16 Mar - Lee Kuan Yew School of Public Policy

Women's Pathways to Leadership
in Asia (WPLA) & Bridging GAP
SEMINAR
Women Leaders in Technology:
Why We do What We Do
Amelia Agrawal, Regional Director, OEM Marketing, Asia Pacific, Microsoft
Elizabeth Hernandez, Vice President, Corporate Affairs, Asia Pacific & Japan, HP
Frederique Covington, International Marketing Director, Asia Pacific, India, Middle East, Africa and Canada, Twitter
Rosaline Chow Koo, Founder and CEO, ConneXionsAsia
SYNOPSIS • In April 2014, the New York Times reported: “Today, even as so
many barriers have fallen — whether at elite universities, where women outnumber
men, or in running for the presidency, where polls show that fewer people think gender
makes a difference — computer engineering, the most innovative sector of the economy,
remains behind. Many women who want to be engineers encounter a field where they
not only are significantly underrepresented but also feel pushed away.” A recently
published piece of research by Technojobs.co.uk reports that 52% of tech firms
interviewed have stated that women account for only 5% of applicants for IT roles.
So, what is it really like for women to have a successful career in technology? Women
leaders from Microsoft, HP, Twitter and CXA Group will share their experience in
contributing to the success of technology companies, the rewards of doing so, and the
challenges and opportunities that come with the territory.
Amelia Agrawal has been in the IT industry for 20 years, including
more than 10 years with Microsoft. Over this time, she has accumulated
a wealth of experience through roles spanning marketing, business
management, product category management, PR and analyst relations.
Currently the Regional Director of OEM Marketing for Microsoft
across Asia Pacific, Amelia is responsible for driving marketing
excellence across 18 countries to exceed revenue and market share goals.
Elizabeth Hernandez joined HP in August 2010 as Vice President,
Corporate Affairs, Asia Pacific & Japan. She is responsible for shaping
public policy and building public-private partnerships with governments
around the region. Before joining HP, she was Director, Government
and Public Affairs, Asia Pacific at GlaxoSmithKline from 2005 to 2010.
Elizabeth is a member of the Board of Amcham Singapore, the
National Center for APEC, and the US-ASEAN Business Council.
Frederique Covington joined Twitter in January 2014 as the
International Marketing Director covering Asia Pacific, India, Middle
East, Africa and Canada. In this capacity, she is responsible for
marketing and messaging that helps businesses understand and embrace
Twitter as a platform and its advertising solutions. Previously, Freddie
was a Senior Director at Microsoft where she was the Central
Marketing Organization (CMO) Lead for Asia-Pacific.
Rosaline Chow Koo is the founder & CEO of CXA, a tech start-up
disrupting Asia's insurance industry. Before CXA, she led Mercer Marsh
Benefits firm across 14 countries in Asia Pacific. Rosaline also led ACE
Insurance and launched two tech start-ups during the dot-com boom.
Prior to moving to Asia, Rosaline worked at Bankers Trust Company
(now Deutsche Bank) in NYC and Procter & Gamble in Iowa.
Rosaline is also a trained engineer.
CHAIR •
Dr. Astrid S. Tuminez,
Regional Director, Legal and Corporate
Affairs (Southeast Asia), Microsoft &
Adjunct Professor
Lee Kuan Yew School of Public Policy
WHEN • Monday, 16 March 2015,
5:15pm-6:30pm
WHERE • Seminar Room 3-5,
Manasseh Meyer Building,
Lee Kuan Yew School of Public Policy
469E Bukit Timah Road,
Singapore 259774
View on Google Maps:
http://lkyspp.nus.edu.sg/mm-3-5
RSVP • Admission is free. Please
register to Lilia Saetova at
lsaetova@u.nus.edu