Proposal for: Website Redesign and Implementation RFP 2012-01

Proposal for:
Website Redesign and Implementation
RFP 2012-01
Presented By:
Andre O’Bonsawin, VP of FPM3 North
August 31st, 2012
Company Profile
FPM Marketing & Design (FPM3)
FPM Marketing and Design (FPM3) is excited to present a proposal dedicated towards the NORTH BAY PARRY SOUND
DISTRICT HEALTH UNIT (NBPSDHU) - WEBSITE REDESIGN and IMPLEMENTATION.
Over the past nine years, FPM3 has been creating original and compelling creative designs. With experience ranging from creative
layout and web design, social media planning and marketing, to online inventory/database systems, our team is dedicated to
assisting our clients to reach their goals and increase their market share and awareness. We offer our clients creative solutions
that help to achieve marketing and communication goals in their campaign initiatives.
Adam Oldfield, President of FPM3, and André O’Bonsawin VP of FPM3 North, both consult for the Business Development Bank
of Canada (BDC), on Internet and Information Communication Technology (ICT). Consulting SME’s on how the value of investing
in ICT boosts productivity, innovative capacity and competitiveness.
André (as Partner of the MAKC Communications) was involved in the development of the Northern Digital Strategy and Support
for the new Northern Ontario Portal.
As a full service online marketing agency, FPM Marketing & Design (FPM3) has grown into many other areas, including North
Bay, which serves Timmins, Sudbury, Sault Ste. Marie and Thunder Bay. André operates the office in North Bay with a team
of talented in house designers and coders that can make your vision a reality and catapult it onto the forefront by providing
innovative and creative designs and ideas for Northern Ontario clients.
What Sets Us Apart?
Our team has had the privilege of working on projects for such notable companies as:
•
Ontario Tourism Marketing Partnership Corporation (OTMPC)
•
Regional Tourism Organization 13 (RTO13)
•
Bank Development of Canada
•
Tim Horton’s
•
Sara Lee Household and Body Care
•
SC Johnson
•
Lacoste
•
E.D Smith
•
Ontario Lottery and Gaming Corporation
•
City of Hamilton
•
Ontario Colleges
•
Conservative Government
•
Mercedes-Benz
•
Grand America
•
NASCAR
•
Caisse populaires in North Bay, Sturgeon Falls, Hearst and Timmins
•
Conseil scolaire public Nord-Est de l’Ontario
The services offered to these companies range from social media, printing, ad design, package design, web site development
and web site coding, demonstrating our versatility and range. FPM3 has the experience and existing client base that new clients
view as an assurance of quality. Our award winning design team is amongst the best in the industry, demonstrating professional
and effective design with modern concepts. Our pride stands in creating business solutions - we do not simplify design for your
viewing pleasure.
What we do?
At FPM3, we thrive on team chemistry. Our experienced team has a combination of business operations, advertising, social
media, communication and graphic design skills that, when fused together, provide our clients with a synergy that ensures
success. With FPM3 you’ll receive innovative and creative designs and ideas.
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We are experts in:
• Graphic Design
• Social and Online Advertising
• Brand Development
• Direct Marketing
• Campaign Planning • Media Consulting
• Web Site Design, Development, and Hosting
• Video Production
• Development of Web-based Inventory Systems
• Print Production & Facilitation
• Social Media Planning & Marketing
• The Mingle®
• Web Marketing
• Mobile Marketing
• Search Engine Optimization
FPM3 Advantages
There are many advantages to working with FPM3. Specifically, we are known for our outstanding service and out of the box
design ideas. Below are some of the other advantages of working with FPM3, not in any specific order:
20 Years Of Web & 9 Years Of Social Media Expertise
FPM3 is an online marketing and advertising agency, rooted in new media and web development. Our web department is
complimented by designers with specific specialties including: Java Script and PHP coding, Wordpress, HTML Programming,
Flash Programming, Database Development, Search Engine Optimization and Social Media Integration. We deliver web-based
marketing in a league all our own.
Proprietary Technology – The Mingle®
We are so innovative we created our own piece of online media called The Mingle®. This amazing tool using either, Flash
technology or the latest of HTML5 code framework, allows a video spokesperson to walk over any website without interrupting
the content behind and can be used to highlight services, special offers or even just introduce people to the site. To learn more
about The Mingle®, simply visit www.themingle.net
Dedicated Account Coordinator
When working with FPM3, you will be provided a dedicated Account Coordinator, who will assist in maintaining brand integrity
and clarity of all aspects with the marketing and design. Available to answer questions and assist in advising on marketing
strategies where needed.
24-Hour Guaranteed Response
Advertising is a world of tight timelines and it is vital that the lines of communication are always open. Thus, FPM3 provides a 24
hour guaranteed response to any phone call or e-mail.
Award Winning Design Team
FPM3 is the American Design Award winners for Innovative Design in the Advertising category. The award is based on our
outstanding display of graphic arts and web design abilities, proving we are leaders in visual communication and uphold the
highest standards in ethical design.
FPM Marketing & Design (FPM3) Key People
André O’Bonsawin – VP of FPM3 North
André has over 17 years of agency experience. André worked for nine years as Principal Designer at Penney & Company and
TWG Communications. André is fluent in both English and French, which provides an advantage for clients when conducting
focus groups, creating bilingual campaigns, and forging strong relationships.
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André’s experience with Northern Ontario Tourism includes the Northern Digital Strategy and Support for RTO 13, OTMPC’s
www.GoRideOntario.com website design and development, www.RainbowCountry.com website design and development,
www.theNorthChannel.ca, www.OMOA.com, OTMPC’s displays and marketing materials for their motorcycle and recreational
motorsports tradeshows, and many marketing pieces for City of North Bay Tourism, North Bay and District Chamber of
Commerce Tourism, Ontario’s Near North, Ontario’s Wilderness Region, Nature and Outdoor Tourism Ontario (NOTO).
André’s talents include, but are not limited to, branding, marketing strategies, brochures, web designs, magazines, annual reports,
calendars, tradeshow displays, advertising campaigns, signage, photography services, banners and promotional items.
André graduated from Canadore College of Applied Arts and Technology in Graphic Communications in 1995 where he has
returned in previous years to teach a second year Graphic Design course.
Adam Oldfield - President
Adam Oldfield is the founder and President of FPM Marketing & Design Inc. Adam has over 20 years working and building
Internet strategies for SME. Adam was responsible for building the first website and e-newsletter campaign for top radio stations
in Hamilton and Toronto to become a key revenue source.
Adam created software and tools for measuring online communications. Adam has launched over 400 websites, including
e-commerce, online inventory management systems, mobile applications and linked social media systems to drive traffic and
increased ranking on the websites for clients.
Adam is a certified consultant for the BDC on ICT training and performs workshops to educate SME on social media campaigns,
building internet strategies, and building online marketing strategies for businesses with the focus to have measuring factors
for all application systems and campaigns that are executed. This includes SEO, online advertising, social media planning, and
overall creating competitive websites in the market place.
Adam is also a professor at Mohawk College, teaching a course in sales and marketing for the Media Studies 2011-2012 program
and the coming 2012-2013 school semesters.
Sukhdeep ‘Deep’ Chaggar – Account Coordinator
Deep Chaggar comes to FPM3 from McMaster University with a degree in Business Commerce and has been with FPM3 since
March of 2011. Deep has not only gained a wealth of knowledge from McMaster University in the realms of Marketing and Project
Management, he also continually improves himself and completed his first step for the CIW Web Foundations Certification course
in October 2011, and continues to study for his next designation.
Deep is managing the growth and development of three of our major accounts, which include an online inventory management
system with Northend Floral Inc., a strategic management software for Manage With Success, and lastly and more recently
Sound Orthotics’ online order management system. With his experience in overseeing development stages of these projects,
Deep understands the complexities of technical hurdles and is able to conclude to sound solutions.
He is very keen on keeping up to date with the latest trends in web and consumer technologies, marketing, and social media
trends. With his persistence in always improving himself, Deep applies his knowledge to his projects, big or small, and helps
define the best-suited tools for the job. With a technical view on the world, Deep is able to manage a project from beginning to
end by foreseeing technical loopholes at the beginning of the project and providing sound solutions and ideas before the start of
the project. By having Deep on our team here at FPM3, we are always staying on the cutting edge of web technologies for our
clients and ourselves.
Danny McInnis - Senior Graphic Designer
Danny McInnis, Senior Graphic Designer, has been at FPM3 for over 6 years, overseeing the key design concepts of many of
FPM3’s accounts. As the senior graphic designer for the FPM3 creative team, Danny has worked with high profile clients such
as SC Johnson, Lacoste, Sara Lee, and Tim Horton’s to develop youthful and cutting edge designs and was awarded 1st place
at the American Design Awards as part of FPM3. All of his design work is done in the latest version of Adobe Design Suite CS6
including Photoshop, Illustrator, InDesign, Acrobat and more.
Danny is a graduate from Mohawk College’s Graphic Design where he learned to apply his eye for design and creative ideas to all
forms of media, using the latest software.
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Hasan Cosgun - Senior Web Programmer/Coder
Hasan Cosgun, Senior Web Programmer/Coder, has been at FPM3 for over 5 years, and has helped to create some of the best
programming systems, including; Manage With Success, Sound Orthotics, and The Mingle®.
Hailing originally from Turkey, Hasan Cosgun brings 17 years experience as a web programmer to FPM3. After weeks of searching
for the best talent, FPM3 turned to SISO, an organization that helps integrate new immigrants into the City of Hamilton, to find
Hasan. His in-depth knowledge of web programming languages, simulation languages and custom script coding in most web
languages with strengths in PHP and LINUX servers, is a valuable asset in the continuing development of http://www.themingle.
net.
Kelly Jones – Web Developer
Kelly Jones is an experienced Wordpress developer with 15 years experience in creating websites and building customized
content management systems. His experiences include and are not exhausted in HTML, Search Engine Optimization, CSS,
PHP 4.x.x, 5.x.x, Javascript, Joomla, and MySQL databases. Not only having skills in the web, Kelly also has knowledgeable
experience in using Adobe Dreamwever, Photoshop CS5/CS6.
Salena Fox - Production Supervisor
Salena came to FPM3 in 2010, with a year of experience as a Junior Graphic Designer for mostly print related projects to assist
the Senior Graphic Designer in a part-time support role. Her previous experience included working in the Canadian Armed Forces
as an Imagery Technician Recruit for just over 2 years. Salena’s experience there included leading a platoon of up to 140 recruits,
assisting senior non-commission members in daily tasks, scheduling and disciplines, as well as performing various barrack duties
for pod inspections, suicide watch and night roundsmen guard watches.
Salena became the Production Supervisor at FPM3 in January of 2011, where she was bestowed with the challenge of making
over the entire Creative Department by instilling new policies, procedures and practices amongst all designers and web
developers, as well as any interns. Today, she continues to improve as a professional and team player in assisting all departments
with challenges and troubleshooting, all the while analyzing the company operations and developing new plans and strategies to
improve current processes and procedures.
Her top skill sets are: time management and organization, information management, prioritizing, problem solving and analysis,
meeting objectives as a team player, interpersonal encouragement and assisting, fundamental agency operations, high motivation
for success, initiative, logical, accountable, reliable, straight-forward, and most of all, objective.
Other skill sets include: working with Adobe Creative Suite CS3-CS5 including Dreamweaver (basic HTML/CSS), working with
Microsoft Office 2007 and above, working on Mac or PC, Wordpress, BaseCamp Project Management software, FileMaker Pro
Docket System Software, Photo editing & colour correction.
Dallas Malone – Web Developer
As a graduate of the graphic design program and the multimedia design and production from Fanshawe College, he is extremely
adept at using creative communications and utilizing professionally prepared designs. His experience is not limited to only design,
but also has skills in web coding. With over 8 years of experience in design and also website development, Dallas is capable of
handling coding languages and platforms such as PHP, SQL databases, Wordpress, HTML, XHTML, Javascript, and CSS. As an
experienced developer on today’s web technologies, Dallas is always ready to embrace the next step of website technologies.
Kevin Chrysler - Web Developer
Kevin Chrysler has been working in the IT industry for over 10 years and is now working with FPM3 as a web developer with
an extensive background knowledge in website development and various programming languages. What makes Kevin stand
out from the rest, is his expertise in SEO and has been focusing his core competencies of PHP, Wordpress, HTML, and MySQL
knowledge to help drive an online presence for FPM3 and our clients.
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FPM3 Work Examples
Website Development/Design
To see our online portfolio, please visit our site here - www.fpm3.com/our-work/ to see website designs, print material, and
branding designs/concepts.
Total Access Medical
www.totalaccessmedical.com
Total Access Medical (TAM) is a website that allows clients to be in touch directly with their doctor’s office with a simple click or
two here and there. TAM incorporates numerous features built into it’s Wordpress CMS, by managing slideshows, contact forms,
all copy for their website, integration with social media, and much more. The website also includes an online survey for both new
patients and current patients which we have provided for you to view - http://www.totalaccessmedical.com/patient-survey and
http://www.totalaccessmedical.com/new-patient-survey to see for yourself the flexibility and horsepower of Wordpress.
As the website became an integral part of the company’s marketing efforts, it was time to take enrollment online through this
customized form here - http://www.totalaccessmedical.com/sig, this URL is an unlisted link from public use unless you are
provided the URL to go to the site and join.
Northend Floral - Online Ordering Management System
www.nefloral.com
Northend Floral Inc., a wholesale business-to-business distributor of floral products, knew that being online was the way
to manage their inventory and orders but needed a custom solution to do so. Northend Floral are leaders in their industry
by adapting the OpenCart system which is an open source platform to bring their old paper based/fax/ordering inventory
management system to the 21st century, online! The system is able to manage thousands of products, hundreds of
manufacturers, multi-level account logins for both clients and administrators, and batch processes. The website also incorporates
a tablet friendly design for yearly planning for store owners to be able to manage their orders throughout the growing season with
relevant statistics.
Tourism
RTO 13 & OTMPC
André (as Partner of the MAKC Communications) was involved in the development of the Northern Digital Strategy and Support
for the new Northern Ontario Portal. The team was hired as consultants to develop a playbook for the future of the portal and
conduct the following:
• Analysis of the current Northern Ontario Portal
• Identify and address issues over the course of the 4 years
• Overview of the current digital landscape of Northern Ontario
• Consult with partners, sub-regions and operators
• Outline the challenges
• Develop a digital marketing strategy
• Deliver the playbook to the Digital Strategy Committee
Niagara Grape & Wine Festival 2004 - 2006
The Niagara Grape and Wine Festival consists of more than 100 events including winery tours and tasting, concerts, Niagara
cuisine, wine seminars, live entertainment and parades. The hub of the Niagara Wine Festival can be found in historic Montebello
Park in downtown St. Catharine’s. Wines can be purchased by the sample, glass or bottle.
Internet Coverage
Some of web sites used are as follows: www.attractionsontario.com, www.buffaloathome.com
www.canadatourism.com, www.city.stcatharines.com, www.downtownermag.com, www.festivals.com
www.niagarafallstourism.com, www.niagaratourism.com, www.tourismniagara.com, www.travelcanada.ca
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Niagara New Vintage Festival Web Summary
A total of 607,088 hits were logged on www.niagarawinefestival.com for the months of May and June 2004 peaking on June 10
with 27,355. This represents an increase of 22% over the same period of the previous year.
Niagara Ice Wine Festival Web Summary
A total of 1,238,719 hits were logged on www.niagarawinefestival.com for the months of December 2003 and January 2004
peaking on January 12 with 68,767. This represents an increase of 74% over the same period of the previous year.
Niagara Wine Festival Web Summary
A total of 3,962,926 hits were logged on www.niagarawinefestival.com for the period from July 1 to September 31, 2004 peaking
on September 17 with 233,410 (a new single day record almost doubling the previous high of 137,979). This represents an
increase of 26% over the same period last year.
Promotional Marketing
Several promotional pieces were used in this campaign including: Niagara Ice Wine Festival Brochure, Niagara Ice Wine Festival
Passport, Niagara New Vintage Brochures, Niagara New Vintage Rack Cards, 2004 Program of Events, and 2004 Festival Poster.
FPM3 Not-for-Profit Involvement
Here at FPM3, we’re driven to help support the community. We’ve done an extensive amount of charity work to help local
foundations and non-profit organizations, including marketing for:
Dr. Bob Kemp Hospice
The Dr. Bob Kemp Hospice is a not-for-profit organization incorporated in 1991. The Dr. Bob Kemp Hospice offers an
interdisciplinary team of staff and professionally trained volunteers who provide supportive services to families who are living with
life-threatening illness.
FPM3 has provided the Bob Kemp Hospice with quality print materials for the past 3 years. Along with creating awareness
through print development, FPM3 has assisted in the success of the “Paint the Town Red” event, which has been a huge success
for the Bob Kemp Hospice, selling out yearly to over 600 attendees.
Community Involvement
North Bay Summer in the Park
André is the Marketing Chair of the festival. His major responsibility is organizing all media advertising, promotions and social
media/web presence throughout Northern Ontario. The festival has successfully signed a contract with Marianas Treanch and
Meat Loaf to perform this August long weekend. This will be Meat Loaf’s only Canadian concert of the year. Our target goal is
8000 people to attend the outdoor concerts.
The Rotary Club of North Bay-Nipissing
Lobster Shindig
This is a new Major Fund-raising Event for the club to raise money in support of the Children’s Safety Village within the new North
Bay Waterfront Development. We have sold out for our 1st annual event. André was the Marketing Chair and developed the
branding, prepared all radio scripts and newspaper advertising.
The City of Hamilton
Hamilton Communities in Bloom
Description: Communities in Bloom is a Canadian non-profit organization committed to fostering civic pride, environmental
responsibility and beautification through community involvement and the challenge of a national program, with focus on the
promotion and value of green spaces in urban settings.
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FPM3 has assisted Hamilton Communities in Bloom for over two years by creating all of their print advertisements, including
programs and brochures and assisting them with all of their promotional aspects. FPM3 also created their logo, which helped
brand them and give the community a chance to take action and realize that they can do their part in this environmental
movement.
Extreme Park Makeover
Description: Extreme Park Makeover is a very successful program due to the sponsorships and volunteer support from the
Rotary Club of Hamilton. Working with volunteers from AAT School, this month long park makeover has helped improve shrub
beds, plant trees, apply mulch and turf grass seed, remove graffiti, install benches, and refurbish signs and pathways.
FPM3 had assisted with Extreme Park Makeover for two years in 2008 and 2009 by creating their logo and all printed materials
including brochures and flyers, which promoted both events creating constant awareness of the campaign. The Flyers also
promoted a “Green Outdoor Gym” which allowed the public to workout for free outdoors and keep maintaining the environment in
mind.
Team Up To Clean Up
Description: The Team Up to Clean Up Program is intended to help maintain beautification and cleanliness throughout areas
of the City of Hamilton all year round. These areas include local neighbourhoods, municipal properties, community parks, trails,
parking lots, alleyways, streets and so much more. The program involves volunteers who are very passionate about keeping the
community they live in, clean for future.
Section A-3 - Technical Proposal (Services)
(i)
NBPSDHU main focus is of values to community engagement, organizational culture, educating health population in preparation,
promotion, and preventative measures to improve health and overall quality of life. The website is to be a foundation for Health
Unit to be able to provide the right direction/information to its community and as a resource pool for anyone to reference in
taking the first steps for a healthy lifestyle or keeping up to date with the latest health developments. The website will also take
advantage of social media avenues currently available and as more and more become available FPM3 will be there every step of
the way, to help guide and advise on its marketing value for NBPSDHU.
In order to maintain up to date with the latest information, news, articles, references, and government guidelines the system will
allow for multi-level user logins with approval, editing, subscriber, and administration rights - all manageable through the CMS
by members of NBPSDHU to add/remove users at will. Lastly a major component for any marketing efforts is being able to
understand the impact of their website is to implement metric/measurement tools for the website. This includes Website Server
AwStats, Google Analytics, and the latest in metric measurements, using a Heatmap. This Heatmap overlays pages of the website
that monitors a user’s mouse movement to better understand where user’s are clicking, what they are clicking, even viewing what
sections of the site they are scrolling to and where they stop. Please reference Appendix A for a sample of how the Heatmap
technology will show when viewing your hotspots of mouse clicks on the site.
(ii)
Please refer to our module section of the proposal on Page 10 for a full outline of FPM3’s ability to manage and outline projects of
this scale.
(iii)
Please refer to the critical path outlined in Appendix F and in conjunction the module breakdown description on Page 09 Modules of this proposal.
(iv)
This section can be referred to the following sections, Page 09 - “Approach to Deliverables Outlined”, Page 10 - Modules that
outlines the management description for each area of development; and also Appendix F (as well as a separate, high-resolution
print of the critical path).
(v)
Please refer to our “FPM Marketing & Design (FPM3) Key People” section of this proposal on Page 03 - 06 which refers to the
team’s qualifications, experience, and commitment to the project. For communication tools and software to be used, please refer
to Page 09 - “Approach to Deliverables Outlined”.
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(vi)
Adam Oldfield, André O’Bonsawin, and Deep Chaggar will be appointed as NBPSDHU point of contact for all aspects of the
project on consultation and marketing review of the companies current marketing and website efforts; and more specifically Deep
Chaggar is appointed as the technical representative for any questions in regards to functionality of the website.
Please also reference Page 09 - Modules section which outlines a descriptive approach for managing milestones and
development for the website; as well as our outlined critical path in Appendix F (as well as a separate, high-resolution print of the
critical path).
(vii)
Please refer to our section labelled “FPM Marketing & Design (FPM3) Key People” from pages 03-06 which outlines all individuals
who will be responsible for the project and their relevant experience for this proposal.
NBPSDHU focuses on the values of community engagement, organizational culture, the health population and the individuals it
serves. Not only does the Health Unit cater major components for their vision and service.
The approach to build and manage the site will be a step-by-step module approach to allow multiple sections and functions of
the site to be worked on at the same time by different team members and ensuring quality control.
Approach to Deliverables Outlined
FPM3 proposes the use of Wordpress CMS technologies for the NBPSDHU website redesign and implementation. The approach
to build and manage the site will be a step-by-step module approach to allow multiple sections and functions of the site to
be worked on at the same time in order to meet the proposed deadlines. The details and explanations of both Wordpress and
Module approach for the project are outlined in the text and pages below.
FPM3 will be using BasecampHQ to monitor and keep all parties (FPM3 and members of NBPSDHU) up to date for the project as
this is an online tool that can be accessed 24/7. Using this system allows end-users to view the deadlines, progress reports, tasks
assigned to individuals, and files and images can be uploaded to be shared across all members involved in the project.
The website itself will be built on a testing server (while leaving the current public site as is) which is invisible to public access (i.e.,
you cannot search for the website through a search engine), and can only be accessed with a known URL which will be provided
to the client for reviewing purposes and hitting milestones.
One key feature that we are including in this proposal is the use of our proprietary technology called The Mingle® which is a
personal recorded message that plays on top of the website to greet the end-user and grabbing their attention right away with
a message you want them to hear. To see a Mingle® in action, and its effectiveness, be sure to check out http://www.fpm3.com
and or http://www.themingle.net/ to try out the Mingle® walking onto your current website by just typing in your URL in the box at
the top of the http://www.themingle.net webpage.
FPM3 also proposes to include a Team page that showcases the committee members and key personnel listed with a short
biography, a profile image, and their background and commitment to NBPSDHU’s goals and visions. This team page will help
bring a face and identification to the end-user and bring a sense of community to be able to reach out and contact individuals of
the team. The overall goal is to have people have a face they can relate to the organization and that the organization cares about
who they are and that they are there for them; in part with the Mingle® on the homepage as well!
Wordpress
Wordpress started out as a blogging system, but over the years has expanded to a full content management system and is so
much more with the growing expansion of its support base and community involvement. It is now the most popular and widely
used CMS; from your basic mom and pop shops that have simple text and images about their business and posting pictures, to
Fortune 500 website that allows for multiple-level user account logins, full authorization of posting, comment reviewing, simplistic
social media integration, management of your database, and so much more. In recent years more and more people, small, large,
and government organizations are using Wordpress as their CMS to manage their website. Please refer to Appendix A for a
graphical representation of the uprising trend of Wordpress, data taken as of August 2012.
Proposal for NBPSDHU - Website Redesign and Implementation | 09
Modules
Managing an overhaul for a website that contains a large sitemap of pages/links within just the website’s navigation, managing/
coordinating website development is made easy when working with FPM3. Ensuring the project is kept on a timely manner is
always a daunting task and FPM3’s approach to managing a project of this scale is by breaking down the components of the
website to manage quality control and to create efficiencies by having teams working on multiple sections of the site at once.
This approach is broken down in a descriptive manner for each module in the following pages. Please see Appendix B for a
breakdown of costs for each module.
I.
Initial Meetings and Sitemap Layout
II.
Website and Mobile page Designs
III.
Website Development/Testing
IV.
Mobile Page Development
V.
Social Media Designs
VI.
CMS Training
VII.
Hosting
This module encompasses the review, introduction, planning stages of the website which will by reviewed by the expertise staff
of FPM3. These initial meetings are crucial in outlining the requirements, the direction, the website sitemap, and functions of the
website. Project management of this stage will outline expectations and responsibilities of both parties throughout the duration of
the project, and confirming critical path for both parties.
Once an established critical path is set and meetings conducted for the website sitemap and both parties are in agreement, the
first major step is to design both the main website homepage concept and subsequently the mobile homepage concept once
direction is set forward with the main website homepage concept. Included in the design of the homepage is the placement of a
Mingle®, which is our very own proprietary software of overlaying a video on your website in the latest web technology in HTML5;
and as always the video also can be placed under Flash technology but as times are changing mobile device support for Flash is
slowly dwindling and FPM3 is moving with the times.
As development for the site is being put forward and functionality is being implemented, it is imperative both parties are involved
in quality assurance and testing for the website. This will be handled by setting milestones in BaseCampHQ to create deadlines
and testing phases for sections of the website and modules outlined. With the development of the website in PHP language, the
flexibility of this language is open-sourced and allows for no additional cost for the language to be used; with it’s open-source
nature, new solutions, new methods, and new development practices are always pushing this language to the forefront of web
technology.
With the advancement of tablets and mobile devices becoming more powerful as time goes on, you don’t want to be left behind
in the Stone Age. To keep a consistency in branding and overall look of the website, the design will be catered to fit both desktop
browsers and tablet devices for optimum viewing on major portable devices.
As social media has taken off in the recent years and doesn’t show any signs of slowing down, FPM3 is going to keep focus
on these giant social networks to help leverage the base already created by NBPSDHU efforts. FPM3 will update the designs
of the associated Facebook/Twitter accounts to carry the brand and feel of NBPSDHU across and into the social media
realm. Facebook has limited the amount of customization with their newly implemented Timeline as only small aspects can be
customized, one being the cover page and secondly the icons underneath the cover called app covers. Twitter allows you to fully
customize your background, profile picture, and overall theme of your site by changing URL colours and icons. As other social
media avenues open up, FPM3 will advise and judge whether using the social media would be beneficial for NBPSDHU marketing
efforts. Please reference Appendix C for samples of our social media designs.
With the current staff of NBPSDHU stepping into the modern age of website’s it is critical that training is to be conducted with the
staff members who will be maintaining the website. Training will be provided via webinars, in-person training, video training, and
basic documentation. Training can be divided into segments or done all together at one time and as well as training/support can be
provided post-launch of the website as needed.
With a new website to be designed from the ground up, you want to match your hosting so that it too is up to speed and a part
of today’s technology. FPM3 highly recommends moving to a PHP based server which allows for the installation/support for the
installation of Wordpress CMS. Please see Appendix D for more details of the technical specifications for the hosting server.
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Summary of Budget Breakdown
FPM3 proposes a retainer budget that includes a monthly cap that will be monitored on a biweekly basis. NBPSDHU will be
provided with monthly timesheets on the work that was completed when invoiced. The first initial months will be the highest
monthly retainers for the overall contract as the foundation is set in motion for the website to begin development which includes
initial meetings, designs, and setting foundation for the backend of the website to match our outlined critical path.
An example of this monthly retainer is as follows: a monthly ceiling cap is set at $15,000 (before taxes) along with a biweekly
budget report provided to keep the client up to date in terms of expected costs for the end of the month. Once reaching 80% of
the budget ceiling cap, i.e., $12,000, the client will be notified that they have reached this warning ceiling cap as FPM3 continues
working vigorously on the project, once the ceiling cap reaches its limit, FPM3 will advise the client and hault any further work for
the remainder of the month. Only with written consent, in the form of a fax and or e-mail by the client, will FPM3 exceed the cap
for the month as both parties will have an extended agreement for that month.
This method allows NBPSDHU to more accurately budget and plan their accounting practices and projections for the following
months with expected costs. Please see Appendix H for the proposed retainer cost breakdown over the 4-month period of this
contract and FPM3’s hourly rates. Hosting for the website is charged over a 12 month period only and is renewed every year and
billed on the launch date of the site.
This approach also gives NBPSDHU the possibility of saving money below the monthly cap as both parties work together in a
more efficient and cohesive manner, as long as instructions, and meetings - the goals and objectives are outlined clearly.
Please note, all values and assessments are based on no accessibility to the client’s current website hosting server, website code,
and website statistics. Currently FPM3 is only able to establish the website is hosted on an ASP server and advise moving to a
PHP server for the most security, flexibility, easy-to-maintain maintenance for North Bay Parry Sound District Health Unit’s fully
functional CMS website through Wordpress.
Critical Dates and Related Result
FPM3 has provided a critical path for the project in correspondence of the outlined dates as presented in the RFP. In the critical
path, specific dates outlined by NBPSDHU have been included as well as our projected timelines for the project and other
responsibilities for both party members during the development of the website. Please see Appendix F for the full scope of the
critical path. A timeline for maintenance is not included in the critical path as it will vary from month-to-month once the website
has launched live and will be discussed and reviewed at this time.
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Appendix A - Rising trend in Wordpress and Metrics
This graph shows how the latest trends of keywords being searched on Google for the words ‘Wordpress’, Joomla’, and ‘Drupal’
for CMS’s being used around the world and which CMS deems the most popular.
SOURCE: Google Trends, August 2012.
Heatmap Metrics
NOTE: The blue spots indicate the “hotspots” of where people are clicking on your website, the most clicked areas,
the least clicked areas and using this information you are able to pin point how effective your marketing efforts are.
There are more tools that help analyze your website statistics and FPM3 will advise on these metrics as well.
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Appendix B - Module and Cost Breakdown (Schedule A-4)
Module
Budgeted Cost
Initial Meetings and Sitemap Layout
$5,000.00
Website and Mobile Page Designs
$2,500.00
Website Development/Testing/Metrics
Mobile Page Development
$18,500.00
$2,500.00
Social Media Designs
$2,500.00
CMS Training $1,500.00
Hosting (12 Month)
$419.99
Sub-Total
$32, 919.99
Total (Includes HST)
$37, 199.59
For the Hosting Technical Specifications, please refer to Appendix D
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Appendix C - Social Media Designs
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Appendix D - Expected Hosting Cost Breakdown and Specs
Features
Elite Hosting
PHP, MySQL, CGI, Perl Language Support
SQL Database
Hard Disk Space
10GB
Bandwidth/month
20 GB
Dedicated IP
Control Panel Installation
Unlimited E-mail Accounts
Website Statistics (AwStats, Google Analytics)
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Appendix E - Monthly Retainer Ceiling Caps*
Month
80% Ceiling Cap Warning
Ceiling Cap
September-12
$6,400.00 $8,000.00
October-12
$8,000.00
$12,000.00
November-12
$6,400.00
$8,000.00
December-12
Sub-Total
$4,000.00
$5,000.00
$33,000.00
$37,290.00
Total (Includes HST)
*NOTE: These ceiling caps are estimated budgets and will be billed against hourly rates below for the retainer cap for
each month; the total amount for each month does not include applicable taxes. These ceiling caps do not reflect the
definitive final cost per month as each month’s hourly cost will most likely be different month, to month. The ceiling caps
agreed upon will only be surpassed if a written approval is provided by the client. These monthly caps do not reflect the
invoice amount for each month as it is possible to be billed lower than the capped amount.
Project Management
Description
Web and Design
Hourly Rate
Senior Project Management
Description
Hourly Rate
Design
Strategy Planning
$90.00
Initial Designs
$90.00
Meetings
$60.00
Adjustments
$60.00
Junior Project Management
Website Development
Meetings
$60.00
Coding
Training
$60.00
SEO
$46.50
Research
$46.50
E-Newsletter
$46.50
General Administration
$46.50
Web Updates
$60.00
Social Media Marketing
$60.00
Copywriting
$45.00
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$105.00
Appendix F - Critical Path
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Appendix F - Critical Path
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References:
Linda Bouw - President of Northend Floral Inc.
Contact Information:
Phone: (800) 565-6114 ext. 222
Email: linda@nefloral.com
Alex Moroz - Community Liaison Coordinator at City of Hamilton
Contact Information:
Phone: (905) 546-2424
Email: amoroz@hamilton.ca
Jan Nichols - Director of Development at The Dr. Bob Kemp Hospice
Contact Information:
Phone: (905) 387-2448 ext. 2213
Email: jan.nichols@hwcn.org
Matt Pomeroy - InTouch Medical and Dale Carnegie
Phone: (905) 407-3461
Email: pomeroy_matt@hotmail.com
For any questions related to this proposal or the services of FPM3 please contact:
André O’Bonsawin
Office Phone: (705) 499-7689
Email: andre@fpm3.com
Technical Information
Deep Chaggar
Office Phone: (905) 777-9503 ext. 21
Email: deep@fpm3.com
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