Rightholders turn OTT Market:highlighting their drivers and hurdles

Right holders
turn OTT
Market
Report Description
Sport - Cinema - TV Series
• This report spotlights premium content right holders’ strategies to tap the new
internet territories.
• It provides a benchmark of OTT services launched by major right holders.
• The study also provides the analyses and conclusions on these OTT strategies in
highlighting their drivers and hurdles: technology, regulation, consumption patterns.
• Finally, it addresses the question of viability of an exclusive OTT strategy for Sport,
Cinema & TV series right holders.
Access The Complete Report On : http://www.bigmarketresearch.com/rightholdersturn-ott-market
Slideshow’s contents
1. Contents
2. The premium video content rights economy
2.1. Premium content and services
2.2. Players in the premium content rights market
2.3. The premium content rights market
3. The current OTT strategies of premium content rights holders
3.1. Sports leagues ‘ OTT services
3.2. OTT services for fiction catalogues
4. Would transitioning to an ‘everything OTT ‘ model be viable?
4.1. A better share of the value for rights holders?
4.2. Is ‘everything OTT ‘ for premium content distribution viable?
4.3. The barriers to an ‘everything OTT ‘ solution
4.4. Migrating towards mixed TV + OTT distribution
Table Of Content
1. Executive Summary
2. The premium video content rights economy
2.1. Premium content and services
2.1.1. Premium content
2.1.2. Premium services
2.2. Players in the premium content rights market
2.2.1. Movie and TV fiction rights holders
2.2.2. Sports rights holders
2.3. The premium content rights market
2.3.1. The fiction rights market
2.3.2. The sports rights market
2.3.3. The impact of content rights in TV revenues
Table Of Content
3. The OTT strategies pursued by premium content rights holders
3.1. Sports leagues' OTT services
3.1.1. The NFL's OTT strategy
3.1.2. The NBA's OTT strategy
3.1.3. The major professional football leagues' OTT strategies
3.1.4. The ATP World Tour OTT strategy
3.1.5. Using a third-party platform: the example of Livesport.tv
3.2. OTT services for fiction catalogues
3.2.1. OTT services from US studios
3.2.2. Independent rights holders' services
Table Of Content
4. Would transitioning to an 'everything OTT' model be viable?
4.1. A better share of the value for rights holders?
4.2. Is 'everything OTT' for premium content distribution viable?
4.3. The barriers to an 'everything OTT' solution
4.3.1. Technical limitations to OTT transitioning
4.3.2. A regulatory obstacle to transitioning to 'everything OTT': release windows
4.3.3. Strategic threats to transitioning to 'everything OTT'
4.3.4. Potential unwillingness of consumers to pay for individual offerings
4.4. Migrating towards mixed TV + OTT distribution
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List of Tables
Table 1: The top 10 audiences for movies shown on French TV in 2013 by release type
and nationality
Table 2: The most followed sports in the United States and the United Kingdom in 2012
Table 3: The largest French TV audiences between 2003 and 2013
Table 4: Themes and pricing strategies of premium television services in the United
States, France and United Kingdom
Table 5: Description of BSkyB's Now TV offerings
Table 6: Description of OTT video services provided by the NFL in markets where
broadcast rights are part of an exclusive contract with one or more linear channels
Table 7: Description of OTT video services provided by the NFL in markets where
broadcast rights are not part of an exclusive contract with one or more linear channels
Table 8: Description of OTT video services provided by the NBA in the United States and
Canada
Table 9: Description of OTT video services provided by the NBA outside the United
States and Canada
Table 10: Description of pricing plans offered by FilmoTV
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