OTT Exec Agenda_V3-March 27-PDF

OTT Executive Summit Agenda, June 17th, Westin Times Square, New York City
7:30 AM
8:15 AM
8:30 AM
8:15 AM Check-In and Networking Breakfast
8:30 AM Welcome and Opening Remarks
9:30 AM Session 1: 2015 OTT Industry Scan-Assessment of Latest Deals,
Strategies, and New OTT Services.
9:30 AM 9:45 AM Morning Break
9:45 AM 10:00 AM Trender Chat #1: Millennials
10:15 AM 11:00 AM Session 2: Millennials: A Driving
Innovative Force in the Industry or
Just Cheap and Lazy?
11:00 AM 11:45 PM Session 3: How to Build a Robust and
Profitable OTT Ecosystem
11:45 PM 12:00 PM Trender Chat #2
12:00 PM 12:45 PM Session 4: You Decide: The Top OTT
Technology Trends in 2015
12:45 PM
1:30 PM
1:30 PM Lunch and Keynote
2:15 PM Session 5: Monetizing Content and
Advertising in a Post-Linear,
Multiscreen World
2:15 PM
2:45 PM Session 6: Video Distribution and
Quality of Service-- Best Practices for
Delivering OTT Content Across Both
Managed and "Off-Net" Networks
2:45 PM
3:30 PM Product SpeedCase and Afternoon
Break
3:45 PM Trender Chat #3
4:30 PM Session 7: Search and Discovery and
User Experience in the Age of
Disintegration
3:30 PM
3:45 PM
4:30 PM
5:15 PM Session 8: Battle of the OTT/OVP
Platforms
5:15 PM
5:30 PM Closing Remarks and OTT Genius
Award Presentation
6:30 PM VIP Cocktail Reception
5:30 PM
Welcome and explain the rules of "The Game"
2015 is really shaping up to be the "Year of OTT". Every week it seems there is a new product, service, or strategy being announced by both
incumbent Pay TV providers and new entrants. Apple TV, HBO Go, Netflix, Amazon, Sony Vue, Sling TV, Verizon, CBS, Orange, Univision, TiVo...
the pace of change is accelerating at a dizzying pace. In this session, we'll try to make sense of it all. We'll sort through those developments that
are really revolutionary and shaping the industry, and those that earn yawns. We'll start by tackling how traditional Pay TV services are faring-is TV Everywhere enough? Then we'll discuss if the new disruptors are really going to poach cord-cutters in large numbers-- or will consumers
balk when they add up the re-bundled costs? Finally, we'll investigate what key Pay TV features are missing in the new OTT services, and
whether they may become barriers to wide-scale adoption.
Coffee, juice, soda, fresh fruit, yogurt, chocolate croissants.
Millenials' video watching habits are unique and they are forgoing Pay TV subscriptions at an alarming rate. In fact, many argue they are the key
demographic driving new OTT subscriptions since they not only represent the future, but they can be considered "found money" if traditional
Pay TV providers can find ways to entertain them. Good luck with that.
Millennials are generally defined as a generation born between 1980 and 2000, and therefore came of age amidst the mobile and Internet
booms. They are tech savvy, and often difficult to predict how their consumer habits will change as they age. There is no doubt that many board
rooms are formulating their OTT strategies with this demographic in mind, but why? Do they really merit all the attention? More than being
cord-cutters, they have been labeled "cord nevers", and finding a way to pull them "back into the fold", or create a "new fold", is crucial to the
future of the entire entertainment ecosystem. In this session, we'll dig into what makes them tick. What makes OTT a more attractive option for
millennials, does it change how they (and others) consume media, and do these trends really have staying power as they get jobs, become
home owners, and have families?
In this session, we bring together experts across the OTT ecosystem to discuss how to build and deploy a robust OTT service by integrating
content, transaction management, analytics, advertising, video service delivery, multiplatform device support, and an engaging user
experience. Let's hear from the experts how to maximize customer adoption, what pitfalls to avoid, and opportunities to make your new OTT
service go beyond traditional TV to become something better and more profitable.
In this session, we'll pick up from our LinkedIn group discussion what we think are the top 5 technology trends shaping OTT this year-- 4K/8K,
mobile TV, new methods of audience measurement, growth of Smart TVs, new ad-insertion techniques, social TV, new streaming technologies,
HbbTV, DOCSIS 3.1, etc.? What is real, what is practical, and what is just a passing fad, or completely undoable in the near future. You'll help us
think through and prioritize the top 5 OTT tech trends for further analysis and publication in the next issue of OTT Executive Magazine.
Brian Balthazar
This session is all about how to squeeze the most revenue and profit from content and advertising in the rapidly evolving OTT world. What are
the best options for optimizing content windows across multiple distribution platforms? What forms of advertising best translate to OTT? How
do you mitigate the economic damage of a rapidly crumbling TV subscription bundle as content becomes more a la carte? How do you balance
the costs and ROI of licensed versus original content? Is the over-abundance of premium content being produced right now sustainable? We'll
tackle these and other key questions facing the industry.
Delivering HD content across networks of various types has evolved from a curious possibility to an economic necessity. In short, the entire OTT
industry depends on it. In the best scenario, customers enjoy a seamless experience, a multitude of content options, across a variety of devices
without ever thinking about where it comes from or how. In the worst case scenario, customers suffer from a fragmented and disrupted OTT
service, thereby stifling adoption and innovation. Also, what impact will net neutrality have? In this session, our experts will share with us the
state of the art in video service delivery to ensure the best quality of service for customers.
During this time, we'll break into pods and meet with the sponsors in the product showcase. In five minutes, each will get a chance to pitch the
benefits of their solution. At the end, we'll vote on the "Best of Show".
In this informative session, we'll discuss how to deliver an OTT or hybrid OTT/Pay-TV service using the latest techniques for search and
discovery, content navigation, and user engagement. We'll delve into how the very definitions of channels and brands are changing, and ways
to improve content discovery and user experience using personalization/recommendation engines, social media, universal content browsers,
content sampling, and new types of guides and interface devices. We'll also discuss what role TV apps play, and how they replace or co-mingle
with the concept of "channels." Finally, we'll discuss the opportunities and trade-offs of organizing content across multiple forms and devices.
Can OTT actually make "watching TV" simpler and more enjoyable, or will it only make it more fragmented and confusing?
We'll end the day with a friendly battle among the leading OTT/OVP platforms. Rather than being antagonistic, our expert panelists will help
anyone planning to deploy an OTT service to differentiate between what is mission critical versus what is just a "nice to have." They will also
share some innovations from real-life customer studies and possibly help shape the key requirements for your next OTT RFP. What criteria
should you use to choose a platform partner? How much should you expect to be fully productized versus requiring custom development?
What third-party integration is required? How well does the platform scale to fit your growing content distribution needs? How important is
speed to market? Should you be building "OTT Lite" for now or biting the bullet on an expensive and comprehensive future-proof platform?
We'll wrestle with these and other strategic questions to help you decide what is important.