ENTRY GUIDELINES - Lighthouse Independent Media

THE MARKies
ENTRY GUIDELINES
ENTRY DEADLINE:27 FEBRUARY 2015 AWARDS NIGHT:22 MAY 2015
T H E M A R K ies : A N O V E R V I E W
The MARKies is a celebration of the most innovative, creative
and effective campaigns or projects spanning Singapore’s entire
marketing services industry.
The MARKies evaluates individual entries by focusing on campaigns,
creative ideas or the innovative use of media.
While Agency of the Year evaluates agency performance as a whole,
the MARKies provides agencies in Singapore a platform and an
opportunity for them to showcase unique and deserving works of
brilliance.
Any agency can enter the MARKies, and just like the Agency of the
Year, the MARKies will be strictly voted by senior client-marketers
only.
2|
MARKETING MAGAZINE’S AGENCY OF THE YEAR 2015
M A R K ies A R E A S & C AT E G O R I E S (1)
Creative Ideas
This area celebrates and rewards the skill of combining outstanding
creative thinking with top-class execution. Working together, they
should deliver ideas which are impactful, inventive and unique. And
of course, results that make the investment worthwhile.
The best performing agency across all categories will receive the
Overall Creative Ideas MARKie award.
1. Best Idea – Business Events
2. Best Idea – Consumer Events
3. Best Idea – Consumer Insights
4. Best Idea – Content Marketing
5. Best Idea – Digital
6. Best Idea – Direct Marketing
7. Best Idea – Female Audience
8. Best Idea – Integrated Media
9. Best Idea – Launch
10. Best Idea – Loyalty & CRM
11. Best Idea – Male Audience
12. Best Idea – Mobile
13. Best Idea – Out of Home
14. Best Idea – Print
15. Best Idea – Public/Media Relations
16. Best Idea – Radio
17. Best Idea – Retail/Shopper
18. Best Idea – Social
19. Best Idea – TV
20. Best Idea – Viral
21. Best Idea – Web Design
22. Overall Creative Ideas MARKie award (Not for Entry)
Judging Criteria:
Challenge (15% of total score)
Describe the creative challenge you were faced with – what was the
brief? What was the context? What made this a real challenge? Add
in any facts and figures, which bring this challenge to life.
Mandatory information: Start date; end date; key objectives; target
audience; key competitors; budget provided
Strategy (30% of total score)
Outline your strategic thinking and your creative idea. What made
this inventive and out-of-the-box? Explain the reasons behind this
approach.
Mandatory information: Media channels used; core strategic
thought; creative expression; creative rationale
Execution (30% of total score)
Describe how your creative idea was executed, the elements used,
and how it was brought to life.
Results (25% of total score)
What was the outcome? What evidence/metrics do you have that
this was a great creative idea? How did it deliver to your challenge?
3|
MARKETING MAGAZINE’S AGENCY OF THE YEAR 2015
M A R K ies A R E A S & C AT E G O R I E S (2)
Media Usage
Here we are looking to spotlight and champion the skill of
combining intimate media understanding with powerful channel
presence. Working together, they should deliver experiences which
are impactful, inventive and unique. And of course, results that make
the investment worthwhile.
The best performing agency across all categories will receive the
Overall Best Use of Media MARKie award.
Judging Criteria:
Challenge (15% of total score)
Describe the media challenge you were faced with – what was the
brief? What was the context? What made this a real challenge? Add
in any facts and figures, which bring this challenge to life.
Mandatory information: Start date; end date; key objectives; target
audience; key competitors; budget provided
Strategy (30% of total score)
1. Best Use of Apps
2. Best Use of Broadcast/Video
3. Best Use of Digital
4. Best Use of Events
5. Best Use of Integrated Media
6. Best Use of Mobile
7. Best Use of OOH
8. Best Use of Print
9. Best Use of Search
10. Best Use of Social
11. Overall Best Use of Media MARKie award (Not for Entry)
Outline your strategic thinking and your chosen use of media. What
made this inventive and effective? Explain the reasons behind
this approach.
Mandatory information: Media channel used; core strategic thought;
creative expression; creative rationale
Execution (30% of total score)
Describe how your use of media was executed, the elements used,
how it was brought to life.
Results (25% of total score)
What was the outcome? What evidence/metrics do you have that
this was a great use of media? How did it deliver to your challenge?
4|
MARKETING MAGAZINE’S AGENCY OF THE YEAR 2015
SUBMISSION OVERVIEW
This document is designed to assist you with your entry submission.
Please read the following instructions and specific category
requirements to ensure your entries are submitted successfully.
All entries, supporting documents, and required items can be
submitted online at: www.aotyawards.com/SG
The entry deadline is on 27 February 2014, 2359 hours.
Eligibility
The eligible period is 1st January 2014 to 31st December 2014.
Categories are open to any agencies based in Singapore only.
Work must have been carried out in Singapore for the Singapore
market.
Key Dates
Entries close:
Judging commences:
Judging ends:
Awards night:
27 February 2015
16 March 2015
23 March 2015
22 May 2015
Word Limit
Each criteria (Challenge, Strategy, Execution and Results) has a word
limit of 500.
5|
MARKETING MAGAZINE’S AGENCY OF THE YEAR 2015
ENTRY SUBMISSION
Any or all information (unless specified as confidential and for use
only for the judging process may be used during and after the
Agency of the Year Awards gala dinner, and on any and all related
materials including trophies, signage, certificates and Marketing
magazine’s print and online editions.
Start Registration
*Required Formats
Core Submission Document: .pdf
Supporting documents: .pdf, .xls, .ppt, .doc
Images: .jpg, .png
Max file size (each document): 10MB
Min resolution for Images: 300dpi
Email address (you’ll have to sign up with your email address and
password before proceeding with the online submission process):
You may use the template provided to prepare your Core
Submission Document.
Contact Person
You may download it from
www.lighthousemedia.com.sg/Events/AOTY2015/SG/Template.
doc
Full Name:
Email:
Mobile Number:
Company Name:
Telephone Number:
Mailing Address:
Job Title:
For videos, you may upload them into any video-sharing websites
e.g. YouTube. Set the privacy setting to ‘Unlisted’ so that the
video is accessible to only those with the link. Include the direct
link in your Entry Submission Document. If you password-protect
it, do include the access password in your document.
Entry Details
A hi-res logo of the agency:
Name of Agency:
Name of Campaign:
Name of Client:
Team Credits:
(Separate team members with a ‘;’ e.g. ‘<full name>, <job title>,
<organisation>; < full name>, <job title>, <organisation>; ‘ etc.):
FEES
S$260 per entry (exclusive of GST)
Payment modes: Credit cards
Credit Cards Accepted: Visa, Masters, Amex
All entries are non-refundable.
Entry Submission
For further enquiries, please contact Joven Barcenas
at +65 6423 0329/+65 9820 5195
or jovenb@marketing-interactive.com
The Entry Submission Document should contain the following:
1. Challenge (Max 500 words)
2. Strategy (Max 500 words)
3. Execution (Max 500 words)
4. Results (Max 500 words)
5. Appendix
*Any specific information or content intended for judging
purposes only must be clearly indicated in red text or
highlighted in red will not be used for publication, and will not
be disseminated beyond the judging panel in any way.
Supporting documentation (graphs, charts, illustrations, etc.)
Supporting images (campaign shots, articles etc.)
6|
MARKETING MAGAZINE’S AGENCY OF THE YEAR 2015
TERMS & CONDITIONS
Entry fees are non-refundable.
Entries will not be considered for judging if payment is not received
when judging commences.
The judges’ decisions are final.
Without prior notice, Marketing magazine reserves the right to
merge categories or dissolve any categories should it be deemed
necessary. Should a category or categories be dissolved, entries in
that category/categories will not be refunded.
The entrant agrees that Marketing magazine or Lighthouse
Independent Media will not accept responsibility for errors or
omissions reproduced in the presentation of Marketing magazine or
for work lost or damaged under any circumstances.
Any specific information or content intended for judging purposes
only must be clearly indicated in red text or highlighted in red will
not be used for publication, and will not be disseminated beyond
the judging panel in any way.
The entrant grants Marketing magazine permission to show material
from the entries at the awards presentation, in the magazine and at
any time as deemed appropriate.
7|
MARKETING MAGAZINE’S AGENCY OF THE YEAR 2015