Celebrating Brand Excellence - The Economic Times Best

26th March, 2015
sahara star hotel, Mumbai
Celebrating Brand Excellence
Brought to you by
ET
Edge
An Economic Times Initiative
Best Brands
Promising Brands
There are brands which hold the minds of the consumer for long durations and then there are brands which
though relatively new in the market, come up with unique innovations, offerings and visibility strategies to
capture the market with a storm and hold the consumers mind. These are the brands which symbolize quality,
status & trust and are recognized as Promising Brands.
The question arises, what sets these Promising Brands apart from other brands? For one, these brands have
constantly been able to innovate, to adapt and leverage the ever changing marketplace. These brands have also
been able to innovate in terms of product, pricing, solutions, business models, packaging, delivery, placement
and more. This has led to their acceptance in the market place resulting in a strong following, healthy profit
margins and rapid expansion plans. It is also a fact that a number of the brands mentioned here in this book
are recently launched ones. These brands have come up with new business models which did not exist earlier.
There are other heritage brands which are also featured in the Brand Book and they find a mention here as
they have challenged the status quo. They have shown the grit and gumption to affect change and be relevant
to the current market context.
Programme schedule
10.00 - 10.30
Registrations & Networking
10.30 - 10.35
Opening Remarks from Deepak Lamba, President, TCL - BCCL
10.35 - 10.45
Welcome Remarks
10.45 - 11.05
Opening Keynote Address: Branderstanding - Let your brand speak for itself
Sonal Dabral, Chairman & Chief Creative Officer, Mudra Group
11.05 - 11.20
Networking Tea/Coffee Break
11.20 - 12.35
Be Distinct or Be Extinct- Innovations leading to Brand Loyalty
Elsie Nanji, Managing Partner, Red Lion Publicis
Alok Kejriwal, Founder, Games2Win
Arvind Vohra, Country Head, Gionee Mobiles
Ajay Kaul, CEO, Jubilant Food Works
Moderator: Sam Balsara, Chairman, Madison World
12.35 - 13.20
Felicitation Ceremony
13.20 - 13.25
Close of Conference
13.25 onwards
Networking Lunch
In this brand book, we study the very genetic fiber of these Promising brands. What sets these brands
apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest
innovations that have left lasting imprint on consumers mind? What makes these brands… Promising Brands
the Economic Times
Best Brand Initiative:
The Best Brand Initiative was started a year
back guided by a research study with Nielson.
Building on the success of this, we bring the
series into the entrepreneur domain and
advisory board
Elsie Nanji
Managing Partner
Red Lion Publicis
Sam Balsara
Chairman
Madison World
are pleased to launch the ET Best Promising
brands. The Economic Times conducted an
extensive survey with Nielson and shortlisted
150 top brands after considering parameters
of innovation, brand value, brand recall,
consumer satisfaction, customer service &
quality. The results will be collated in a Brand
Book which will be launched during the ET
Best Promising Brands initiative.
Ajay Kaul
CEO
Jubilant Food Works
ATTENDEES
CEOs
CMOs
DIGITAL MARKETING HEADS
PRODUCT HEADS
BRAND MANAGERS
ACADEMICIANS
MEDIA BUYERS
BRAND CONSULTENTS
INDUSTRY SEGMENT
RETAIL
TELECOM
INFRASTRUCTURE
APPAREL
FMCG
DIGITAL
AUTOMOBILE
CONSUMER
PHARMA
DURABLES
Brought to you by
ET
Edge
An Economic Times Initiative
For further details, please contact:
Samuel Ebenezer | M: +91 9820513434 | E: samuel.ebenezer@timesgroup.com