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Customer
Insight
Program
You are Our Mission. We are Your College.
wright.edu/CIP
Customer Insight Program
The Customer Insight Program (CIP) at Wright State University, managed by
the Marketing Department, builds students into future marketing leaders
by bridging academics and industry. Students admitted into this competitive
program are awarded scholarship funds and an opportunity to learn from our
board of local marketing executives. Through the Customer Insight Program,
students and marketing executives engage in one-on-one Mentorships and
Roundtable Discussions, strengthening student business skills while growing
with the business community.
CIP Program Benefits
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$1,000 annual scholarship award
1-on-1 Mentorship with a local marketing executive
Roundtable Discussions with marketing executives
Networking potential for career building
Unique marketing and leadership learning opportunity
Requirements for Consideration
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Marketing major
3.0 GPA
Enrolled in Customer Insight Program course track
Must have at least one full year remaining until graduation
How to Apply
If you are a student and would like apply to be part of the Customer Insight
Program for 2015-2016:
1.Complete an Essay
• 300 words, Times New Roman, double-spaced, 12pt font
• Describe: “In what ways would Wright State’s Customer Insight Program
help you achieve your career goals?”
3.Prepare your Resume
• Your typed essay along with a copy or your resume should be submitted
to the WSU Marketing Department no later than 5:00pm, Friday, April 2,
2015.
4.Register with the University Scholarship System
(you might be eligible for other scholarships)
5.Interview with Customer Insight Advisory Board
• Students may be notified soon after submitting their application to
arrange an interview with the members of the Customer Insight Advisory
Board (local maketing executives)
6.Accepted students attend “Kick off dinner” in the Fall.
Mentorships
The mentor program is a way for CIP students to receive personal, ongoing, one-on-one
advice from a board member. Each board member is matched individually to each specific
student, pairing students with executives that best fit each student’s career interests.
The board member (mentor) and student (mentee) meet one another at our Fall Kickoff
meeting and then arrange ongoing communications through email, occasional phone
calls, or meetings over coffee. Students are coached to take the initiative to find out the
best method for ongoing communications with the mentor. Many executives invite their
mentees to their company for a tour or for “shadowing” different types of jobs.
Roundtable Discussions
Our Customer Insight Advisory Board generously offers their time and expertise to share
their thoughts on the latest marketing and business insights with students through CIP
Roundtable Discussions. Through these discussions, students and business executives
interact on important contemporary marketing issues such as: new online marketing
trends, globalization, mobile marketing, social media, career planning, and more.
“ I was a member of the Customer Insight Scholarship
Program for two years which allowed me to attend round
table discussions with my peers and local marketing
executives. Thanks to my hard work and the professional
network I built while in school, I got a job at Speedway LLC
as a consumer insights analyst after graduation.”
–Megan Stewart, Speedway, LLC. CIP Student Alumnus.
CIP Advisory Board
Our board members participate regularly
with faculty and students to focus on
program improvements and teaching
priorities that will keep coursework aligned
with business needs and marketing trends.
Jodi Bruner
Todd Hale
David Bowman
Robert Klaben
Mike Cronin
Tom Lefevers
Kasi Edwards
Rachel McClain
Michael Emoff
Andy Neumeier
Director
Brower Insurance Agency, LLC
Chief Marketing Strategist
The Ohlmann Group
Executive Vice President
Dayton Freight Lines, Inc.
Vice President, Marketing
Reynolds and Reynolds
Chief Executive Officer
Shumsky Promotional
Tracy Fors
Vice President, Marketing and Business
Wright Patt Credit Union
“ As a member of the Customer Insight
Board, I seek to give back in the spirit of
my mentors by mentoring current WSU
marketing students.”
–Andy Neumeier, ACCO Brands. CIP Board Member.
Principal, Todd Hale, LLC.
Consumer & Shopper Insights, Nielsen
Vice President, Marketing
Morris Furniture Company, Inc
Vice President, Marketing
Speedway
Executive Director
Northwestern Mutual
Director, School Account Specific Marketing
Acco Brands
For more information on how you can apply for this program and
put yourself on track toward marketing success, contact:
Phone: (937) 775-3047
Email: rscob-mkt@wright.edu
Or just drop by the Marketing Department in Rike 254
Wright State University
3640 Colonel Glenn Highway
Dayton, Ohio 45435
Connect with “WSUBusiness”
wright.edu/CIP