Proposal: Reinventing Marketing for Profitable Growth

Proposal: Reinventing Marketing for Profitable Growth
Date
: 25th to 27th Mar 2015
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INTRODUCTION
About Centosis
Centosis develops, partners and invests in businesses that offer quality training and education.
We have partnered with leaders in people development from South Africa, UK, USA, Singapore,
Europe, and Mauritius to offer our clients proven methods that targets their needs. Each
client, individual or corporate, is considered unique. Our signature approach is to ensure that
though the services we offer are customized; they can be measured and built upon as well.
Our range of online courses and seminars are reviewed yearly according to the needs as spelled
by the economic climate and customer surveys.
Through consulting services, training needs analysis, and keeping in contact with our clients, we
go through the process of creating and maintaining the momentum you want to establish and
sustain growth.
Office Location
Address
: Ground Floor, Nexteracom Tower 1, Cybercity - Ebene – Mauritius
Contact
Email
Mob
Tel
Fax
: Mr Suraj Makoona
: smakoona@centosis.com
: +230 5 253 0267
: +230 467-1001
: +230 466-6865
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SELECTION OF TRAINING PARTNER
Indian School of Business
The Indian School of Business evolved from the need for a world class business school in Asia.
The ISB is strategically located to create synergies between India, Asia, and the global business
environment, with a backdrop of management thinking and practices from the West and the
East. The ISB is accredited by the Association to Advance Collegiate Schools of Business
(AACSB), and is the first business school in South Asia to be recognized by this premier global
body.
The Indian School of Business has formed academic alliances with the Kellogg School of
Management at Northwestern University, The Wharton School at the University of
Pennsylvania, London Business School (LBS) and MIT Sloan School of Management and The
Fletcher School of Law & Diplomacy, Tufts University, bringing the best of global management
practices and thinking into our curriculum. With a unique perspective on the emerging markets,
our programmes enable students to capitalize on the opportunities of the global economy.
LEARNING MODE
Faculty Profile:
Dr Sridhar Balasubramanian
Dr Sridhar Balasubramanian is associate dean of both the full-time MBA Programme and the
online MBA at UNC Programme,and a professor of marketing.
Poets & Quants named Dr Balasubramanian “one of the Top 50 Business Professors in the
World” and he is frequently honored for outstanding teaching. UNC designated him as a “MBA
Master Teacher at UNC,” and he won the Weatherspoon Award for Excellence in PhD teaching,
the UNC Kenan-Flagler Executive Development “Above and Beyond” Award,and is a six-time
winner of the Best Teacher award in Executive MBA Programmes.
His teaching and research interests are in marketing strategy and technology strategy,
customer-focus, innovation and growth strategy, services design and marketing, e-business,
customer relationship management, game theory, and the management of competition. He
also specialises in bringing the tools and concepts of market-focus and customer-focus into
other functional areas, including the management of the human resource function.
Dr Balasubramanian has been recognised for his pioneering research on how the Internet and
mobile channels are reshaping the worlds of business and marketing. His research has won
prestigious awards from organisations such as INFORMS and the National Science Foundation
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(NSF), including the John D.C. Little Award from INFORMS for the best marketing paper in
Marketing Science and Management Science.
He pursues a broad and interdisciplinary research agenda, and has worked with researchers
across functional areas including operations, IT and management/strategy. His research has
been cited over 1,160 times on the Social Science Citation Index, and over 4,250 times on the
Google Scholar Citation Index.
Dr Balasubramanian works actively with the corporate world. He has conducted executive
development programmes for and/or consulted with numerous organisations in the United
States, Africa, Asia, Europe, and South America, including AEROTEK, the Asahi Glass Company,
Babcock & Wilcox, BASF, Boeing, Canara Bank, Caterpillar Inc., CISCO, Dentsply, Environmental
Protection Agency, Glen Raven, Grant Thornton, Ingersoll-Rand, KPMG, LOWE’S, Performance
Food Group, SHRM, State Bank of Hyderabad, Telkom, Union Bank of India, the U.S. Navy, U.S.
Army, U.S. Department of Veterans Affairs, Vincera and Xerox. He received his PhD and MA
from Yale University, his MBA from the Indian Institute of Management (IIM Bangalore, India)
and his B.Tech degree from the Indian Institute of Technology (IIT Kharagpur, India).
THE PROGRAMME
Reinventing Marketing for Profitable Growth
This programme has been designed to help top leaders learn about new techniques of attaining
profitable growth in these dynamic, hyper-competitive times. You will be exposed to the latest
marketing practices that include generating breakthrough consumer insights, exercising the full
potential of social networks and other digital platforms, engaging customers for profitable
growth, measuring marketing programme effectiveness, and stimulating an innovative
environment within your organisation.
Programme Content:
The three-day programme will be split into two sections – marketing strategy and business
strategy – and we will examine how these two themes are inter-related.
Marketing strategy
Among the ‘hot topics’ in marketing strategy, we will be discussing:

Customer insight: Special emphasis on the latest developments in behavioural
economics to understand customer decision-making process
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
Customer management: Improve marketing economic impact by growing the wedge
between value and cost and optimising marketing ROI

Experiential marketing: Escape the commoditisation trap by revolutionising every step in
the life-cycle of your customer’s experience

Consumer and brand engagement: Strategies for engaging with the customer on a longterm basis and unleashing the true power of your brand
Business strategy
Even after designing a digitally-enhanced marketing strategy, execution challenges remain,
especially in today’s transparent and hyper-competitive environment:

Non-market Strategies: Protect your brand from non-customer influences from
regulators to labour unions, journalists to politicians

Integrating sales and marketing: Balance the need for specialisation with the need for
collaboration, so that these torch-bearers of the top line jointly deliver profitable
growth

Innovation: Help your enterprise challenge orthodoxies that stifle customer-focused
innovation, but learn quickly from smart experiments across the globe

Market-focused culture: Share best practices for driving the voice of the customer
through the entire organisation and improving marketing staff effectiveness
Duration: 3 days
Pedagogy:

Instructor presentations of basic concepts and problem solving techniques

Case Studies: Small groups will work on the analysis which will be discussed in class

Articles to improve understanding of concepts and techniques

Group Activities: To examine perspectives and implement the learning in groups and
derive action plans
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Participant profile:
The programme has been designed to enable CEOs, CMOs and other senior leaders seeking to
drive profitable growth via customer focused change in their organisations, by converting
customer engagements to a bottom-line reality.
What You Will Gain:

Discover proprietary customer insights and challenge conventional wisdom to drive innovation

Capitalise on the full potential of digital and social networks to drive profitable growth and
marketing ROI

Align sales and marketing strategies

Make strategic pricing decisions

Improve customer engagement and differentiate total customer experience.

Leverage existing marketing data you already have to get higher returns

Create better customer intimacy at lower costs
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FEES, TERMS & CONDITIONS
Courses
Reinventing Marketing for
Profitable Growth
Price Per
Participants
Rs 60,000
Facilitators
Duration
Dr Sridhar
Balasubramanian
21 Hrs
Note:
1. Our courses are MQA Approved for HRDC refund.
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ORDER FORM
By signing this Order Form, ..................................................... agrees to and abides by Centosis’
terms and conditions.
Seminars
Reinventing Marketing for Profitable Growth
Fee (Rs)per
No. of
participant
participants
TOTAL (Rs)
Rs 60,000
TOTAL
DETAILS OF PARTICIPANT/S
Name of Participants
ID Number
Veg / Non-Veg
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(please send list of participants in this format on an excel sheet )
DETAILS OF ORGANISATION
Name of HOD/ Manager : ……………………........
Name of Accountant
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Signature
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BRN
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Date
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VAT
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Payment Terms
All cheques should be made payable to Centosis Ltd
100 % of the amount payable upon reception of our invoice, which is sent to you as soon as the signed proposal is
received by Centosis.
Cancellation Fee
50% cancellation fee is applicable if cancellation is made more than 2 weeks prior to training
100 % cancellation fee is applicable if cancellation is made less than 2 weeks prior to training
SIGNATURE
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NAME
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DATE
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