- Vision Critical

FAST FACTS
C O M PA N Y I N F O R M AT I O N
Founded
2000 by Andrew Reid
Vision Critical provides a cloud-based customer intelligence platform that allows companies to
build engaged, secure communities of customers they can use continuously, across the enterprise,
for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile
savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover
what their customers want so they can deliver what they need. Unlike traditional customer
research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer
intelligence platform replaces static data and cumbersome reports with real-time actionable
customer intelligence that companies need to build better products, deliver better services and
achieve better business outcomes.
Hundreds of high-performance organizations use Vision Critical’s technology,
including Banana Republic, Yahoo and Discovery Communications.
Ownership
Privately held
Corporate headquarters
Vancouver, British Columbia
Employees
LEADERSHIP
Scott Miller, CEO
650+
Andrew Reid, Founder, President and Chief
Number of offices
Product Officer
16+
Ed Morawski, President and Global Chief
Funding information
2006, $3M from Wellington
2012, $20M from OMERS Ventures
Acquisitions
Dec. 31, 2012, DiscoverText
Brands worked with to date
650+
Industries we support
Operating Officer
Derek Smyth, Chief Revenue Officer
Donna de Winter, Chief Financial Officer
Kobi Ofir, Chief Technology Officer
Denise Jasienczyk, Executive Vice President,
Customer Success
Mark Bergen, Executive Vice President, Sales
Tyler Douglas, Chief Marketing Officer
Media and Entertainment
Retail
CPG
Finance
Education
Healthcare
Technology
BOARD OF DIRECTORS
Jim Fletcher, Chairman of the Board
Brands we work with
visioncritical.com/customer-stories
Allure Magazine
ASDA
AvalonBay Communities
Banana Republic
Campbell Soup Company
City of Vancouver
Cleveland Clinic
Discovery Communications
Guitar Center
Intuit
Kaiser Permanente
Lonely Planet
Molson Coors
NASCAR
Nordstrom
PPL Electric Utilities
Radio One
SingTel
Yahoo
University of British Columbia
World Vision
Eileen Campbell, Chief Marketing Officer,
IMAX Corporation
Jenny Smelyanets
Insight Communities
Enables companies to engage in meaningful
conversations with their stakeholders or a
broader market audience. Insight Communities
deliver actionable insight that helps drive better
business decisions.
Member Feedback
People are bombarded with requests to fill out
surveys—and the problem is only getting worse.
We see things differently. It’s not about a oneway questionnaire directed “at” customers. We
believe people want to have a meaningful
conversation with brands rather than an
interrogation.
Discussions
Learn what customers think and why by
engaging them in fun, thoughtful and visually
appealing discussions that are easy to design
and moderate.
Reporting & Analytics
Howard Gwin, Corporate Director
Real-time reporting and analytics tools helps
inspire, empower and activate stakeholders with
the insight they need to make better decisions
faster.
Kevin Kimsa, Managing Director, OMERS Ventures
IdeaHub
Mathew George, Vice President, TELUS Ventures
Donald Lenz, Director of Newport Private Wealth Inc.
Scott Miller, Group CEO
Jennifer Reid, Independent Director,
Angus Reid Enterprises
MARKET PRESENCE
IdeaHub reduces the time, effort and expense of
generating new ideas for businesses within a
secure, online community.
IdeaScreen
IdeaScreen is a web based application that
screens early-stage ideas. Enable the target
audience to assess the appeal and value of new
concepts quickly and easily.
Member Portals
Vision Critical works with one in three
Fortune 500 companies.
Uniquely branded Member Portals help keep
community members continuously engaged.
Vision Critical products are distributed
in 27 languages.
Voice of Market
Vision Critical spans five continents and
nine countries.
Vision Critical’s customers deploy tens of
thousands of surveys each year to tens of
millions of community members.
MEDIA CONTACT
PRODUCTS
jenny.smelyanets@visioncritical.com
+1.212.402.8238
Delivers the voice of the market to enable
companies to reach an audience outside their
immediate network to get a different point of
view or validate an existing one. Offers the
industry’s highest response rates across four
separate communities with participants in over
100 countries.
www.visioncritical.com