicity, privacy or personality, or may otherwise result
in any tort, injury, damage or harm to any person. Advertiser acknowledges that Publisher
is relying on the foregoing representations and warranties. Advertiser agrees to indemnify,
defend and hold Publisher and its affiliates, and their respective officers, directors and
employees, harmless from and against any and all expenses and losses of any kind (including
reasonable attorneys’ fees and costs) incurred based upon a breach of any of the foregoing
representations and warranties or in connection with any claim arising from or related to any
advertisement supplied by Advertiser or its agents and run by Publisher.
G – Publisher reserves the right to reject any advertising which Publisher feels is not in
keeping with the publication’s standards or for any other reason, even if the advertising has
been published previously by Publisher.
Q – Publisher will not be held responsible for consequential costs or other damages due to
loss or damage of digital ad materials, art, proofs or transparencies.
S – Under no circumstances shall Publisher be liable for any indirect, incidental, special
or consequential damages (including, without limitation, loss of profit or impairment of
goodwill) of any Advertiser. Under no circumstances shall Publisher’s direct or indirect liability
to any advertising agency or Advertiser exceed the invoiced cost of the advertisement.
Notwithstanding the foregoing, Publisher shall have no liability for (i) any failure or delay
resulting from conditions beyond Publisher’s control; or (ii) errors in content or omissions in
any creative or advertising materials provided by Advertiser.
T – These Standard Terms, together with insertion orders submitted by Advertiser, (i) shall
be governed by and construed in accordance with the laws of the State of New York and the
United States, without giving effect to principles of conflicts law; (ii) may be amended only by
written agreement executed by an authorized representative of each party; and (iii) constitute
the complete and entire expression of the agreement between the parties, and shall supersede
any and all other agreements regarding the subject matter hereof, whether written or oral,
between the parties. Failure by either party to enforce any provision of these Standard Terms
shall not be deemed a waiver of future enforcement of that or any other provision. Advertiser
may not resell, assign, or transfer any of its rights hereunder.
COMMISSION
Accredited advertising agencies receive a 15% commission provided invoices are paid within
30 days. Production charges are not subject to agency commission.
H – Publisher shall not be liable for any omitted, misplaced, or mispositioned advertisements.
I – All orders are accepted by Publisher subject to change in rate upon notice from Publisher.
J – Orders may be cancelled within ten (10) business days of the effective date of a change of
rates without incurring a shortrate adjustment, provided the Advertiser’s contract rate has been
earned as of the date of cancellation.
K –An order may be cancelled without liability up to thirty (30) days prior to the issue’s ad
close date. Publisher reserves the right to demand payment for orders cancelled less than
thirty (30) days prior to ad close, regardless of the date of ad placement.
L – A 1/6 page ad is the minimum rate holder.
12.15.14_01
M – Advertiser will be shortrated if, within a 12-month period from the date of the first
insertion, Advertiser does not use the amount of space upon which its billings has been based.
Advertiser will be rebated if, within a 12-month period from the date of the first insertion,
Advertiser has used sufficient additional space to warrant a lower rate than that at which it has
been billed.
6

Rates+Specs - Questex Hospitality Group

Transcription

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